Omega SERIOUSLY need to change this
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- เผยแพร่เมื่อ 22 พ.ย. 2023
- Short from 'Taking over a BIG watch brand - this is what we'd do':
• Taking over a BIG watc...
Omega's claim to fame is the Speedmaster Professional, but 95% of their back catalogue could be diluting their hero product. Adrian from Bark & Jack thinks Omega needs to make some serious changes. - บันเทิง
There's also that elephant in the room that Adrian didn't mention. You can actually go into an Omega dealer and buy the watch you want most of the time.
This backs up his point. There is no demand for their products as it doesn’t feel special. Too many options. I have an explorer and a sub. I have flirted many times with getting a Speedmaster, but there are just too many options and I think, 🤔 maybe next year there will be 15 more options that might be exactly what I’m looking for. If they had a Speedmaster racing, a Speedmaster Moon and one other. The choice is reduced and then actually I might buy one.
That's a ridiculous statement. It only backs up his point FOR YOU. Just because YOU cannot make up your mind, it doesn't mean that it's Omega's fault. @@jackyoung7097
@@jackyoung7097wrong. There is a lot of demand. What they don’t do is have their AD sell their inventory to gray market dealers to create false scarcity. If you like a speed master you buy it. Simple as. Truth is you’re a Rolex fanboy and just don’t want and omega.
Yeah and also Omega's are -50% as soon as yu comeout from dealership. Omega funboys are a joke
Which is why you don't buy from a dealership @@dagflxr
OMEGA has always been this way. They offer everything to everyone and the majority of it is great. Look through their history books, they're like the Seiko of Switzerland - and I mean that as the highest possible compliment!
Glad to see someone who gets it. Some folks forget that Rolex watches on average sell for double the price of Omega. Not because they are double in quality but simply Rolex is better at advertising. Using the logic that better sales equal better quality one would assume a SS Pepsi is better watch than a Calatrava or that a big Mac is the best burger ever made😂
Besides the golden versions .no Rolex can be compared with the Speedmaster
@@mortezes You might like Rolex better but you do realize a good amount of people who are shopping for a dive watch look at both the Sub and the Seamaster so saying they can't be compared, well they already are. Besides most discussions you find online will only compare the Seamaster with the Sub. Not compare other dive watches with the Sub.
I would rather have choice paralysis on fantastic watches, than to be discriminated against for a watch that is not of the same quality, and still not be able to get one I like for a year.
You are not discriminated by Rolex. The only reason you can not buy a Daytona and you can buy a Speedmaster is because there is many other people looking for that Daytona than for the speedy. The methods that AD use to decide who gets it are probably not nice, but thats not the cause of the problem thats the consequence. The cause is that there is more demand than supply because basically majority of people still prefers Rolex.
Not of the same quality?
@@edgarsanuybarahona7656what a load of BS, I’ve been looking to buy a no date Sub for 3-4 years, I’ve seen them in plenty of ADs, but they’re never for sale, ever……head into the grey market and there are new Subs for sale with a juicy markup. I’m not paying over MSRP. 10 years ago you could buy a most Rolex watches with a discount from list.
@@mema4922I own both and omega quality is better imo. Especially the movement.
“The methods that the AD use to decide who gets it are probably not nice”…..that is the discrimination 🫤.
Rolex fanboy alert
Omega fan boi alert ^^^^
@@tab3Gator toilex fanboy alert toilex fan boys like you are getting slapped in the ass and whispered in their ears "you are my lil money beeeach" jokes on you you marketing sheep
@@tab3Gatornot really
Without Rolex , the entire Swiss made watch is complete wipe out by seiko and Casio already , don’t hate the brand just because can’t get one at retail
@@s4127419 no one can get one retail you reeeetard
You buy rolex because non watch people know what it is.
Not necessarily true I own two Rolex an omega and a Panerai and Rolex makes an amazing product that has great historical attachment. So do other brands but Rolex does make a great product
No, you buy Rolex because they have a reduced line up and they have perfected each watch.
@@jackyoung7097 tell us how that is not the smartest thing a watch company ever did? Swatch group needs 150 brands to sell 2% of the watches Rolex does….. still haven’t perfected 1 watch
What an ignorant take
@@jackyoung7097 Rolex are the only brand that uses almost identical cases and very similar dials on all their watches. It would be unreasonable to say other brands should apply the same ethos. AP and Patek use different designs and cases across their model line and are still competitive. Btw all Rolex models don't have a waiting list. That's why Rolex ADs bribe customers to get on lists for Submariners and other hot models by buying DJ and OP which aren't as easy of a sell.
