I went back to watch it a second time before commenting, and conclude that this is one of the most clever marketing moves I've seen in 50 years of living. The song represents the century old beauty competition that has awarded and produced decades of extremely successful, intelligent, and yes beautiful women. The commercial has targeted those same women who excel in athleticism and sport. As a red blooded American male, I see the beauty in the comparison. And it's refreshing to see that a major retailer has the balls ( I couldn't resist) to lift the image of what it means to be Miss America during this Olympia! Congratulations to the women and men of team United States and a special thank you to DSG for the visibility for your fellow American athletes.
Leon, I think you mean well, but hundreds of thousands of women needlessly held themselves up to those pagent expectations and felt like a failure when they were ALSO suggessful, intelligent and perhaps beautiful in many many ways. Nice T&A was the focus. Thank goodness for whoever made that commercial.
@@jacobhall1488 You're upset because the ad doesn't feature men, like all the rest of the sport ads we see ad nauseam? One that finally highlights women as something other than a pretty face?? Get a life!
Why such negative comments. This represents the miss america we want to represent us today. I absolutely LOVE it and I remember watching the miss america pageant with my mother. The song fits beautifully here.
YES YES YES....I totally agree. I also looked at the Miss America pageant back in the day with my mother and aunt. This song fits in every way. Nobody would be here without a woman, how can you deny this honor. I LOVE THIS AD!!!!! THANK YOU DICK'S!!!!
One of the best ads ever made. I came to youtube just to watch it again! It makes me think of how much progress we've made from when I was a kid in the 80s, watching the Miss America swimsuit competition on TV. My daughters, however, aren't seeing that swimsuit competition. They are seeing ads like this. Thank you, Dick's Sporting Goods!
what's wonderful too is how Miss America, the competition, itself has evolved! no more swimsuit competition, instead women of all backgrounds, sizes, and shades competing on equal ground showing their accomplishments, drive, beauty and brains. THAT'S Miss America. THERE she is!
I totally agree with the positive responses to this ad! As a young girl in the 60s, I was enamored by the Miss America pageant, but always felt so inadequate. As an athlete at the time there was no way to fit the stereotype of what we thought a woman should be. I am now 71 years old, and this ad nearly brought me to tears! Finally, finally, finally! Women can be recognized for their true talents and aspirations!
This is what it’s about. These are the women who epitomize the US spirit which I am proud to have represent our nation. No slight to the pageants for which the song is most associated, but I haven’t paid attention to those since I was single digits. The Olympics, though? I will always spare them a few minutes, and marvel. They earned their way there. They are the best, or among the best. Without a bit of politics in my heart, I root for the ladies bearing my flag, and then for the ones, if any, who fairly beat them.
I worked with Johnny several times when I was singing with the Tommy Dorsey Orchestra and got to know him and his lovely wife Barbara quite well. I adored both of them. He was a true gentleman and very encouraging to this young singer back then. The Singing Sargeant! Wonderful big band singer...
Leif, this sounds exactly like my father, Charlie Applewhite. When I heard the commercial I was sleeping and woke straight up out of bed and yelled "that's daddy". I understand that Mr. Desmond recorded this song, but so did my father. so, who is it really?
As a former women’s rugby player, I can’t express how much I love this ad. It’s so great to see strength and courage portrayed as feminine traits. Love Dick’s
Speaking of female sports. When there is a transgender man who is competing as a women do you think that is fair to the true women who were born as females? I personally don’t think it is fair for a “man” to compete in women’s sports.
@@zanerack1021 I don't care if you're born female or discover it later, you're a woman either way. One of my teammates was over 6' tall and frequently practiced with men but was born female.
