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Awesome video G! Keep it up!

Quick (and important) update: And regarding site-wide signals, Google updated its "Guide to Search ranking systems" page to include a paragraph right up top about using site-wide signals and classifiers. I have already added this to my post... and it should be put to rest any idea that only page-level signals are used. :) You can read more about this in my post: www.gsqi.com/marketing-blog/google-site-level-impact-gabeback-machine/#sitewide

Is this applicable for discover traffic as well

Update 2: I received a response from Google after following up to learn more about what was going on (since Danny Sullivan explained that Google was NOT testing the ‘Site reputation abuse’ algorithm). Here is their response: “Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites.” They also provided a link to a tweet thread from 2019 where they addressed questions about hosting third-party content on subdomains or subfolders. My thoughts: So it seems Google is improving its systems for understanding when content located in subdomains or subfolders is “independent or starkly different from the main content of the site.” This is super-important to understand and I’m glad Google shared that with me.

Quick Update: I heard from Google's Danny Sullivan about this and he confirmed that Google is NOT testing its 'Site reputation abuse' algorithm at this time. So, the drops must be from other changes that Google is pushing that are impacting those affiliate directories strongly. I updated my post with that information. Very interesting.

Thanks for sharing💖

Since 3 days we got hit like crazy, we focused on the German market. All our important rankings are gone. It’s crazy!

HI Glenn, is there any way to Increase keyword CTR and get website in top 5 position

Good stuff here, Glenn. It feels exceptionally cruel to give Housefresh/Retrododo false hope with just a few shorts weeks of visibility before burying them in the SERPs again. For that reason alone, I think/hope we haven't seen the end of this recent volatility 🤞🏼

thx for analysis

Glenn do these sites you monitor that have dropped have anything in common? AI content, affiliate links, ecommerce, ads etc.

yeah i have also get this changes i am seo analyst for a blockchain company past week i have lot of traffic from uk but we just focus on only us regions. I cant even find out why it is happend

Interesting examples. Thank you. The volatility can only mean one thing: Google realizes that the August update didn't deliver the results they had in mind. Looking at the search results, I have to agree with that. In my own tiny dataset of 3 sites it was all hit and miss. Two surged but didn't deserve it. One dropped and didn't deserve it.

FInding patterns for SEO is difficult now.

When do we think Google will announce another public algo update? With this continued volatility it seems that unconfirmed algo tweaks are running.

Always appreciate your insights, Glenn! 🙌

Thanks Glenn for producing the video. Are you also planning to create the video version of your case studies/blog posts? :)

Thanks Glenn

Google is pure evil and or stupid, but either way they should be shut down just looking at these charts suggests this.

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Great insights Glenn. Thank you for putting in the effort!

What still ranks? Local, ecommerce & big publishers. Why? They also spend money on ads. Sites monetized with display ads or affiliate are unlikely to become Google ads customers so why would they give exposure to these sites for free. Also, now companies that relied heavily on their affiliate programs will need to spend more on ads as all this traffic is gone.

To clarify the part of the video about HCU(X) sites dropping even more with the August core update. 57 of the 390+ sites dropped more than 25% with the update. That's ~15% of the sites I'm tracking that were heavily impacted by the September HCU(X).

As always thank you Glenn - great take away 'kitchen sink' approach works great when having to change overall interpretation of site.

Thanks for all that data. So, a site that wasn't hit during HCU, pretty much ticks all the Google guidelines boxes, but now lost 50%, basically has to sit and wait until Google changes their intent parameters? I don't have a clue about what to improve. Anything we'd do would be to please Google, which is not what they want us to do. Looking forward to your next videos.

Great info here. Thanks! ...and here I thought I was the only person still saying "gif"

That's a wild increase for forums. I'd love to know how this looked from the forums' perspective, whether this actually brought quality signups, or if it just generated tons of spam. Like I feel like reddit's visibility in search encourages spammers to post there. And Quora has long been a spam magnet.

Bing still exists? I'm trying to imagine a corporate search algorithm that can rival Google AND be more useful to us peasants.

Good to know about the links Gabe, thanks for all the updates.

I've actually observed Bing get better over time. It starts to rival Google now.

We experienced similar changes on the 24th.

Thank you. Any idea why that big brand site is tanking?

Excellent insights as always. My company's traffic was slashed by half after September HCU but this is the first time in a year we're starting to see a recovery. It's not a crazy surge like the examples you showed, but it's slow and steady. I don't mind, as long as it sticks, because in my opinion, the more explosive surges have a tendency to fall just as hard later on. BTW, I've noticed a huge increase in our Things to Know snippets as reported by SEMRush, but I'm not seeing any SEO gurus talk about that. Have you noticed anything with this particular type of snippet?

Thanks Glen, good stuff, didnt think to check bing ever when it comes to search , good look!

Hi Glenn, do we know if any of those site surging have done anything on-site?

Thanks for sharing your thoughts with us.

Without Redding going down none of this matters. Happy to share with you my results and how all of my competitors dropped and have not recovered

Accidentally left a link in last comment, so i'll try again: See cookscrafter site, which appears to have scraped americasrestaurant content, but i'm not an expert. It's 6 months old and surging since june with 80k visitors now, acc to Semrush. Lots of forum backlinks. Generic content with stock image.

btw what your profession

Yes. May 3-10 definitely was a vector change... we suddenly saw a downslope start on that day, which continues to this day. The current August update has increased the downward trend.

what

Yes, it’s Jif 😄👍 Thanks for sharing your analysis

I’m down 60% what is the reason

Things are looking bleak on my end

Thank you. In our case up on May 5. Down now (much more than we gained).

Somewhere I read if you publish lots of content within short period of time, Google reevaluates the entire sites to check the overall quality.

It is very bad that out of 380 sites only 47 are recovering, there is a high possibility that most of these 380 sites must have done good work, but HCU ate up to 98% of their traffic without any reason. If it was 40, 50% then it would have been understandable, but 98% drop is injustice to those small publishers And still forums, social media sites are ranking on top on SERP😢

My site went from 300k a month to 8, according to semrush. All of my competitors are not gaining from this update. Until Reddit falls, it doesn’t matter

Thanks for super update

Good Analysis.... 👍