This is why creative directors make a ton of cash. They can make shit like this up and believe in it, and treat you like you're an idiot for questioning it, despite it being an utter shed full of bollocks
i had met him in mumbai, he was part of the publicis global creative resource. i was working with publicis that point in time. guys from all the publicis offices in india gathered there to display their work n all. so he picked work that were good to go and commented on some that could be entered after his inputs. it was a great experience. above all, being an icon, he was so grounded.
This guy is the founder and head of Droga5, according to Forbes "the best and most creative agency of today" (2012) Also the most awarded person in the history of the Cannes International Festival of Creativity. You should take a look at their work, this guy is a genius.
and the ones that didn't comment! many many more... it's called metric-ingitis, I recently read about how to know the viral coefficient of an ad with a formula by Eric Ries, author of the Lean Startup. Unfortunately, he was not joking..
So essentially experience counts most, right. Does this still apply in a world where twenty somethings drive 7-figure revenues with direct advertising ads? ;)
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this result should be multiplied by the coefficient of the viewer's sense of humor
i've been looking for this everywhere!!! really insightful stuff, thanks david
This is why creative directors make a ton of cash. They can make shit like this up and believe in it, and treat you like you're an idiot for questioning it, despite it being an utter shed full of bollocks
Three people thought he was serious.
i had met him in mumbai, he was part of the publicis global creative resource. i was working with publicis that point in time. guys from all the publicis offices in india gathered there to display their work n all. so he picked work that were good to go and commented on some that could be entered after his inputs. it was a great experience. above all, being an icon, he was so grounded.
This guy is the founder and head of Droga5, according to Forbes "the best and most creative agency of today" (2012) Also the most awarded person in the history of the Cannes International Festival of Creativity. You should take a look at their work, this guy is a genius.
oh my gooood!!
WLDO brought me here😂😂💗💗
this is from a CD that came in a book called "Creative Leaps" by Michael Newman, a creative director who worked at Saatchi Australia.
and the ones that didn't comment! many many more...
it's called metric-ingitis,
I recently read about how to know the viral coefficient of an ad with a formula by Eric Ries, author of the Lean Startup.
Unfortunately, he was not joking..
lol hilarious shit David, could have been a comedian dude.
I think he got this idea from Dead Poet's Society
Please explain formula for Grand Prix..I am not so much into precious
metals !!! =)
Well that is a great info, never knew that. thanks for sharing, he surely did an amazing job answering that question!
LOL 😂 genius
still funny
Thank you very amazing
So essentially experience counts most, right. Does this still apply in a world where twenty somethings drive 7-figure revenues with direct advertising ads? ;)
Who let the dogs out?
so he's joking or not?
What I wanna know is, who's the assistant?
Why? :)
:-)
bs