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I am so glad I discovered this. 🦾

brilliant

This channel is a hidden gem

"Each of the women, one by one, will be joining in..." Mate, you need to observe your TA more closely

Wow, ‘third world’, this has dated.

ChatGPT turned AD copy into a horse and buggy.

Thanks for sharing this exciting headline generation technique. It has made me understand what it takes to become a great Copywriter.

Got stung with the wine trap at dinner this weekend. Absolutely seething, like I am every time. I'm glad someone else gets wound up by this too

How can I attend to this copywriting events ?

I know you guys don't get a lot of views on your channel, but trust me when I say the few of us that do watch getting enormous value out of your content. Your videos really help us to level up our copywriting and marketing and advertising skills.

you are doing a great job may God bless you plz can u teach me copywriting

Whats the presentation tool used to show the paper on the board?

Winner of a video, I have been researching "attention-grabbing headlines" for a while now, and I think this has helped. Have you heard people talk about - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some interesting things about it and my co-worker got amazing success with it.

A lot of insightful ideas but watching this conference was quite irritating when speakers tend to interrupt and talk over each other. Eleanor also seems defensive and this shows when she answered the guy who was still not done asking the question. I mean at the end of the day, it is a psychology of copywriting. personally I'm less interested in what their experiment was but how their findings are applicable within the copywriting practice. Just my two cents.

Crucial video

Ohh i came across this talk for the first time in 2017 and again now in 2020 but man those jokes still crack me up.

RORY SUTHERLAND'S VERGE READING LIST Daniel Kahneman, Thinking Fast & Thinking Slow. Robert Kurzban, Why Everyone Else is a Hypocrite: Evolution and the Modular Mind. Paul Seabright, The Company of Strangers: A Natural History of Economic Life. Jonathan Haidt, The Righteous Mind: Why Good People Are Divided by Politics and Religion. Stuart Sutherland and Ben Goldacre, Irrationality: The Enemy Within. Robert H. Frank, The Darwin Economy: Liberty, Competition, and the Common Good. Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness. Dan Ariely, Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. Douglas T. Kenrick & Vladas Griskevicius, The Rational Animal: How Evolution Made Us Smarter Than We Think.

Love from India ♥️

At least the talk got a bit better than the monotonic "Thanks Tom.... boring.. I mean morning everyone.." 🤣 Seriously though some great ideas there.

I will write a magical sales copy that converts bit.ly/2Jyd2oz

This is fucking beautiful.

21:40 Blood, ur having a fucking Turkish.

so many buthurt uni graduates in these comments lmfao yall some bitches

Intro audio is way too loud. Probably 8db

good

Diolch yn fawr iawn!

kindly confirm to me the address of any top ranking copy writing academy or school in UK - Australia - USA & Canada ? my e mail address is : omar.masood007@gmail.com

Brilliant presentation. Thank you.

I went to GGT on Dean Street London many years ago. He was the 'T' of GGT. He had a fearsome reputation. The agency always strove to be different. I learned a lot there. In a meeting with Gordon Smith at Walsh Trott Chick Smith a few years later, Dave popped his head in. I expected a frightful glare and a booming voice. He smiled and apologised in a squeaky voice. Funny how perceptions change. One of few ad men who can still engage and teach an audience through brilliant simplicity. Great preso, Trotty

Why are more people not watching this

That is why I quit my degree in economics. I couldn't entertain the BS.

Pure, simple brilliance!

Great talk, thanks for uploading this for us! At my university interview where, I'm assuming, they'll ask 'Do any Marketers inspire you?', I now have a response. Or is this just defensive thinking, ha!

Brilliant explanation of creativity and predatory thinking by Dave.Troll. Great Value

Totally enthused with the content. Recommend watching again.

Looking for the source of study explaining that 89% of ads are going unnoticed. Does anyone know it?