@@heatherseal-breslin8223 The thing is if you’re born male and claim your female you’re not a biological female. If a transgender girl wants to play in a men’s sport i don’t think that is ok either. The only advantage she had was she was tall. The thing about men playing in women’s sports is that men are overall a lot stronger than girls. That’s not a sexist comment because it’s the truth. Men are made to be stronger than women. How would you feel if you were trucked by a muscular biological male that claims to be female. You wouldn’t be to happy about that. But like you said your friend volunteered to play in a mans sport because she claimed to be male. If a man claims to be a women and is trucking girls in a female sport, that’s not fair because the women around him didn’t sign up to be trucked by a biological man. I see where you are coming from but some men are using the thought of since they are transgender they can dominate in women’s sport and that’s exactly what men are doing. It just isn’t fair to biological women.
This commercial is so fucking good! It hits the bullseye of the target and helps change the perception of what Miss America means. I WILL be shopping Dick’s Sporting Goods more often now!!!!
@@jacobhall1488 Admittedly, Dick's made a statement in their own self-interest. That does not detract from the truth of the statement, the artistic way in which it was made, and the fact many people agree with it.
Miss America, who will you be? Love this commerical. We need more like these on social media so our girls can know that you can be athletic and not loose your femininity!
THANK YOU! so simple, yet says so much far behind we are as a nation of ACTUALLY recognizing badass ladies in the Olympics and sports in general. How does a BACKUP QB make more than all the women in the WNBA. We have still so far to go….
Do you watch the WNBA? In order for woman to make more money in that league you need the viewership to go up, which makes ad revenue and ticket sales go up. How would someone in the WNBA make NFL quarterback money if the viewership and attendance in the WNBA is 1/10 of the NFL? I’m just curious how you think they should increase the salary?
@@christucker7279 while I don’t watch every game-I do watch when my local teams aren’t. I do, however, watch it more than Soccer and a crappy NFL game. In the last few years I’ve followed young ladies through college to the WNBA. I see it like this: Men make more money in US Soccer, WNBA, Tennis, Golf etc. It shouldn’t be about “eyes” on the screen. It should be about networks promoting it more (which they have started doing). I can’t wait for the day to see a woman on an NFL team or playing alongside men in the MLB. Ladies managing and coaching is just the beginning. It’s time for further integration overall. Saying it won’t happen is pure ignorance.
@@agreyes3621 I didn’t say it wouldn’t happen? I’m asking a logical question, because at the end of the day it is about eyes on the screen and money revenue to actually pay the players with.
@@christucker7279 ok, start a ESPNW channel along with the other 4 (dedicated to men BTW) on network tv. They do have an ESPN+ section (but you have to $$ for it) once ESPN usually starts something-it will be called “breakthrough” and other networks and streaming services will follow. Then use that ad revenue generated to pay women fair amounts. That’s the logical part of it. Let’s give less attention to Lebronicus and Brady, enough already! I think the lynchpin will be the breakdown (finally) of the draconian NCAA. Players will be able to already secure endorsements in all sports offered. Going from amateur to professional will be less of a milestone with money saved away for the last four years.
thats literally not what they were even expressing here? i feel that trans men are men and trans woman are woman, but i dont want to argue about that. thats besides the point. cant you just appreciate this commercial about woman empowerment? goddamn.
@@whoknowsabigail I will always support women’s sports, but I do not support messages that seek to further confuse women & push androgynous messaging about men and women.
I was immediately intrigued by this ad because of the wild tone difference between the audio and the images, so I came here to find it. And I find out this is the actual song from the literal miss america pageant? that is so cool!
I grew up having to listen to that song being played while women walked along in swimsuits and high heels. Way to take the swimsuit “walk” and turn it on its head, Dick’s Sporting Goods!!! You hired the right people to produce this advertisement 👏🏼👏🏼
I have very rarely ever loved an advertisement, yet here I am commenting on one for the first time in my life. Thank you dicks sporting goods, for making me feel seen as a women today! 💕
Yes, THIS! It's about time women were judged by our measurements and looks. I remember watching them as a kid, and this moldy old song, too. We used to dress up and make funny faces and pose to it. I remember when there were few events for women at the Olmpics. Women are coming into their own, finally-- all shapes, sizes and colors. Good job, Dick's Sporting Goods!
