Grace, I don’t think too much content is hurting the box office. Lack of content that people want to actually see is hurting the box office. If people want to see it, they will show up. Period.
I think it is hurting the individual films. I would have seen Spiderverse another time or two, if it stayed on IMAX. Favorite movie in a very long time. There are others who felt the same about Little Mermaid. A single week on IMAX is not enough, it seems. Blockbusters need to give each other a couple weeks of space, which didn't happen this month.
Thank you i saw gotg 3 but I didn’t want to see fast x little mermaid spiderverse or transformers but i saw flash last week and no hard feelings today and i plan on seeing Indiana Jones next week mission impossible whenever i can i cant see it Wednesday cause the crew work but will that weekend at least and im gonna see Oppenheimer right after bring on these “crowded” slates
I think her point about the summer slate being too crowded is true, their were plenty of films I thought about seeing but because so many have been coming out back to back I missed out on a lot of them. If they had been more spread out I personally would have seen more of them.
What the hell is she talking about? How was Into the Spider-Verse a colossal box office failure? Into the Spider-Verse made $384 million on a $90 million budget. It was a pretty decent success at the box office.
DC can't afford to keep pretending like movies they pumped hundreds of millions into don't exist, marvel definitely can especially since those movies weren't even in the same universe
@@amekgomo5250 but they literally spent millions on top of the production budget to promote these films, especially flash which they even got a super bowl ad for if these films were just dropped on digital/streaming at least the marketing budget wouldn't be huge
@@iikaedenii the production budget was already huge, a movie of that budget basically going straight to dvd(well the modern equivalent of that) would be equally as damaging brand wise as the flash flopping theatrically I think they wanted to get as much as they could from the cinema and then double dip with streaming and blu ray
Into the spiderverse, the first one, grossed 384m globally and had a 90m budget. With all due respect to Grace (not a hater) that is not a ‘colossal failure’
TLM would be an underperformance . For a beloved Disney film that restarted the Disney animated renaissance in the 90s to only do 500+ . It might make it to 600 . That is disappointing box office but hardly a bomb or failure .
yeah, it almost made 400m, and across just made 500m, how is that "colossal failure" againt a juggernaut ? 🤣🤣 i love grace, but she says RIDICULOUS things sometimes 😅😅
I find it hilarious that Grace thinks that a diversity of filmgoers is built around the color of the cast of the film. We (Americans of African descent) go to all types of films that look genuinely good, regardless if it has a “black” lead or numerous other “characters of color”. Grace talks as if our people is simple minded and wouldn’t appreciate films with heavily “white” casts, which is something that we have been doing decades. The films coming out recently haven’t been worth going to the theater. Simple as that.
You are not Black. Stop masquerading as one .No African American refers to themselves in that manner. Grace is right! Gone are the days, when Hollywood whitewash everything, and pretended like BIPOC didn't exist. It's new era, Black movie goers have spending power at the movie box office. I suggest you get with the program, or stay home
That is literally not what I understand or heard Grace to be saying. But I’m a black female NYC’r, a producer in the industry, prefers art house movies but can also enjoy mainstream movies sometimes. I always hear her framing of “diversity” in relation to the business of movie box offices as whether or not a movie can expand on the appeal of the 4 quadrants, resulting in bigger successes. Certainly not that we are of “simple” tastes. That would be a bizarre take on anything out of Grace’s mouth.
I think it's key that Jennifer Lawrence stepped away on purpose a few years ago. I would say she's had it all along, she just took a break. And I think taking a break actually helped because she was getting pretty overexposed in the 2010s and she knew it. Now she's back in people's good graces for the most part. And another key thing is that she's producing her own stuff now (like No Hard Feelings) so she can be more intentional with projects - and like you said Grace, she already has an Oscar so she can pretty much focus on what she wants. I'm glad she chose to finally do a movie that capitalizes on her comedic chops. Excited to see what she continues to cook up!
Yes give it up for THE FIRST FEMALE ACTION HERO, AND FORMER HARVEY GIRLS, who purchased her Oscar! Give it up! A role about a 31 year old sexualising a 19 year old boy! Girl power indeed! IMagine if the role was reveresed! Grace would be crying! JLAW is polarizing af, rude to her fans, says dumb ish all the time... and will again soon. Circle jerking over a movie that made $15 million and will drop greatly next weekend, wow the star is back! The hypocrisy of this film! haha Harveys Girl is back!
I really did enjoy no hard feelings. Didn't care too much for asteroid City, and I'm white. I was more excited at the fact that they had so many big name actors on here
When I went with a friend to see Spider-Verse he literally said “I want to see Elemental so badly but I’m wait until it’s in Disney Plus.” Like audiences habits have really CHANGED since covid. So I don’t even think we should be comparing movies that came out after Covid to movies before Covid.
Except movies after Covid can still break records… if they are good. Maverick, Mario, No way Home… don’t tell those guys movie habits CHANGED. People are just over Disney.
Grace being determined to call Into the Spiderverse a failure when it made back 4x its budget is delusional even for her (mind you, she called some random Tom Holland movie - I think Uncharted - a success that ALSO made back 4x its budget a couple movie maths ago).
I don't know what her problem is with some of these movies like Spiderverse is but she's always talking shit if a movie she doesn't like isn't making a billion like what is her problem?
“Failure” is hyperbolic but you’ve got to put Into the Spiderverse’s box office into perspective Budget: 90 million Total box office: 384 million Split (w/theatres, distributors, etc): ~ 192 million Return on budget: +102 million Return on marketing: ??? Other deductions (eg. participation): ??? A typical approach to estimating the marketing budget is to divide the production budget in half, so let’s estimate $45 million for Spiderverse - $57 million is a rough estimate of the studio margin which could still have been less with the likes of participation deals If we run the same maths with the other animated films that released in 2018 with Into the Spiderverse: Incredibles 2: +271 million Hotel Transylvania 3: +136 million The Grinch: +150 million Given how the competition was faring in 2018 and that Spiderman is itself a huge cinematic IP, Into the Spiderverse’s box office was arguably a disappointment for Sony at the time (its sequel is already ~ 130 million which is more what Sony would have envisioned for the original)
Sundays would not be the same without our weekly Movie Math, yaay! I was curious about Flash 2nd weekend, did not expect these numbers. Brutal. Thanks for the video, Grace! 👍
Grace saying that Coco isn’t A++ and putting it in the same category as Onward never fails to gag me. Like I think there’s a very real argument for Coco to be Pixar’s best movie and it’s certainly in most people’s top 5.
She said more eyebrow raising things this episode. Like the first Spider-verse movie being a colossal failure; it made like four times its budget which is very good.
The demographic numbers have their place but I think that their usefulness is limited to "blockbuster" movies with budgets over $100mil. It is totally fine that a movie like Asteroid City or The Blackening does not have broad demographic appeal. They were targeted at certain audiences and they performed well with those audiences. While also having budgets that didn't require them to be 4 quadrant movies. With the ala carte nature of entertainment consumption today, I think we will be seeing a lot more targeted content with budgets in the $25-$50mil range. We might be seeing the end of the glut of mega budget blockbusters clogging up theatres because people only have so much time. I also totally agree that theatres need to add premium screens. Great video!
Thank you pretty much explained it right on the dot. Not everything’s gotta appeal to everyone… it’s OK to have films appealed a certain demographics only… just don’t have them cost $200 million. Honestly, if you’re trying appeal to everybody at once you’re just gonna get generic lame crap and that’s kind of what we’re getting…
Exactly right, budgets need to be taken into consideration - The Blackening ($5m) & Asteroid City ($25m) shouldn't have those blockbuster expectations!
