ฝัง
- เผยแพร่เมื่อ 29 ก.ย. 2024
- We visit Superior Ink in Denver for an in-depth tour of their organized and ecologically friendly screen printing shop. Dom Rosacci (that's "pronounced like Versace with an R") and his team have built something truly incredible in Colorado: a business that's honest, friendly, and open.
Read the full story, see more pictures, and get interesting details not covered in the video here: www.printavo.c...
A lot of work has gone into making the space appealing, comfortable, and open. That's not just because organized shops are more productive - it's because an organized and clean shop is a happier shop. With long employee tenures, a focus on sustainable practices, and an enjoyable atmosphere, it's no wonder that Superior Ink has enjoyed such success.
"This is an industry of driven people from creative backgrounds that are constantly pushing the envelope. What keeps me motivated is the assurance that I'm in the right thing. I would not be happier in any other industry. There's a lot of people that are not stoked on what they're doing," Dominic says.
One of the keys to success at Superior Ink is their long-standing team. Dominic has been able to hand off responsibility to hard-working and dependable team members that take ownership of their work. As he transitions toward the next phase of the business' growth, Dominic is perfectly honest about not having everything figured out. "There's no perfect recipe. Honestly, it's about having your staff motivate you."
Dominic insists that understanding what employees need before they need it is crucial. But equally, you must be versatile and adaptable. "Sometimes you need to go to the floor and fold shirts. Sometimes you need to go to trade shows and do strategy work so there aren't lulls in the business." The life of a screen print shop owner is restless.
Dominic laments the fact that water based printing is hailed as an ecological savior. He told us sustainable practices are not just about ink type. Packaging, the garments you print on, the type of waste you produce, the chemicals you're using, your disposal methods, and your spoilage policies are all far more important than the type of screen printing ink you're using.
But, it goes further than that. Dominic chimes in that it takes an entire team to orchestrate a truly ecologically friendly business. "As a collective, be conscious of that mentality. It can't just be [the boss] saying, 'We're going to be sustainable!' We all have to agree that's something we want to adopt."
How far will Superior Ink take that ecological promise?
They don't use their automatic folder all of the time because it requires non-recycled poly-plastic bags. That means they spend a lot more time on labor to fold and bag things. But Dominic insists that it's worth it for the environmentally conscious aspect.
We're thrilled to have been instrumental in Superior Ink's growth and development. Dominic is part of the newest generation of shop owners. He's in it for the long-haul and we are too.
Denver continues to grow and change. As the Green Boom continues, the tech scene develops, and its amazing mix of temperate climate and nearby adventures reaches more people, we're sure that Denver's incredible screen printing scene will grow as well.
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Best part... watching printer trying to unload the circle print without stretching out.
Davis McElwee LOL I saw that too
@@celo007 lolol it gave me anxiety i know the struggle
this guys are my inspiration to keep going on my business, i only been there once , and i was almost kicked out for couple employees, i just wanted to see the shop and learn something, but they just didnt even let me walk further than the lobby LOL.all the time i drive by there inspired me i admire Dom, and his company, one day will be that big, congratulations Dom...
Fabulous job! Superior ink is really innovating the industry with a different business vision and practices than most screen printers. Truly refreshing to listen to.
Would love a follow up video of this shop and how they’ve adapted to print one demand/ fulfillment over the last 4 years! Great info!
Great vid! Thanks to Dom for sharing. I wanna come up and visit superior some day. I'm in SE Aurora.
Give them a call, I'm sure they'd love to have you!
dude really grew on me when he started opening up about consumers being more conscious and way to help the homeless, salute!
I wish you dropped 1 of these per week! Can't get enough
Hah, that's funny, we've been trying to get one out a week! Next week we're visiting Trust Print Shop in Texas. It's a doozy!
@@printavo that's awesome! We love the gals and guys over at Trust! You're getting shops all around us. :) Looking forward to it.
-The TShirt Guys
Very smart man , I appreciate it the knowledge
These vids are awesome!
Thank you! Many more to come. What would you like to see more of?
As a fresh screen printing shop in Europe it is very interesting to see the process how companies like superior ink manage bigger volumes. When they hired their first employees, bought first auto,.. once again. Awesome video’s, the shop tours do inspire me a lot. Also your questions you ask are spot on! Keep it up ;)
(@deprintprins)
Great shop. Love it. Thanks for the vid
Love it. Got into screenprinting myself from a BMX background!
We've gotta get your story sometime. It seems super interesting.
@@printavo Always down to chat more! I think the interesting part is that our story isn't super unique, yaknow? Seems like a ton of shops got into our industry by being clients first and coming from a background like music, skateboarding, etc. Not sure if landscaping has the same balance of backgrounds haha. Something about our industry is really special.
Great video!
Where is your shop adress in UsA And in India mail
32:42
wow.. man in the chair. scary look.
Yeah WTF was up with that shit?