This channel makes me feel so vindicated. I've always obsessed over these little details and people have laughed at me. I've found my people! We're an odd bunch but we're amazing!!
My ex asked me if I'd like to go to a fashion show once even though I didn't notice her having any interest in the topic. When I asked her why she wanted to go, she replied that she thought I was into it because of the way I break down colors and details on jerseys. Fashion show for NHL jerseys... now we're talking!
Right? I usually couldn't care less about fashion, aesthetics and just visual arts in general, the exception to the norm being hockey uniforms, and this channel is just the best in that department. I mean, even I can notice how slick the montage is.
There are so many small edits, sound effects, transitions that really have such a professional polish the production. Who knows how long it took him to remove the words “Winter Classic” from all of those logos as well.
Haha, no sir, you’ll lose that bet. It’s not “these guys,” it’s just me. My name is Chris. I do work in TV professionally but not for the NHL. It is a start up channel though I do have a lot of experience producing elsewhere.
The highest production quality of any hockey channel on youtube, and covering a topic not many get into, at least in such great detail. You deserve way more eyes on your work!
I discovered this channel a few weeks ago when some of the RRs leaked and I have watched almost all of your videos since. You do such a great job. Thanks!
I'd love to do that but there just isn't enough unused artwork out there to cover every team this way. But if you want the Canucks, there were several designs shown in Part 1, around the 5:00 mark here: th-cam.com/video/MHTXmllTQsY/w-d-xo.html
For this particular video, I started the edit process in late June. It's a lot of on and off. I have a full-time job so I just work on this stuff during the evenings and on weekends here and there. But the whole process takes even longer than that when you factor in all the research and script writing that has to happen before any of the video editing.
As a matter of fact, I can! Nick Stella did a concept with that logo which I talked about in Episode 3 of the Podcast back in January. You can see it here ▸ th-cam.com/video/GQsXBmmu_Js/w-d-xo.html
Criminally undersubbed channel the fact nhl network or ESPN hasn’t hired you is a shock this level of production by yourself or even small team you may has is amazing my first video from you and I was expecting hundreds of thousands if not million plus subs, keep up the work and good things will happen
Not really even into jerseys yet I've followed you for what seems like a decade now. These youtube videos are insanely top tier quality. Side note: can you explain to me why the hell the capitals haven't done a primary weagle jersey yet? It's top 5 logo all time for me.
Sabre blade pant-stripe is a neat idea for Buffalo @ 14:58 but looks way better on the whites. Home kit blends together too much. Sadly, teams don’t like using different home/way pants, but I’m for it.
Hi Calvin, I actually did something like that in Episode 2 of the Podcast series. Not exactly a ranking but I went over things on a general level. Check it out here ▸ th-cam.com/video/IrY7MdOSMIE/w-d-xo.html
I could see the Buffa-slug making some sort of comeback. Fans will associate that logo with players like Ryan Miller, Danny Briere, and Chris Drury. They had a run to the Conference Finals in 2007.
Definitely. I think the same way the Isles' fisherman was hated initially and the young fans who loved it grew up and demanded to see more of it. Same thing will happen with that Sabres logo in a decade or so.
One thing, the Sharks' Bay Area Triangle theory is supposably San Francisco in the West, Oakland in the East (not Sacramento) and San Jose in the South Bay.
I love when franchises give their AHL affiliate the Pokemon pre-evo treatment. They make their team a smaller, sort of similar animal in the same or similar pose, so it looks like it evolves from the barracuda into the shark.
@@icethetics ummm dude I think your missing it, it did make the cut, it's the one their using. As a designer myself that one just gets me. Keep up the interesting video's I like watching them as I no longer watch Hockey.
Love seeing all of these unused concepts. I can't imagine the reaction of everyone if a red and black whalers jersey was revealed. I think most people would revolt lol
Haha! I should’ve explained that Northern Lights one more. This is an excerpt from the original article: "These jerseys are hyper color (remember those?), and actually change colors when heat is applied. As you can see, Schultz is breaking quite a sweat, causing the Aurora Borealis within the fabric to start changing color to a vibrant yellow."
@@icethetics ah man that sucks, at least I get a chance to thank you for your content, it truly is one of a kind and speaks out to an otherwise overlooked part of hockey
Minnesota should've gone with Northern Lights instead of the bushleague-sounding Wild. However, instead of purple and gold, which are the Kings' true colours, the old North Stars kelly green and yellow-gold should've been the colours of the Nortern Lights. Love the updated N⬆️ logo.
I'm glad you're enjoying the series, John! To be honest, it's not really on the radar yet. I'm keeping a list of new NHL prototypes I've been made aware of, but there's not quite enough for a new episode yet. Definitely in the new year!