I'm sure she'll be saying the same thing about Indiana Jones next week. "Lack of diversity!! Where are the black characters??" etc etc. Studios might have money to burn but regular people don't right now.
That limitation is what she's saying diminishes the profit they make. Sure they can make those targeted movies, they just won't make as much money and I'm sure the studio's want to make a lot more money. There's nothing useful about just making those for the sake of making an all white or an all black movie. It's a global market, if you want to make as much money as possible, which I'm sure they do, then there's no reason to limit casting.
I think that any movie that made enough money for the studio to green-light a sequel, "did well" by definition. So yes, the first Spider-Verse did well. It did well enough to warrant sequels. It's not like, for example, Alita, which didn't do well enough to get a sequel (which is too bad in Alita's case, because that movie really needs a sequel, it barely works as a stand-alone movie).
Maybe if it had been released in 2019 before the Pandemic (and controversy, and when DC fans went to DC movies) people would have been excited to see it?
7:07 “Spider-Man: Into the Spider-Verse was a colossal box office failure” That film was made with a $90 million budget and made $384 million gross. That’s a box office success
“Failure” is hyperbolic but you’ve got to put Into the Spiderverse’s box office into perspective Budget: 90 million Total box office: 384 million Split (w/theatres, distributors, etc): ~ 192 million Return on budget: +102 million Return on marketing: ??? Other deductions (eg. participation): ??? A typical approach to estimating the marketing budget is to divide the production budget in half, so let’s estimate $45 million for Spiderverse - $57 million is a rough estimate of the studio margin which could still have been less with the likes of participation deals If we run the same maths with the other animated films that released in 2018 with Into the Spiderverse: Incredibles 2: +271 million Hotel Transylvania 3: +136 million The Grinch: +150 million Given how the competition was faring in 2018 and that Spiderman is itself a huge cinematic IP, Into the Spiderverse’s box office was arguably a disappointment for Sony at the time (its sequel is already ~ 130 million which is more what Sony would have envisioned for the original)
That $190 domestic? Only 50-55% for Sony studios(100😮). Overseas was kinda weak with that $185 Because SONY only gets about 30% of that, what's that about $60 mil ? POSSIBLY enough to cover their P&A cost. Any TRUE PROFIT will come from Sony's Netflix ,cable deals and That $49 mil in DVD and Blu ray👍......New Spiderverse at $500 mil so far World Wide will DEFINITELY have a Better split.😊
@@Damon242 Audiences have never gone to see an animated spiderman movie before. Superhero animation was usually exclusive to children's television before the film. And Miles Morales was a new character that most people had never heard of. It's not shocking that it didn't make as much as all the live action Peter Parker Spider-Man movies.
@@richierich7229 That's all speculative - prejudice towards animated fare by domestic USA audiences is obviously not shared globally and animated fare in general are usually reliable performers (and those same speculated reasons apply even on home watch) The point is that Into the Spiderverse did not perform strongly even by animation standards (Spiderman as a brand should sell itself) and Sony clearly expected more - hence the narrative surrounding its box office performance
Not blockbusters, but potential blockbusters and "sleeper" hits. It's been so long since there's been a movie that people say, "You've got to see this at the theater," and have audience numbers maintain or grow, that I don't know when we could come back to something like that as long as there's quick-digital download followed by free streaming.
No Hard Feelings was subversively brilliant. Honestly one of my favourites of the year so far. It's one of the first major Hollywood examples where the generational divide between millennials and gen z is being put front and centre. Edit: loving the haters in the comments. You're making assumptions about something you haven't seen (I thought the premise was weird as well, but I actually watched it). And you're making assumptions about me (I'm hardly a Lawrence stan, believe me).
@malus1426 Funny, I don't remember an outcry over the movie _Blockers._ It just seemed really stupid and antiquated that parents would get worked up so about their daughters on prom night.
I think you're right that streaming really killed the box office after the pandemic. Most people want to watch movies at home with a few really good ones to watch in a theater. I'll wait until all these movies to hit streaming to watch them.
I think for a lot of people, the movie experience is actually better at home. With 4k OLed tvs becoming more common place, its actually better to watch at home.
I saw No Hard Feelings this weekend and I wouldn’t mind going back to see it in the theaters. It was very funny and I enjoy JLaw and Andrew Barth Feldman (loved Laura Benanti and Matthew Broderick in their small roles).
Guardians and Spiderverse showed once again that superhero fatigue does not exist when you make a good superhero movie and despite all competition at the box office, WOM does wonders as they deserve !
It’s crazy to me that theaters across the US don’t have multiple premium screens. I live in the suburbs and my local theater has 8 premium screens, all have recliner seats, 2 are Dolby and each has two rows dedicated to 4DK motion seating and a bar!!
The U.S. lost 2000 screens during the pandemic, I'm told. And apparently few if no one thought to invest in premium screens when they didn't have money coming in; perhaps they don't have the deep pockets.
@@sandal_thong8631 I’m aware, guess I shouldn’t take my area for granted then because our theater owners did the opposite. Most of the theaters in my town upgraded screens or to recliner seats. Guess the majority of the country didn’t think to do the same
@@BostonChattanooga I think Grace said that NYC theaters don't want to lose the seats they might sell tickets for since there will be fewer, or don't want to close an auditorium down for the time it takes to remodel.
ive noticed that grace continually uses her own biases to dismiss movies/tv that other people might like for their own reason..i doubt she even WATCHED asteroid city to make the decision for herself..i just dont like when people give disingenuous opinions
I’m a adult audience from the west and I always been into animation. Especially when they combine it with live action like Who Framed Roger Rabbit, Space Jam, Looney Tunes Back in Action, Chip n Dally Rescue Rangers (2022), etc.
i think no hard feelings could leg out to a very respectable box office total (especially since it’s in competition with so many larger blockbusters), and then blow up on streaming and digital where it’s almost definitely gonna make serious bank. Jlaw is back!!
Except it opened in 4th place behind three movies that weee already open. It made $15 on a $45 million budget. When you ad in P&A… this movie will likely lose money at the box office.
The movie is as cringe as that movie where a friend of Jennifer Lopez's son was talking about her cookies. But of course Lawrence stans will love anything she is in. Also if the gender roles were reversed, the twitter uproar over this movie would be hilarious.
Why wouldn't you keep Asteroid City in theaters very long? It did really good this weekend considering it was only in 1,675 theaters. It had the best per theater average. Also, how is a 76% critic rating low? More dopey, uninformed statements from Grace. Ugh.
Unlike other artists, I really don’t want to know much about actors lives anymore. I just want to enjoy the character they’re portraying without it being shaded by anything.
Grace you need to look at a movies budget before calling it a box office failure. Into the Spider-Verse had a 90 million dollar budget and made $375,464,62 world wide. almost a 300 million dollar profit is not a failure lol.
I don’t need to see myself represented in a movie. That’s crazy. We are sadly re-entering an era of propaganda filmmaking and the quality is suffering considerably.
I’ve been waiting all day for this one! Got myself a meal prepared, ready to kick back and enjoy! Thanks for putting the time into making these videos Grace!
