Kendrick Lamar "Not Like Us" Reaction | It's All Happening
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- เผยแพร่เมื่อ 26 ก.ย. 2024
- Aight Analysts. I'm still working on the original video on the Kendrick side of this beef with Drake and the KDOT DROPPED AGAIN! This story is moving too fast, so here's a quick off-top take on what I see so far in this greatest rap beef of all time. I'll drop again this week with a more nuanced, eloquent commentary on Kendrick's side of the battle. It's all happening.
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ABOUT TCM:
Life Through The Lens of Hip Hop.
Justin Hunte is a music and culture critic and curator. During his career he served as Director of Content & Strategic Marketing for EMPIRE as well as Editor-in-Chief of HipHopDX. Hunte is the architect behind DX's video platform and creator of popular series, DXBreakdown. Along with championing Ambrosia For Head's video strategy, Hunte is also a weekly contributor to Shade45's All Out Show on SiriusXM and has been featured on Revolt TV’s “Revolt Live," Cheddar's "Cheddar Music," as well as in Billboard magazine.
In 2017 Justin Hunte moderated the Recording Academy's panel on The Health Of Hip Hop which featured Dr. Reef Karim, psychiatrist and human behavior expert; Shanti Das, urban music executive and founder of Silence the Shame; GRAMMY nominees Vic Mensa and Charlie Wilson, and five-time GRAMMY winner Lalah Hathaway. Later that year, he participated in a debate at the prestigious Oxford Union on whether Kanye West is more relevant than William Shakespeare.
Hunte has been the centerpiece of digital campaigns for Lexus, Honda, Brisk, and Simple Mobile and has hosted concerts and panels nationwide.
A graduate of Wofford College, Hunte spent 5 years working in investment banking at Banc Of America/Merrill Lynch and has covered music, politics, and culture for numerous publications.
He is currently based in Los Angeles, California. Follow @TheCompanyMan on all socials.
#JustinHunte #TheCompanyMan
Aight Analysts. I'm still working on the original video on the Kendrick side of this beef with Drake and the KDOT DROPPED AGAIN! This story is moving too fast, so here's a quick off-top take on what I see so far in this greatest rap beef of all time. I'll drop again this week with a more nuanced, eloquent commentary on Kendrick's side of the battle. It's all happening.
LinkTree: linktr.ee/thecompanyman
Ay bro I've been tuned in to you for years just want to let you know the culture loves you 🐐
Levels to a break down, I'm sorry but F a AK man was on 1 side but is rethinking his alliance. This coverage is the most culturally appropriate imo. Keep up the good work king. Drake dropped the ball on this one and came to the ring way over confident.
Kendrick needs to role it all out in an album called 'How to catch an Aubrey'
Kendrick really messed up all these TH-camrs’ upload schedules 😂😂😂
You ain't neva lied!
@@TheCompanyMan making yah the money lol
@@sinceninetyeightysixgustof8122 Not to mention the Canadian restaurant owner. God bless this man
@@DanielLimo-jx7hz I'm so happy for that guy. He's the biggest winner out of all this.
😂😂😂😂😂
DRAKE = Don't Rap Against Kendrick Ever
You seen the Lima beans post 😂
Definitely Ravaging All Kids Everywhere
@@tylerbrown565 This is the sort of wild and outlandish shit I'd say. Appreciate It lol Are you from the U.K. by any chance?
You Fu🤬king genius. This is perfect. Im stealing this one.✊🏾
🤣🤣🤣🤣
It’s not just the slave line. Drake had a line in family matters that said
“Weekend music getting played in all the spots where boys got a little more pride/ that’s why all your friends dipping to Atlanta payin just to find a tour guide”
Kendrick is also flipping that. You can’t run to a city for a check then shit on that same city for the demographic that lives there. Specifically when it’s primarily black. You gotta remember Kendrick speaks openly about his aunt who is apart of the lgbqt community, again. Disrespecting the culture of a city.
