Ok I really like your tips. It drives me crazy that we have to guess the unwritten rules of TikTok, and that they can change totally from one day to another.
I think you become popular because you are a good-looking girl, you use your face on the videos, and this is a smart move. You were well prepared as well because you post many videos from the start day. Not many are lucky, like you
If you feel bad about all the comments "oh but that's just because you're pretty", I've seen the exact same comments underneath videos of a person called "Kasia Baba" (real name: Kasia Babis). First few videos of her went instantly really popular, and the comments were all like "oh, that's because it's an attractive woman, whatever she says will blow up". Except that she's very well known in the Polish internet, had several maintained social media, and even started the English side of her audience several years before starting the English youtube channel. And her first content, the one she got famous from, was faceless, a blog called "Kącik Kiciputka" with her short comics and drawings. So all of the "that's because of her face" was very easily provably wrong - she had a huge amount of existing audience that helped her get the new channel off the ground (in Poland, basically every left-leaning millenial knows her name or blog or at least saw her comics, that's huge - she just wasn't parrticularly famous in USA or whatever those people were from). But people just talk like that. Of course attractiveness helps on social media. But it's not the only factor, and it doesn't diminish your work. I'm pretty sure the fact that Thor from Pirate Software is an good looking guy helped him with his conquer of the internet, but it doesn't diminish his work. Likewise with Kiciputek. Likewise with you. It's sad that we as a society pay that much attention to attractiveness of people, but you shouldn't feel like you should make yourself uglier in order to be taken seriously. (Especially since somehow no one points out handsome guys and says that them being handsome is the only reason they got popular, funny how that works). Please don't get discouraged. Thanks for the video. There is really only scarce info about gamedev promotion on tiktok. I think there is one GDC talk, and I think Chris Zukowski talked a bit about it, but there is not much info about the practical sides like you talked about, so it was very useful. I would like to see some of the badly performing videos - like maybe examples of those super good quality ones that didn't perform, or those similar to the well performing ones, or just those that never seem to perform well.
Long ago left the indie dreams like 8 years ago when early teen energy kicks in now I'm preparing for exams that will get government job with good salary where job security exist so I won't be interested in content creation for another 6 months with stress 💀 life is harsh especially if u r born in hypercompetitive environment
As someone who has never used tiktok, this is a lot of great info to get started with, thanks! At what point in development would you recommend to start promoting your game? I don't know if it's best to get eyes on your work as soon as possible, or wait until you have a substantial enough amount so you don't run out of things to showcase
I thought you were the developer! "Wow, such a good looking developer". Ahem. If we all had such 'people trust people who look good' beautiful promoters who even has the intelligence to speak so well, I'm sure most indie games would get well promoted. ;P
One thing that was not mentioned is Tik Tok does region locking. Its incredibly hard to push outside of your country. Ive found to get less views on TH-cam but way more clicks and engagement. Being from a 3rd world country it really sucks because even if I pay for a promotion it still does not push anything outside of that region. Gaming isnt super big where I'm from (Africa). Usually it pushes internationally if you get a decent response from your local region. But if the local region has no interest in said content it will be even harder to push it overseas to a bigger market. Reddit is the the best to avoid this I've found.
i think you might've shipped a few files that aren't meant to be there on the itchio download! (the debuginfo has some personal information and deobf mappings). also try using gh actions for building the games so personal information like what folder the game was built in is published- the game looks cute.
It doesnt necessarily need to be face. But generally yeah, humans naturally focus more when they see a human face. BUT there are also huge faceless creators in IG and Tiktok. The key is to sell your personality instead. You can have an avatar or animation representing you as the developer. Your personality should be the one speaking to the viewers. I'd say this has a far better results in long term, if done correctly. Cuz people come to trust you and that validates your game.
hi! i started playing the demo but am stuck after making the first recipe because theres no arrow showing up to get to the customer! any way to change that?
Do you ever just repost flops? It seems like an hour window is so small that it could just be bad luck, and another chance would get it there. Or is that frowned upon? Thanks for making this, I don’t do tiktok (…yet) but these tips were great!
do you mind me asking. if it would be possible for a macos/linux build to be released, maybe on itch only or something! also, i think you might've shipped a few files that aren't meant to be there on the itchio download! (the debuginfo has some personal information and deobf mappings). also try using gh actions for building the games so personal information like what folder the game was built in is published- the game looks cute.
Love this. I'm taking notes for my indie game. Been hesitant to make content on TikTok. So, question: I see in your past videos, you've used drawings/sketches and described your game style/narratives without showing off your game and I really liked how you made that successful. I'm in a position where I have very little gameplay/game content but the ideas/processes/structure/sketches are done. Do you think for a non-cozy game that... (wait, you are now talking about it in the video as I type.. lol.) Do you think for a non-cozy game (my genre is PvP competitive combat), just talking about the gameplay, characters/artwork, or architecture could work to build audience?