Spider-Man: Into the Spider-Verse had a budget of $90 million and made over $380 million... How is that not a success? If it had flopped then we wouldn't even be talking about Across the Spider-Verse right now 🤔
Idk if there are any others, but this show is my favorite hate-watch every week. The numbers are why I watch, the commentary is all cringe all the time. Keep up the good work
3:27 ''Mayonnaise movies'', so much for having a color blind society. We are regressing fast, it's disturbing. It's one of the many reasons folks get freaked out when they see New York plates show up to their home.
I watched No Hard Feelings last week in theaters and I really liked the movie. Thought it was hilarious and in the same league as other great raunchy comedies. I actually wanted to go see it again, but decided I can wait to stream it. I have been listening to Maneater from the soundtrack every chance I get. ❤
Exactly. Grace keeps on talking on both sides of her mouth. On one end she wants studios to push diversity (bordering tokenism) at any cost and on the other when the movies are bad or people are not going she says well the studios have become too political. Just choose a side and stick to it.
I know Elemental is set to lose money, but seeing how well it held in the second weekend, that gives me a bit of hope that Pixar could see some goodwill returned to them and can be seen as a positive for their two films next year if they're good.
I wanna bet that if they would have just called the movie “we cant all die first” it would have made way more money than the blackening. What is even that title, it means very little and just makes me think of one of those 90s/00s spoof horror movies that sucked. Honestly, you wouldnt even know its horror if not for the much better tag lien which is a great movie title.
Multiple factors are affecting these movies -Overblown budgets most of these films are over 200 million before marketing -Too much content with back to back blockbusters released weekly -Bad marketing campaign in the case of the Flash , telling people it was the best thing ever made people judge it harshly -the economy -more stuff to watch on streaming -Only a single week on IMAX screens
Yeah, you missed the most important part: horrible horrible scripts. like since Endgame the only good movie was Shang Chi and the animations. That is just sad.
Across the spiderverses take is way more impressive than elementals hold. Holloywood should be taking notes- good fun stories thrive at the box office!
New milestone for spider man movie franchise this week. Spider man franchise has passed star wars franchise as the 2nd highest grossing movie franchise in the worldwide box office only behind marvel cinematic universe.
Grace, when you put up demographic movie viewing percentages, you should also have actual recent census population data to compare against -- it's more powerful if a group that is one percent of the consumer population makes up ten percent of the movie viewers.
She’s mentioned this in other videos , how studios want minority viewers because there may be less of them but they see more movies in proportion to their population in the US
@@cosmosgatobut you’re missing a big part of the context. black audiences make up a bigger percentage of movie goers than their overall percentage of the american population. that’s why she said ideally both black and latino would be around 25-30%
Black Mirror's pivot to a more pure horror in session 6, with only passing reference to technology in several episodes, put it into a territory that is already very well covered by other franchises. This makes season 6 not all that special.
The thing that annoys me the most during this videos is when Grace says a movie isn’t good simply because it has 60% or 70% on RT without having seen it herself, when she routinely enjoys movies with even lower ratings.
Thanks for the recommendation on Elemental. I’m a Disney guy, but I wasn’t sure I wanted to see it in theaters. I saw it today, and I LOVED it. It’s a beautiful story.
Yeah, I literally just got back from it too. It's honestly one of the most mesmerizing movie worlds I've seen in a while. Even though the central story is typical "opposites attract," the environment itself was so rich and expansive, it reminded me of movies like Alita Battle Angel, or Valerian and the City of a Thousand Planets. Definitely worth seeing on the big screen.
I heard people saying they loved it, here and elsewhere, so gave it a shot and enjoyed it. Animation was excellent. I would have loved to see her visit the glass factory where she was offered a job. Would like to see the sequel for _Alita: Battle Angel,_ but lack of one didn't stop me from watching it again on cable.
What aggravates me as a filmmaker and screenwriter is that Hollywood wont invest Blockbuster budgets for original movies starring people of color. Ive been told so mamy times that I need to give a REASON for my characters to be POC because of all the hate online
The Bear season 2, No Hard Feelings, Evil Dead Rise (I missed it in theaters because I think there were other movies I watched at the time), and Asteroid City! My week has been amazing! I loved them all! And we’re just a month away from Barbie and Oppenheimer, so exciting!
%55 for Sony on that Domestic is " about" $100 mil( takes care of Production budget)👍. But that 35-30% return on weak foreign only turns into " about" 60" mil. Which May cover the " Prints &Advertising " budget...maybe😮....If ANY profit it came from the " Ancillary Market", the " RESELLING" to Netflix, Cable AND THAT $49 MILLION on dvd and Blu ray.👍...So yeah, There was a profit but not Huge..
@@bronzetiger6360 Even if those numbers are right I don't think that considers it a "colossal failure". By that metric any blockbuster that doesn't make a billion is a colossal failure.
@@jayhartRIC I agree. It made a profit, which lead to this one, which will make even more. They are talking Live Action👍,possibly. From what I hear, it Deserves the success.
No Hard Feelings was a refreshing theater watch for me but moreso because we don’t get much major comedy features these days hitting the big screen. Hope this makes room for more, cannot wait for Joy Ride.
BvS made 800 million and Zack Snyder's Justice League made servers crash and had 1.8 million viewership beating out Falcon and the Winter Soldier which aired the same week. Grace has an agenda. Now she's blaming diversity.
But Grace, didn't you expressed multiple times that The Flash was good? How is it Muschietti's fault whatever's happenning with the box office? I too think the movie is good, particularly how Batman and Supergirl were handled. Others have pointed out that the issues are in WB, like... Isn't this Gunn's show? Wasn't Miller very controversial? Weren't myriads of fans disappointed when finding out they were deceived by Black Adam's ending? Isn't Gunn the one spilling out everything in social media? Who knows what other situations are impacting this complex, albeit changing, structure. Let's focus fatalism on the decision makers and deceivers.
I saw Asteroid City in a theater and I’m so glad I did. Looking forward to Dial Of Destiny and Coup De Chance. Just rewatched Dr. Strangelove on Criterion blu-Ray and the special features finally made me excited for Oppenheimer.
I don’t understand how you can say Jennifer is back when her movie only made $15 million on a $45 million budget. I would say she was back if it had a 3 infront of it. It will probably make some money but with that opening it looks like it will barely break even
Still singing diversity lol, very sure Super Mario did well with limited diversity or even Creed 3. Just tell a good story, you can have whatever cast of colors and sexes you want. Next year, my money is on WBD.
I'm going to see Asteroid City in theatre because I want to see for myself if the critics are right. The only other movie I would consider paying to see is Spiderman.
"BvS" made more money than "The Batman" but you always suggest they reboot with Robert Pattison's Batman. "The Batman" only made $771 million to "BvS" $872 million. So less people went to see "The Batman" in theaters.
I'm an AMC A-lister and have been seeing movies every weekend for basically free. Good or bad I dig them cause it gets me away from life for a bit and worth every penny... er, no penny. 😊 economy echnomonie
I'm handicapped, in a wheelchair, on O2, I watch everything at home. Get full cable plus Netflix, HULU, Disney +, Apple Plus, Max, & Peacock.Last movie I went to was I think the last released Divergent movie.
Here in south Korea , into the spiderverse was drowned out by everyone going to see Bohemian Rapsody. I saw spider verse 3 times in theaters, and had entire rows to myself . Best theater experience ever.
Ezra Miller is done. I think he will retreat to art house indie movies now because the major studios will want nothing to do with him. What a case study in destroying one's once rising career.
Who said it was a good idea to release 3 animated movies and multiple live action family movies in the same month? No wonder No Hard Feelings debut so well.