The original San Jose Sharks branding might be the best of all time. The Charlotte Hornets did it first, but the Sharks petrfected teal and made it the absolute juggernaut it became in the 90's Those original Sharks sweaters are perfection
You’re not saying the Hornets were the first sports team to use teal, I assume. Don’t forget the California Golden Seals wore it in 1974-a design the Sharks used as the basis for their Reverse Retro this season.
It's been tough making any new episodes of Identity because the format is a lot to ask of most designers. On the other hand, I do have a new series in the works to dive into NHL team branding histories.
This channel makes me feel so vindicated. I've always obsessed over these little details and people have laughed at me. I've found my people! We're an odd bunch but we're amazing!!
So true! 😅
Same here
My ex asked me if I'd like to go to a fashion show once even though I didn't notice her having any interest in the topic. When I asked her why she wanted to go, she replied that she thought I was into it because of the way I break down colors and details on jerseys. Fashion show for NHL jerseys... now we're talking!
Right? I usually couldn't care less about fashion, aesthetics and just visual arts in general, the exception to the norm being hockey uniforms, and this channel is just the best in that department.
I mean, even I can notice how slick the montage is.
💯 My wife thinks I am so weird because I talk about teams logos, colors, helmets etc…this channel is so great for us uniform NERDS!
You seriously have the greatest production quality of any hockey media out there TV included. This channel is so good
There are so many small edits, sound effects, transitions that really have such a professional polish the production. Who knows how long it took him to remove the words “Winter Classic” from all of those logos as well.
Haha! I do it all for you guys. 😅
@@icethetics ^ that right there is proof that not all hero’s wear capes
I bet these guy are part of NHL Productions somehow. Too slick, too professional to be some start up YT channel..
Haha, no sir, you’ll lose that bet. It’s not “these guys,” it’s just me. My name is Chris. I do work in TV professionally but not for the NHL. It is a start up channel though I do have a lot of experience producing elsewhere.
The highest production quality of any hockey channel on youtube, and covering a topic not many get into, at least in such great detail. You deserve way more eyes on your work!
That’s the hope! Thanks for the compliments. 🙏🏻
Awesome ni
YES! I love your content, but this series is just top notch. Hope you can keep making content like this long into the future.
Thanks, David! Me too. I feel like I'm always finding new stuff, so as long as I do, I'll keep making this series.
the official best NHL channel is back with more content lets go
I don’t know how you find all these prototypes but I thank you for your discoveries!
It does take time-which is why we went nine months between Parts 3 and 4. But it's always fun to find and share this way!
Another can't-miss video! Love this series.
Return of the King (of hockey prototype vids)
That Captains patch idea for the Sabres is awesome! Super cool to learn about concepts like this!
Jersey/team concepts is a rabbit hole, that I will always go down. With this channel, I absolutely love it all. Every video, is an amazing work of art
Fav series on TH-cam. Well done Chris!
Thanks Bret!
I discovered this channel a few weeks ago when some of the RRs leaked and I have watched almost all of your videos since. You do such a great job. Thanks!
Thanks for watching!
Another top notch video!!
Thank you, sir!
Do a video of nhl logos evolution
That Canes concept with the red only on the logo and number looks FANTASTIC
Yessir. The best series returns
You guys never fail to deliver
Thanks for the kind words!
This whole series was AMAZING!
Woo hoo been waiting for this!
Amazing work as always Chris. Icethetics has the best quality of any hockey content being made.
Thank you, Luke!
This channel has the best production out of all the channels I watch.
Every video on this channel is fascinating! Keep it up!
Glad you enjoy it!
Love this series
This is truly fascinating,I’ve always loved the original San Jose Sharks logo..used to have a home jersey as a young kid
Another amazing video! The consistent high quality is outstanding!
This channel needs more attention. the detail and production is amazing!
Awesome video Chris !
Would love to see you do a full video on each teams logos and uniforms and prototypes etc . Especially Vancouver !
I'd love to do that but there just isn't enough unused artwork out there to cover every team this way. But if you want the Canucks, there were several designs shown in Part 1, around the 5:00 mark here: th-cam.com/video/MHTXmllTQsY/w-d-xo.html
Thanks Chris!
I think I sent you the original link for that Canucks clip lol!
I really love how you go into all the details and research where some people like me can’t and I really find these videos really interesting!
Thanks! I’m glad you’re enjoying them and happy to share.
@@icethetics how long did it take to edit all this? This is insane!
For this particular video, I started the edit process in late June. It's a lot of on and off. I have a full-time job so I just work on this stuff during the evenings and on weekends here and there. But the whole process takes even longer than that when you factor in all the research and script writing that has to happen before any of the video editing.