Rolex makes it very difficult to buy their watch. Once u buy it, u can’t help but love and defend them. It’s a psychological trick. Omega doesn’t play mind games. They are not a marketing company. They make watches
Almost all Omega's are worth the money, but very few Rolex's are.
I like that!
So the negative point you've come up with is that they offer too much?
You can knock their catalogue all you like, but i fail to see how that means it being a watch for the enthusiast is bullshit.
They offer what other lazy manufacturers don't. Variety.
True, but I don't think having 738 individual watches in a catalogue is helpful either.
Most Chinese restaurants don't even have that many dishes.
@@g43654there are just as many variations of the date just so where's the problem?
@@g43654 its not 738 different watches you weirdo , they offer alot of colors and sizes . they only have like 10 seperate watches when you actually look at it . just like rolex buuuut they offer each watch in like 20 different color combos this way no matter what size wrist you have or what colors you like there is an omega for you .
My first luxury watch was a Omega Aqua Terra and I love it
Same here and my second a Tudor Blackbay54. I love both, but the Aqua Terra is much more favorable and gets more wrist time.
You have 1 of the top 5 steel sports watches in the world, imo. Nice.
Nice choice with the A.T. I can't say it was my first choice though. My first choice was a Breitling Navitimer and then a Tudor but then I eventually came around to Omega.
@@johnturnerjr7221 I would love a Tudor BB58 43 or 44mm
the speedy is so good that even when you own one you'll still watch videos of them!
I do that too :D
My Speedy gave me the nicest paralysis I’ve ever experienced! So has my vintage Seamaster.🤤😍🤣
Literally the only two luxury watches I own and the speedmaster is a band beast.
So Adrian.. is the seamaster 300 diver no longer a ‘phenomenal watch’? 😉 how’s the algorithm working out on this short? 😆👍
The sea master 300 diver is a great watch. Ceramic dial, ceramic bezel, in-house movement great quality, great value and in my opinion as I have one on my wrist and blue it looks better and feels better than a submariner date and you can actually buy one without having to suck up to the sales person and beg them to hand them $12,000 Which makes no sense to me.
I walked into a Rolex shop and spent an hour with the salesman and picked out the watch I liked for both me and my lady. I sent him an email confirming I would like to place an order for his and hers watches….. nothing, I got no response back. That was 8 months ago, I am now the proud owner of an omega SM300 and I wear it every day. The people I know wearing rolex watches are becoming worried about being mugged,
For me I’m relaxed with my choice 👌
I love both omega and Rolex
I have a Submariner and an Aqua Terra and I love both. Why do so many of these "watch enthusiast" channels try to segregate buyers. You cant own both or your brain will melt and your wedding vegetable will fall off.
Submariner and a Speedy 321, here. Love them both. I do not understand the need for Omega owners to denigrate Rolex, and vice versa. People clearly have issues over things that are undeserving of a dispute.
@@JCDofNYCAbsolutely
Aqua Terra and Explorer myself. Both are nice watches that are strap monsters.
My favorite three watches (for my wrist) … Rolex SD 43, Omega Speedmaster Professional, and Glashutte Original Panomatic Lunar
I often toggle with the question of why Omega has so many models and also variations of the speedy. We gotta remember as a brand they need money to continually evolve the speedy. If they don't have these other models to fund the speedy, we the consumers will pay the price. No longer will we get this watch at a bargain. Omega has remained in the top three of watch brands for the past few years so something must be working.
Someone said he was a corporate schill a while back and since then I had to filter everything he said through a "who paid him the most" filter. The other day he said Omega was great... Now its not.
Rolex is a master of branding, that’s a given, their watches are pretty basic, when t comes to watchmaking Omega has done things that Rolex has never attempted like minute repeaters, tourbillions…….
Giving the consumer choice is never a bad thing. Don’t blame the brand for not knowing what you want.
Rolex pretends they are somehow above making money. Omega is just more honest.
"So, the comment section isn't going as you planned?"
I do not feel part of some "community" - you sound like Tim Write. I love 1960s Omega grails, not just my 321. But I agree that you can love some Omegas or Rolexes or vintage Heuers, not because of the brand, but because some of their icons are great.
Yea I hate when I can walk into a store and have a big selection to choose from and then actually be able to buy it and walk out of the store.
Hate it so much.