We just want good stories. I don't know a movie lover who thinks about the colour of the actors first before they engage. But the competition is high considering the cost of the movie experience.
It's called movie maths not movie review, we live in a capitalist society not a communist one and breaking down who is watching what is part of the business.
Speaking of animation, it's always amazed me, just how wide the disparity is between DC animated and DC live action in terms of quality. DC animated, amazing. DC live action unless its Batman is mostly terrible.
Wasn’t Passengers suppose to be Jennifer Lawrence’s Gravity. That didn’t end well. I also notice Grace seemed pretty dismissive as The Little Mermaid hitting 500M when she was saying it was only going to make 400m about 2 weeks ago. Sigh, how fast we move on. 😊
I d9nt know about the box office but its a good movie. I enjoyed it, later watched with my parents and they also enjoyed it. Its like last action hero, an awsome film, but sometimes critics just dont get it and contex can explain poor box office.
You're a real pro, Grace. As I always say, Movie Math is your best feature and possibly the best on youtube. You manage to be informative, analitical, funny and not exaustive but just long enough.
Absolutely, I agree! I love Grace's Movie Math. One of the most entertaining ways to catch up on the latest box office (and streaming) business news. Grace knows how to deliver it with the best of her exuberant and enthralling personality.
I saw Asteroid City theatrically (No Hard Feelings isn't in cinemas at all over here in tiny Denmark), but it didn't quite live up to my expectations. Very tiny plot, mainly populated by quirky characters for the sake of quirky characters.
I saw _Asteroid City_ today (Monday) and it was boring. I didn't hear much laughter from the audience I saw it with. It did remind me of the bomb from 1993: John Goodman's _Matinee._ I saw it in theaters and kind of liked it, so maybe 30 years is time enough to see it again? Too bad I don't have streaming this year.
It seems like having the exact same percentage of white and black audiences would mean your leaving a LOT of money on the table. Given the population percentage disparity.
Universal is playing with fire with this VOD strategy. I'm not sure how to take 1 billion over 3 years in revenue! Cause we have the final numbers for 2022. Streaming and VOD revenue from WakandaForever is 170mil, Thor4 is 160mil and DrStrange2 is 180mil; that's half a billion without Avatar2. We know early VOD makes money, Black Widow made 60mil just opening weekend + 80 domestic + 60 international. The VOD's 60mil, Disney keeps it all. This got Black Widow a +200million dollar opening weekend. But the damage longterm isn't worth it; it cheapens the brand, training people to wait for streaming, group viewing per 1 payment, HD pirated copies will be available online to everyone very early.......etc. Disney is dealing with that in animation; Elemental's hold midweek and weekends, proves there's resilience and Disney should pull audiences back to theaters with a great film. Avatar makes a lot of money cause it's seen as an "event" in premiere screens. Universal is playing with fire.
![ILLSLICK - KILLSHOT REMIX [FULL VERSION]](http://i.ytimg.com/vi/RIK8RrqIAzE/mqdefault.jpg)
Grace, I don’t think too much content is hurting the box office. Lack of content that people want to actually see is hurting the box office. If people want to see it, they will show up. Period.
Sure... cause the economy has NOTHING to do with it.... 🙄
I think it is hurting the individual films. I would have seen Spiderverse another time or two, if it stayed on IMAX. Favorite movie in a very long time. There are others who felt the same about Little Mermaid. A single week on IMAX is not enough, it seems. Blockbusters need to give each other a couple weeks of space, which didn't happen this month.
Thank you i saw gotg 3 but I didn’t want to see fast x little mermaid spiderverse or transformers but i saw flash last week and no hard feelings today and i plan on seeing Indiana Jones next week mission impossible whenever i can i cant see it Wednesday cause the crew work but will that weekend at least and im gonna see Oppenheimer right after bring on these “crowded” slates
I think her point about the summer slate being too crowded is true, their were plenty of films I thought about seeing but because so many have been coming out back to back I missed out on a lot of them. If they had been more spread out I personally would have seen more of them.
Nah too much content....Fast X, Little Mermaid; Spider-Man; Transformers and Flash all released back to back? Not a smart idea
What the hell is she talking about? How was Into the Spider-Verse a colossal box office failure? Into the Spider-Verse made $384 million on a $90 million budget. It was a pretty decent success at the box office.
@@plankton2878budget plus adervtising so it probably broke even maybe made a small profit
We all saw how Feige let both Dark Phoenix and New Mutants die out with zero acknowledgment, which is exactly what Gunn should've done
DC can't afford to keep pretending like movies they pumped hundreds of millions into don't exist, marvel definitely can especially since those movies weren't even in the same universe
@@amekgomo5250 but they literally spent millions on top of the production budget to promote these films, especially flash which they even got a super bowl ad for
if these films were just dropped on digital/streaming at least the marketing budget wouldn't be huge
@@amekgomo5250but these movies aren't in Gunn's universe. He's starting a new universe.
@@rp1692 I said that in my comment
@@iikaedenii the production budget was already huge, a movie of that budget basically going straight to dvd(well the modern equivalent of that) would be equally as damaging brand wise as the flash flopping theatrically
I think they wanted to get as much as they could from the cinema and then double dip with streaming and blu ray
Spider-Man really came back to #1 spot on 4th weekend, defeating 3 blockbusters with much higher budget. The definition of GOAT!
Spidey goat
Nope. You don't know what GOAT means. Kinda dumb.
I’m so happy for ATSV. Such a good movie and deserves all its flowers.
No it’s called the other movies are shit.
Spidey is the goat superhero
Into the spiderverse, the first one, grossed 384m globally and had a 90m budget. With all due respect to Grace (not a hater) that is not a ‘colossal failure’
Yeah that was very ignorant.
She's salty
TLM would be an underperformance . For a beloved Disney film that restarted the Disney animated renaissance in the 90s to only do 500+ . It might make it to 600 . That is disappointing box office but hardly a bomb or failure .
yeah, it almost made 400m, and across just made 500m, how is that "colossal failure" againt a juggernaut ? 🤣🤣
i love grace, but she says RIDICULOUS things sometimes 😅😅
Yes, ridiculous! It was a great success!
I find it hilarious that Grace thinks that a diversity of filmgoers is built around the color of the cast of the film. We (Americans of African descent) go to all types of films that look genuinely good, regardless if it has a “black” lead or numerous other “characters of color”. Grace talks as if our people is simple minded and wouldn’t appreciate films with heavily “white” casts, which is something that we have been doing decades. The films coming out recently haven’t been worth going to the theater. Simple as that.
Yeah it can be a variable but Grace seems to be looking at it pretty one dimensionally.
OMG 300% THIS, thanks @parawill7074 it is EXACTLY that!
You are not Black. Stop masquerading as one .No African American refers to themselves in that manner. Grace is right! Gone are the days, when Hollywood whitewash everything, and pretended like BIPOC didn't exist. It's new era, Black movie goers have spending power at the movie box office. I suggest you get with the program, or stay home
That is literally not what I understand or heard Grace to be saying. But I’m a black female NYC’r, a producer in the industry, prefers art house movies but can also enjoy mainstream movies sometimes.
I always hear her framing of “diversity” in relation to the business of movie box offices as whether or not a movie can expand on the appeal of the 4 quadrants, resulting in bigger successes.
Certainly not that we are of “simple” tastes. That would be a bizarre take on anything out of Grace’s mouth.
