Instagram Growth for Travel Agents: Strategies for Engaging Passive Lurkers

In this episode of the Social Takeoff Podcast, Kelli Hayes Smith discusses Instagram trends, the growing number of lurkers (users who view content without interacting), and how you can tailor your content to engage both active and passive audiences.
If you're struggling with low engagement on Instagram, this episode will help you understand why passive views might be just as valuable. Kelli breaks down strategies like storytelling, educational content, and soft calls to action (CTAs) to help increase your Instagram engagement.
She also shares insights on Instagram Reels, behind-the-scenes content, and tips for staying consistent with your posts.
Whether you're a travel agent, content creator, or social media manager, this video will equip you with actionable ideas to boost your audience engagement and make your content stand out in 2025.
🔑 Key Topics Covered:
Instagram Lurkers & Passive Views
How to Create Engaging Instagram Content
The Power of Storytelling in Social Media
Why Educational Content Drives Engagement
The Importance of Consistency in Posting
Soft Calls to Action for Better Interaction
Chapters:
00:00 - Welcome and Introduction to Trends Tracker
07:16 - Understanding the Lurker Phenomenon on Social Media
13:10 - Creating Content for Lurkers and Passive Engagement
20:40 - Storytelling and Educational Content for Engagement
28:03 - From the Inbox: Listener Questions and Feedback
🎧 Tune into the full episode of the Social Takeoff Podcast for more tips and insights!
🌍 Visit Wanderlust Campus for more resources on building your social media presence!
Listen to the Social Takeoff Podcast:
🎙️ Social Takeoff Podcast on Spotify
Visit Wanderlust Campus for more educational resources:
🌐 Wanderlust Campus Website

[@JourneysJustified]

The valentines idea is perfect!!! I'm gonna implement this today. Thanks as always ♡

[@Ladyderks]

This is so helpful!

[@cindyfabila214]

Thank you for this information.

[@SAIKPET]

Trying to go viral on my social media

[@wanderlustceo]

I would focus more on the content your audience wants to see than going viral. You want an engaged audience no matter the size!