This was such a fun set to be on and it’s good to have you back on here Joe. Always think of you as the Spielberg of photo and all this imagination plus technique applied to a grimey location to create the scene/narrative you’re after proves it ! Thanks for having me Joe legit honor 🙏
And coming from you....I mean, you both have a incredible sense of previsualization, you "always know" what you want, of course experimenting is important as well as creativity. That´s why I love see you both because is really really nice to see all the process to get a final image. Amazing.
Gavin, you are such an accomplished shooter! This is very kind of you to say. You as well are possessed of that imagination and the pre-vis that requires.
So happy for videos like this that show even the greats like Joe McNally build a shot step by step and even makes mistakes/changes along the way until he gets what he wants. So inspiring.
Many thanks, especially coming from a talented fellow shooter such as yourself! I make mistakes all the time, every photog does. It's just part of the process!
I was channeling Miracle Max: It just so happens that your friend here is only MOSTLY dead. There's a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there's usually only one thing you can do.
It's incredible watching Joe work. Great results and I love how he's not too good to say 'please' and 'thank you'. Well done to everyone involved. Thanks for sharing!
Really great opportunity to watch Joe McNally piece together the elements of the scene to produce a story within a picture. This is almost literally a picture that says a thousand words. Thank you.
Once again proving you Joe are THE leading educator in the world of photography. So much relaxed fun on the set, so much craft and all in service of the story. This is hopefully the first in a long series.
Amazing! Thanks to Joe and everyone else on location! And, many more thanks to the decision makers at Adorama who make Adorama TV possible. What an incredible educational resource.
This is so dope. Seeing the bts and hearing the thought process is so valuable. PLEASE make more videos like this. What a wonderful learning tool. Thank you for this.
The legend that is......Joe McNally. The outside gelled light blazing in WOW!. The way so many objects pick up nuances of the pinks and blues, give so much drama and depth to the image that it doesn't make sense any other way, for this type of scene. I adore cinematic scenes. that pull you in and will hopefully will learn enough to get started to use this kind of lighting inspiration in my work too. Joe you are always a inspiration and love how your mind conceptualise and apply such ideas. Thx Adorama for the video/BTS.
I love when you take the time to put a concept together. This was excellent and I love when Nick is in the frame. He's really cool when being photographed.
these are fun to do. I mentioned to Adorama that I didn't want to just go into a studio and talk about lighting. Wanted to get into the field and really do it. Very thankful to Adorama for putting this all together.
Joe is one of THE pre-eminent photographers in the world today, an absolute master of his craft, and yet to watch him work and he's so down to earth, so kind, so appreciative, so thankful, so supportive of everyone around him... it's just amazing. We should make him an honorary Canadian. 😏
Joe! The behind-the-scenes videos of your shoots are my favorite "how to" lighting studies. Thank you so much for sharing this! And, it was nice to see some of my favorite "Adorama team" people in there. (Erica and Seth) Great job everyone, and of course, great job Joe, on both the concept and execution. Lots of fun! (I've recently purchased your "Lighting Logistics and Strategies for a Life in photography" course, and am loving it.)
Amazing video!! really show a creative process of an artist at work!! truly amazing to se how the lighting is adjusted to obtain the desired look and feel of this scene!! Bravo!!
Joe illustrates you don't have to click-click mindlessly to make beautiful photos and in the process illuminates everybody with his deep knowledge of the technical side in a relaxed way. Fun.
So fantastic! And why you never doubt Joe NcNally. Early on I kept thinking, "Joe, we want to see Erica's face... not just the legs!" And, of course, Joe knew that. Erica is such a trooper-- everyone was awesome. Nothing left to say except, BRAVO.
You give a whole new level to an image telling a story. I love this!!! Thanks for going over the lighting!!! Okay, so, did she do it? I can't wait to see the sequel.
Back in the day the men's magazines such as GQ, Esquire etc would have layouts like this. Telling a story through photos and of course high fashion. It was much more interesting than the standard images of the models posing with their best mindless Zoolander expressions. These types of shoots and exactly how it's done with all the good bad and ugly moments tells the truth. Very helpful to those of us looking to come up with unique story telling through images both still and motion. Thank you for this.
McNally is a Friggin' Master. Watching him craft a scene (juggle cats) and tell a story at the same time is incredible. The only down side is it makes me want to go out and buy a bunch of Profoto gear... Thanks Joe! Thanks Adorama,.. oh and you too Seth :) ...
Like watching how a concept and idea gets built from beginning to end with all the small steps included. My only question - Did you happen to find my missing sock in that dryer? Keep up the great work & looking forward to more... and word about my sock ✌️
As soon as I saw the title, I skipped it. But a little later I saw Seth Miranda talk a little about it in his weekly Adorama Rewind and decided to give it a look. That's WAY beyond any lighting I could ever even remotely think of doing, but I enjoyed Joe's step-by-step description of what he was doing and why.
