42 Advertising Techniques Used to Create Powerful and Persuasive Ads
ฝัง
- เผยแพร่เมื่อ 28 พ.ค. 2024
- 👉 Start & Scale A Successful Agency ➜ aerh.co/agency-accelerator
👉 Master Digital Marketing ➜ adamerhart.com/academy
Advertising is one of the fastest and most powerful ways to grow any business and reach more new and potential customers than you ever thought possible.
And this is what makes the thought of running ads so appealing to business owners, entrepreneurs, startups, and marketers
Get it right, and you can quickly turn $1 into $2, $5, $10, or even more.
Which makes advertising the closest thing to an automatic money making machine that there is.
But, it’s not all sunshine and rainbows when it comes to the hyper competitive and cutthroat world of advertising.
And a single mistake can cost you hundreds, thousands, even millions of dollars in wasted ad spend and lost sales.
That’s why today I’m going to walk you through 42 different advertising strategies, tactics, and techniques that you can use to create powerful and presuasive ads taken from 42 of my all time favorite books on advertising.
So, let me show you how it's done.
#marketing #digitalmarketing #marketingstrategy
***PS - Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: freemarketingcheatsheet.com
2) Join Digital Marketing Academy: adamerhart.com/academy/
***Let’s Connect:
Website: adamerhart.com
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Want more advertising strategies? Check out this video next: th-cam.com/video/2g2fSvvcN2Q/w-d-xo.html
Title: I just dropped a giant box of gems | You literally deserved heaven for 1000 years, bro.
:) Thanks my friend.
I agree
Here is a numbered list of books mentioned in the video:
1. Ogilvy on Advertising by David Ogilvy
2. Advertising Headlines That Make You Rich by David Garfinkel
3. Purple Cow by Seth Godin
4. Words That Change Minds by Shelle Rose Charvet
5. Exactly What to Say by Phil M. Jones
6. 10 Stories Great Leaders Tell by Paul Smith
7. The Ultimate Sales Letter by Dan Kennedy
8. Tested Advertising Methods by John Caples
9. Scientific Advertising by Claude Hopkins
10. Breakthrough Advertising by Eugene Schwartz
11. How to Write a Good Advertisement by Victor Schwab
12. The Copywriter's Handbook by Robert W. Bly
13. The Adweek Copywriting Handbook by Joseph Sugarman
14. The Boron Letters by Gary Halbert
15. The Robert Collier Letter Book by Robert Collier
16. Influence by Robert Cialdini
17. Pre-Suasion by Robert Cialdini
18. Yes! by Noah Goldstein, Steve Martin, and Robert Cialdini
19. The Psychology of Persuasion by Kevin Hogan
20. Cashvertising by Drew Eric Whitman
21. Persuasion by James Borg
22. Mass Persuasion Method by Bushra Azhar
23. Sign Language by Jerry Seinfeld
24. How to Write Funny by Scott Dikkers
25. Positioning by Al Ries and Jack Trout
26. Marketing Warfare by Al Ries and Jack Trout
27. All Marketers Tell Stories by Seth Godin
28. Persuasion by Arlene Dickinson
29. The 40/40/20 Rule by Ed Mayer
30. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
31. The 22 Immutable Laws of Branding by Al Ries and Laura Ries
32. The 22 Immutable Laws of Internet Branding by Al Ries and Laura Ries
33. The Wizard of Ads by Roy H. Williams
34. Secret Formulas of the Wizard of Ads by Roy H. Williams
35. Magical Worlds of the Wizard of Ads by Roy H. Williams
36. The One Sentence Persuasion Course by Blair Warren
37. The 16-Word Sales Letter by Evaldo Albuquerque
38. The Irresistible Offer by Mark Joyner
39. The Ultimate Marketing Plan by Dan Kennedy
40. No B.S. Direct Marketing by Dan Kennedy
41. All Marketers Are Liars by Seth Godin
42. The 66 Books of the Bible by Jeffrey Kranz
I hope this helps!
What an awesome, value-packed video bibliography. Many many thanks for covering such a broad range of books in such a condensed format!!! Love your videos, keep it up! 🙌
Thanks Cliff!
Your passion for this topic and these texts surely stands out! I stuck with this until the very end, because you made it interesting and relevant (even the stuff written in the 30s or thereabouts)! Good job AE!
Thanks Bryan!!
Wow! Thank you for such a great video! 🙏🏾🙏🏾
Thank you for your generosity in sharing this, Adam.
Plus the superb video editing that was done to your video, just WOW!
Thanks so much!
Wow, man, you DO know your business. Thanks for all those gems.
Thank you I watched your whole video because you kept me so into your recommendations. Awesome video.
Thank you Adam. So valuable.
Thanks so much Henrik!
This is great content! Thank you!!
Thanks so much Dante! Glad you enjoyed it!
A lot of great gems in this video. Some i have and have read others are brand new and I have added them to my amazon wish list. ;)
I like how you focus on specific details and that Marketting is not cookie cutter 😎💥🍪
Wow! I appreciate your efforts and enthusiasm. Keep going toward success
Thanks Reem!