For a minute I thought you were going to say the bracelet for the seamaster diver. But I guess everyone knows that 😂
Listening to this in context on the full video I actually agree on the speedmaster issue. There are (and have been for a very long time) a RIDICULOUS amount of different versions of the speedmaster. Omega without a doubt are flogging the proverbial speedmaster horse. And I literally spent an afternoon trying on loads of omegas yesterday and plan to get a seamaster soon. But they do need to give it up with the speedmaster 😂
I've never thought /considered this. I don't see dilution either. It's consumer choice. If you want a moonwatch you go for the standard moonwatch but there are other ranges using different materials and dial registers for people who are not interested in the history/standard watch.
Conversely, you have people ragging on AP as they only have the royal oak.
And the sea master, two iconic pieces in my eyes
Never had this thought
Rolex is just a brand most people who buy them have no idea bout watches only care bout the name!
You are absolutely right. Omega, GS, Panerai...and many others spend also millions of dollars in advertising dreaming of having that effect in the public. They are in the same business of Rolex. Selling watches! However, they are not even close.
Choice paralysis? So you’re saying the buyer having more options is a bad thing?
This coming from a guy that wears a Rolex, a watch of little history, a company that have done nothing of merit, except rip off customers.
His explorer has more history than anything that plastic watch company’s subsidiary offers.
Rolex are the most important watch, and there is a good reason for that
@@PepRex system 51s are the best thing the Swatch group has to offer.
@@cecaju9516what history does the explorer have? Before you say Hillary and Everest, he wore a Smith when he summited.
@@cecaju9516 what history? Explorer was not on Everest. It was a different watch. It was Smith. And in that time the Explorer was not even the Explorer which you can buy today.
Utter rubhish. Most people buy a rolex because most people have heard of the brand (because of their huge advertising expense) and associate with being well off (to non watch enthusiasts.)
"Hes got a rolex, he must be loaded/doing well in life etc etc"
People buy an omega because its an amazingly well made time piece with historic relevance and pedigree. Omega has less than 1 10th the advertising budget of rolex, and i would argue that rolex are overpriced to account for this.
Yes, rolex are well made, but they should be by now. Petfecting the same watch for 50 years. Certianly not innovative. Ok, omega isnt either these days, but was back in the day. Lets not forget, rolex are, and always have been tool watches with good marketing.
A seiko grand quartz snowflake is a better watch than rolex in every way, but doesnt have the prestige and reverence that rolex does, and therefore the hefty price tag. People need to get out of the rolex brain washing, and actually buy a good watch. Seriously, + or - 3 mins per day should be a thing of the past, but its normal with a rolex. What a joke.
Imagine liking something then having others tell you you can’t then being called not a “proper enthusiast”
No point having a brand with no watches to sell ? Walk into omega shop ? Walk out with a watch same day
My grandfather was a clockmaker all his professional life. He both built his own, and sold brand watches. One thing I learned from him is the opposite of what this man says. He always wore an Omega despite being able to choose a Rolex. 🧐
If you know, you know. Obviously these podcasters don't. Omega beats Rolex in any category except for 'most tacky use of unnecessary jewels' 😂
so should I get a black moonphase or a regular speedmaster AND a white dial seamaster?
Based on my discussion with Omega manager here in Asia... there are many customers who buy the non-mainstream Omegas. While the bigger, sportier watches may sell well on one side of the world, the smaller and dressier Omegas sell on the other side. If they were to cut down their products, they would be cutting down their profits in a massive way.
Couldn't agree less.
I agree 100%. I've been looking at speedys for ages but there are so many offshoots I can't pick the right one.
Best advice is to go to the AD and pick the one you like that wears well. There's no such thing as a right or wrong one. Think about it like optioning out a new car. Maybe you don't need that special color or carbon fiber kit that raises the price 20k. Trying to compete to find the "best" model leaves many not getting to experience Omega at all. Then later people will regret not buying sooner as the prices and demand go up.
@@miabeatz80 Cheers for the tip.
@@supaG-1.0 any time. I went thru the same thing before I bought my first Omega. I looked at Rolex and I like them too but didn't want to play the AD games or pay stupid upcharges. I also like the fact that I can enjoy the watch without it being the subject of convos with random hypebeasts lol.
2 Omegas for the price of one Smolex. Omega all day long!
This is EVERY brand that has iconic models though.
He’s a Rolex apologist, I can go into an Omega dealer and buy a watch. Try that at a Rolex dealer…they look at you with distain.
Omega does need to trim their offerings, its bloody confusing. Some refinement is needed to the SMP 300 bracelet too
Hero Omega is the Sea master.
What episode was this from please?