@@Loisaidalisa You might want to re-read the post because it doesn't seem like you understood it.
The box office hasn’t been this interesting in a while !
ohlala 🙄
I think it's key that Jennifer Lawrence stepped away on purpose a few years ago. I would say she's had it all along, she just took a break. And I think taking a break actually helped because she was getting pretty overexposed in the 2010s and she knew it. Now she's back in people's good graces for the most part. And another key thing is that she's producing her own stuff now (like No Hard Feelings) so she can be more intentional with projects - and like you said Grace, she already has an Oscar so she can pretty much focus on what she wants. I'm glad she chose to finally do a movie that capitalizes on her comedic chops. Excited to see what she continues to cook up!
Smart, and smarter still to come back in a movie that doesn’t need 3/4 of 1 billion to breakeven
Yes give it up for THE FIRST FEMALE ACTION HERO, AND FORMER HARVEY GIRLS, who purchased her Oscar! Give it up! A role about a 31 year old sexualising a 19 year old boy! Girl power indeed! IMagine if the role was reveresed! Grace would be crying! JLAW is polarizing af, rude to her fans, says dumb ish all the time... and will again soon. Circle jerking over a movie that made $15 million and will drop greatly next weekend, wow the star is back! The hypocrisy of this film! haha Harveys Girl is back!
I think it’s good that she got her Oscar so young. She doesn’t have to chase it and got it out of the way early.
I really did enjoy no hard feelings. Didn't care too much for asteroid City, and I'm white. I was more excited at the fact that they had so many big name actors on here
She banged Weinstein
When I went with a friend to see Spider-Verse he literally said “I want to see Elemental so badly but I’m wait until it’s in Disney Plus.” Like audiences habits have really CHANGED since covid. So I don’t even think we should be comparing movies that came out after Covid to movies before Covid.
Think it more that if your paying 15 bucks a month you want stuff to watch on it. Why pay another 30 to see it on big screen.
Except movies after Covid can still break records… if they are good. Maverick, Mario, No way Home… don’t tell those guys movie habits CHANGED. People are just over Disney.
Grace being determined to call Into the Spiderverse a failure when it made back 4x its budget is delusional even for her (mind you, she called some random Tom Holland movie - I think Uncharted - a success that ALSO made back 4x its budget a couple movie maths ago).
John wick chapter 4 had a similar budget at $100 million and $427 million worldwide. Grace still argues thats somewhat a disappointment figure
Yeah... Grace no good with with math lol
I don't know what her problem is with some of these movies like Spiderverse is but she's always talking shit if a movie she doesn't like isn't making a billion like what is her problem?
“Failure” is hyperbolic but you’ve got to put Into the Spiderverse’s box office into perspective
Budget: 90 million
Total box office: 384 million
Split (w/theatres, distributors, etc): ~ 192 million
Return on budget: +102 million
Return on marketing: ???
Other deductions (eg. participation): ???
A typical approach to estimating the marketing budget is to divide the production budget in half, so let’s estimate $45 million for Spiderverse - $57 million is a rough estimate of the studio margin which could still have been less with the likes of participation deals
If we run the same maths with the other animated films that released in 2018 with Into the Spiderverse:
Incredibles 2: +271 million
Hotel Transylvania 3: +136 million
The Grinch: +150 million
Given how the competition was faring in 2018 and that Spiderman is itself a huge cinematic IP, Into the Spiderverse’s box office was arguably a disappointment for Sony at the time (its sequel is already ~ 130 million which is more what Sony would have envisioned for the original)
@@Damon242 Thank you for the breakdown
Sundays would not be the same without our weekly Movie Math, yaay!
I was curious about Flash 2nd weekend, did not expect these numbers. Brutal.
Thanks for the video, Grace! 👍
Grace saying that Coco isn’t A++ and putting it in the same category as Onward never fails to gag me. Like I think there’s a very real argument for Coco to be Pixar’s best movie and it’s certainly in most people’s top 5.
Definitely not there best. I wouldn’t argue top 5 but it’s definitely not in there top 5 most culturally significant movies.
@@alazkaalazka6087 that’s fair, art is subjective of course.
I really liked Onward. But Coco was waaaay better.
She said more eyebrow raising things this episode. Like the first Spider-verse movie being a colossal failure; it made like four times its budget which is very good.
Coco is up there with Ratatouille for me. Pixar at it’s best
The demographic numbers have their place but I think that their usefulness is limited to "blockbuster" movies with budgets over $100mil. It is totally fine that a movie like Asteroid City or The Blackening does not have broad demographic appeal. They were targeted at certain audiences and they performed well with those audiences. While also having budgets that didn't require them to be 4 quadrant movies. With the ala carte nature of entertainment consumption today, I think we will be seeing a lot more targeted content with budgets in the $25-$50mil range. We might be seeing the end of the glut of mega budget blockbusters clogging up theatres because people only have so much time. I also totally agree that theatres need to add premium screens. Great video!
Thank you pretty much explained it right on the dot. Not everything’s gotta appeal to everyone… it’s OK to have films appealed a certain demographics only… just don’t have them cost $200 million. Honestly, if you’re trying appeal to everybody at once you’re just gonna get generic lame crap and that’s kind of what we’re getting…
Exactly right, budgets need to be taken into consideration - The Blackening ($5m) & Asteroid City ($25m) shouldn't have those blockbuster expectations!
I'm sure she'll be saying the same thing about Indiana Jones next week. "Lack of diversity!! Where are the black characters??" etc etc. Studios might have money to burn but regular people don't right now.
That limitation is what she's saying diminishes the profit they make. Sure they can make those targeted movies, they just won't make as much money and I'm sure the studio's want to make a lot more money. There's nothing useful about just making those for the sake of making an all white or an all black movie. It's a global market, if you want to make as much money as possible, which I'm sure they do, then there's no reason to limit casting.
Don't let Grace deceive you, 18.4 million in it's second weekend is terrible for Elementals and Pixar.
Not sure how the original spiderverse can be called a colossal box office failure when it made a healthy profit in its theatrical run?
I think that any movie that made enough money for the studio to green-light a sequel, "did well" by definition. So yes, the first Spider-Verse did well. It did well enough to warrant sequels. It's not like, for example, Alita, which didn't do well enough to get a sequel (which is too bad in Alita's case, because that movie really needs a sequel, it barely works as a stand-alone movie).
I fully agree 💯💯👏🏽👏🏽
The Flash didn't deserve to bomb like this
It failed because of the lead actor and his behavior and controversy that surrounds him
I feel it did deserve to bomb. I'm amazed at how many use the "separate the artist from the art" argument to justify supporting this.
Ummmmm… it kinda did…
Ezra Miller absolutely deserved it
Maybe if it had been released in 2019 before the Pandemic (and controversy, and when DC fans went to DC movies) people would have been excited to see it?
7:07 “Spider-Man: Into the Spider-Verse was a colossal box office failure”
That film was made with a $90 million budget and made $384 million gross. That’s a box office success
The budget for Into the Spiderverse was 90 million, how is 384 million box office a "colossal failure"?!
“Failure” is hyperbolic but you’ve got to put Into the Spiderverse’s box office into perspective
Budget: 90 million
Total box office: 384 million
Split (w/theatres, distributors, etc): ~ 192 million
Return on budget: +102 million
Return on marketing: ???
Other deductions (eg. participation): ???
