Intel's Snake Oil & Completely Insane Anti-AMD Marketing
ฝัง
- เผยแพร่เมื่อ 26 มิ.ย. 2024
- Sponsor: Thermal Grizzly Kryosheets geni.us/53ArNb and Thermal Grizzly Hydronaut Paste (Amazon - geni.us/Fsray )
Intel released a series of slides in a presentation attacking AMD -- and bizarrely, it was an actually publicly available presentation. The bitter, out-of-character attack reeks of the glue era of Intel. We're not sure why the company is talking about "snake oil," showing used car salesmen, and contradicting its position of "latest is best" and "latest doesn't matter" in the same deck, but it is. We were in San Francisco when this deck dropped, so we made the most of our time and wandered the streets while making a scene ranting about Intel.
Watch the last time Intel obsessed over AMD: • Intel Won't Stop Talki...
The best way to support our work is through our store: store.gamersnexus.net/
Like our content? Please consider becoming our Patron to support us: / gamersnexus
RELATED PRODUCTS [Affiliate Links]
Hasbro Snake Oil Game on Amazon: geni.us/vrMzN
First Aid Burn Kit on Amazon: geni.us/y7kEcvS
Snake Bite Kit on Amazon: geni.us/3EU31
TIMESTAMPS
00:00 - Intel Has Lost Its Mind
01:51 - Intel Contradicts Itself
06:41 - Half a Decade of Contradictions
09:12 - You're Not Old Enough for an i9
** Please like, comment, and subscribe for more! **
Links to Amazon and Newegg are typically monetized on our channel (affiliate links) and may return a commission of sales to us from the retailer. This is unrelated to the product manufacturer. Any advertisements or sponsorships are disclosed within the video ("this video is brought to you by") and above the fold in the description. We do not ever produce paid content or "sponsored content" (meaning that the content is our idea and is not funded externally aside from whatever ad placement is in the beginning) and we do not ever charge manufacturers for coverage.
Follow us in these locations for more gaming and hardware updates:
t: / gamersnexus
f: / gamersnexus
w: www.gamersnexus.net/
Host, Writing: Steve Burke
Research: Jeremy Clayton
Video: Vitalii Makhnovets - เกม
You should check out that time that Intel forgot the name of its own products: th-cam.com/video/aFHBgb9SY1Y/w-d-xo.html
And you should consider supporting our efforts over here! store.gamersnexus.net/
I bought an AMD video card… it was such a miserable experience that I’m never buying anything from AMD again
Now get to work on year end case review with overall best case before I install my new pc in an old PBR cardboard box.
Ps I love you like a fat kid with a funnle cake... with longing and urgency.
throwing stones from a 14th gen house
@@MikehMike01I bought an AMD video card... not sure what your issue is.
@@MikehMike01 Good thing for Intel then you never tried to buy a graphics card from them yet! :)
You know whats funny? They explain AMD's naming scheme but they dont explain their own naming scheme.
Extremely on point
Nailed it.
As someone who has an Intel cpu:
I don't actually understand any "scheme" AMD does.
It honestly seems like their stuff is named accordingly, even if some CPUs basically are marginal step ups. It's at least really clear to understand, as someone without an AMD cpu.
However modern intel is confusing as hell. I just use a lot of legacy software and single core software. I'm also still rocking Intel 9th gen
And Intel's naming is about to get even more confusing. smh.
Their new naming scheme is worse than the old one.
Probably hired a previous user benchmark employee as their head of marketing for this campaign
🤣
You mean that site wasn't funded by them and Nvidia to begin with?
average ubm actions
Nicely played good sir
My thought exactly.
Seeing a multi billion dollar company be this insecure about their own products gives me the confidence to speak to my major crush
You got this bro.
Go for it!
Just major crush? What about junior crush?
* fbi agents watching this conversation * 🤔🤨
Just tell us how it went.
