“Part of Marketing’s job is to help Sales sell. And this is a way we can help them sell by feeding them more data and context and more insight and signal for them to use through the buying journey.”
In this episode of Bit by Bit, Director of Demand Generation, Colin White, shares how his team built an engagement score to better understand our prospects and support our sales and marketing efforts.
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🧩 Bit by Bit 🧩 explores the stories of builders, optimizers, and change-makers in B2B marketing. Because growth isn’t always noticeable as you’re going through it, but when you look back - every bit counts.