Yeah, but Kendrick claimed to be an Israelite as well. Support of LGBT anything is abominable to God. So is calling your brother, according to the Bible, a colonizer when you know scripturally he's your brother by way of his father.
The way that Kendrick is painting pictures and angles to land disses, then contradicting those same angles to land more effective disses is the only thing close to as unsettling as his accusations.
I'm not supporting Drake. If the accusations are true, then he should be brought down. But, for me, Kendrick's credibility is shaky enough that much of what he's saying should be looked into for accuracy before claiming that he feels any type of way, just because he says or implies it.
@@J-Huethat’s where your mistaken you claim that support of lgbt is abominable to god. That is your claim not gods I’m not even sure if you have the right god in the first place. What if Hindus got it right??? But nice try wanting to get god in the convo when none of this has anything to do with religion. Since you want to talk about then let’s talk about your priests and what they are being accused of???? That is much more of an abomination then any lgbt claim!!!
@@J-Hueisn't Kendrick's whole thing about his LGBTQ family member the fact that he's had to wrestle with himself and his beliefs and come to terms with all that?
Seems like he's abandoning at least some of the most toxic parts of his religion to be a better person.
@@bobbyellis5006 true. "The day I chose humanity over religion" after he stood up to a priest shaming his cousin in the church (another priest that would disappoint Jesus btw)
@@J-Hue Revelation 2:9 As for Drake and his Zionist side and association in this industry. -THEY aren’t who they really claim.
There’s something so beautiful about the way Kendrick was clearly cooking this for at least a decade, and he finally did it with The Pop Out.
There’s so much beauty in vindication. There’s so much beauty in reclamation.
Agreed. Well said.
Yesssss❤🎉
K Dot AND The Company Man dropping regular videos in 2024?! What a time to be alive! (Drake pun intended!)
hahahah!
@@Brickbrickbrickinthewall This is gold, you’re a day one lol
@@TheCompanyManGlad to see your content on my feed on a regular basis!
@@Brickbrickbrickinthewall I GOT A THEME SONG NOW! Anything is possible with A.I.
@@TatendaZiyambi Yeah me too. I'm enjoying it.
You people were asking kendrick to respond quicker.. now people are complaining its happening too quick... "You can't please everybody" ~ Kendrick Lamar
😂
And they wanted all the smoke, gloves off.... and now they sittin there lack jawed 🤣
‘Y’all don’t wanna hear me, you just wanna dance’ Andre 3000
Kendrick putting on a clinic.
K-Dot got youtubers and Drake's ghostwriters working overtime
Kendrick was so calculated he used a beat from Alchemist so people can’t claim it’s about race.
That's hilarious. I didn't think about that.
On genius 6:16 in LA is labeled as produced by jack antonoff too which is very funny if true lol
That might be the most famous Alchemist beat of all time now when you think about it. And that says a lot since it’s Alchemist
🫢 🎯💯
@@BlackGodKing-oi2grDamn I didn’t think about that!!!
I thought 'Monkey Suit Dennis" would be the worst thing said about Drake's dad in a rap.
Then Kendrick rapped "the nerve of you Dennis"
Like damn, he can't catch a break.
😂😂😂
drake says he is white, then black, calls himself champagne (french) papi (spanish), says he looks like yousuf and hamza. dude really doesnt have a cultural cache to binge on.
That's wild. I hadn't thought about that.
😂😂😂😂
As a Jewish guy myself, it's frustrating. Like it or not (and I don't like it), Drake's a Jewish celebrity, and it seems like he wants to be part of every culture except for ours.
@@whym6438damn, I actually hadn't thought about that
Culture vs Clout, Culture vs Commerce, & Mainstream vs Essence are the themes of this beef. Interesting ideas, happy to be having these conversations
Heritage vs the Commodified Culture Industry.
Ask how it ripples her in Germany of all places. Black girls and boys with White mothers and no surrounding Black community to buffer. Use ya imagination. I'd rather u ask though.
@@TheCompanyManyou make money through TH-cam. You are a part of that commodified space. Smh..
