Why Canonical tags matter for SEO?

👉 Canonical tag guide (article): seotesting.com/google-search-...
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📌 Summary
In this video we'll talk about canonicals and explore their importance in managing duplicate content on websites.
First, we start by understanding what canonicals are and the key canonical terms you need to know, such as canonical URL, canonicalized page, and canonical tag.
Next, we explore the reasons why using canonicals is crucial, and we also discuss the reasons to keep similar pages.
To specify canonicals, you have two methods:
- using the canonical tag: an HTML element placed in the head section of a webpage.
- the HTTP header through the "Link" response header.
We then delve into best practices for implementing canonicals, such as using one canonical per page, maintaining consistent URLs, using absolute URLs, avoiding combining the noindex tag and canonical on the same page, and steering clear of canonical chains. We also emphasize using double quotes, prioritizing HTTPS over HTTP canonicals, avoiding placing canonicals in the body, refraining from canonicalizing category pages, and not canonicalizing paginated series.
⌛️ Timestamps
00:00 Intro
00:22 What are canonicals?
01:07 Canonical terms
01:56 Reasons to use canonicals
02:18 Reasons to keep similar pages
02:35 Types of canonicals
03:11 Use 1 canonical per page (best practice)
03:19 Be consistent with URL format (best practice)
03:38 Don't use canonical tags on the body (best practice)
03:49 Use absolute URLs (best practice)
04:08 Don't use noindex tag and canonical at the same time (best practice)
04:20 Avoid canonical chains (best practice)
04:41 Use double quotation marks (best practice)
04:59 Prioritize HTTPS canonicals (best practice)
05:16 Don't canonicalize category pages (best practice)
05:33 Don't canonicalize paginated series (best practice)
05:43 How to find canonicalized pages