HERE'S WHAT'S GOING ON (our perspective on the bike industry in 2024)
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- เผยแพร่เมื่อ 4 ม.ค. 2024
- This is a different sort of video, but we want to be as transparent as possible about how we fund this channel, and 2024 is definitely an interesting time to be a sponsored athlete. As always, we are so so grateful to all of you for watching these videos - without TH-cam there's little chance we would still be doing this. We are lucky indeed ❤️
As professional mountain bike racers, racing bikes and sharing our adventures is how we make money, which is pretty darn cool, but comes with its own unique set of stressors. Especially in 2024. Today, we’re going to pull back the curtain a bit on how we make this lifestyle, and this channel, work, and discuss how the current state of the bike industry is affecting us. We have some big changes coming for 2024, but whatever happens, we look forward to sharing it with all of you.
If you want to help support this channel:
www.sydandmacky.com/supportus
Join team Syd and Macky on Patreon: / sydandmacky
Not into Patreon but still want to help?
Hit that "Subscribe" button - it's free!
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venmo.com/u/sydandmacky
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Or hit the "Thanks" button above
Syd and Macky merch: bit.ly/sydandmackymerch
Have questions about our bikes or camera gear? Check out our gear page:
www.sydandmacky.com/gear
The companies that support our racing:
Durner Performance (Coach Mike's training plans) - bit.ly/3vnwdcZ
Maxxis - bit.ly/3G86uHa
Enduro Bearings - bit.ly/endurobearings
Feedback Sports - bit.ly/3RDZb0K
Stages Cycling power meters and cycling computers - bit.ly/47fg4DG (use code "sydandmacky" for 20% off)
Primal bike clothing - bit.ly/3MFg6MM
NOBL wheels - bit.ly/nobl-syd-macky (use code "NOBLSYDANDMACKY24" for 10% off)
Berd spokes - bit.ly/3McE2rR (use code "sydandmacky" for 10% off)
Lazer Helmets - lazersport.us/SYDANDMACKY (15% discount should show in cart, if not, use code "SYDANDMACKY")
Skratch - shop.skratchlabs.com/SYDANDMACKY (use code SYDANDMACKY for 20% off - only applies to your first order)
Shimano - bit.ly/RIDESHIMANO
Xpedo pedals - bit.ly/XPEDO
Velo saddles - bit.ly/2LkUUjr
Fox suspension and dropper posts - bit.ly/FOXBIKE
Muul Mounts - bit.ly/MUULmounts (use code "sydandmacky" for 15% off)
Check out our other TH-cam channel:
/ sydfixesbikes
Connect with us:
/ sydandmacky
/ sydandmacky
bit.ly/sydandmackydiscord
*Disclaimer - some of our links are affiliate links so we get a small percentage of any purchase you make. Doesn't change the price, just helps us keep making videos! Also, we're professional athletes, so many of the products we use and mention we didn't pay for.
![ลักพาตัว เอาลูกเอิร์นกลับมา...!! [เอิร์นไดเม่]](http://i.ytimg.com/vi/f4NVKlZ5qkk/mqdefault.jpg)
This is a different sort of video, but we want to be as transparent as possible about how we fund this channel, and 2024 is definitely an interesting time to be a sponsored athlete. As always, we are so so grateful to all of you for watching these videos - without TH-cam there's little chance we would still be doing this. We are lucky indeed ❤
If you want to help support this channel: www.sydandmacky.com/supportus
I have always enjoyed the humor and wit displayed in your videos. Hang in there for 2024... this too shall pass!
Unfortunately besides all of this “covid” stuff, low quality government everywhere… leading to inflation, losses, possible industry misjudgment,… Hope everything gets more realistic in 2024… Here in Brazil we are on the same path… but still very highly priced good bikes…
what pants are y'all wearing here
@mydearriley Syd's wearing these (bit.ly/47sPZkw) and I'm wearing these (bit.ly/48puzX0)
I don’t understand why the bike brands don’t do affiliate marketing, hopefully your new sponsor can regardless if they sell direct or through stores.
Much love friends. You two are so organized and bring so much value to companies. If anyone will figure this mess out, its you two.
Let the World Know ! Shout FROM THE HILLS OF New Mexico! with all allowed frequencies that's radio amateur talking in me. ;/
There’s always money in the banana stand.
