Episode 109: Doing the Business of Choir with Alex Gartner

Do you think of yourself as a "choir leading business person?" I am going to guess that most of you don't, and I'm going to suggest that maybe you should. There are aspects of leading any type of choral program that require business acumen in order to excel. This makes many of us bristle as artists because we love to stay wrapped up in the emotional and in the art. But the reality is that we often have to call upon skills that our training programs didn't prepare us with. They didn't teach us tax law, or marketing or accounting, but we have to develop these skills or our programs fall apart. So I had a conversation with Alex Gartner about that very thing. Tune in as we discuss the business of doing choir.
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