I think that you should absolutely show of the art and talk about the mechanics! I took a look at your steam page, and the style is cute and lovable. i’m sure that showcasing that while explaining what the gameplay goal / the player will be doing would work well on tiktok if you combine that with the other strategies mentioned (green screen filter, good lighting, captions, hook at the beginning of the video) i think it would work for your game!
@@CozyCatGames Thanks for the advice and for visiting the page. Those pics are over 8 months old (eek!) and I need to replace them with what I currently have going, but I think I'll start putting down a plan for TikTok and following your tips. Much appreciated!
As much as people may want to deny that looks don't mean anything, it's not true. Looks do matter, but it doesn't hold a lot of weight. There was even a tip Helena said in the video: you want to look your best because it draws attention and people take you seriously. That alone may catch an eye but people are here for the content and CozyCat Games is very inspirational to indie game developers and they are becoming what some people would call "an overnight success," because it seemed like 6 months ago, nobody knew about MFB and now, it's got tons of traction and momentum to continuously grow. Sure, there was a lot of planning how to craft the videos with the tone and music and all that jazz, but all that strategizing and effort to get to where they are at now comes from their skills, dedication, and hard work and not their physical looks.
Im sure if they did a study comparing creators similar in skill, if some were ugly and the others beautiful, and if the beautiful ones used their face to draw peoples attention, the beautiful ones would dramatically outperform the ugly ones I'm sorry, but that's just the reality of the world we live in. There is no sense denying it.
@@The-cyber-imbiber Sure, presentability is important. But its not the reason i was successful on TikTok. It was because of the strategies I give in the video :)
Ok I really like your tips. It drives me crazy that we have to guess the unwritten rules of TikTok, and that they can change totally from one day to another.
I think you become popular because you are a good-looking girl, you use your face on the videos, and this is a smart move. You were well prepared as well because you post many videos from the start day. Not many are lucky, like you
This video is so informative and valuable thank you so much for sharing
thank you for the tips, love ur content also your setup is so cute i love it
Thank you so much for this! You have put in so much work!
If you feel bad about all the comments "oh but that's just because you're pretty", I've seen the exact same comments underneath videos of a person called "Kasia Baba" (real name: Kasia Babis). First few videos of her went instantly really popular, and the comments were all like "oh, that's because it's an attractive woman, whatever she says will blow up". Except that she's very well known in the Polish internet, had several maintained social media, and even started the English side of her audience several years before starting the English youtube channel. And her first content, the one she got famous from, was faceless, a blog called "Kącik Kiciputka" with her short comics and drawings. So all of the "that's because of her face" was very easily provably wrong - she had a huge amount of existing audience that helped her get the new channel off the ground (in Poland, basically every left-leaning millenial knows her name or blog or at least saw her comics, that's huge - she just wasn't parrticularly famous in USA or whatever those people were from). But people just talk like that.
Of course attractiveness helps on social media. But it's not the only factor, and it doesn't diminish your work. I'm pretty sure the fact that Thor from Pirate Software is an good looking guy helped him with his conquer of the internet, but it doesn't diminish his work. Likewise with Kiciputek. Likewise with you.
It's sad that we as a society pay that much attention to attractiveness of people, but you shouldn't feel like you should make yourself uglier in order to be taken seriously. (Especially since somehow no one points out handsome guys and says that them being handsome is the only reason they got popular, funny how that works). Please don't get discouraged.
Thanks for the video. There is really only scarce info about gamedev promotion on tiktok. I think there is one GDC talk, and I think Chris Zukowski talked a bit about it, but there is not much info about the practical sides like you talked about, so it was very useful. I would like to see some of the badly performing videos - like maybe examples of those super good quality ones that didn't perform, or those similar to the well performing ones, or just those that never seem to perform well.
Long ago left the indie dreams like 8 years ago when early teen energy kicks in now I'm preparing for exams that will get government job with good salary where job security exist so I won't be interested in content creation for another 6 months with stress 💀 life is harsh especially if u r born in hypercompetitive environment
Ignore those fool hater, just keep up what you love is great! i hope you succeed in what you believe 🔥🔥
Thanks, you too!
As someone who has never used tiktok, this is a lot of great info to get started with, thanks! At what point in development would you recommend to start promoting your game? I don't know if it's best to get eyes on your work as soon as possible, or wait until you have a substantial enough amount so you don't run out of things to showcase
I thought you were the developer! "Wow, such a good looking developer". Ahem.
