- 33
- 576 074
Theory Of One
Australia
เข้าร่วมเมื่อ 11 ส.ค. 2011
wanna find your thing? I make videos to help personal brands and businesses become a category of one, using the science and psychology of icons.
For corporate personal branding workshops please contact erica.carden.mallett@gmail.com
Custom branding strategy coaching for creators and businesses👇
oh and my name is erica!!
For corporate personal branding workshops please contact erica.carden.mallett@gmail.com
Custom branding strategy coaching for creators and businesses👇
oh and my name is erica!!
the memory lane rule will make people feel good around you
The world's most iconic institutions are using the memory lane method to build brands that make them rich and adored. So how can you do the same?
If you vibed, hit subscribe!
My instagram:
theoryofoneclub
Edited by Jaime Saint-hills - jaime.sainthills@gmail.com
Chapters:
0:00 - 0:24 What's goin' on with nostalgia right now?
0:24 - 1:57 The Stranger Things effect
1:58 - 3:58 The memory lane method
3:59 - 4:44 The psychology of nostalgia
4:45 - 7:12 Finding your memory lane
Thanks for watching :)
If you vibed, hit subscribe!
My instagram:
theoryofoneclub
Edited by Jaime Saint-hills - jaime.sainthills@gmail.com
Chapters:
0:00 - 0:24 What's goin' on with nostalgia right now?
0:24 - 1:57 The Stranger Things effect
1:58 - 3:58 The memory lane method
3:59 - 4:44 The psychology of nostalgia
4:45 - 7:12 Finding your memory lane
Thanks for watching :)
มุมมอง: 4 658
วีดีโอ
Don't follow your dreams, do this instead
มุมมอง 3.3Kหลายเดือนก่อน
why do some people who follow their dreams become global icons, and others never quite make it? For 1:1 coaching for your personal brand or business, get in touch! If you vibed, hit subscribe! My instagram: theoryofoneclub Edited by Jaime Saint-hills - jaime.sainthills@gmail.com Chapters: 0:00 - 1:53 - a pinata story 1:54 - 2:55 - Building your dreams 1 2:56 - 3:55 - Building you...
The Jack Black Effect will make you stand out
มุมมอง 8Kหลายเดือนก่อน
The world's most iconic people and brands use the Jack Black Factor to stand out. So how can you do the same to build a magnetic personal brand? *Credit to Marty Neumeier for the term "onliness" - his book, Zag, goes deeper on this concept. If you vibed, hit subscribe! For 1:1 coaching on building your iconic personal brand or business, apply here: 3yyo4g20cpe.typeform.com/to/ds69JQEz My instag...
This is the ultimate weapon of mass connection (use carefully)
มุมมอง 15K2 หลายเดือนก่อน
How do the world's most iconic people build personal brands with mass appeal? Download three free iconic branding secrets & templates to apply them to your brand at: www.theoryofone.com.au If you vibed, hit subscribe! Edited by Jaime Saint-hills: serramediainternational.com/ thanks for watching :))) Chapters: 0:00 - 0:26 Eminem's mysterious mass appeal 0:27 - 1:16 The simba effect 1:17 - 1:53 T...
The cringe mountain method will improve your life
มุมมอง 12K2 หลายเดือนก่อน
There's something very sneaky going on in the brains of ambitious people, and it's stopping them from becoming who they're meant to be. So why are the busiest, most productive people you know also maybe the most paralysed? to steal the three branding secrets that the world's most iconic people use to build global empires & ride or die fandoms, get them at: www.theoryofone.com.au If you vibed, h...
The enemy effect will make you magnetic
มุมมอง 220K3 หลายเดือนก่อน
Want 1:1 brand coaching as a creator, business or public figure? apply here: 3yyo4g20cpe.typeform.com/to/ds69JQEz The most magnetic people and brands use the enemy effect to build ride or die fanbases. So how can you do the same to build a compelling personal brand? If you vibed, hit subscribe! My instagram: theoryofoneclub Edited by Jaime Saint-hills - jaime.sainthills@gmail.com...
Think like a billionaire with these three frameworks
มุมมอง 5K3 หลายเดือนก่อน
What are the brainstorming strategies that people like Jeff Bezos, Bill Gates and Steve Jobs used to come up with iconic, billion dollar ideas? And how can you use the same strategies to start brainstorming like a billionaire - and build a personal brand that truly stands out? Get your brainstorm buddy (for free) here: stan.store/Ericaem/p/the-iconic-content-brainstorm-buddy My instagram: insta...
The rule of opposites will make people obsessed with you
มุมมอง 199K3 หลายเดือนก่อน
to steal the three branding secrets that the world's most iconic people use to build global empires & ride or die fandoms, get them for free at: www.theoryofone.com.au The most iconic people use the rule of opposites to make people obsessed with them. So how can you do the same to build a magnetic personal brand? If you vibed, hit subscribe! My free newsletter, Cringe Mountain, for more persona...
My enemy is my English teacher by far. She’s a nightmare
This applied to me in highschool. Everyone thought I was the nerdy kid who only learned a lot and they were extremely suprised when they found out I am actually pretty good at sports, active and pretty much at the same level with the ones who attended additional football(soccer for americans) training.
lol so ppl thrive of hating others. and their sole reason they love someone is because they hate someone else??? honestly disgusting human behaviour
damn.... you need to practice what you preach lady, Iady. I almost fell asleep!