I agree with the community
Rolex sells watches
Omega makes watches
I think his justification is just bad. Pointing out this and that about omega is just dumb. Both rolex and omega is great watch company producing equally great watches. The problem people are facing with Rolex currently is that it's overpriced on the market(that he also said it on his seamaster video iirc), because of high demand, both from people that's not into watch that only want to buy rolex as the brand, and from watch enthusiast that want to buy rolex as the watch itself. Now i think much more people that are buying rolex are the former, making the stigma that you buy rolex because it's a luxury item, and make the argument that he brought up. And ofc every generalization is wrong 🤷♂️.
What would his channel be about if there wasn’t a Rolex?
So we should go to a authorized Rolex dealer to beg them to buy a specific watch but then they tell you that you need to buy watches x,y & z before you can get the watch you want because they want to get rid of stuff that’s been sitting on shelves. Then you’ll be granted the privilege to pay 20% above retail to buy that Rolex after you already bought 3 watches you didn’t want. Sounds like a pleasant experience honestly, I don’t know why I would even consider any other brand of watch.
I love how over the top people get. Get what you like don't care what anyone else thinks, it's their opinion, but your money and your wrist. 😂😂 I have both Rolex and omega and it's a 15 year old G-Shock that is on my wrist most often.
Agreed. Too many buy watches to compete with friends or to flex. Instead of just choosing a nice design well fitting watch. Not one person ever bought a range Rover worrying about how much value it will hold. They simply want the best tool for the job. The same thought process should be used for watches.
I respect and understand Rolex positioning and that it keeps the price. However, I like the black Omega Seamaster 300.
You must do whatever you want, not what snobs tell you.
If you access into a Richard Mille boutique wearing a Rolex, it is like if you access into a Rolex boutique wearing a Casio, with all due respect to Casio (Casio outstanding value for money).
The "normal" person who is Able to buy a Rolex will be LUCKY to get on a waiting list. But the chances are slim.
The way they treat Rolex owners isn't great either(being nice).
And yet Tudor does exactly what the Brand was designed for.
They need to stop putting AR on the front of the crystal also. Been a big issue on both of my Seamasters.
Whatever scratched the AR on your watch would have also damaged the crystal. Omega has been using double sided AR along with other brands in Swatch group this isn't some new problem.
I really like how pared down and refined the rolex lineup is. It's annoying when you look through a brand catalog and they have 11 dive watches and 8 40mm 3 hand watches with minimal differences, and all of them have something weird about them just to set them apart a little bit. With rolex you have one good dive watch, two GMTs, and the explorer/datejust/daydate offerings, plus a couple oddball things here and there like the skydweller and deepsea. That's it. They don't have a hundred different models coming and going year after year with all different weird bracelets and weird parts that are unique to each model.
What Bracelet is this ?
I know it is a „Flat link“ but is it Omega or third party?
It looks amazing.
I am looking for the right Speedy to buy for some time now and I think I found it.
I‘d like to get exactly this Speedy with this bracelet. Amazing. ❤
Is this a package to get from Omega ?
Ref. ???
It looks like the Ed White 321 Speedy
@@dukes70 Thank you so much. 🙏🏼
Adrian is not wrong. This is the major knock I have against Omega, there's just so much Speedmasters I don't even know which is which anymore. At least with Rolex I know what they have and what they're currently offering.
I’d argue that the Seamaster Aqua Terra is the best luxury brand do everything watch made. I don’t think the Explorer, Datejust, or OP compare with the bang for the buck of the AT.
Adrian only knows one brand.
He knows omega very well. I imagine this short is doing amazingly well on the algorithms. No one else but me seems to have noticed that Adrian owned a seamaster 300 diver, white dial, black bezel. For all we know he probably still does 😂
yet somehow with all the different variants, movements, dials etc they can stock them at boutiques....
I do kindof understand this thought process because i have fallen for ORIS so hard. They have like 7 watches in about 500 variations but those 7 are perfection.
That’s EXACTLY my dilemma! I want to purchase a Speedmaster professional (my wrist is too large for a Daytona) but too many options.
Selling products people want to buy: such heresy.
Adrien: maybe they should etch away the off-putting Omega symbol, and add a little crown instead”
I don't see any choice paralysis. I had a pre-moon and traded it in for a triple date. I like the triple date even more.
He is absolutely right. I would delete 95% of their offering too. Maybe even more. It made my experience of choosing a speedmaster just horrible. And the real watch enthusiast really understand this.
Omega offers more speedmaster variation than most of the other brands entire line.
This one hurts as Omega is just fantastic when things are done right.
Don't forget the speedmaster racing was the OG
Yes, but actually no. Rolex's catalogue is meticulously curated, true, but Omega only need to delete only about half of their catalogue.
More importantly, they need to make it more understandable. "This is a diver, this is a chrono, this is sporty, this is dressy." Especially the Seamasters need serious re-catalogging.