Fun to watch entertaining and nice showcase of equipment. Like shooting through the window challenge. The finals are fun. Cute story well done overall. Donald Bowers
Amazing to watch the process unfold, the lighting build and the twists and turns to the end result. A real pleasure to get a tiny glimpse into the mind of McNally. i'm sure she was as comfortable as she could be but poor Erica. Love the whole shoot though!
I would like to see this type of scenario in video format also... meaning that it is not only a photo shoot with photos as the main output but video as the output... that will be challenging but great!!
I was kinda hoping for the final, edited, etc set of shots / keepers from the session at the end....? I know they showed a few, but just didn't seem like finished products? Fun behinds the scenes to watch tho...keep them coming!!
Joe is a master commercial photographer, shoots like this come easy to him, as it should after 30 yrs doing it. What the youtube crowd will never grasp is when an agency is paying you 50 k to produce images, you kinda figure it out.
Fabulous as always, Joe .... you’re the master. My only feedback is as with most TH-cam BTS videos, the resulting photos flash by too fast. The video is 23m long and we’ve invested that time watching, but the payoff (the climax to your “movie”!) is so short. I want to savour what you’ve created
Just one tiny error in the gear list... fyi. The "Avenger 9.8' C-Stand 30 Kit with extension arm" link directs to the sand bag mentionned above. Thanks for showing us, one more time, that beyond technique... imagination + skills + dedication all combined lead to talent. And also, very nice to see all talents (artistic / technic) are quoted. Imagery is 99% of the time a team work... good you made it obvious for all to remember. Bravo !
This was such a fun set to be on and it’s good to have you back on here Joe. Always think of you as the Spielberg of photo and all this imagination plus technique applied to a grimey location to create the scene/narrative you’re after proves it ! Thanks for having me Joe legit honor 🙏
Great job Seth. I could see your energy and enthusiasm come through, and loved seeing that. Looked like a blast!
Great you were there, Seth! Hugely helpful!
Just mesmerising to watch. I dream of having that level of previsualization 🔥
And coming from you....I mean, you both have a incredible sense of previsualization, you "always know" what you want, of course experimenting is important as well as creativity. That´s why I love see you both because is really really nice to see all the process to get a final image. Amazing.
Gavin Hoey You nail your ligting every sigle time in the most limited space and as far as i am concerned you are a genius in previsualization too👏🏻
@@abhijithanandnewyork Beautifully stated and I agree with you 💯 %
Gavin, you are such an accomplished shooter! This is very kind of you to say. You as well are possessed of that imagination and the pre-vis that requires.
Yes Gavin I totally agree. We'll get there. Lol
So happy for videos like this that show even the greats like Joe McNally build a shot step by step and even makes mistakes/changes along the way until he gets what he wants. So inspiring.
Many thanks, especially coming from a talented fellow shooter such as yourself! I make mistakes all the time, every photog does. It's just part of the process!
💜
Wow this was incredible!! Thanks for sharing this and I hope to see more!
This is bloody genius, I could watch it all day. My favourite line ‘would she appear more dead if...’ but seriously, a real master at work.
I was channeling Miracle Max: It just so happens that your friend here is only MOSTLY dead. There's a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there's usually only one thing you can do.
Wow! This is such an amazing shoot and some really creative shots here. Joe you are a true master
What a treat! Thank you Adorama for letting see JoeMcNally work. He’s such a professional. Calm. Measured. Respectful. Talented. Bravo!
Congrats, Adorama, best photography video ever produced on TH-cam! I hope this will turn into a series!
It's incredible watching Joe work. Great results and I love how he's not too good to say 'please' and 'thank you'. Well done to everyone involved. Thanks for sharing!
Gotta be good to the crew, you rely on them so much, and they work so hard. Great people on the set!
Always great to see the master at work! Also it was awesome to see Seth involved in this shoot.
Really great opportunity to watch Joe McNally piece together the elements of the scene to produce a story within a picture. This is almost literally a picture that says a thousand words. Thank you.
Joe on the Go! Seth what a privilege to get to work on the set with him! Thanks, Adorama for having Joe! Bring him back for more!
Love it, Joe! Please, please do more of these
Fun!!!! I love these kind of shoots, lots of great info and instruction.
Once again proving you Joe are THE leading educator in the world of photography. So much relaxed fun on the set, so much craft and all in service of the story. This is hopefully the first in a long series.
Amazing. It is so enjoyable watching how Joe works through the development of a lighting recipe. Bring on more! Keith
Amazing! Thanks to Joe and everyone else on location! And, many more thanks to the decision makers at Adorama who make Adorama TV possible. What an incredible educational resource.
Glad you guys appreciate the effort! ❤️
Thanks to Adorama as well! They took a chance on this. It's definitely a bit different.