Wait...is that Gwen Berry?! In a THERE SHE IS MISS AMERICA ad? That would be ironic or this ad was created before her "last stand"?!?! Tasteful otherwise.
Shame on you youtube. Erasing my comments. I guess I will unsubscribe from you. And add you to my canceled list along with Facebook, Amazon,AT&T, etc. Bye bye. I certainly WON'T miss any of your crap
![[UNCUT] The Loyal Pin ปิ่นภักดิ์ EP.15 (3/4)](http://i.ytimg.com/vi/IVwR87OH0_A/mqdefault.jpg)
This may be one of the best commercials i have EVER seen.
E-VER!!!🇺🇸🙌
“Miss America”
@@jacobhall1488 🤨
100% agree.
LMAO
I went back to watch it a second time before commenting, and conclude that this is one of the most clever marketing moves I've seen in 50 years of living. The song represents the century old beauty competition that has awarded and produced decades of extremely successful, intelligent, and yes beautiful women. The commercial has targeted those same women who excel in athleticism and sport. As a red blooded American male, I see the beauty in the comparison. And it's refreshing to see that a major retailer has the balls ( I couldn't resist) to lift the image of what it means to be Miss America during this Olympia! Congratulations to the women and men of team United States and a special thank you to DSG for the visibility for your fellow American athletes.
@ Jacob Hall ...seriously?
Leon, I think you mean well, but hundreds of thousands of women needlessly held themselves up to those pagent expectations and felt like a failure when they were ALSO suggessful, intelligent and perhaps beautiful in many many ways. Nice T&A was the focus. Thank goodness for whoever made that commercial.
@@jacobhall1488 You're upset because the ad doesn't feature men, like all the rest of the sport ads we see ad nauseam? One that finally highlights women as something other than a pretty face?? Get a life!
@@jacobhall1488 You sure went pretty far out of your way to be offended, didn't you?
Why such negative comments. This represents the miss america we want to represent us today. I absolutely LOVE it and I remember watching the miss america pageant with my mother. The song fits beautifully here.
I absolutely LOVE this ad as well!! In fact when I saw it on tv for the first time while watching the Olympics I stood up and clapped!!
I got tears in my eyes when I saw this commercial. That song…so many memories. This is brilliant!
I love it too!!!!!!
YES YES YES....I totally agree. I also looked at the Miss America pageant back in the day with my mother and aunt. This song fits in every way. Nobody would be here without a woman, how can you deny this honor. I LOVE THIS AD!!!!! THANK YOU DICK'S!!!!
I don’t see any negative comments
One of the best ads ever made. I came to youtube just to watch it again! It makes me think of how much progress we've made from when I was a kid in the 80s, watching the Miss America swimsuit competition on TV. My daughters, however, aren't seeing that swimsuit competition. They are seeing ads like this. Thank you, Dick's Sporting Goods!
what's wonderful too is how Miss America, the competition, itself has evolved! no more swimsuit competition, instead women of all backgrounds, sizes, and shades competing on equal ground showing their accomplishments, drive, beauty and brains. THAT'S Miss America. THERE she is!
Thank you for this ad. It was so beautifully executed. I’m so grateful, seriously.
This is the type of ad I want to see my daughter in one day!
Thank you, Dicks! You have no idea what this means to a girl growing up in the 50s! Best commercial I e seen in years
I totally agree with the positive responses to this ad! As a young girl in the 60s, I was enamored by the Miss America pageant, but always felt so inadequate. As an athlete at the time there was no way to fit the stereotype of what we thought a woman should be. I am now 71 years old, and this ad nearly brought me to tears! Finally, finally, finally! Women can be recognized for their true talents and aspirations!