As a shop owner and former Niner dealer, I've been thinking a lot about you for a bit. You're right the industry is in challenging times, but you two will bounce back. The industry for many, became extremely greedy and some lost their customer support, and that is definitely another facet in all of this. But I've always believed that when one door closes, another will open. At any rate, I wish you well, and know that you have been watching all of this and will roll with the punches and find another way. If I wasn't so hesitant about all of this, I would also offer to help sponser you... but we just had a 100 year flood, so lots of roads and bridges are out of commission at this point. At any rate, I'm anxious to hear your announcement, and know that you are still training hard behind the scenes. Lastly, THANK YOU for being upfront about all of this, it not only allows everyone to understand the situation, but more importantly it shows us the types of people that you are. Onward and upward!!
how can I support you and your shop?
"When the Lord closes a door, sometimes He opens a window." Maria from The Sound of Music.
LOL! I'm sure management is telling the staff that at the Vitus and Nukeproof 2024 pep talks this week.
@@petedog9581 Yes, and sometimes it is actually the person on the other end that is creating the opportunity themselves... Just as Syd and Macky are doing.
@@jackiegammon2065 They could ride unicycles and provide compelling content.
@@petedog9581 I'm sure that they could, as both are pretty talented. They will have it all sorted our soon, and I'm anxious to hear what they will be doing.
You guys put out fabulous content and you inspire!! Just by being you. Thank you so much and Happy New Years 🎉😊
Thanks for sharing such an honest and heartfelt update. Best wishes for 2024!
Awesome to hear you are able to continue - enjoy the content. Also glad I support on Patreon. All the best for 2024
Wish you luck, glad to hear you are working it out!
Love your keep your chin up attitude onward and upward, wishing you all the best in 2024 and looking forward to where the adventures you share take us this year !!
Good for you both, and i hope everything works out!
Luv ur video's guys. Its awesome to see the partnership between both of you on this journey and I'm glad I found and follow y'all.
Thanks for sharing what's going on from your perspective in the bike industry. Looking forward to seeing what new exciting places it takes you!
With an excellent channel and having such authentic videos about biking, training and life, always keeping it real, y'all be good for sure. Stoked for this years adventures
my family and I love you guys. Keep doing what you are doing and we wish you the best in 2024!
I love your videos, and all you do for entretain us, good job!!
New year. New goals. New journeys! I see the rebrand. Good luck and I support and look forward to your adventure!
Can't be easy to deal with the uncertainty. Great thing is you put out a great product here on youtube. Can't wait to hear what 2024 has in store for you!
Your videos are not like any others that I watch. Thanks for the content!
You guys are fantastic and so inspirational. Thanks for sharing your reality. Your sincerity is heart warming. ❤
I wish you both the best in 2024! I hope you pick up some new sponsors as the year progresses! Loved all of the content last year and look forward to more great content in 2024!
Primal!!! Whoop whoop. I know they're super excited to be working with you guys. Hope to meet you nice folks somewhere in 2024!
Stressful times for sure but, honestly, I’m stoked for you guys. You have a change to shake things up and #bemoreawesome !! Since discovering your Chanel a year ago, you guys have motivated me to get mountain biking and work at it to get better. I watch and re-watch your videos and in 2024 will be following my wife into XC racing where we live. Keep it up, I’m so looking forward to following your amazing 2024 !
Hoping for better year for both of you!! Love u guys! can't wait for new bike sponsor!
G’day Syd and Macky, thank you for your update. I have no doubt at all that you two will smash your different-looking 2024. I’ve been watching your vids for a few years and you have both shown incredible resilience throughout. I’ve always appreciated how you share your ups and downs and places in-between. I’ve cried when you have and when you’ve done yourselves proud (and that doesn’t always mean winning, does it?) I have felt proud, too. Forward in all directions! Nicki
You're doing some great work! 2024 here we come !!
We are all with you both.....there is a reason we watch your content...it's not because of the sponsors your work with...but because of who you ARE and the fun stuff you bring us along on. Bummer about the two big sponsors...they have to do what they believe they have to do but they made a mistake splitting from you.