If we all had such 'people trust people who look good' beautiful promoters who even has the intelligence to speak so well, I'm sure most indie games would get well promoted. ;P
i am one of the 4 developers , yes :)
One thing that was not mentioned is Tik Tok does region locking. Its incredibly hard to push outside of your country. Ive found to get less views on TH-cam but way more clicks and engagement. Being from a 3rd world country it really sucks because even if I pay for a promotion it still does not push anything outside of that region. Gaming isnt super big where I'm from (Africa). Usually it pushes internationally if you get a decent response from your local region. But if the local region has no interest in said content it will be even harder to push it overseas to a bigger market. Reddit is the the best to avoid this I've found.
Love to see it!
i think you might've shipped a few files that aren't meant to be there on the itchio download! (the debuginfo has some personal information and deobf mappings). also try using gh actions for building the games so personal information like what folder the game was built in is published- the game looks cute.
Thanks for the tips! I have only flopped on TikTok so far haha. Is showing your face very important you think?
It doesnt necessarily need to be face. But generally yeah, humans naturally focus more when they see a human face.
BUT there are also huge faceless creators in IG and Tiktok. The key is to sell your personality instead. You can have an avatar or animation representing you as the developer. Your personality should be the one speaking to the viewers. I'd say this has a far better results in long term, if done correctly. Cuz people come to trust you and that validates your game.
hi! i started playing the demo but am stuck after making the first recipe because theres no arrow showing up to get to the customer! any way to change that?
Great analysis, but it confirms why i hate tik tok and don't stand a chance on it
yea, it is indeed terrible
Do you ever just repost flops? It seems like an hour window is so small that it could just be bad luck, and another chance would get it there. Or is that frowned upon?
Thanks for making this, I don’t do tiktok (…yet) but these tips were great!
do you mind me asking. if it would be possible for a macos/linux build to be released, maybe on itch only or something! also, i think you might've shipped a few files that aren't meant to be there on the itchio download! (the debuginfo has some personal information and deobf mappings). also try using gh actions for building the games so personal information like what folder the game was built in is published- the game looks cute.
Great tips 🎉🎉🎉. Thanks.
Love this. I'm taking notes for my indie game. Been hesitant to make content on TikTok. So, question: I see in your past videos, you've used drawings/sketches and described your game style/narratives without showing off your game and I really liked how you made that successful. I'm in a position where I have very little gameplay/game content but the ideas/processes/structure/sketches are done. Do you think for a non-cozy game that... (wait, you are now talking about it in the video as I type.. lol.) Do you think for a non-cozy game (my genre is PvP competitive combat), just talking about the gameplay, characters/artwork, or architecture could work to build audience?
I think that you should absolutely show of the art and talk about the mechanics! I took a look at your steam page, and the style is cute and lovable. i’m sure that showcasing that while explaining what the gameplay goal / the player will be doing would work well on tiktok if you combine that with the other strategies mentioned (green screen filter, good lighting, captions, hook at the beginning of the video)
i think it would work for your game!
@@CozyCatGames Thanks for the advice and for visiting the page. Those pics are over 8 months old (eek!) and I need to replace them with what I currently have going, but I think I'll start putting down a plan for TikTok and following your tips. Much appreciated!
@@jimkurthsend me a message on tiktok once your page is live, i’ll share it with my audience! 🫶
@@CozyCatGames crap. Now the pressure is on. lol. Alrighty, I will. Thanks!
what's a cozy game ?
nice marketing!
It's because you're pretty and used your face. The same reason I clicked on this.
that’s kind of diminutive of my hard work :(
As much as people may want to deny that looks don't mean anything, it's not true. Looks do matter, but it doesn't hold a lot of weight. There was even a tip Helena said in the video: you want to look your best because it draws attention and people take you seriously. That alone may catch an eye but people are here for the content and CozyCat Games is very inspirational to indie game developers and they are becoming what some people would call "an overnight success," because it seemed like 6 months ago, nobody knew about MFB and now, it's got tons of traction and momentum to continuously grow. Sure, there was a lot of planning how to craft the videos with the tone and music and all that jazz, but all that strategizing and effort to get to where they are at now comes from their skills, dedication, and hard work and not their physical looks.
Imagine being bitter on a video about helping others do better. Big yeeesh my boy.
Im sure if they did a study comparing creators similar in skill, if some were ugly and the others beautiful, and if the beautiful ones used their face to draw peoples attention, the beautiful ones would dramatically outperform the ugly ones
I'm sorry, but that's just the reality of the world we live in. There is no sense denying it.
@@The-cyber-imbiber Sure, presentability is important. But its not the reason i was successful on TikTok. It was because of the strategies I give in the video :)
i dont think anyone really care about your game
tell that to my 50,000 followers ;)
why so rude mate?
add lamingtons