Great info!!!
Thanks my friend!!
This is incredible, everything you preach, you do yourself. And it's working ;) THANK YOU for all the value you give!
:)
Thanks so much Adam for these Tips 😊😁👍❤️
Thanks my friend! Glad you enjoyed them!
I watched these about a year ago. Came back to soak up some more.
This is an awesome review....thanks Adam :)
Thanks Mohd!
Well done, Adam. Thank you from Palestine.
Thanks so much Sam, appreciate it and glad you found it useful!
Thank you Adam for this video! Great content. What book do you recommend reading first?
Tysm... Adam..
Trying to become a part time copywriter, will read all these books 💀 thanks so much Adam ❤️
My pleasure my friend, they will definitely help!
Awesome
Adam awsome video , please tell me how you make such video
Thanks my friend! All my video secrets here: training.adamerhart.com/video-brand-builder
What an amazing video, very grateful for you compiling all this on one spot, a lot to learn and keep in mind with the art of advertising….so happy I discovered your channel recently 🥰🙏
Just a footnote: one of your top 5 videos I've seen. BTW, a friend of mine takes Fridays to look at comments, then reply if necessary. Maybe that would help your workload. No need to reply here Bro. Love your stuff!
Thanks Bryan! Good idea on blocking the reply time, but if I let it go a whole week I'd never make it through them all.
YOU'RE GREAT
Subscribing like a mutha mutha….all these good azz books. ADAM can I get your audible sign in, big list face. 😅 THANKS 🙏🏽 FOR THE BOOKS
Hello Adam, thank you for the very valuable information. Thank you. I just wanted you to answer me about when I make a landing page, how is the privacy policy and everything related to foter ❤🎉
Hey Yassine, not sure exactly what you're asking but if I understand correct, the answer is you should always have a privacy policy linked up in the descriptions, especially if you're running ads through FB or Google where it's part of their terms of service. Hope that helps!
@@Adamerhartvideo Thank you Adam for your response. I am working on a landing page as I explained in a video on your channel, but I am a beginner in commission marketing and I have a problem with Footers, which comes at the last landing page that contains, for example, PRIVACY POLICY and what else...
And I want to promote this page via Bing Adass, as it is part of its terms of service
And as a reminder, I have watched many of your videos, and they are in a channel. Thank you very much
what do you use for your videos?
Hey Adam!
Do you have a list of these books? So I can buy it all in bulk?
Hey Vladimir, I don't unfortunately of this exact list, best plan is to just go through each and add to cart.
I like the video, the information it provides, but I would also like to see you make more videos that focus on protecting consumers from these things as well. More of us are consumers than business owners. How are big food manufacturers hiding bioengineered, controversial, or other harmful ingredients from consumers by not stating it on the nutrition labels or ingredients lists by using a qr code "for more information about this product?" Not everyone has access to internet, qr scanners, or even the time to look up the qr code for every item in their shopping cart for every meal and the implications of this for consumers. Please, help people help themselves.
Come Onnnnnnnn🔥🔥🔥🔥🔥🔥🔥
Awwww yahhhh!!!! 🔥
Can you suggest any program for writing emails to guests. We are in Booking business. I tried AI and was so synthetic that I cancel membership. I need something ready, have no time for study. No time and to old.
I want that book so bad. Could you send it to me please 🥺
Adam, I think you follow Ed's Film booth YT Channel.
Yes I do, Ed has great stuff!
Surely there are several tips, strategies and insights in a single book that are better than any of the ones in inferior books?
Picking just one point from 42 books, makes this video feel more like an advertising attempt for these books.
I am actually surprised that you didn't give the amazon affiliate links for each of these books.
The video definitely has good value but I had hoped that you filter out the best marketing strategies for this video, not the best strategy made by each of the 42 marketing books you possess.
Sorry, if this comes off as rude, I really didn't mean it that way.
Is this just 42 books to read?
Yup
I want the same colletion T_T
One book at a time :)
This is a Valuable Video but it could be more valuable if you add the time stamps please.
I really don't think marketers have the ability to internalize what it means to be human and part of a community/society. This has to be the most ethically devoid profession other than perhaps a lawyer.
How? People want to buy things. People need to buy things. There’s a lot of things to buy, a lot of them offering a lot of value to consumers. But humans aren’t the best at making decisions when there are a lot of choices. Good Marketing and advertising just helps the consumer make more informed choices. Now if you’re marketing a crappy product then that’s not good, but of course there are bad apples everywhere. But if a company has a great product or service, what makes them so evil putting effort into making that product or service known to the masses.
You can get a job in a company to make a living because of these marketing guys. Because the company sells and makes money that's why they employ people to work. Without marketing people wouldn't buy things from different brands they would just stick to whatever they get in front of them. So the economy would not run like this. I am not a marketing person I am just here because it got recommended. But think of this if you had a buissness how would you scale?
There are false marketing but that doesn't make the whole thing bad.
First ! Pin me pin me :)))
lol, Hey Manil, glad you could make the first comment
This is GOLD