So inspiring! Makes me want to grab camera and lights and go create! Great video, thanks to all involved.
Joe is my hero of the photography world. If I could be half the photographer he is, my life would be complete.
Love to watch Joe work, he has such a creative mind
Fantastic. 👌 the dark undertone and beautifull lighting work so well.
Yes. Please continue this saga! The images were great and loved how you built up the scene.
This is so dope. Seeing the bts and hearing the thought process is so valuable. PLEASE make more videos like this. What a wonderful learning tool. Thank you for this.
I've been waiting for a new story from Joe.... well done. Great educational project.
The legend that is......Joe McNally. The outside gelled light blazing in WOW!. The way so many objects pick up nuances of the pinks and blues, give so much drama and depth to the image that it doesn't make sense any other way, for this type of scene.
I adore cinematic scenes. that pull you in and will hopefully will learn enough to get started to use this kind of lighting inspiration in my work too. Joe you are always a inspiration and love how your mind conceptualise and apply such ideas. Thx Adorama for the video/BTS.
Thank you so much for the kind words. You're right, I was going for something that was a bit on the cinematic side.
It was amazing to watch this. Thank you 🙏🏾
Excellent video Joe and Seth! You all, and the talent. were fabulous! Thanks for sharing!!
Awesome!! Looking forward to the full story
That was a blast! Both a technical and an artistic marvel. Thank you.
Amazing job everyone and Joe what can I say, I absolutely love watching you work!
Joe is a L E G E N D and the team was SUPERB!! thank you Adorama for bringing always such awesome content!!!
I love when you take the time to put a concept together. This was excellent and I love when Nick is in the frame. He's really cool when being photographed.
Nik is definitely the man!
Love, love, love this video and watching the Master, Joe McNally and Team at work!!! Looking forward to the next one in the series!
It's super inspiring to watch you working Joe!
The complexity and precision of this is truly inspiring.
This is fantastic! Really cool to see how Joe works and visualizes the scene. Love videos like this!
these are fun to do. I mentioned to Adorama that I didn't want to just go into a studio and talk about lighting. Wanted to get into the field and really do it. Very thankful to Adorama for putting this all together.
Love it! Glad to see I'm not the only one with a warped mind!
This is a great video shoot. I learned so a lot about lighting. Much Appreciated Joe!
Fabulous!!! So good to see Joe here again!
Wonderful to watch a master at work. Mr. McNally is always an inspiration.
All best and thank you...
This is a Masters video. Seth Miranda and Joe McNally? And for free? Great video. Thank you for your time and work Joe and Seth.
Amazing BTS!! Shows great teamwork and great creative leadership not to mention tons to technical gems!!
outstanding talent in front and behind the Nikon camera... how can it possibly go wrong..
Fascinating to watch. More please!!!
Working on it!
Absolutely loved this. Joe as always the 'master of light' and the talent et al all brilliant. Looking forward to the next episode.
Joe is one of THE pre-eminent photographers in the world today, an absolute master of his craft, and yet to watch him work and he's so down to earth, so kind, so appreciative, so thankful, so supportive of everyone around him... it's just amazing. We should make him an honorary Canadian. 😏
Excellent, Joe is the man!
This is a Masterpiece!
It`s so amazing to see Joe working... Outstanding.
Joe as well generously shares his unique experience. A magician's master class
Thank you Diego...sorry it took so long for me to get back on this page.....
Lots of familiar faces if you watch Adorama :) Thank you Joe and the Team!
BRAVOOO!!! Amazing work Joe, Zeth...Erika!! Always inspiring!!!...
A lighting triumph, great video 👌
That was FUN! Great lesson on light :)
The one and only!!!! Amazing work as always and extremely inspirational!! 👍🏽
Awesome video. Met Joe at The Photography Show in 2014, attended his business seminar.
This was really awesome! I loved watching Joe's thought process during the shoot. Thanks for sharing this!
OMG what fun this was to watch! Must have been fun to be on set. More - please
It was...great folks and we had a bit of a hoot!
Joe! The behind-the-scenes videos of your shoots are my favorite "how to" lighting studies. Thank you so much for sharing this! And, it was nice to see some of my favorite "Adorama team" people in there. (Erica and Seth) Great job everyone, and of course, great job Joe, on both the concept and execution. Lots of fun! (I've recently purchased your "Lighting Logistics and Strategies for a Life in photography" course, and am loving it.)
Adorama's got great folks working there. And they had faith in a nutty idea!
Amazing video!! really show a creative process of an artist at work!! truly amazing to se how the lighting is adjusted to obtain the desired look and feel of this scene!! Bravo!!
Joe illustrates you don't have to click-click mindlessly to make beautiful photos and in the process illuminates everybody with his deep knowledge of the technical side in a relaxed way. Fun.
Many thanks!