The best hockey channel on TH-cam
🙌🏻
Awesome! I love these videos, and seeing these never seen before logos
The sequel we've all been waiting for finally!
Amazing work as always Chris! So informative and well put together. Excited for the next one!
Thanks, Zach!
This is so above youtube Mate, amazing quality of material and production !!!!
Much appreciated!
This is one of my favourite series on the entire internet
High praise!
@@icethetics nothing more than an honest comment
Another outstanding video!!
Glad you enjoyed it!
I think the red looks out of place on all the Vegas jerseys, but my god, does that same color scheme work magnificently for that Sens concept at 5:22.
I'll say. That's one I'd like to know the story behind.
I would love to see more of these vids it always excites me when I see videos like this
This has been a really fun series to follow. Thanks for putting it together Chris. ✨
Thanks for watching!
@@icethetics Could you point me in the direction of any Thrashers concepts with that concept logo 8 mins in on part 3. It's incredible.
*bottom right
As a matter of fact, I can! Nick Stella did a concept with that logo which I talked about in Episode 3 of the Podcast back in January. You can see it here ▸ th-cam.com/video/GQsXBmmu_Js/w-d-xo.html
@@icethetics Thats stunning. 😍
This feels like a TV show, well done!
Thanks Diego!
Criminally undersubbed channel the fact nhl network or ESPN hasn’t hired you is a shock this level of production by yourself or even small team you may has is amazing my first video from you and I was expecting hundreds of thousands if not million plus subs, keep up the work and good things will happen
Thanks, Isaac! Hoping more people do find the channel.
Fantastic as always Chris!
Thanks Aaron!
As an Islanders fan I would have loved the unity concept, the one they went with is still very nice as I own the jersey. Great video!
Awesome video, Chris!!!
Thank you!!
Loved this video and series hope to see a part 5
Favorite videos you guys do, love seeing concepts that could have been
Not really even into jerseys yet I've followed you for what seems like a decade now. These youtube videos are insanely top tier quality.
Side note: can you explain to me why the hell the capitals haven't done a primary weagle jersey yet? It's top 5 logo all time for me.
Haha, I love that! Thank you. And I wish I could explain that. Makes no sense to me and should've been a third jersey for the Caps a long time ago.
This content is so insanely well done. Always love a new icethetics video!
Great stuff! Thanks Chris!
Glad you liked it!
Yesss been waiting for this one
Sabre blade pant-stripe is a neat idea for Buffalo @ 14:58 but looks way better on the whites. Home kit blends together too much. Sadly, teams don’t like using different home/way pants, but I’m for it.
I love these. Learning about this stuff is awesome, and it makes for more concept ideas!
My high school hockey team used the "Buffaslug" uniforms, except we were the Vikings
I would enjoy seeing your personal ranking of NHL jerseys, or your takes on possible rebranding options for clubs that need it
Hi Calvin, I actually did something like that in Episode 2 of the Podcast series. Not exactly a ranking but I went over things on a general level. Check it out here ▸ th-cam.com/video/IrY7MdOSMIE/w-d-xo.html
@@icethetics awesome thanks again for the amazing content. You do a great job and I take inspiration from your editing style
This channel is amazing
Thank you!
this feels like it’s a official NHL documentary. Better production quality than most stuff you see on netflix
Honestly I really like the Northern Lights name and branding, kinda wish they’d have gone with that instead of the Wild
Man, that black Islanders Fisherman jersey was top notch. Shame we never got it
Ah, the Vegas Golden Shower.
I could see the Buffa-slug making some sort of comeback. Fans will associate that logo with players like Ryan Miller, Danny Briere, and Chris Drury. They had a run to the Conference Finals in 2007.
Definitely. I think the same way the Isles' fisherman was hated initially and the young fans who loved it grew up and demanded to see more of it. Same thing will happen with that Sabres logo in a decade or so.
Nice 👍
Thanks ✌
@@icethetics you’re so welcome
I say the same thing every time, but it's never not true. These videos are masterfully-produced. Best in the hobby/industry.
Awesome video
great video! I'd love to see a video about CHL rebranding.
One thing, the Sharks' Bay Area Triangle theory is supposably San Francisco in the West, Oakland in the East (not Sacramento) and San Jose in the South Bay.
Never heard that Red Triangle story, very cool confirmation
That’s a good point. Sacramento is probably a little far out. Oakland probably makes more sense. Oops. 😅
Fun fact the Minnesota Blue Ox due exist they were briefly a professional roller hockey team but the name is now used for a junior A team.
I just binged all 4
There you go!