"The worst that shr can say is no"
Edit: good luck either way
When AMD gives you one of those marketing engagement surveys asking where you heard about their product, Intel should be on the list of options
thats just good publicity, but as a fact intel systems do get steadier latencies with overclocking, for a top end system for someone that cares about steady framrates intel is still the option for them. but a answer to which side you should "be" on is totally depending on the user
Intel: latest doesn't always mean better performance.
Ryzen 7 5800x3d: *Agree*
The irony is so thick, you could cut it with a knife.
Ryzen 9 59X0x3d please....
@@erikkarjala5990X3D but on AM4 pls
7800X3D laughing behind 5800X3D-chan: *Cute*
Ryzen 9 7900x3d : Look at what they need to mimic a fraction of our power.
Imagine having such a good marketing department, that your marketing department is doing marketing for your competitor too.
lol 🤣🤣🤣
Sounds like the marketing department needs a raise!
@@nowenbeadle7643 yeah, for working *twice*
Its like their marketing was done by my angry edge lord nephew.
AMD during Bulldozer era now Intel is doing the same and it's incredibly sad.
Their marketing boss literally came from AMD. I'm not joking.
It's so laughable when a company resorts to something like this rather than just releasing better products/lowering their prices 😹
it's almost like they are shitty.
Just like in court, if you can't pound the facts (prove your case) then instead pound the table (yell and scream about unfairness and other invented absurdities)
They did this in the P4 days too especially when the first AMD64s dropped into market (and verified they obliterated the P4, Xeons, etc). The opteron (for example) was so hated by Intel they saturated the market with BS claims of them overheating, etc, and you couldn't leave them without AC cooling. No one leaves servers un-cooled by AC (central, or otherwise) no matter the hardware. They didn't run much hotter than Xeons (the Opteron), and were perfectly happy at 70ish F (ambient). Every watt was better spent on the AMD64 and not only could AMD prove it, every test anyone threw at it did as well. It should have made Intel #2 (seriously it was that big of a deal). Sure Intel implemented x64, but it wasn't as good until they figured out AMD just "64bit-titized" the Athlon (well... sort of). P3s were good, and they were again: Core2 (this time we figured out how to make them go vroooooooooom x64).
AMDs answer was bad ('dozers), and here we are: core 9 (23u23829837293723ure23hf 2u3hrfh23 fuh32iur823 93293ru8hf KV-KKKKKKK-N-K-PEWPEWLVL7). I think I lost my point, but I agree!
a low priced good product is already a better product, they're not really 2 different things
I just love the Monty Pythonesque video edit. The way that this entire presentation has no visual continuity.
Popping out from behind things, suddenly in your car. Suddenly in a field and back on foot. Walking towards the camera and in a later shot you’re further away from the camera.
And now for something completely different…
Still better than an Intel presentation that contradicts itself multiple times.
Makes more sense than Intel's marketing...
Never underestimate a marketing team's ability to try ruining any good will that engineering and developer teams build up with customers & press.
Definitely the marketing department going off the rails here. I highly doubt any senior engineers or even the CEO would sign off on this ridiculous presentation.
and it's not like the engineers have that much goodwill after 14th gen anyway lol.
@@berenvalaria CEO will never sign off on presentations like this, they simply do not care and do not want to see them anyways.
They have different things to do
@@Minecraftrok999 For a company of the size of Intel, no. But that's a pretty strong generalization, the main job of a CEO in a startup for example is to create hype slides like this and go around getting investors.
Maybe not slides like this.
I will never buy intel again.
Not since 2017
As both a software engineer and a gamer, I love that they think an i3 is adequate for coding tasks, while an i9 is needed for esports. So insane.
here at intel we tell the truth i3 for coding i9 for esports !!