A typical approach to estimating the marketing budget is to divide the production budget in half, so let’s estimate $45 million for Spiderverse - $57 million is a rough estimate of the studio margin which could still have been less with the likes of participation deals
If we run the same maths with the other animated films that released in 2018 with Into the Spiderverse:
Incredibles 2: +271 million
Hotel Transylvania 3: +136 million
The Grinch: +150 million
Given how the competition was faring in 2018 and that Spiderman is itself a huge cinematic IP, Into the Spiderverse’s box office was arguably a disappointment for Sony at the time (its sequel is already ~ 130 million which is more what Sony would have envisioned for the original)
That $190 domestic? Only 50-55% for Sony studios(100😮). Overseas was kinda weak with that $185 Because SONY only gets about 30% of that, what's that about $60 mil ? POSSIBLY enough to cover their P&A cost. Any TRUE PROFIT will come from Sony's Netflix ,cable deals and That $49 mil in DVD and Blu ray👍......New Spiderverse at $500 mil so far World Wide will DEFINITELY have a Better split.😊
@@Damon242 Audiences have never gone to see an animated spiderman movie before. Superhero animation was usually exclusive to children's television before the film. And Miles Morales was a new character that most people had never heard of. It's not shocking that it didn't make as much as all the live action Peter Parker Spider-Man movies.
@@richierich7229 That's all speculative - prejudice towards animated fare by domestic USA audiences is obviously not shared globally and animated fare in general are usually reliable performers (and those same speculated reasons apply even on home watch)
The point is that Into the Spiderverse did not perform strongly even by animation standards (Spiderman as a brand should sell itself) and Sony clearly expected more - hence the narrative surrounding its box office performance
Isle of dogs was great, well reviewed and liked by critics and audiences, nominated for a slew of awards that year.
Over-budgeting and streaming have caused so much damage to most blockbusters.
Not blockbusters, but potential blockbusters and "sleeper" hits. It's been so long since there's been a movie that people say, "You've got to see this at the theater," and have audience numbers maintain or grow, that I don't know when we could come back to something like that as long as there's quick-digital download followed by free streaming.
@@sandal_thong8631I agree 💯
You have got to explain how ITSV is a colossal flop when it made 390 million from a 90 million budget…it made 2x its budget domestically as well…
I saw Asteroid City in theater on Friday! I loved it.
I'm glad to hear Asteroid City & No Hard Feelings are doing well for smaller movies.
That drop is Morbius level! And Spider Verse reclaims number 1! It’s such a good movie it deserves it!
Barry didn't enter flash time. He entered morbin time
"A good vampire?" -Across the Spider-Verse.
No Hard Feelings was subversively brilliant. Honestly one of my favourites of the year so far. It's one of the first major Hollywood examples where the generational divide between millennials and gen z is being put front and centre.
Edit: loving the haters in the comments. You're making assumptions about something you haven't seen (I thought the premise was weird as well, but I actually watched it). And you're making assumptions about me (I'm hardly a Lawrence stan, believe me).
How so? That trailer looked like shit.
I guess it did have something to say about generational differences. But it was funny.
All of a sudden everyone wants to see it lol
Bye! If the roles were reveresed you and Grace would be crying!
@malus1426 Funny, I don't remember an outcry over the movie _Blockers._ It just seemed really stupid and antiquated that parents would get worked up so about their daughters on prom night.
I think you're right that streaming really killed the box office after the pandemic. Most people want to watch movies at home with a few really good ones to watch in a theater. I'll wait until all these movies to hit streaming to watch them.
I think for a lot of people, the movie experience is actually better at home. With 4k OLed tvs becoming more common place, its actually better to watch at home.
I saw No Hard Feelings this weekend and I wouldn’t mind going back to see it in the theaters. It was very funny and I enjoy JLaw and Andrew Barth Feldman (loved Laura Benanti and Matthew Broderick in their small roles).
Look at Guardians of the Galaxy still in the top 10 ❤
YES 💖
Top 5 hold
😊
People seeing it said they finally got around to seeing it, with other movies capturing their attention first.
Guardians and Spiderverse showed once again that superhero fatigue does not exist when you make a good superhero movie and despite all competition at the box office, WOM does wonders as they deserve !
For the theatrical experience, I only go to the Alamo Drafthouse. No phones, no talking, loaded fries, I can’t lose.
Tbh for me it seems like more forced diversity in movies is actually costing them money instead of bringing them money :P
It’s crazy to me that theaters across the US don’t have multiple premium screens. I live in the suburbs and my local theater has 8 premium screens, all have recliner seats, 2 are Dolby and each has two rows dedicated to 4DK motion seating and a bar!!
The U.S. lost 2000 screens during the pandemic, I'm told. And apparently few if no one thought to invest in premium screens when they didn't have money coming in; perhaps they don't have the deep pockets.
@@sandal_thong8631 I’m aware, guess I shouldn’t take my area for granted then because our theater owners did the opposite. Most of the theaters in my town upgraded screens or to recliner seats. Guess the majority of the country didn’t think to do the same
@@BostonChattanooga I think Grace said that NYC theaters don't want to lose the seats they might sell tickets for since there will be fewer, or don't want to close an auditorium down for the time it takes to remodel.
ive noticed that grace continually uses her own biases to dismiss movies/tv that other people might like for their own reason..i doubt she even WATCHED asteroid city to make the decision for herself..i just dont like when people give disingenuous opinions
I’m a adult audience from the west and I always been into animation. Especially when they combine it with live action like Who Framed Roger Rabbit, Space Jam, Looney Tunes Back in Action, Chip n Dally Rescue Rangers (2022), etc.
Don't forget _Mary Poppins_ and _Mary Poppins Returns._
i think no hard feelings could leg out to a very respectable box office total (especially since it’s in competition with so many larger blockbusters), and then blow up on streaming and digital where it’s almost definitely gonna make serious bank. Jlaw is back!!
There's a GIF floating around of her full nude scene in it. Now all these guys are flocking to go see the movie
I will give it to J-law. It is a good movie. I think that is what people want.
Except it opened in 4th place behind three movies that weee already open. It made $15 on a $45 million budget. When you ad in P&A… this movie will likely lose money at the box office.
The movie is as cringe as that movie where a friend of Jennifer Lopez's son was talking about her cookies. But of course Lawrence stans will love anything she is in. Also if the gender roles were reversed, the twitter uproar over this movie would be hilarious.
@@TryingToWakeUp-qb7iu you need to unclench mate
How is the first Into the Spiderverse a box office bomb? Budget at 90mil it made 4 times that.
Why wouldn't you keep Asteroid City in theaters very long? It did really good this weekend considering it was only in 1,675 theaters. It had the best per theater average. Also, how is a 76% critic rating low? More dopey, uninformed statements from Grace. Ugh.
Unlike other artists, I really don’t want to know much about actors lives anymore. I just want to enjoy the character they’re portraying without it being shaded by anything.
Though the Hudson doc should be interesting movie history.
Grace you need to look at a movies budget before calling it a box office failure. Into the Spider-Verse had a 90 million dollar budget and made $375,464,62 world wide. almost a 300 million dollar profit is not a failure lol.
I don’t need to see myself represented in a movie. That’s crazy. We are sadly re-entering an era of propaganda filmmaking and the quality is suffering considerably.
I’ve been waiting all day for this one! Got myself a meal prepared, ready to kick back and enjoy! Thanks for putting the time into making these videos Grace!
Aw yay! I'm so happy Movie Math is appointment viewing for you - that really means a lot!