Also many of the models on their page aren't for sale online or in stores so they should be removed.
Notice he doesn’t bring up the 43 versions of the DJ Rolex has released.
Omega has 738 watch models on their website. Holy cow!
Consider most people don't buy watches from the website they will go to the AD who has a smaller selection. You might wanna check Rolex has many variations as well just a better layout of the website. Meaning on Rolex site you aren't looking at 30 variants of Dj at once you have to build it then it only shows that model you've built.
Omega is the Audi of watches. It's still just a fuggin Audi.
What, you cannot boil omega down to a singular watch???
there's a lot more than the speedmaster, I just picked up a constellation, there's very few rolexes I would even consider trading for this watch.
Why do people think Rolex is the only brand guilty of this. Try to walk into Ferrari and buy a highly sought after model, Hermes’ for a burkin, Porsche for a gt car, Chanel for a highly sought after bag. It’s a game they all play to keep you hooked and spending in their stores. Omega don’t do it because as Adrian said they have diluted their products but they have started to learn from the above e.g. moonSwatch release, anniversary releases, snoopy speedmaster etc.
If get rid of most of Rolex’s offerings, you don’t have to like them all😂
30 years ago my dad bought me a second hand Rolex GMT Master which has gone up 20 fold in price. At the same time he bought my younger brother an Omega which he recently tried to sell and he couldn't get half of what he paid for it.
rolex used to be cheaper thats just marketing and ups and downs of markets cant be predicted anf theyre no sign of quality just opinion
If you are an enthusiast you buy a zenith🌝
I love my Speedmaster. But I can’t help to feel that Omega’s been trying a bit too hard to become Rolex.
I started to notice this when they tried to rewrite history (“former SAS type with easy smile and expensive watches…Rolex? … Omeega”) and even went as far as issuing wrong colored NATO straps. Then the Globemaster with their fluted bezel a la Datejust. Then the multicolored dials of the Aqua Terra after they saw the crazy success of the OP.
Come on Omega. You’re a great brand with rich history. Be proud of that!
Citizen holds time better than a Rolex
It's not April the first yet .
I like the omega railmaster ,the 1957 trilogy watch
Speedmaster Chrono Chime. Adds to the Speedmaster product line. Loved by enthusiasts and muggles alike. Not competing with moonwatch. Not blatant.
When I see Rolex 90% of the time I immediately think coke dealer. Its like the watch version of a Canada Goose coat or a ten year old black Range Rover. 😅
Grand Seiko is a watch brand for an enthusiast
What?? So someone with a slim wrist shouldn’t be able to buy the 38mm version because that dilutes the product? Nonsense.
Must agree with majority of other comments here. This is a positive! One can choose a watch that they love, that sings to them, rather than one thays close but not quite right. Everyone has different tastes, so why not have the variety?!
Seamaster,Railmaster,Globemaster? I mean you can call AP a single watch brand but omega?
Cost aside thats one of the reason why i like Omega. I like finding that exact style / colour way where as with Rolex that's rarely offer. I still have some money set aside and my AD on speed dial for when Rolex decides to release a while dial explorer
Well what about AP? There a million iterations of the royal oak. Or Blancpain Fifty Fathoms?
Rolex has like 40 variations of the Daytona, supposedly their most rare model - They just happen to be all two-tone or PM. The Datejust has well over 100 variations.
And Omega is somehow lesser for having variety? 😂
Omega has more models, though, 738 individual models, to be exact, as at 01 December 2023, Australian website. That's way too many, but hey, who wouldn't like more choices?
The Omega 1957 is the Way to go
YOU have choice paralysis. The rest of us aren't assholes and get what we want and don't knock a company because they dare to have products for everyone.
It must be exhausting for Adrian to constantly have to defend loving Rolex.
God forbid they allow customers have some individuality. To pick something that suits them more specifically. Instead of only getting one option that hundreds of thousands of other men chose too. Another black submariner, oh how unique you are.
Good points.
At least you can walk into an Omega Store and buy what you like, and dont have to listen to the bullshit the rolex dealer tells you. No Waiting Lists and other things you have to buy before you get what you want.
Omega is going through confusion both their offering and ambassadors. The last watch they released and i liked was the 2015 seamaster 300 master co-axial...
Everyone who knows anything will tell u that the phrase "best watch" means absolutely nothing, except when a Rolex fanboy says it.
This entire rant made sense when 3/5 watches Adrian showed for his collection were Rolex's
I am sure it was 4/5… explorer, explorer 2, Kermit and GMT or another sub I think
Rolex is Apple
Omega is Samsung
So well said.