@@f.c.2475hold this L, OVO bot. Justin is one of the most respectful and thoughtful people on this platform to voice thoughts and opinions on the hip hop culture
@@TerraFirma47 hey! OVO Bot here. How are you Justin-Bot? So being respected for past actions guarantees current and future quality of ideas and thoughts? Can you even understand what I wrote or you speak on trendy phrases? "Hold this L" hahahahahahahahahahaha I'm sorry, but this is funny. Hearing you say this in person. "I think drake is not that bad!", "what you say?? HOLD THIS L!". Also, did you see me defending drake or saying I like the guy? Isn't you jumping at this guys defense the real Bot Behaviour? "Justins is a respected voice", trusting someone that blindly is your life's L. You decided to give me an L for thinking I'm defending drake, yet you do the same. Know what Irony is? "Hold this i".
At this point, Drake's corpse is just being curbstomped to the rhythm of a Too $hort instrumental 😂. There is just no coming back from this, ever. We have all witnessed the felling of a 'giant'. What a fucking comeback for Hip-Hop.
They're pushing Drake over to Kid Rock territory.
Yoo 😅@@TheCompanyMan
😂😂😂😂
The bigger they are, the harder they fall.
Kendrick doesn’t just hate drake he hates the idea of drake of what he represents in the music industry and he wants to tear that archetype down so there can never be another drake in the industry
Man Kendrick really breathing new life into hip hop with how everyone is hyped and talking about this master crafted takedown
It's a shakespearean shakedown.
The part that stings the most for me is that Drake asked for this. He was begging for triple entendres and for Kendrick drop. This is epitome of be careful what you ask for.
This isn't about Drake. It's about not accepting whatever manufactured artist the corporate machines try to shove down our throats. The people have spoken.
I AM SO GLAD THAT YOU POINTED OUT THAT 'ALWAYS RAPPIN LIKE YOU BOUT TO GET THE SLAVES FREED' WAS A MISTAKE
I side-eyed that line and side-lined every reactor that laughed at it.
It felt weird as soon as I heard it. Then forcing the n word in to the song like an angsty white teenager.
I expected it to happen at some point. He would eventually get too mf comfortable
"World Building" omg, absolutely yes. Crazy 🤯
By the way WOP is an acronym for "Want of Prosecution." Like you literally have to go through each line to get the true meaning. Genius
Kendrick didn't just say drake slept w/ Wayne's girl, HE said he did in a freestyle years ago.
Echo on the audio made this vid sound like a sermon, amen lol
hahaha
turns out we didnt need the rap avengers...we just needed the wrong punch to land on kendrick
They did some necessary set up work though. Especially Rick Ross holding it down on IG. He's Kendrick's Akademiks or Adin Ross cause Kenny don't be online
I think Kendrick Lamar listen to what Lupe Fiasco was saying in the past few weeks and Lupe was saying Drake is a better rapper than Kendrick and that Kendrick Lamar lacks entendres and punchlines. I love Lupe, but his opinions don’t age well and it’s blowing up in his face.
He has tried sh**ting on KDot for a while- it’s like he can’t seem to grasp that he ain’t the only extremely gifted, talented rap artist…it’s beyond weird.
This track is going to have everyone screamin " A minnnorrr" this summer 😂
11:16 I literally heard "Not Like Us" for the first time today bumpin in somebody's car while I was on my smoke break at work 💀.
It's all happening!
Summer finna be LIT 🔥
Kendrick single handedly made a case for the Return of Rap- as a political, spiritual, philosophical, psychological cultural source of strength, resistance and community. This has reopened the conversation around Blackness- it IS a political position fam! Drake ain’t about it.
drake stans are talk about how unreplayable Not Like Us is and it just goes to show they don't want to let anyone have a danceable diss in this beef besides drake. But like how can you not bounce to this DJ Mustard beat.
This one's outta here. The whole west coast will be on this heavy.
@@TheCompanyManthey're apparently bumping it in NYC clubs too.