@@BeyondTheTrailersame here grace. We appreciate you!!!
Wow. I'm always amazed at just how much sucking happens in this threads lol its sad.
Get a life....
😀 What meal did you prepare/cook?
"Jeffery Wright's in this?! Now I have to go see it!" Said no one ever.
Spider-Man: Into the Spider-Verse had a budget of $90 million and made over $380 million... How is that not a success? If it had flopped then we wouldn't even be talking about Across the Spider-Verse right now 🤔
Idk if there are any others, but this show is my favorite hate-watch every week. The numbers are why I watch, the commentary is all cringe all the time. Keep up the good work
Went to see Spiderverse this weekend and it was amazing!! So glad to see it doing so well!
how do they even determine the demographic numbers?!??!?!?
3:27 ''Mayonnaise movies'', so much for having a color blind society. We are regressing fast, it's disturbing. It's one of the many reasons folks get freaked out when they see New York plates show up to their home.
I watched No Hard Feelings last week in theaters and I really liked the movie. Thought it was hilarious and in the same league as other great raunchy comedies. I actually wanted to go see it again, but decided I can wait to stream it. I have been listening to Maneater from the soundtrack every chance I get. ❤
You can always take a friend in a week or so.
Demographics don’t mean anything to me. I don’t care whose In the film as long as the movie is good
Exactly. Grace keeps on talking on both sides of her mouth. On one end she wants studios to push diversity (bordering tokenism) at any cost and on the other when the movies are bad or people are not going she says well the studios have become too political. Just choose a side and stick to it.
@CVal012 , "bordering tokenism," thank you, that's a really good way to put it. Sometimes she says things that literally make me cringe.
I can't wait to see the demo breakdown on Barbie 😂😂
I know Elemental is set to lose money, but seeing how well it held in the second weekend, that gives me a bit of hope that Pixar could see some goodwill returned to them and can be seen as a positive for their two films next year if they're good.
I wanna bet that if they would have just called the movie “we cant all die first” it would have made way more money than the blackening. What is even that title, it means very little and just makes me think of one of those 90s/00s spoof horror movies that sucked. Honestly, you wouldnt even know its horror if not for the much better tag lien which is a great movie title.
Multiple factors are affecting these movies
-Overblown budgets most of these films are over 200 million before marketing
-Too much content with back to back blockbusters released weekly
-Bad marketing campaign in the case of the Flash , telling people it was the best thing ever made people judge it harshly
-the economy
-more stuff to watch on streaming
-Only a single week on IMAX screens
*Bad movies
Yeah, you missed the most important part: horrible horrible scripts. like since Endgame the only good movie was Shang Chi and the animations. That is just sad.
Across the spiderverses take is way more impressive than elementals hold. Holloywood should be taking notes- good fun stories thrive at the box office!
New milestone for spider man movie franchise this week. Spider man franchise has passed star wars franchise as the 2nd highest grossing movie franchise in the worldwide box office only behind marvel cinematic universe.
Isle of Dogs was a charming film. Underrated and adorable.
Grace, when you put up demographic movie viewing percentages, you should also have actual recent census population data to compare against -- it's more powerful if a group that is one percent of the consumer population makes up ten percent of the movie viewers.
She’s mentioned this in other videos , how studios want minority viewers because there may be less of them but they see more movies in proportion to their population in the US
Grace and Hollywood are marketing idiots,
Thank you!
I wanted to mentioned to blacks are 12% of the population so 7% in a romantic comedy is fine.
Context, context, context…
Also 54 vs 62 is only 8% difference and that’s not big enough to make a big deal of. Especially when the black % is higher.
@@cosmosgatobut you’re missing a big part of the context. black audiences make up a bigger percentage of movie goers than their overall percentage of the american population. that’s why she said ideally both black and latino would be around 25-30%
Black Mirror's pivot to a more pure horror in session 6, with only passing reference to technology in several episodes, put it into a territory that is already very well covered by other franchises. This makes season 6 not all that special.
The thing that annoys me the most during this videos is when Grace says a movie isn’t good simply because it has 60% or 70% on RT without having seen it herself, when she routinely enjoys movies with even lower ratings.
Thanks for the recommendation on Elemental. I’m a Disney guy, but I wasn’t sure I wanted to see it in theaters. I saw it today, and I LOVED it. It’s a beautiful story.
Yeah, I literally just got back from it too. It's honestly one of the most mesmerizing movie worlds I've seen in a while. Even though the central story is typical "opposites attract," the environment itself was so rich and expansive, it reminded me of movies like Alita Battle Angel, or Valerian and the City of a Thousand Planets. Definitely worth seeing on the big screen.
It's very good. Way better than I expected.
I heard people saying they loved it, here and elsewhere, so gave it a shot and enjoyed it. Animation was excellent. I would have loved to see her visit the glass factory where she was offered a job.
Would like to see the sequel for _Alita: Battle Angel,_ but lack of one didn't stop me from watching it again on cable.
Yeah it seems like the ones who did see it love or liked it, but not enough people are watching it.
More people need to talk more about theater etiquette. I'm with Grace on this. It's really unbearable.
No hard feelings was such a great movie and SOOO funny! The movie theatre was laughing the entire time and it’s a great date night movie as well
Yes would u feel the same if it was a 31 year old man and a 19 year old girl?
@@lalareal180 yeah pretty much. Did you watch the movie it was hilarious 😂
What aggravates me as a filmmaker and screenwriter is that Hollywood wont invest Blockbuster budgets for original movies starring people of color. Ive been told so mamy times that I need to give a REASON for my characters to be POC because of all the hate online
The Bear season 2, No Hard Feelings, Evil Dead Rise (I missed it in theaters because I think there were other movies I watched at the time), and Asteroid City! My week has been amazing! I loved them all!
And we’re just a month away from Barbie and Oppenheimer, so exciting!
I'm waiting for interview with the vampire season 2 and severance season 2.
@@petboy5839When does Interview with the Vampire season 2 air? I hope to watch. I loved the 1st season
Into the Spiderverse made four times it’s budget back. How is that a colossal failure?
%55 for Sony on that Domestic is " about" $100 mil( takes care of Production budget)👍. But that 35-30% return on weak foreign only turns into " about" 60" mil. Which May cover the " Prints &Advertising " budget...maybe😮....If ANY profit it came from the " Ancillary Market", the " RESELLING" to Netflix, Cable AND THAT $49 MILLION on dvd and Blu ray.👍...So yeah, There was a profit but not Huge..
@@bronzetiger6360 Even if those numbers are right I don't think that considers it a "colossal failure". By that metric any blockbuster that doesn't make a billion is a colossal failure.
@@jayhartRIC I agree. It made a profit, which lead to this one, which will make even more. They are talking Live Action👍,possibly. From what I hear, it Deserves the success.
Spiderverse is officially the hit of the summer. I could had never predicted this
Mission impossible is going to break from the back and pass everyone
It's a Spider-Man movie...
So it's not surprising
@@ebransc09Barbie has a lot more chances. Everyone knows MI is a part 1 and can wait until the next one comes out.
@@F1MXLI if that was the case I feel like Barbie wouldn't have such a hard time getting premium screens.
@@jayhartRICwho the hell wants to watch Barbie in Imax, but everyone still wants to see it
every-time Grace says diversity I take a drink....
You must have passed out already.
I think it’s asking a lot financially for families to watch back to back to back to back movies lol
Lmao that telenovela meme is one of my favorites, Grace 😂
In what universe is a $90M film that brought in $384M worldwide considered a "colossal box office failure"?