This is one of my favorite commercials of all time. Thank you.
This is what it’s about.
These are the women who epitomize the US spirit which I am proud to have represent our nation. No slight to the pageants for which the song is most associated, but I haven’t paid attention to those since I was single digits. The Olympics, though? I will always spare them a few minutes, and marvel. They earned their way there. They are the best, or among the best. Without a bit of politics in my heart, I root for the ladies bearing my flag, and then for the ones, if any, who fairly beat them.
OMG thank you I have to right 3 damn sentences on this ad for ela class
I worked with Johnny several times when I was singing with the Tommy Dorsey Orchestra and got to know him and his lovely wife Barbara quite well. I adored both of them. He was a true gentleman and very encouraging to this young singer back then. The Singing Sargeant! Wonderful big band singer...
Leif, this sounds exactly like my father, Charlie Applewhite. When I heard the commercial I was sleeping and woke straight up out of bed and yelled "that's daddy". I understand that Mr. Desmond recorded this song, but so did my father. so, who is it really?
Not an athletic bone in my body but I have 4 granddaughters and this commercial brings me to tears! Kudos!!
As a former women’s rugby player, I can’t express how much I love this ad. It’s so great to see strength and courage portrayed as feminine traits. Love Dick’s
Things have surely changed for the better since the 50s. Great commercial.
Speaking of female sports. When there is a transgender man who is competing as a women do you think that is fair to the true women who were born as females? I personally don’t think it is fair for a “man” to compete in women’s sports.
@@zanerack1021 Totally not fair!
@@zanerack1021 I don't care if you're born female or discover it later, you're a woman either way. One of my teammates was over 6' tall and frequently practiced with men but was born female.
@@heatherseal-breslin8223 The thing is if you’re born male and claim your female you’re not a biological female. If a transgender girl wants to play in a men’s sport i don’t think that is ok either. The only advantage she had was she was tall. The thing about men playing in women’s sports is that men are overall a lot stronger than girls. That’s not a sexist comment because it’s the truth. Men are made to be stronger than women. How would you feel if you were trucked by a muscular biological male that claims to be female. You wouldn’t be to happy about that. But like you said your friend volunteered to play in a mans sport because she claimed to be male. If a man claims to be a women and is trucking girls in a female sport, that’s not fair because the women around him didn’t sign up to be trucked by a biological man. I see where you are coming from but some men are using the thought of since they are transgender they can dominate in women’s sport and that’s exactly what men are doing. It just isn’t fair to biological women.
THIS IS MAGNIFICENT! Thank you, Dick's Sporting Goods and Lauren Hobart. You just landed my business.
just saw this commercial today. love it!
I am not an athlete. But as an American woman I looooooooooooove this Ad. Just beautiful. Its perfect
And effective! I've never patronized Dicks Sporting but hell if I won't consider it when an opportunity presents itself. Awesome Ad.
I LOVE this ad!
By far the best commercial I have ever seen in my lifetime.
Just want to add that because of this commercial I will be shopping at Dick’s now!
Thank you Thank you Thank you
It’s taken me 82 years to feel this proud to be an woman . To put it in Olympic terms
You nailed it!
WONDERFUL. I am so glad my girls get to grow up in THIS era!
Very clever ad! With perfect timing, and long time coming! Go TEAM USA!
Fabulous ad, especially for those of us who remember Bert Parks and the 1950s! Thanks, Dick's!
Thank you Dicks for portraying women athletes in a positive light! Well done!
Totally awesome!
The best commercial supporting women ever! ♥️♥️♥️♥️
Best ad ever. If they could have squeezed in a golfer it would have been perfect.
I watch this commercial when I’m feeling down and it makes me tear up in a happy way
Love this commercial so much. Thank you Dick's Sporting Goods!
Fantastic! Beauty, brains & brawn
This commercial is so fucking good! It hits the bullseye of the target and helps change the perception of what Miss America means. I WILL be shopping Dick’s Sporting Goods more often now!!!!