@@TheCompanyMan Not only the west Coast. There are videos of clubs in New York, DC, Texas with cowboy hats and London. I can’t explain why that song hit the way it did. Maybe after several very dark songs this song gave relief even those serious. The beat with Kendrick flows and lyrics were just perfect.
The idea that Not Like Us is anything but a banger is weapons-grade cope.
K. Dot got people c and b walking and they not even crips or bloodz 😂😂
Kendrick breaking Drake made Justin break his video format lol
I had no choice. the story was moving too fast. Gotta adjust before I turn to dust.
@@TheCompanyMan bar 🔥
Never have I ever thought I'll see a justin reaction. These are diabolical times.
I NEVER THOUGHT ID TRY ONE MYSELF EITHER. Let me know what you think.
I’m pretty sure you won’t hear anything but positive feedback. Without sounding weird, we just here for you.
100% agree, all positive. I fell off and haven't watched in a while. I'm back, Time to catch up.
@@TheCompanyManpretty great. More insights than most of the channels out there. Please stay active on TH-cam for more updates for this surgical downfall of a superstar. There's a rumour that Kendrick will drop another one on Monday. I don't know tho
It's just a pleasure to have you back with breakdowns. Hunt is definitely my top hip-hop channels since the hiphop dx days
They Calling Kung fu Kenny “Nardwuar Lamar” now! 😂😂😂😂😂😂😂😂
💀
@@TheCompanyMan also Preme wrote Family Matters for Drake! No one wants to speak on that. Fantano had the heart to wake that up. How is this allowed?
Kendrick hasn’t even gotten to the Houston stuff just yet. He hinted at some of it but he’s still got to it
I can’t wait for him to touch on that.
elvis in his final form is crazy. if kendrick would have said that. damn
That's what he looks like to me.
Shakespearean Shakedown.
That's the title of the documentary on this beef when we look at it retrospectively
It's poetic.
It's crazy how Kendrick is trending #2 with more views than Drake with less time.
That math isn't mathin TH-cam
CRAZY.
Nah it’s mathing, Drake losing and numbers don’t lie. More people are checking for Kendrick than Drake. Does that make sense?
"drake is the final form of elvis because he get to say the n word" 😂 that line killed me! great break down!
It feels like he's bleeding him, while he's still alive. That's the best way for me to describe it.
basically
Yup- copy that 👍🏽🫡‼️
Well he did say "Can I bleed him? Bet" so he's just making good on it
COMPANY MAN CHANGING WITH THE TIMES WITH THE BREAKING NEWS SEGMENT!!!!
ITS ALL HAPPENING
“weird at best” lol the saga of Audrey Graham.
I think Drake threw the shots at everyone else so he could maintain the impression that it was a 20v1.
Helps to look like the underdog.
Exactly. And that was another miscalculation.
I don't think this is just an album rollout. This is Kendrick trying to be Katt Williams and Hannibal Burress fused together while simultaneously telling us he's the greatest rapper of all time and more specifically proving once and for all he's a better musician than Drake in every conceivable way possible.
He said in euphoria this is not GoaT talk, because Lupe has been very loud about wanting to hop in if that's what the chat is. This is just hate.
@@theAttris
Kendrick has been flip flopping on a lot of his stances and narratives just to land a bar. It's tough to know what to trust with no concrete evidence and all of these guys having ties to unsavory people and sketchy behavior.
@@J-Huebrah what the hell you talking about DRAKE lost brah
@@theAttrisFiasco? Yeah he is the goat fr, but goddamn Kendrick firing on pure hate is beautiful
@@verrufen2642Lupe’s time is passed guys- and the shade he consistently gives Kendrick smacks of jealousy.
man so happy you dropped. things are moving fast and creators are having trouble keeping up haha
Especially creators like me who write more think pieces than anything. I'm gonna have to shift my style for this. This is easily the greatest rap beef of all time.
