Cirtuo Procurement Forum 2024 | Defining the business problem technology needs to solve

Day 2 was kicked off by Drasko Jelavic outlining ‘the business problem technology needs to solve’. Drasko examined the future role of humans in a world full of data, AI, and Market Intelligence. He concluded that the automation of the mundane results in an even stronger focus on the uniquely human elements: relationship building, reasoning, and connecting the dots. For humans to make holistic decisions, the role of technology is to enable them with the required information and insights.