Building Resiliency in the Canadian Beef Industry: A Panel Discussion |

Four industry leaders from different points on the beef supply chain come together to touch on the risks faced by the beef industry and the opportunities ahead. A farmer, a cattle industry leader, a high-end restaurant director and a processing facility executive come together to talk about the impact of COVID-19, what a more resilient industry would look like, and what we need to do to get their. This session is moderated by Lisa Guenther, Editor of Canadian Cattlemen. It first aired July 23, 2020 as part of Ag in Motion Discovery Plus, and was developed in partnership with the Canadian Cattlemen's Association.
This video was part of Canada’s Digital Farm Show, a digital event that delivered interactive content from the field to the farm on September 15-18, 2020. Get access to webinars, walk-throughs and more on this TH-cam channel and outdoorfarmshow.com.