Beautiful job Joe! I immediately heard the announcer; "It was a dark & stormy night, in a city that knows how to keep its secrets..."
Yes, right! "There are eight million stories in the naked city. This has been one of them."
Excellent loved it 🤘🤘🤘
Such exciting and fun to watch, and wonderful results! Loved this video!
This is soo cool!!! I enjoyed every minute of it!!!
Ninja level brilliance. Love these BTS vids. The mind of Joe McNally is a dark and mysterious place.
So fantastic!
And why you never doubt Joe NcNally. Early on I kept thinking, "Joe, we want to see Erica's face... not just the legs!" And, of course, Joe knew that.
Erica is such a trooper-- everyone was awesome. Nothing left to say except, BRAVO.
Please, more such videos!
So entertaining! Loved it!
You give a whole new level to an image telling a story. I love this!!! Thanks for going over the lighting!!! Okay, so, did she do it? I can't wait to see the sequel.
Great fun and a lot of good information. And great model talent. Thank you.
Back in the day the men's magazines such as GQ, Esquire etc would have layouts like this. Telling a story through photos and of course high fashion. It was much more interesting than the standard images of the models posing with their best mindless Zoolander expressions. These types of shoots and exactly how it's done with all the good bad and ugly moments tells the truth. Very helpful to those of us looking to come up with unique story telling through images both still and motion. Thank you for this.
thanks, yep agree with you...back in the day, you could literally tell a fashion "story" and let it breathe a bit. Hoping to pick up again here soon.
That was pretty good never would have thought laundry mat
I've got a strange brain....
Wow, I'm really glad I finally watched this.
McNally is a Friggin' Master. Watching him craft a scene (juggle cats) and tell a story at the same time is incredible. The only down side is it makes me want to go out and buy a bunch of Profoto gear... Thanks Joe! Thanks Adorama,.. oh and you too Seth :) ...
Like watching how a concept and idea gets built from beginning to end with all the small steps included.
My only question - Did you happen to find my missing sock in that dryer?
Keep up the great work & looking forward to more... and word about my sock ✌️
As soon as I saw the title, I skipped it. But a little later I saw Seth Miranda talk a little about it in his weekly Adorama Rewind and decided to give it a look. That's WAY beyond any lighting I could ever even remotely think of doing, but I enjoyed Joe's step-by-step description of what he was doing and why.
A true genius. Love it!
Joe is THE MAN
The best I have seen from Adorama this year :)
Fun to watch entertaining and nice showcase of equipment. Like shooting through the window challenge. The finals are fun. Cute story well done overall.
Donald Bowers
That was pretty amazing.
truely on-point informative
Dude...
Amazing to watch the process unfold, the lighting build and the twists and turns to the end result. A real pleasure to get a tiny glimpse into the mind of McNally. i'm sure she was as comfortable as she could be but poor Erica. Love the whole shoot though!
Erica was a trooper!
Was just amazed at how many lights were used to make those shots.
Each light did a job, and it was fun, like a puzzle, to put together.
I would like to see this type of scenario in video format also... meaning that it is not only a photo shoot with photos as the main output but video as the output... that will be challenging but great!!
Wow! The big McNally!!!!
I was kinda hoping for the final, edited, etc set of shots / keepers from the session at the end....? I know they showed a few, but just didn't seem like finished products?
Fun behinds the scenes to watch tho...keep them coming!!
That's great. Creating a drama to create dramatic photos! I also enjoyed seeing Erica and Seth in a different context.
That was excellent!
Joe is a master commercial photographer, shoots like this come easy to him, as it should after 30 yrs doing it. What the youtube crowd will never grasp is when an agency is paying you 50 k to produce images, you kinda figure it out.
love it love it love it!
Fabulous as always, Joe .... you’re the master. My only feedback is as with most TH-cam BTS videos, the resulting photos flash by too fast. The video is 23m long and we’ve invested that time watching, but the payoff (the climax to your “movie”!) is so short. I want to savour what you’ve created
Good critique...we'll bear that in mind for the next one. Seriously, appreciate it.....
Love it
Awesome, worth the wait to see! I hope Erica got some extra compensation for being in the dryer.
Just one tiny error in the gear list... fyi. The "Avenger 9.8' C-Stand 30 Kit with extension arm" link directs to the sand bag mentionned above.
Thanks for showing us, one more time, that beyond technique... imagination + skills + dedication all combined lead to talent.
And also, very nice to see all talents (artistic / technic) are quoted. Imagery is 99% of the time a team work... good you made it obvious for all to remember.
Bravo !
gilles matheron the links fixed thanks for the spot
MORE OF THESE!
Just amazing
Brilliant
wow. just learned more 23.14min than I thought possible. just wow.
What??!,! No Daniel Norton??? Was he gaming that night or what? Loved all the players, thanks for the video!