This bump in the road will pass....keep your heads up. You provide more value than you may even know. 😊
Thank you for the background on the industry and how you generate your income. Interesting to learn how you bring the content. You’re the only bike-related content I watch regularly and I look forward to your 2024!
Always appreciate how honest and thoughtful you guys are in your videos. Best wishes for the upcoming season.
You guys always inspire me. I don’t possess the skills or equipment you have and plus I’m an aging man but you inspire me to ride and be better at it. Thank you both and good luck in 2024 endeavors. 👍🏻
Bravo you for your candor and for the business/life wisdom to diversify. I’m one of the many people cheering for you and being thankful you are able to ride these waves. I hope the sponsor-stress isn’t causing you too much grief. You have more than enough to do without that extra jangle.
Really glad you made this video cause there are things I had really wondered about like the beginning where you say you’re professional mountain bike riders I had wondered what that actually meant!
As an independent gigging musician, I understand a bit of what you two face in needing to just keep waking up each day and creating income opportunities. It can be exhausting. But of course also exciting and freeing. Mostly I just want to thank you both for all of the super-positive, friendly, and absolutely useful content you continue to create! You are charming and cheerful people, and seriously kick-ass mountain bike racers. 💙💙 Best of luck to you!
Wholesome. Rock on guys, can't wait to hear what the bike sponsor is :)
Rooting for ya
You'll bounce back guys. I'm sure. Just stay awesome! 💪💪
Exited to see what the new year brings for you. I’m sure it’s tough navigating everything right now, but as you know life always has peaks and valleys. I’ve always been able to look back at those valleys and still pull value. From the conversations we’ve had I’m sure you two will as well. Best of luck in all you do in 24!
Thank you guys so incredibly much
Love you guys and your openness and transparency! I work at an awesome LBS in Bentonville and that area is not immune. It’s tough. I love how you keep perspective in this video and are positive and appreciative. I was laid off once and it hurt. I can take things too personally and, well, it sucks feeling like a business decision. I hope all the best for you guys and will continue to at least watch if not figure out how I can make being a patron work for me.
I'm excited to see what brand you guys team up with!
Les deseo lo mejor para este 2024 un tropezón no es caida vamos hacia adelante sus videos son geniales como ex corredor de mtb los disfruto al máximo ojala todo se acomode rapido seguire viendo los videos y deseandoles lo mejor !!!
Gracias 🙏
Yes. Very tough times for the bicycle industry! I hope everything works out for you guys!
Long time subscriber…. I just wanted to reiterate how inspiring your channel(s) are…
1. B/c of your channel, I have a much more positive attitude about riding in general. I am having more fun, riding further, and riding faster than I ever have before.
2. You inspired me to get involved with NICA (now my 5th year). I am one of the head coaches for our local Composite team with ~100 kids out on bikes.
3. As encourage our Athletes to learn more about riding, bikes, and racing, I frequently post links to your videos - especially Syd Fixes Bikes!
Good luck with everything! And have fun. 😁🤙
Sorry to burst your bubble, but "fun" doesn't pay the mortgage😏.
One of the things I like that you guys did is, you were grateful to the sponsors, even though you won’t be with them again. I say this because you never know when you might be with them again down the road.
I was fortunate enough to have a professional racing career from 1985 to 2013 in four different disciplines and I learned this early on. I gave the same advice to my daughter, who is a “professional mountain bike racer” as her sponsor have changed over the last year.
Anyway keep up the good work, your videos are entertaining.
It's January 29th, just read the interview you guys did in in Singletracks, enjoyed and really enjoy following you two, it keeps me motivated
Ive loved your channel since subscribing a few years ago. You two have inspired me to be a fitter , more positive person. Id be lost if you ever stopped posting videos. Just 'joined' your channel as a thank you for what you do for us all. Stay positive guys, you mean so much to so many of us! Looking forward to moving into 2024 with you both and all your crazy gang! ❤🎉
Thanks for joining and all the kind words. Glad to be able to provide some inspiration!
I found your channel because I typed Niner Jet RDO since I needed a review before buying the bike. So as you can see sponsorship also brings traffic to your channel when performing searches. I have watched your videos for two years now and love the content. Best of luck to you guys and I look forward to more content.
Bought my wife a JetRDO a little over a year ago due to your reviews. She loves it.
