Depends on the business. If it's a local business definitely keep it broad. I have a client that is a TEDx speaker and we will give an interest or 2 to Meta in an Ad Set so that we can test it. The main thing is that your copy and image/video is speaking directly to your target market and Meta will find them.
Thank you! I think a lot of people see the Learning Phase like the boogie man. When in reality the learning phase is pushing it out to new people and I find can get you even better results. But there isn’t a black and white answer, it comes down to testing.
I do a Manual Campaign with a Sales Objective, but also test an Advantage+. I just find Advantage+ will look better at first because it finds people that have already shown a ton of interest and then runs the ads to them (so like Cart Abandonment) but long term kind of dies out.
Thanks! It depends on your strategy. I typically have an Advantage + campaign running and that covers retargeting too. If you want to get super specific and have specific ads for cart abandonment, then you can set up a different retargeting campaign.
Do you recommend detailed targeting for B2b businesses or is detailed targeting going to yield poor results?
Depends on the business. If it's a local business definitely keep it broad. I have a client that is a TEDx speaker and we will give an interest or 2 to Meta in an Ad Set so that we can test it.
The main thing is that your copy and image/video is speaking directly to your target market and Meta will find them.
Wouldn’t introducing new creatives on the same adset reset the learning phase? What are your thoughts on that?
Great content btw.
Thank you! I think a lot of people see the Learning Phase like the boogie man. When in reality the learning phase is pushing it out to new people and I find can get you even better results.
But there isn’t a black and white answer, it comes down to testing.
What type of Campaign is the "Main Campaign" described in the video? (POV: eCom physical Product)
I do a Manual Campaign with a Sales Objective, but also test an Advantage+. I just find Advantage+ will look better at first because it finds people that have already shown a ton of interest and then runs the ads to them (so like Cart Abandonment) but long term kind of dies out.
Ok, but you mean CBO or ABO?
I typically do CBO, but that's mainly so I can stay within a client budget. When I do campaigns for myself I like to test both CBO and ABO.
It’s 2024 bro
I’m from the future!
Super interesting approach! Where would retargeting happen in this structure?
Thanks! It depends on your strategy. I typically have an Advantage + campaign running and that covers retargeting too. If you want to get super specific and have specific ads for cart abandonment, then you can set up a different retargeting campaign.
@@miketandarich Thanks for the reply. I just launched this structure for one my ecom clients today. I'll let you know how it goes!