lol, compiling any non-trivial C[++] project on an i3 doesn't sound fun, not to mention an i3 won't exactly come with 32 GB of RAM :D
I mean, I got my engineering degree in Computational Technology (a bit of software development, robotics, networks) with an Intel Pentium of god knows what gen and 16 GB of RAM. Top of my class but boy, did that poor thing suffered with Android Studio
Funny enough at work we use a laptop with an AMD CPU (Ryzen 5 4600H) and I've seen more and more laptops that use AMD for their components. This was my first experience with the brand and now my first PC Build next to me uses a Ryzen 9 7900X
@@ivancillo8797 Ryzen has been killing it in the Builders market, the fact that they keep the same socket for more generations of CPUs than Intel alone makes it worth it to a builder, because a cheap drop in upgrade is only going to require you buying a single component and often times a new one, if you have an older intel cpu and you want to upgrade you are likely going to have to buy at least a motherboard as well or settle for hunting down a used i7 or i9 that is often going to come at a dumb premium because it was a flagship cpu in it's time. If you built a Ryzen 7000 today youll likely have 4 generations of CPU upgrades to choose from in the future. And today even for budget builders if you picked up a Ryzen 1700x or something you could upgrade to a 5800x3d or similar for a reasonable price and a bios update. The performance is just the iceing on the cake.
I have to assume some marketing director completely lost their marbles (and presumably now their job) and pushed this through before anyone could stop them.
What's worse is that some people are falling for this marketing currently and are 100% oblivious to it
I'm happy for the userbenchmark guy. Looks like he finally landed his dream job :)
Truly a gold level comment
Exactly thinking of this lmao 😆
And people say that shilling for companies never pays off...
Funny enough the userbenchmark guy didn't write a review for the 14900k, meaning that not even him has the guts to keep justifying intel products
yeh, first thing that came to my mind, that sht really sounded like the guy on that site lmao
Congrats to Userbenchmark for finally making his dream come true and land his dream job as Intel's official head of the marketing department.
😂
lmao thats exactly what it sounds like
lol
How dare you..?! 🤣
this is the best 5800X3D ad I've seen yet
Let's talk about "Intel 7". The most ludicrous snake oil thing I've seen in tech in recent years. Intel renaming their 10nm manufacturing process, that made it sound as if they had the same 7nm transistor gate length as competing AMD CPUs. Intel has no room to talk about questionable marketing.
I'm surprised you didn't talk about their criticism of "not all cores may have the same performance" when they were literally the ones that introduced this into the x86 space, selling 2 performance cores and 8 efficiency cores as "10 cores". The sheer gall of that left me speechless.
I actually think their architecture is pretty clever but yeah who thought that was a good marketing point. Your entire product line is based on the benefits of unequal cores haha.
ive seen older amd parts marketted as core count = cpu cores + gpu cores for cpus with on board graphics
I have one such cpu on my laptop and it's surprisingly performant.
Or that they were the ones that called AMD out for using "gluing together" CPUs which they immediately copied in their next generation cpus
The efficiency cores on my 13700k are still better than the cores on my old Ryzen, it's not like they are weak or anything they are pretty bulky for how small they are. Sure its not a 16 core as in the 7950x would beat it, but it's closer in price to the 7900x which is a 12 core, which it beats by a tad which is fine for them both being 24 thread, apart from cp2077 seems to brick itself if you have hyperthreading enabled or don't set the affinity
This is pretty rich coming from the company that brought us 14nm++++++++ year after year.
And Intel also rebranded their 10nm Enhanced SuperFin node as ‘Intel 7’ and their 7nm node as ‘Intel 4’ in order to seem more competitive with TSMC.
@@samuelrodgers2742 That's because smaller number better, unless it's not then bigger number better, unless it's dates then latest number better, unless it's a number from AMD in which case it's always worse.
Ah the intel Quad-Core dark ages
14nm# (programming joke)
@@samuelrodgers2742If you check out laptop tests the i7 1260P was actually comparable to the Ryzen 7 6800H (6nm) at the same power usage and the transistor density of that node also surpassed Samsung 8nm so they were kinda right at renaming it.
Got to say that this is the video I watched more than any other, and although it's no longer the latest, it's still the best. Great delivery, editing and nice scenery shots.
They are marketing solely for that one guy at userbenchmark
So AMD's old stuff beats Intel's new stuff. Wow, Intel's marketing is next level.
Because the lastest does not matter!
😂😂😂
@@juveboy01033you're the fanboy do you not realize it at this point?