I wish you the best of luck in 2024🎉
Greetings Syd & Macky. I grew up in New Mexico and your home base there caught my attention. I want to thank you both for your excellent videos. Yo soy un gringo bilingüe también. The content helps me ride in the basement on the trainer through another frozen Colorado Springs winter. Best wishes to you in 2024.
From the consumer point of view, the bike industry/shops have been really exagerating with prices for bikes/parts during (but not only) the pandemic. People were not able/willing to pay that kind of money anymore. They thought it would go on forever. Big mistake.
Sorry to hear the news, especially from Niner. Iv'e long wanted a Niner and bought an Air9RDO in 2023 because of your's and Clint Gibbs association with Niner. Ive worn Primal for years and glad you joined with them and happy to hear they are staying with you. I am sure you guys will do well; it may be a tough year but you're are likable couple and seem to appeal a loyal audience that will support your sponsors, you have a great channel and can provide value to many companies in the bike and related industries. Keep training, keep racing and you can count on support from me. I often think what you guys might do as your racing years wind down; health and fitness content perhaps, or broader outdoor lifestyle content. Like many followers, I look forward to your videos and and know you will crush this challenge and emerge stronger than ever.
Going to do what I can to support all these channels I love. I've seen sooooo much change in such a short time. I have really taken advantage of the buyers' market, but hate what it means for others.
When one door closes......... :) You are AWESOME, Cannot wait to see what's coming up and what new bikes you will be riding in 2024.
Glad to see you are going to be ok. I do think you can get by with without a big bike sponsorship. Seth went independent and seams to be plenty capable. Best of luck. You always get a thumbs up here.
I feel your anxiety and I'm sorry for the upheaval in your world. Personally, I've been a carpenter since 1975 and self employed since 1986. I have gone through that OMG what am I going to do next anxiety more times than I can even begin to count. I'm coming up on 50 years of being on the job. I can absolutely tell you, it is most definitely going to be fine, All the good work and kind spirit that brought you to the lovely place you both are now, will also carry you through whatever storms lay in your future. Best of luck and skill, I'll be watching through your successes and your struggles.
It's good to see the honesty of both of you. I'm sure that's not easy to find the right balance for your privacy. I know that you're both honest hard-working athletes who enjoy cycling for the soul and heart. ... one of the things that make cycling so beautiful.
YOU DIDN'T MISS THAT.👍
Not always WINNING defines the matter or goal.
That's one of the primary reasons I subscribed to both of your channels. Your videos are always very enjoyable see, lets not forget your humor you put in too!🤗
I'm sure you'll find new sponsors. You'll be fine!😎👍
Please take care,
David😎
Wish you guys the best
Love the channel. 👍🏼👍🏼
I continue to find your videos useful, on top of entertaining. Learning here more about how the industry works helps me in my own life. Thank you for your clear and open communication. (My only contribution to Team S&M so far has been purchase of a sticker pack, but only because I'm pretty poor at the moment. I do look forward to doing more in the future.) Keep it up, you two! #BeMoreAwesome
You both are bright, strong athletes and excellent reps for the brands you work with. You create excellent videos with open, honest, interesting storylines. Keep up the great work and thanks for posting the affiliate links.
Hey Syd and Macky! Thanks so much for making this video. I too am going through a very similar situation and won't be working with Competitive Cyclist + other big sponsors this year. It is great to feel validated in the stress that happens every year in Q4. You two are amazing and keep up the great work!
Sorry to hear about the Niner sponsorship loss. I bought a Niner aluminum framed gravel bike and love it. Good luck in the future.
A very interesting and informative conversation.
We were worried that with the bike industry having so much trouble right now that some of your sponsorships might be in jeopardy. Glad to hear that you have done your best to diversity your income streams.
We watch your videos because they are fun, and show us some really cool places to ride that we would not have otherwise known about. The product reviews are also extremely helpful. In fact, we reached out to you guys about the portable tire pump that you used during one of your races, we wanted a link so that when we purchased you'd be able to get a little $$ from our purchase, as you were the ones that made us aware of the product. Looking forward to hearing if you get any new sponsorships to replace the Competitive Cyclist one, that way we can try to support you with our purchases in the future.
We also really like how supportive you are of each other. Cheers to your best season in 2024 !
