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I like SU, but Moser collaboration was a kick in the teeth. I spent an hour at work waiting, then watching the stupid video with the three of them padding their egos and drinking champagne and then only to find that the $600 watch isn’t attainable without buying the $60,000 watch. Only someone with a lot of disposable income is going to buy two very similar watches. The salmon watch was ok. But the egg thing?!?! Who thought of that?! I’ve had several opportunities to buy a watch. I have still kept my money in my pocket. Let’s see what comes up next.

I liked this video. However, I think you miss one aspect of watch buying. People don’t buy Rolex because of innovation- they buy them for their history and heritage - the pride that comes with owning a Rolex or a Patek etc. Flexing on your coworkers/neighbors will never really go out of style. Great video!

First copy😂

Boring old over done watch

Great video! I think the issue is that the mic is recording in Stereo. Try setting it to Mono within the video editor you use.

great topic, get a better mic will improve view rate exponentially. nothing fancy maybe those 60-80$ one

Audio is much better! Have a great Friday!

Uuuum

It's such a rotten luck that Swatch swatch making such watches

Longines is an extremely underrated swiss watch brand 🔥

looks to me like an Invicta Pro Diver with Junghans branding

I've never bought a watch on eBay before but I have bought a ton of them from BOB Shop which is a South African equivalent. I think you got a nice piece! Yes sir! Springbars, batteries, straps. a basic tool kit... They form essential equipment for any watch collector. The blue strap looks good!

Who did it? How to get in touch to have some dials painted? Thanks

Overall looks great. I never understood why cyclops became popular TBH, to me always looks like a cheap after-market addition from an end user rather than a carefully designed feature (because if it was you would just make the number bigger on the dial).

Nice result :) Where did you buy all components ?

fake

You are an absolute natural at this! You make this look so easy!

Looks superb man! Well done!

Love the result! Great job 🙌🏻

Unsure why they wouldn’t opt for a Sellita SW-215-1?

Very few brands can match Longines with heritage and innovation! Thank you for sharing man!

Going add afew Studio Underdog watches to my watch collection there fun, class, modern mixed with modern design must have in any watch collection

Very pretty!

longines the watchmaker?

The freedom of many was bought by the blood of the brave.

I am also of that certain age. When I was a kid we had the FHM and Tag Heuer puts ads in there. I remembering thinking this was was a successful guy would wear. I guess media in one form or another has shaped perception of brands for as long as I can remember but it certainly is way more intense now. I do have to admit though... I feel less susceptible to it and I am pretty much set in my tastes and styles so I like what I like.

The biggest point that many are missing is the scale of economy for a small microbrand (that suddenly now has to deal with a global demand, which may not last forever) vs a large corporation like the Swatch Group. I think it's impressive that Richard has managed to keep the demand up for his watches, while also introducing the 03 Series that compete with Tissot PRX Chronograph (but much more fun). Overproducing watches is a risk that larger brands can take as they can sell their old stock to grey market dealers at cost, while continuing to produce new watches. Smaller brands like SU have to take things slow, grow progressively. The Series 01 are still in the catalogue, but now we have the option to spend more and buy a truly high-quality chronograph if wanted. And according to the brand, majority of their buyers are the wealthy collectors. As a business, it's a good move for them to address both the entry and the mid-range market, otherwise they'd be caged in an entry level position. That's great for the buyers, but those buyers don't always return to buy more. It also doesn't help the business grow (which eventually leads to brands making shit watches just to keep the lights on). But I do agree with you that the communication could have been better.

I bought a Mint Choc Chip. And, to be clear, I like it! It is fun and different and...... I would not go back and buy another. It came with a strap so short it barely let me do it up. Yes, my wrists are not the tiniest ever seen, but I have never bought a watch (and I have 30 or so!) with a strap THAT short before! Then the crown: too small. Way way too small - remember this is a manual wind watch, so you need to grip that thing and wind it up. And what worries me is that neither of those things is hugely subjective. If I didn't like the colour or the dial or the finish etc - that is indeed debatable. But strap too short and crown too small? They survey you after purchase. I mentioned these things and their response? They did not agree. So there it remains! Nice looking, but not ever going for a second one. Regardless of how fun it looks.

I disagree. He is building the brand, and is improving the quality with every step, in line with notoriety. You don’t know where he wants to go, you make assumptions. Staying dirt cheap forever when producing low numbers is not a path to success. He can’t ramp up numbers, he’d never be able to compete on price once he gets bigger. So he has to do it on quality and perceived brand value. Sorry you feel left behind, but being liked by a bunch of influencer gate-keepers is not a viable business plan.

It makes sense that SU would introduce more models with a graduation of quality and hence a graduation of price. Series 01: £500, Series 02: £800 and Series 03: £1700. It's a natural progression as they look to increase their average profit per watch. You can't really fault them for that. The Moser & Cie colab is a marketing gimmick, nothing more. Don't let it concern you too much.

Totally agree! The brand is doing exciting things but maybe trying to play it too cool when it comes to availability and accessibility - great video thanks!

I dont know about this one. Might be the negative press or it might be the salmon subdial at three but something about it just isn't for me.

That price is wild. I like the creativity of SU but I would not buy one. Doesn't seem like good value at present. I think you have a great point. If they could have offerings at different prices it would be more accessible.

Absolute classics!

is this real...

It does look super cool but it might be hard to read at times.

This is the “best watch “??!😳🙄😲

I think the movement choice might have been done to prevent over winding. That being said I think it looks awesome! I agree with you on the paperwork and unboxing. Maybe Russ should have put a note or some merch in there like a sticker to add a personal touch and as a thank you for supporting him. So judging from your experience... Good but has room for improvement.

That watch looks amazing, even better than some multi million dollar rolexes

Beautiful watch,hoping to get mine soon.

Just bought it i actually have it on my wrist right now!! DEFINITELY WORTH IT even though it is bioceramic... (plastic lol) it is amazing

Woah... That is fancy!

What a time to be filming! Nice Explorer!

Looks kind of tactical! I like it!

Very clean!

10/258 arrived in the post over the weekend… couldn’t be happier with it… Thanks!!

Little strap monster this!

When Russ said he was going to make something I thought it would be wild and colorful and maybe Seiko-ish. This is classy and restraint and functional! Nothing mad about it! I quite like it!

I have not seen these other than on Russel's channel. They look good!

I love the Freak! Such a cool watch!