That red whaler NEEDS to come back that looks sooooooo good
Chris you outdo yourself every video! You seriously need to be hired by the NHL for some kind of creative production! All hail Chris!!
Very kind of you to say. Thanks Michael!
I wish that they used some of those NYI Brooklyn concepts over what they did, especially with the logos on them.
I love when franchises give their AHL affiliate the Pokemon pre-evo treatment. They make their team a smaller, sort of similar animal in the same or similar pose, so it looks like it evolves from the barracuda into the shark.
This is my fav channel
Thanks, Andre!
As an Isles fan, that Fisherman one made me sad. I loved our RR but that fishy jersey was would’ve been great
Fun video! The one that gets me is the Vegas logo, that's a Spartan helm not a knights.
Thanks! And yeah, that’s probably among the reasons it never made the cut, right? Designers go through a lot of different ideas on projects like this.
@@icethetics ummm dude I think your missing it, it did make the cut, it's the one their using. As a designer myself that one just gets me. Keep up the interesting video's I like watching them as I no longer watch Hockey.
Wooo hoooo. YES PLEASE!!
i thought u had 300k+ subs then i checked your sub count your so underrated!!
Northern Lights name is great but the Wild logo is amazing.
Love seeing all of these unused concepts. I can't imagine the reaction of everyone if a red and black whalers jersey was revealed. I think most people would revolt lol
That Voyageurs jersey needs to be a thing lol
This channel makes me wish I was an artist, I would love to be apart of a teams branding department. Sadly I can’t even draw stickmen nicely!
The Kights unis look so much better without red.
That white bears jerseys looks really good!!! But the the northern lights one looks like rhe players are sweating nuclear waste off their pitts haha!
Haha! I should’ve explained that Northern Lights one more. This is an excerpt from the original article: "These jerseys are hyper color (remember those?), and actually change colors when heat is applied. As you can see, Schultz is breaking quite a sweat, causing the Aurora Borealis within the fabric to start changing color to a vibrant yellow."
I know your a hockey channel but I would LOVE to see a NFL prototypes video
Yeah it would have to be someone else making it. I wouldn’t even know where to begin.
WAKE UP BABE, A NEW PROTOTYPES VIDEO FROM ICETHETICS
Not even a Wild fan, but they have the best logo in sports.
Do you by chance have access to the canes mini doc, I cannot find it
I couldn’t find it online anymore either, unfortunately. I was hoping to link to it.
@@icethetics ah man that sucks, at least I get a chance to thank you for your content, it truly is one of a kind and speaks out to an otherwise overlooked part of hockey
Really wished they used the red and green devils rr Jersey
Minnesota should've gone with Northern Lights instead of the bushleague-sounding Wild. However, instead of purple and gold, which are the Kings' true colours, the old North Stars kelly green and yellow-gold should've been the colours of the Nortern Lights. Love the updated N⬆️ logo.
Oh the ol’ slow zoom and reverse cymbal…I mean what would we do without it
I don’t know why Vegas changed the name font, it looked really good and was just another way to stand out vs other more traditional teams
Wild have always had the best logo imo
Hey where can i go see all the unused reverse retros?
I showed them all here. You can also go to Alex’s website if you want to see more of her work.
This is making me want to do Graphic Design for fun 🤩
Give it a shot! You never know where it may lead. Several designers who work in pro hockey today got their start making concepts on Icethetics!
When’s part 5 coming ?????
I'm glad you're enjoying the series, John! To be honest, it's not really on the radar yet. I'm keeping a list of new NHL prototypes I've been made aware of, but there's not quite enough for a new episode yet. Definitely in the new year!
The original San Jose Sharks branding might be the best of all time.
The Charlotte Hornets did it first, but the Sharks petrfected teal and made it the absolute juggernaut it became in the 90's
Those original Sharks sweaters are perfection
You’re not saying the Hornets were the first sports team to use teal, I assume. Don’t forget the California Golden Seals wore it in 1974-a design the Sharks used as the basis for their Reverse Retro this season.
It'd be cool if the league had a "what if" line of jerseys where each team has a jersey based on a rejected design
I would LOVE to see that! A great sequel to Reverse Retro for whoever picks up NHL jersey rights after Adidas in 2024.
You bringing back the NHL Identity Series?
It's been tough making any new episodes of Identity because the format is a lot to ask of most designers. On the other hand, I do have a new series in the works to dive into NHL team branding histories.
Battle Born isn’t the team’s slogan: it’s the state’s motto, and has been for decades.
The islanders/nets partnership was a match made in hell
👍🏻👍🏻👍🏻
Love the video, but hard disagree on the Minnesota name and branding. Northern Lights or Voyageurs would have been vastly superior.