Bummer to hear this, but it wasn't unexpected, considering situation in the bike industry and in world, in general. but I have no doubt you'll bounce back. it will be interesting to see who's your new bike sponsor. to both of you I wish Happy New Year, good health, great races and to have little less stress regarding sponsors and all that jazz in 2024. Greetings from Sarajevo, Bosnia!
ooh, Syd and Macky skills camp! I'd drive from Colorado for that!!!
For sure!
A bitter sweet moment it sounds like here. It’s your hard work and tremendous content that has allowed you to retain your other sponsors and bring in new ones. Can’t wait to hear the upcoming news. I can send you my address for any Niner bikes you need to free up space for your new sponsor. LOL, kinda 😂 wishing you two all the best!
I agree that it is a good time to be a customer, international markets are selling bicycles cheaply as well.
Watched your insights on the industry and your careers, VERY NICE, humbling and respectful to your sponsors. As cyclists you know the challenge, you guys are resilient, you'll succeed
Have no idea how you guys turned me from a Sam Hill fan to a syd & macky’s. You are simply awesome ppl who happen to be at the top of the racing scene.I’m pretty convinced you will come out on top after this confusing times.
Brighter days ahead I'm certain. Hope to see you guys back at Moab rocks this spring!
We'll be there!
Hang in there guys. Ride fast, ride safe, and keep us in the loop.
You will bounce back, I have no doubt.
I've bought 2 Stages Dash bike computers using your code. Hopefully, you got enough from that to pay for the gas to start your vehicle, even if it wasn't enough to get out of the driveway. Lol
Seriously though, I'm sorry to hear about those sponsorship loses, but hopefully things will work out. Any company would be lucky to have you two, as part of their team.
I've been wanting a Feedback bike stand, so I'll purchase through an affiliate link if it's on your site.
Thanks for the content over the years. I, for one, have appreciated it! Take care guys.
Good luck ❤
I hope these market forces stabilize. I will say it makes sense after the 2020 explosion. I got into this sport because of the pandemic, bought a Mtb in 2020 and then a road bike in 2022. But I will say I don’t see replacing either anytime soon, I ride both weekly. Not much has changed as far as geometry in mtb since 2020 IMO. But even with that, I am buying sealant, chains, Zwift, gear, bottles, saddle bags etc. I’m even considering a power meter crankset. So IMO even if the boom time is over, these companies should see higher sustained revenue. And I feel as though I have turned into a lifer and could see upgrading my bikes in the next 5-10 years. Sad but hopefully the overall net growth can support more industry careers. Thanks for posting affiliate links.
Congrats on finding new sponsors and a new bike sponsor in 2024. There are plenty of world cup athletes that are looking for a new ride this year. One thing you said in the video is you thought people with regular jobs can do the same thing the next year. But in the 9-5 sales jobs you are managed on numbers, coached to the numbers, and if you do really well the bar is raised or the cheese is moved and January 2 you start out chasing the new rabbit. Good luck on 2024, I hope you do well in all your endeavors...2025 will have new challenges.
Hey guys! I'm a neighbor to your southeast, in Santa Fe, and have been a fan of the channel for a while. I see you'll be at "The Puzzler" tomorrow. I'm also riding the 50. I look forward to meeting y'all. Best wishes for 2024
Awesome! Look forward to meeting you and good luck!
We love you!
Thanks!
Thank you 🙏
Hang in there guys - you're in it for the long haul and are going to be just fine. Hope to see you at an Outerbike in 2024!
You known we have your back. And no one likes to lose revenue. I will say this situation seems to be much better that 2018/2019 and the stress of that year. And your decisions to create the TH-cam channel and eventually Syd Fixes Bikes are paying dividends for sure. Send IT 2024
Love the channel and you two seem like great people. Channels like this make me want to keep getting better at MTB. Even more cool yall are from NM, So much good riding here. No video of you guys with the ZIOMEKS at Red Mesa? I follow those two on Strava, they are such athletes and dedicated i run into Michael on the trail few times a year . I love Red Mesa, brought some friends along couple months ago and they hate me for taking them on SWTH climb until we hit the chunky steep downhill. Lol. Definitely needs to be marked better and an aquired taste. Much ❤ from a fellow New Mexican.