They are but hurt because they need 4 generations of i9 to Beat the r7 5800x3d but AMD aß assholes aß they are released the r7 7800x3d 😮 and at the top of the AMD middlefinger they released the treadripper 7960-7995 that IS unmatched by Intels Xeon cpu's for years from on😂 and i saw a Video how someone overclocked all 96 Cores to over 6 GHz 😂 even AMD themself updated the Benchmark with Ther treadripper Score and got besten by someone WHO got a even Higher Score with that CPU 😂 Intel meanwhile looking Back at the Times where they can RIP Off customers with a i7 4c/8t for 6 to 7 generations and Charge every time 400-600$ and If you wanted more Cotes you Had to pay over 1000$ 😂
@@juveboy01033they are beating them straight for 6 years consecutive
@@juveboy01033 well who cares about on stage, what matters is real world performance.
see what i did there?! i did an intel :D
This sounds like someone trained AI on UserBenchmark "reviews" and prompted it to make a marketing campaign.
LOL 💯
This
... with inference for that AI model run on a threadripper pro, of course. Because performance is important for us 30+ year olds who have skills and education needs that grow our compute needs lol
when intel pushes "future of education depends on the latest technology" like a kid, who wants a new computer, but the parents say "only for studying"
"As students progress, their activities place increasing demands on their computers" and in the previous slide they said kids should have i3 and i5... if that statement is true you should be slapping an i9 into every kids device so that they won't have to upgrade their chips every few years, and "the latest isn't the best" so I guess an i9 today will still be great in 10 years. It's the most anti-marketing I've ever seen.
I'm still not convinced this deck isn't a mass hallucination. If anyone but Intel did that, they'd spend next 5 years apologizing and hoping they're not sued...
Legit it doesn’t feel real, and I feel stupid for having purchased their products in the past now lmao
Honestly, all this does is advertise AMD it seems, and it even explains how the mobile SKUs are named... for their competitor! I won't be surprised if Dr. Su looks at this (the slide deck) and has a laugh.
@@CalculatedRiskAK amd just reissues the same slide deck and rolls the dice
@@scimbrelo With the background painted red
@@scimbrelo????
After having all the factory tours and discussion videos with all those engineers, now we need a series where you visit big companies and talk to the marketing team.
Nah. Then people would say GN is biased. Even if GN didn't get paid in any way. Gn is independent and we want them independent.
@@trued2010People say GN is biased anyways. Pretty much any review of an Intel, AMD, or nVidia part sees them accused of being paid shills for the product reviewed as well as paid shills for that product's competition.
He tried it once with Newegg, was an interesting video.^^
No, we don’t. Marketers aren’t people. Why would you think that any sincere and relevant question would yield a response more coherent than a Twin Peaks fever dream?
Intel: but... but..... We make cpus for eVeRYonE, PlAYErs DoeSNT MattER
players: WE ARE EVERYONE
Hey Intel, student here. The most hardware-demanding job I had to do on my (otherwise several thousands of dollars worth) computer was a literal excel spreadsheet with calculations. No, I do not need an i9 for that, nor do I need it for any other Uni activity.
That subnote for number 3. Based on time for one lens on Adobe Photoshop ☠️☠️ glad the 5 people who understood that know it. Rest of us wanna know what video render times look like.
When Steve is on-location, you know it's gonna be good.
Or bad ... From intels point of view.😂
Thanks, Steve!
Did someone say ARTESIAN BUILDS? Lol
Steve was on ALL the locations.
Now he needs to go back to Microcenter and film himself buying a computer for a fan again.
How that presentation got approved is beyond my comprehension.
Maybe the execs have all left early for their holidays in Aspen, France, etc - middle management has taken the wheel, and they just slammed into a ditch.
Perhaps whoever runs UserBenchmark is in charge of making that slide.
The people that made that presentation and approved it are probably going to lose their jobs lol, this is too bizarre even for Intel standards.
i can imagine that pat personally approved it...
lol their "CPUpro" writers, yes!@@tsjeriAu
was this your Linus walking down the street in Asia Intel homage? Your smiles keep throwing me off this being serious. I loved it. Keep on keep on.