Kendrick has been relentless with this release schedule I don’t envy anyone trying to cover this in real time 😂
You know Justin phased, because normally he would said "does drake deserve the smoke? I dont have the answers" lol he had the answers today.
Fr y dude. Drake gotta punch himself in the face!
I’ve watched dozens of TH-camrs talking about this subject and you have been the most concise. I’m a fan! Thank you
"Elvis in his final form..." I am shook.
It was like 10 minutes after drake dropped 😂 kendrick is insane
Candyman Kendrick is a problem.
No ghost can help Aubrey with those skeletons
"final iteration of Elvis" 🔥🔥🔥
Drake was buried by Joe Budden, Pusha T and now Kendrick. He only took a w against Meek.
That meek win looks more suspect as the years go by. Feels more like Granddad Gets In A Fight episode of The Boondocks.
Thank you for dropping! From the og breakdown to now your videos have gotten me into hip-hop. This is quite the historical moment, thank you for all the overtime work 🙏
That's awesome to hear, Ethan! Thank you for still tuning in. This is a fun time for hip hop. Greatest beef ever.
Lol feels like just last week drake was begging kendrick to respond, now he cant get him to stop lmao
Drake cannot keep up, he gambled everything on family matters and even made a music video for it but Kendrick is only doing what Drake wanted, and that is to drop a record, be careful what you wish for
Drake's playing by pre-covid rules. Its a new world now.
Kdot absolutely killing drake
Not close.
Thank you for the sober analysis covering the nuance of the beef.
Very thorough breakdown
Thanks Shaun!
Another brilliant and impromptu breakdown. Never looked at it from these angles
Cole apologized to the world...
...It's time for the world to apologize to Cole😌
😂
Each time they uploaded - I thought about you trying to get your videos together 😭😭😂
What a time to be alive!!
Been waiting for this. I know you like putting in the work in your vids Justin and Kenny not even letting you get ANY rest lmao!
Fr tho I'm so glad you're back and can't wait for the Kendrick video, keep doing your thing my man it's needed more than ever
This one is light compared to my normal approach but I had to put something on it because the story is moving too fast!
The best thing bout this beef is Justin coming back with new videos 🙏🙏🙏
Let me know what you think of this one. It was all off top for time.
I think Kendrick is nailing this beef on the head with how he’s attacking drake, although I don’t think it’s in ways that most people (drake fans, and the occasionally hip hop listener) would ever give any time of day to try and hear. Most people just want to catch a vibe. Since some of this beef has turned into a lot of “he said, she said” (allegations) I do think some of k dots points might get overshadowed to the masses if his allegations come out to be false, or never uncovered…
Also I think this beef has gone way past how almost beefs work (measuring bar for bar) we got diss tracks, letters warning tracks and people are arguing over which ones count as points going round for round lol I feel like the casual listener glaze over most of Kendrick’s layered bars and will jump straight to DAMN HE SAID DRAKE SHOULD DIE or DRAKES A PEDO, even though Kendrick was alluding to people in drakes camps are and also drake. And that some of the heavier messages the masses need to understand will be lost.
I think Kendrick’s polarizing one liners distract a little from drakes biting from the culture and not bigging it up and respecting it, just a few of my takes… from a white die hard kung fu kenny fan that catches vibes from a handful of drake songs
But yea even off the top you nailed it haha
The way people were breaking down Euphoria gives me hope. Casual fans are dissecting bars in 2024. It's amazing.
J Prince pulling him out of the Pusha T battle makes so much more sense now.
Yeezus it’s early Justin!
😂 ah man got so much love for this community
Im still working on the main piece looking at Kendrick's side of the beef but had to put some thoughts out about this track
Kendrick took all his fans when he went pop one time on the damn album. 😂
On not like us in the hook hey, hey hey and step this way indicating Bill Cosby and R.Kelly
Drake is one more diss away from a tom McDonald feature lol
HAHAHAHAHAHAHA
He’s about to do interviews on Fox News 😂
I know its pretty much impossible to give different breakdowns on these disses but always love your more mature compare and contrast of everything. 👍🏻 for the content.