Dicks saves the World from its self! I'm on board with that.
@@jacobhall1488 Thank GOD you're here to save us from our poor deluded selves! It must be magic sharing an airline seat with you.
@@jacobhall1488 Admittedly, Dick's made a statement in their own self-interest. That does not detract from the truth of the statement, the artistic way in which it was made, and the fact many people agree with it.
Thank you…Best commercial. All time Thanks for supporting our Olympic team in such an awesome way. Great job.
I love this!! Especially with the song choice!!
LOVE THIS SO MUCH! Thank you!
Miss America, who will you be? Love this commerical. We need more like these on social media so our girls can know that you can be athletic and not loose your femininity!
That's my Grandfather Johnny Desmond's recording. We are very proud! Contact us.
As a Miss America alum this is AWESOME!!!
This is so beautiful, impeccably done, and expressive. Thank you so much for such a moving and meaningful ad.
Another irony of our ideal beauty has changed into many shades of beautiful skin! Not so in 1955!
Finally!
Love this ad, best of the year!
I just saw it. I love it!! More, more, more...
This is brilliant!
Awesome commercial. Beauty is strength, perseverance and self-confidence. Hoping this will inspire our young females athletes. Thank you.
Brilliant. Thank you, DSG.
Thank you DSG.........Thank you!!!!!!!!!
THANK YOU! so simple, yet says so much far behind we are as a nation of ACTUALLY recognizing badass ladies in the Olympics and sports in general. How does a BACKUP QB make more than all the women in the WNBA. We have still so far to go….
Do you watch the WNBA?
In order for woman to make more money in that league you need the viewership to go up, which makes ad revenue and ticket sales go up. How would someone in the WNBA make NFL quarterback money if the viewership and attendance in the WNBA is 1/10 of the NFL? I’m just curious how you think they should increase the salary?
@@christucker7279 while I don’t watch every game-I do watch when my local teams aren’t. I do, however, watch it more than Soccer and a crappy NFL game. In the last few years I’ve followed young ladies through college to the WNBA. I see it like this: Men make more money in US Soccer, WNBA, Tennis, Golf etc. It shouldn’t be about “eyes” on the screen. It should be about networks promoting it more (which they have started doing). I can’t wait for the day to see a woman on an NFL team or playing alongside men in the MLB. Ladies managing and coaching is just the beginning. It’s time for further integration overall. Saying it won’t happen is pure ignorance.
@@agreyes3621 I didn’t say it wouldn’t happen? I’m asking a logical question, because at the end of the day it is about eyes on the screen and money revenue to actually pay the players with.
@@christucker7279 ok, start a ESPNW channel along with the other 4 (dedicated to men BTW) on network tv. They do have an ESPN+ section (but you have to $$ for it) once ESPN usually starts something-it will be called “breakthrough” and other networks and streaming services will follow. Then use that ad revenue generated to pay women fair amounts. That’s the logical part of it. Let’s give less attention to Lebronicus and Brady, enough already! I think the lynchpin will be the breakdown (finally) of the draconian NCAA. Players will be able to already secure endorsements in all sports offered. Going from amateur to professional will be less of a milestone with money saved away for the last four years.
@@agreyes3621 This will all evolve over time, as it has since the 50's. Forcing won't help a thing. Oh, and btw, 'fair' is a subjective term.
I ❤️ It. Totally awesome!
Love this!!!!!
No matter how much social engineering you attempt, you will never recreate reality. God made men & women different. Plain & simple.
thats literally not what they were even expressing here? i feel that trans men are men and trans woman are woman, but i dont want to argue about that. thats besides the point. cant you just appreciate this commercial about woman empowerment? goddamn.
@@whoknowsabigail I will always support women’s sports, but I do not support messages that seek to further confuse women & push androgynous messaging about men and women.