Thanks for the transparency (this is what the industry needs!) and good luck for 2024. Does your Stages promo code only work in the US? We are in France. Thanks!
Cool. Really looking forward to that rad Pennyfarthing MTB action.
You know it!
Nice work on the mean comments compilation video.
A very timely video with some great insights, I just got back into mtb after 10 years away from it, picked up my Trek Roscoe for a $900 AU discount, it's such a great bike for the money and outperforms my old dual suspension bike by a long way, I'm also finding new upgrade parts etc for it online for good discounts, seeing all this I'm glad I don't work in the bike industry, it would be scary for anyone who does.
im behind on some videos guys. been busy doing my own channel as always..plus a move down the road and a few more life things. Im sure even when the biking adventure ends you'll be ok. Im sure you have "something" you can fall back on. Plus you have no kids to worry about and care for. Hope things work out for you and you get to continue your journey for as long as you want to..Good luck.
We will still support you
Whey I heard about Niner you were the 1st guys I thought about. I left the bike industry almost 50 yrs ago but I went thru 2 boom/bust cycles.
You tube creates this weird one-way relationship…you guys have loyal fans whom love ya dearly. most you’ve never met. I’m hopeful your sponsors realize you’re such a class act and the epidimy spokes-people. ✊🏼
Your influence has been great, despite my long ago racing past, mostly road, you two have had more to do with my daughters wanting to give Mtb racing a go. I'm not sure how many of your sponsors have directly benefited, but we have fed at least $5k into the industry, which hasn't seen that kind of money from me in 20 years. And yes, we took advantage of some of the overstock and 2022 closeouts on 2 of our 3 new bikes. Just dropped a couple of hundred to complete tubeless conversions on them this week. New sponsors will come. It's a great sport, I am sorry I got away from it for so long.
I follow a lot of MTB content creators, but you guys are the only people I joined patreon for, not because I couldn't wait the extra week for videos, but because I wanted to support you in a meaningful way. I know y'all will do big things this year, and I am excited to hear about your new bike sponsor!
i love you guys and I love your candor in this video. I don't even ride a mountain bike. Never have. I'm 100% roadie yet every Friday after work, I get in my workout, shower, eat, then sit down to watch your new video. So tonight I created some bookmarks to your affiliate links for sites where I spend too much money. My roadie money goes to a lot of those places. Keep being rad, y'all!
Thank you!
You need a mountain bike!
Well, congrats on 100000 at least.😊
My local shop closed last year. The next closest shop had their brand start going DTC. It just feels like the industry is searching for the cliff to shove itself off.
Sounds like you guys are moving in a good direction - so the big question - What are you guys going to ride????
Increasingly in this country we have people such as myself who are "independent" contractors. I don't think there's a guarantee for most people that they will have a job at any given moment. I see TH-cam content creators as being in this category. You get the freedom to do things the way you want for the most part but NONE of the safety net. It takes courage to be in this arrangement! Best of luck going forward!
Feel like it's our duty to speculate on what your bike sponsor will be for the next few months.
1. Have to have an xc race bike
2. "doing exciting new things"
3. Also need an enduro-ish bike
4. Maybe need a gravel bike too
Hmm, who could it be? I thought transition at first but they lack an xc race bike. I could see fezzari too and they have all the lineup you need.
I look forward to more clues.
It's always hard to understand why companies tend to spend less on marketing when they need to market their products the most. When the demand is high, traditionally I would spend less on marketing and bank some cash so when the market turns you're ready to go after those that are still in the market. Also, when the market is down, you can generally advertise for less. The bike industry is like most inventory-based businesses and they think they can make up for lost sales when demand is high and supply is low and that is a hard lesson to learn. You two are awesome and I think you will pick up other sponsors who recognize that you create awesome content, you have integrity and you know bikes.
The entire bike industry got incredibly greedy during the pandemic....It's simply supply and demand issue like everything else.....You two are incredibly good people and I'm sure you guys will prevail....plus don't forget the Law of Attraction....which says "you bring about what you think about!" I'm sure you guys will be OK as you guys are always positive!!!! I'm really a big fan. Please let your fans know how they can help as we all really appreciate your efforts and great entertaining videos.....!!!!