My boss doesn't seem to think that me being the latest to work is a good thing.
For a document like this to go out, it has to go through multiple stages of approval… that’s nuts to think about
Not only that, someone from leadership most probably insisted on putting in/keeping some of the dumbest points in that deck.
Now I want to see what didn't make the cut. It's such a missed opportunity.
all it really takes is one unhinged manager doing some skunkworks with a graphics person
shows how desperate they are in intel
And here I am with a 14900KF and ASUS 4090, with an ASUS mobo, get a 850watt PSU they said, it's is more than enough they say.
ASUS 4090 hitting 500watt on stock boost, 14900KF hitting 250watt on stock bo-- ahem, updated BIOS on ASUS mobo enabling MCE on default removing limitations, causing the CPU to hit 350watts and throttle at 100 degrees.
500+350, good thing I got a 1000watt PSU huh.
Should have gotten an AMD for stable temps cause the 14900KF even with MCE disabled on a 360mm AIO Rad spikes up to 60-70 degrees multiple times a minute while the system is idle.
This is what companies like to do when they're pissy because they lost their monopoly status and are forced to compete again.
And what is funny is that this was very preventable.They dumped engineers when they thought AMD couldn't compete anymore.If they had not done that 14 and 10 nm would have been on track and Ryzen would have failed.
They deserve every bit of this.
Nice profile picture🤝
@@naamadossantossilva4736 in all honesty ryzen would have never failed bcz AMD is completely capable of adding more cores to lower tier processors with thei power consumption rn but their margins would be reduced but if they have already gambled the company on ryzen they wouldnt back down - intel just made it easier
@@eliasroflchopper3006 Yeah its what they get for trying to sell us the same quad-core processors for a fucking decade.
I'm glad to see you having fun on the job. It must be a nice break from all the thorough testing you do.
As a materials scientist, pyrolitic graphite (“stacked graphene”) has abysmal thermal conductivity in the Z axis. It’s actually used as thermal insulator.
If intel is gonna lay off workers when things go bad they should start with their whole marketing department
They can't just axe their most innovative department like that
The funny thing is most companies consider their marketing department responsible for revenue and the engineering side is just an expense.
Well maybe this isn’t funny at all.
I mean they'll lay off workers if things go good. Laying off workers is just standard corpo thing that happens on a nearly yearly basis these days to continue the illusion of infinite growth for shareholders.
This entire presentation has "graphic design is my passion" energy.
That's exactly what I was thinking. This was written by someone with very loose knowledge of the products. Nobody arranges CPU classes by age group?
Wait, maybe I can use that one slide as a way to steer people away from buying Celerons at my shop. "Look, these are for 5yo kids, what you need is an i9 for teenagers."
I know right?! Im learning a lot from this and taking notes.
Buzzword buzzword, meaningless statement, buzzword, graphic, chart chart, buzzword, picture of someone smiling using their computer, buzzword buzzword. Do not question us, buzzword graphic chart.
Almost has intern written all over it. I honestly can't even assume that Intel as a whole is this bitter, just this person or people involved.
But I could be wrong.
the new inclusion and diversity hires im shure@@DeltaSierra426
Love the editing! keep it coming :)
As shareholder I'm genuinely sad. And realy thinking of dumping INTC from my portfolio. What a shame for this company 😔
Userbenchmark: "Send me in coach, I'm ready!"
Intel: "..."
Intel has always been involved in legally-gray-zone if not downright illegal marketing and anti-competitive behavior, so this doesn't surprise me, but seriously, these slides are absolutely hilarious. I am so glad AMD is going strong enough to put them in their place and make them cry like this, because the consumer needs strong competition.
Ideally, though, I would like to see competition based on honest performance metrics, rather than misleading consumers.
Amd marketing team is worse.
@@zihechen3111for real lol.