Three releases in a row…
Meet the Grahams
6:16 in LA
Not Like Us….
He did four in a week…. This is genuinely unreal
Great video as always man.
One thing I disagree with though. I don't think the "rapping like you trying to get the slaves freed" was dissing Kendrick for having a message. The idea of the verse was that he was presenting him as someone who's fake deep - that he presents himself as conscious but that he doesn't adhere to his own messages. But it was def a miscalculation to use that line when his own racial perspective/allegiance is being questioned
Exactly, Ketchums. I get what Drake was trying to say. But it's how he said that differs from "just a cause a nigga where kufi it don't mean that he bright. Cause you don't understand him it don't mean that he nice. It just means you don't understand all the bullshit that he writes." Those subtle differences and lack of connection with black american heritage sticks out like a green hat with an orange bill in situations like these. And all it did was add an easy set up for the most powerful part of "Not Like Us"
The Game 100 video he's dissing him for having a message.
Good line up! Trust me bro, we don't care if you repeat a couple of points in the detailed breakdown. You should do Quick and dirtys more often. We locked in
Say less!!
I never thought The Company Man would choose a side.
I'm always on the side of community.
Welcome back Justine,
Feels good to be home!
Love that a by-product of this beef is the TCM uploads !
Shakespearean shakedown U nailed that ish.
GLAD TO HAVE YOUR PERSPECTIVE AGAIN. A VOICE THAT HAD BEEN MISSED.
SALUTES JUSTIN.
IT’S ALL HAPPENING.
Pretty sure fantano has been locked in that room livestreaming for a week straight
Gotta thank drake for taking this sacrificial ass beating so we get more kendrick music AND justin videos this year. God bless 🙌🏿
Your breakdowns are by far the best on the internet
Thank you Drake and Kendrick for bringing Justin out of retirement! Even a slower-talking Justin is a great Justin to listen to.
hahaha! Trying different styles!
Happy to have you back Mr. TCM , Love your takes on culture and music .
Very well said. Great analysis
Outside of the content of the lyrics/disses (I think Kendrick is also easily winning there too), I think the general artistry and flexibility Kendrick has shown in his tracks is showing how far apart these two are. Kendrick has used so many different lyrical styles, vastly different flows, a wide range of beats. He's just running circles around Drake in every facet of this.
Remember when kendrick said "smokin on top 5's, F that album, F that single, BURN THAT HARDRIVE"
We know whos hardrive he was talking about now 😂
Nah he was referring to deleting music in that line
I should be asleep but gotta show love to big homie. There's nothing I can add that you didn't talk about. Can't wait for that longer video.
My Brother! Preciate you Hero!
Thank you for dropping this Justin.
Love the break down. Lowkey feels like I'm attending a college class about the Kendrick nuke.
Kendrick has devised the great battle campaign in hip hop history
"Don't make me do it to you dunny, cause I overdo it, So you won't confuse it with just rap music"
"Elvis is in his final form" @TheCompanyMan has entered the diss foray... powerful assesment
When the world needed him most he returned. Glad we have someone like you to break all this down in detail. Love it
We missed these rap study cases. You're the OG. ❤ from South Africa 🇿🇦
When he said the I Hate Drake EP, I fell out my chair.
Excellent Justin! 👏
Can’t wait for more.
This is the best breakdown so far
people saying that "they're ganging up" on Drake, when this is just a culmination of events is funny af
Sir I Love your content so much to a point i have to order a food whenever i receive notifaction from your channel. so i can watch your dope ass content while eating.
Food.... for..... Thought.🫡
Whatever can get Justin out of a hiatus, I'm here for it.
you are the most valuable voice in the culture , the best breakdowns and always pushing the questions to the culture , my brother you are the Embodiment of Greatness , we thank you greatly
That's love. I appreciate you🙏🏿
Thank you so much for your thoughtful and in-depth analysis of "Not Like Us." Much appreciation for the time and energy that went into putting it together..