No Hard Feelings was a refreshing theater watch for me but moreso because we don’t get much major comedy features these days hitting the big screen. Hope this makes room for more, cannot wait for Joy Ride.
BvS made 800 million and Zack Snyder's Justice League made servers crash and had 1.8 million viewership beating out Falcon and the Winter Soldier which aired the same week.
Grace has an agenda. Now she's blaming diversity.
I went to watch Asteroid City to a packed theater. And the screening before was sold out too
But Grace, didn't you expressed multiple times that The Flash was good?
How is it Muschietti's fault whatever's happenning with the box office?
I too think the movie is good, particularly how Batman and Supergirl were handled.
Others have pointed out that the issues are in WB, like...
Isn't this Gunn's show?
Wasn't Miller very controversial?
Weren't myriads of fans disappointed when finding out they were deceived by Black Adam's ending?
Isn't Gunn the one spilling out everything in social media?
Who knows what other situations are impacting this complex, albeit changing, structure.
Let's focus fatalism on the decision makers and deceivers.
Hispanics are the 2nd largest movie-watching demographic yet we barely get any movies about our stories or even movie leads.
I saw Asteroid City in a theater and I’m so glad I did. Looking forward to Dial Of Destiny and Coup De Chance. Just rewatched Dr. Strangelove on Criterion blu-Ray and the special features finally made me excited for Oppenheimer.
I don’t understand how you can say Jennifer is back when her movie only made $15 million on a $45 million budget. I would say she was back if it had a 3 infront of it. It will probably make some money but with that opening it looks like it will barely break even
Still singing diversity lol, very sure Super Mario did well with limited diversity or even Creed 3. Just tell a good story, you can have whatever cast of colors and sexes you want. Next year, my money is on WBD.
I didn't go see The Flash because I don't want to endorse the lifestyle of the lead actor.
I'm going to see Asteroid City in theatre because I want to see for myself if the critics are right. The only other movie I would consider paying to see is Spiderman.
"BvS" made more money than "The Batman" but you always suggest they reboot with Robert Pattison's Batman. "The Batman" only made $771 million to "BvS" $872 million. So less people went to see "The Batman" in theaters.
I'm an AMC A-lister and have been seeing movies every weekend for basically free. Good or bad I dig them cause it gets me away from life for a bit and worth every penny... er, no penny. 😊 economy echnomonie
Seeing good movies like _The Little Mermaid, Elemental_ and _No Hard Feelings_ puts me in a good mood.
I'm handicapped, in a wheelchair, on O2, I watch everything at home. Get full cable plus Netflix, HULU, Disney +, Apple Plus, Max, & Peacock.Last movie I went to was I think the last released Divergent movie.
Into The Spidervere a “colossal box office failure” ? Lets calm down over there Grace lol. Relax.
You're right, she's manufacturing drama
Here in south Korea , into the spiderverse was drowned out by everyone going to see Bohemian Rapsody. I saw spider verse 3 times in theaters, and had entire rows to myself . Best theater experience ever.
Ezra Miller is done. I think he will retreat to art house indie movies now because the major studios will want nothing to do with him. What a case study in destroying one's once rising career.
What!? Isle of dogs was awesome!
Who said it was a good idea to release 3 animated movies and multiple live action family movies in the same month? No wonder No Hard Feelings debut so well.
16:39 I think The French Dispatch is really good. My third favourite of his after Fantastic Mr. Fox and The Grand Budapest Hotel. 😬😬
I’m shocked The Flash is doing so horribly. I really loved it and think most Marvel/comic book fans would too.
We just want good stories. I don't know a movie lover who thinks about the colour of the actors first before they engage. But the competition is high considering the cost of the movie experience.
It's called movie maths not movie review, we live in a capitalist society not a communist one and breaking down who is watching what is part of the business.
@@fallendevonish1869 And that is going so so great.
Elemental held better than I would have thought. Hope more people go see it.
No hard feelings proves again the star power jlaw holds. It was so fun, the whole theater was laughing. Such a great experience for the big screen.
Please she is still as polarizing as can be! The first female action star! Get it bossbabe
@@lalareal180 lmao get a grip
I really enjoyed No Hard Feelings. It had some serious laughs in the beginning but not as much towards the end, but I thoroughly enjoyed it.
Speaking of animation, it's always amazed me, just how wide the disparity is between DC animated and DC live action in terms of quality. DC animated, amazing. DC live action unless its Batman is mostly terrible.
Wasn’t Passengers suppose to be Jennifer Lawrence’s Gravity. That didn’t end well.
I also notice Grace seemed pretty dismissive as The Little Mermaid hitting 500M when she was saying it was only going to make 400m about 2 weeks ago. Sigh, how fast we move on. 😊
I was going to say the same thing. Adding that its international B.O. is not the total failure it was made out to be.
@@BlackDoveNYC Yes it is lol. It's losing the company $$ that's the definition of failing
I d9nt know about the box office but its a good movie. I enjoyed it, later watched with my parents and they also enjoyed it.
Its like last action hero, an awsome film, but sometimes critics just dont get it and contex can explain poor box office.
@@satsumaking4635
Also, Last Action Hero opened against Jurassic Park.
Passengers was supposed to be Chris Pratt’s Gravity. Jennifer Lawrence was only in it for like half the movie.
Into the Spider-Verse grossed 4 times it’s production budget. It was a success. Not a juggernaut by any means .
You're a real pro, Grace. As I always say, Movie Math is your best feature and possibly the best on youtube. You manage to be informative, analitical, funny and not exaustive but just long enough.
Absolutely, I agree! I love Grace's Movie Math. One of the most entertaining ways to catch up on the latest box office (and streaming) business news. Grace knows how to deliver it with the best of her exuberant and enthralling personality.
I saw Asteroid City theatrically (No Hard Feelings isn't in cinemas at all over here in tiny Denmark), but it didn't quite live up to my expectations. Very tiny plot, mainly populated by quirky characters for the sake of quirky characters.
Oh, wait, No Hard Feelings *is* in cinemas here. Maybe I'll go see it. Funny trailer.
I saw _Asteroid City_ today (Monday) and it was boring. I didn't hear much laughter from the audience I saw it with. It did remind me of the bomb from 1993: John Goodman's _Matinee._ I saw it in theaters and kind of liked it, so maybe 30 years is time enough to see it again? Too bad I don't have streaming this year.
It seems like having the exact same percentage of white and black audiences would mean your leaving a LOT of money on the table. Given the population percentage disparity.
Universal is playing with fire with this VOD strategy. I'm not sure how to take 1 billion over 3 years in revenue! Cause we have the final numbers for 2022. Streaming and VOD revenue from WakandaForever is 170mil, Thor4 is 160mil and DrStrange2 is 180mil; that's half a billion without Avatar2. We know early VOD makes money, Black Widow made 60mil just opening weekend + 80 domestic + 60 international. The VOD's 60mil, Disney keeps it all. This got Black Widow a +200million dollar opening weekend. But the damage longterm isn't worth it; it cheapens the brand, training people to wait for streaming, group viewing per 1 payment, HD pirated copies will be available online to everyone very early.......etc.
Disney is dealing with that in animation; Elemental's hold midweek and weekends, proves there's resilience and Disney should pull audiences back to theaters with a great film. Avatar makes a lot of money cause it's seen as an "event" in premiere screens. Universal is playing with fire.