What? Most of the time Intel didn't do any marketing at all.^^
@@casnub5484 and the truth is amd naming theme really suck as. Those amd marketing incompetents simply can’t keep consistency. They get 1700x out, then 2700x, 3700x, then suddenly skips 4000 from reason and jumps to 5000, and again skips 6000 for no reason jump to 7000. Seems like in those incompetents mindset, bigger numbers mean better. So they give no fk about naming themes skips 4000 bc they want use bigger number. Even it breaks consistency. A good company should care a lot about consistency so that customers may trust their product and they can build the reputation. However amd don’t care about consistency, those incompetents in amd simply can’t realize the importance consistency do to long term growth. that is why amd a garbage company. It’s a garbage company with incompetents only sees short terms. Being a loser forever is what amd deserve
Whenever current technology reaches its zenith and the engineers tell the executives that they will be unable to pull any large performance gains in future iterations, that is when companies start to turn towards collusion and lying to customers. In the case of electron-based lithography, we are reaching that zenith. This is why the change towards smearing one another and trying to mislead the customer. Until a new realm expansion of technology comes down the pipeline, this will be the state of things to come for the next 5-7 years. It is akin to when AMD64 and Pentium III/4 (funny that Core2 went back to the Pentium III architecture) started to stagnate. Core 2 Duo was Intel's way out of this. It stopped all over AMD until the Core i architecture started to turn out mediocre gains. Thankfully, we saw AMD launch Ryzen, real competition with Intel, and the expansion of innovation through parallel processor core computing. Not sure what will follow, but it will be interesting.
As someone who just bought a 14700k, and whose son just bought a 14900k, while my other son runs a Ryzen, I can assure you that things are not always "the latest", nor are they always what they seem. The Ryzen is built on a 7nm process, and runs relatively cool peaking about 60C even with overclocking and no special cooling. The 14900k and 14700k are fast, yes, but since they are built on a 10nm process, in order to get that speed, they eat power, and crank out heat. They are designed to run at 256 watts, and peak at more. That takes at least a 950 watt power supply, and a massive amount of cooling. We had better than average cooling, but it still was peaking at over 90C at times, way too hot for a long life. We are moving up to a Dark Cool Assassin IV, Thermal Grizzly liquid metal, some 6000 RPM bitcoin mining fans, and some quieter 2-3000 RPM fans. In addition, we throttled the CPU down to peak at 170 watts. I expect that we can get the temperatures to peak at maybe 70 C, which is still pretty hot.
Now, let's talk about who is selling snake oil. My understanding is that Intel has been unable to get their 7nm process running on schedule, so they are renaming their 10nm process to be called "Intel 7", and that when the 7nm process gets running, it will be called "Intel 4". If this is incorrect, someone, please correct me, but if it is correct, then that is disingenuous, sorry Intel. Are the 14700k and 14900k the "latest and greatest" or are they somewhat dated, using an older 10nm process to make them? In my opinion, the latter, and had I realized how much heat they put out, I would definitely have gone with a 7nm Ryzen.
I really liked the walking/outdoor shots! Back to you, Steve.
Can't wait for Intel to start paying companies to use their products instead of AMD again. It's been almost 20 years from the last lawsuit.
Based on the market share AMD has been taking in just about every business sector, I doubt they have the money to pull that crap at this point. 😅
@@benjaminoechsli1941I dunno man, this is right up Dell's dodgey alley
They already been doing this. 16 inch laptops almost exclusively have intel cpus
What makes you think they ever stopped?
what happened?
So when the Intel CEO said AMD was in their review mirror at the 12th gen launch, what he really meant was "We cannot stop thinking about AMD".
No, I think he was just driving the car in reverse.
@@frommatorav1 Ah yes, now it makes sense. Thank you good citizen.
As soon as I read the word 'mirror' I imagined that Buffalo Bill mirror scene in Silence of the Lambs, except an Intel exec doing it.