This makes so much sense because the idea of cliques and cool girls is a lot stronger in the US and other anglo saxon countries - where i grew up (France, mostly) the culture is not as bad. I wasn't popular but I was invited to most parties. It was more about who you liked and disliked individually rather than herd mentality. And the coolest girls were girls that were genuinely kind to everyone, not passive aggressive bullies. But yeah explains why French people dgaf about Taylor Swift. 😂
My enemies are the opposites of authenticity, integrity and compassion.
Beautiful work! ❤
@@michele_michele thank you ❤️
I guess this explains Trump and why the religious right loves him
"How to psychologically manipulate people to make them buy your garbage"
I'm convinced a big part of why the past always viewed positively is because of certainty. There's no uncertainty in a memory.
Your pov is so fresh and onpoint. A fan.
Subbed for admitting simba is a stud
I was a kid the exact same age as the kids in stranger things and we really did ride our bikes around like that, on our own imagined adventures.
Great content as usual! I love how you give examples and exercises! it would be cool if you can flesh out examples and exercises a bit more, with respect to integrating these concepts in building your own brand. But excellent content non the less 🥂
i agree with @andrew-video i also love your content! :) keep it up. i have you on my bookmarks because youtubes subscription thing sucks
This is gold!
Shoutout to you
Hank green 💚
honestly , I did not even know about the bullying and teasing , I like her because of her genre of music . I think what you just told applies only to fame and movies nd stuff like that
Another great video 👏 I hate most nostalgia marketing, but I think it can be done right if it’s not on the nose like that alanis one 😂 I do love content that has an understated 90’s vibe or aesthetic and you did a great job of making me realize that. Keep up the good work!!
Okay is this a part of the mandala effect? Minute marker 3:28 Aviral Lavigne sang that song not Taylor swift. Is aviral still real or has she been erased from the time-line too.
Eureka! Now I understand why people are so attracted to me. As tylor the creator would say "I'm a fucking walking paradox"
Playing the underdog pays off. Looks at nerds revenge movie.
Ok this makes sense 🦋🦋🦋🦋 7:12
I’m new but I’m hooked on your channel already 🦋🦋🦋🦋🦋
New sub I liked and subscribed. I really like your content 🦋🦋🦋🦋🦋🦋
Enjoy, You got my share.
Good, succinct video
The enemy of Trump is sanity LoL
And year after, Taylor Swift made a song saying "don't mind all my ex lovers, saying that I'm insane", what can even sound like a criticism about other toxic women, but *she dressed the character on herself*, what contradicts completely her "hero" narrative.
I love your videos. I’ve watched every one. I appreciate how not only do you teach, you also give actionable steps to apply the lessons to yourself. With a little bit of improvement in thumbnails you’ll be huge in no time!
Thank you so much! I'm glad you're here. and appreciate the feedback about my thumbnails - it's for sure an area I need to give more attention to. let me know if you know any good thumbnail designers hehe <3
Like how exactly because I’ve been at this for 6 years and I’ve just hit 8 thousand and I still have trouble with my watch hours. Please help
really love how you break things down. Would love to collaborate with you in the new year
Such a valuable insight into todays marketing world but also really inspiring for making content that could reach people in a unique personal way with your exercise! Always a pleasure seeing what interesting perspective you bring! ✨
💛
Nostalgia.... this shits not new. Member berry's anyone?
Why is there an orange shitgibbon in the thumbnail, disgusting
You watch ads? Ahh, yes, JJJ. The comments are getting wild. Like this. Dodge that ceiling. Save!
I love all your videos 🫶🏻 thanks for sharing 💡
In the tech world, this is what the lean startup movement is about. You launch something imperfect, gather feedback from customers, make changes and repeat. You can't know ahead of time what customers want, and any assumptions you make could turn out to be false. To avoid that you need to build the minimum viable product (MVP), which is a small and imperfect version that can test if your assumptions are correct, and it's something customers will pay for. Even though people have been talking about this for 15+ years, many companies still do it wrong. They spend months or years building something, and only then talk to customers and find out it's not what they want 🤷♀️
Valid content, but don't kid yaself.. Copy & Paste this into the YT search for shits and giggles eh.. "Computer predicts the end of civilisation (1973) | RetroFocus"
Abuse of power
and then there's me, who almost immediately recognizes marketing ploys like this, which makes me feel a stronger sense of *dislike* for whatever they're attempting to sell. there have even been a few times where i initially *wanted* to buy something, but i found the marketing for the product so underhanded and manipulative that i no longer wanted the thing at all.
Honestly, same. Profoundly tired of nostalgia marketing, and not particularly prone to this emotion myself since I easily remember how many things were really bad in the "good old times". As well as how many things are way better today, even if the world is in chaos - but when hasn't it been? In my head there's no golden safe space to return to, even if I do treasure certain memories. Granted, this is still an excellent advice that will work for the majority of one's audience, unless nostalgia becomes somewhat of an anti-trend, given how more people speak up about how sick they are of it.
We're living in the age of "member berries" lol Love this channel. Thanks for another amazing video!
best new channel just dropped 🔥
😎
Damn, Trump did it the best
Marry Me
This is England? Skinheads, racism, violence, working class dead end lives, and mass unemployment. Takes me right back and fills me with fuzzy warm feelings.
Another great video! You’re a genius!
Pretty based video ain't gonna lie
Fox doesnt count as traditional media?