These women are different - fit, driven, healthy - no makeup or fake anything. More woman than you could handle though.
I LOVE this commercial! Great job Dick's Sporting Goods!
Love this ad and the stereotypes it breaks!
Great ad. Don’t forget the women in US Rowing!
ABSOLUTELY LOVE this commercial!!!!!!!!!!
when I first saw this ad it gave me chills, I love it!!
Truly inspiring!
I was immediately intrigued by this ad because of the wild tone difference between the audio and the images, so I came here to find it. And I find out this is the actual song from the literal miss america pageant? that is so cool!
This commercial is so awesome 👏🏾❤️🥰 I’ve watched it so many times I love it!!
Love this ad. Thank you!
I grew up having to listen to that song being played while women walked along in swimsuits and high heels. Way to take the swimsuit “walk” and turn it on its head, Dick’s Sporting Goods!!! You hired the right people to produce this advertisement 👏🏼👏🏼
This is an awesome commercial. Why complain about it not having men?
I absolutely LOVE this.
Great commercial wow 😍
Among commercials this is the GOAT.
Nailed it!
never seen any women sport representation like this in commercials before. thank you
BRILLIANT. WE NEED ALL girls to see this. This campaign is one of the best I’ve ever seen The advertising agency nailed it. 🔥🔥🔥
I have very rarely ever loved an advertisement, yet here I am commenting on one for the first time in my life. Thank you dicks sporting goods, for making me feel seen as a women today! 💕
Loved it! Add a round two (tennis, etc) so many sports so little time. 8)
Lord have mercy!
I love this commercial!!!
WONDERFUL!
Yes, THIS! It's about time women were judged by our measurements and looks. I remember watching them as a kid, and this moldy old song, too. We used to dress up and make funny faces and pose to it. I remember when there were few events for women at the Olmpics.
Women are coming into their own, finally-- all shapes, sizes and colors. Good job, Dick's Sporting Goods!
Fantastic ad!!
Amazing commercial--made me tear up. So glad they didn't include the crybaby activist moves.
LOVE this ad!!!
I could not love this more. Thank you for showing that strong, capable, athletic women are beauties we can be proud of. ❤️❤️❤️❤️❤️
Go Girl Power Go..... 50 shades of American Girl..... Ty Ana Williams
This commercial makes me cry and for what
Exactly! Everytime it plays i tear up
Love their heart and tenacity and fierceness💝🚀❤️🧗💪💗🔥🌟🥷🏻💕🌈🎆✨💫⚡️🙏💜☀️
Who’s the girl at 0:15?
LOVE this commercial.
Lets go girls 🖤
❤️❤️❤️
What a fantastic commercial.
Thank you.
Great! Good move leaving out Megan Repugnant.
Love this commercial! Women should be celebrated for their accomplishments, not for how they look in evening gowns and bathing suits.
And some folks say women shouldn't be in the military.
Great commercial until Gwen Berry appeared at the end.
That made it better for me, an old white guy.
They will Line their Pockets with your Naivety!
why does this make me legitimately cry
But WHO are the women in this ad…I need to know 😭😭
How does dis have 24 Million views
How is there 24M views and this many comments
🔥🔥🔥🔥🔥🔥🔥🔥
One of the BEST ads ever. I’ll shop at Dick’s just for this progressive promotion
Sing it Bert!
Wait...is that Gwen Berry?! In a THERE SHE IS MISS AMERICA ad? That would be ironic or this ad was created before her "last stand"?!?! Tasteful otherwise.
The USA flag the next star
Shame on you youtube. Erasing my comments. I guess I will unsubscribe from you. And add you to my canceled list along with Facebook, Amazon,AT&T, etc. Bye bye. I certainly WON'T miss any of your crap
We won't miss you either.
Slow down shots Frame by frame in rugby scene. Wtf did I just see? They thought they were slick ….nice one Dicks 😹
I hope that’s mud