"Objects in the rear view mirror are closer than they appear"
@@frommatorav1no, intel spun of the road and ended up backwards in a ditch. And could see AMD slowly disappearing in the rear view mirror
As somebody who works retail and had enrolled in the intel retail edge program; Without watching the video, I can say first hand that intel has absolutely gone off the deep end when it comes to trying to regain their foothold in the market share. It's honestly embarrassing how they're trying to dunk on apples devices for the "limited" macos ecosystem. And even blatantly lying or just outright incorrect about the hardware specs and capabilities of Macs since they moved to their own silicon. I know GN doesn't really have a lot to say about apple products but some of what they said was downright embarrassing. Even how they were trying to talk up their great new intel link application- or whatever it was called. That functionally replaced what the Phone Link on windows was trying to accomplish... With none of the benefits (also it works on iOS which is odd considering how much they seem to dislike apple).
Once they started bashing AMDs processors despite some of their own metrics being within a margin of error, they never got off that high horse for that extra 4% performance improvement over AMD however. I haven't used the retail edge program since, and it's too bad, since their rewards were a great incentive to keep up the training. Except that the store was always out of stock of anything worthwhile... Unless you by chance get lucky and want to order a funko pop or pokemon cards packs...
If learning depends on the latest 2023 CPUs, then I must've gotten a completely shit education because we only had 80286's back then.
The fact they posted this after 14th gen release has to be satire.
As they talk about the 11th gen, over and over.
you see this often, people project their own faults onto others to rationalize their problems. and reassure themselves they are doing well.
I mean, they have done shit like this already, not their first time, they are the main character when talking about bullshitting.
Sadly and pathetically it's not.
Something must be wrong with new gen sales. Oh wait, sales of new gen names.
Intel : AMDs old architecture beats our new architecture so you should buy ours instead .
AMD : Remind me again , when did we hire Intel to do our marketing ?
I wouldn't call making free marketing being hired...but I don't think AMD's complaining.
@@shadowwolf2608 Yeah the joke was you got be paid to make a selling argument for your competition .... or just be Intel marketing team 😂
“Here’s our new slidedeck!”
“Uhhh…how is this supposed to help sell Intel processors?”
“….Intel processors?”
I think these slides are for boomer illiteraters and 30-40 somethings now that are also clueless but need to buy something for their new kids
Intel snapped after having 11900k, and 14900k launches and also having their asses handed by AMD since 3000 series.
It's hilarious how 5800x3d still shits on most amd and intel cpus in gaming(value/performance wise) and 7800x3d completely destroys Intel.
"Newer doesnt mean better"
Yes intel, you have made that abundantly clear. As far back as the 5800x3d AMD was using older and cheaper dies to make better, more power efficient chips. Turns out actually thinking things out and innovating makes things more cost effective, instead of just jamming 100 more watts through last gen's chips and calling it cutting edge
Great effort in the angles for this vid
It's great to see intel's new AI doing something.
Right? Seems Intel's presentation was pretty much AI generated 😂
bro that's an insult to AI
@@Real_MisterSirAgreed. Nvidia’s AI will at least talk you in a creepy way!
I agree the arguments they confect in this convoluted mess are highly Artifical... not so sure about Intelligent
Actually a very good point and probably the whole explanation. This has to be AI generated.
This deck was made at 2 in the morning by a new marketing hire that woke up sweaty and hyperventilating from an "AMD ate my homework" nightmare
Man I laughed unintentionally just seeing Steve pop out from behind that tree in the beginning lol
9:06 the MPAA age rating for their products really got me...😂 Can't wait for the R-rated version of i9 14900K...
You know you messed up when you release a marketing piece then suddenly see Steve recording a video in front of your building.
It's the equivalent of a demon seeing doomguy is awake...
Cue music
🤣
Lol
if Steve is filming outside your office, rather than inside, you done goofed
“You’re not old enough for an i9” made me laugh way too hard
Even better is the notion that you have to give up on Intel completely and go buy AMD anyway after you reach 16 simply because they don't make anything above an i9
Great thing to use against your kid asking for an overpowered/overpriced PC 😈
@@chrisrib05 Hey, be fair. It always depens of what the kid is useing for. If he/she´s asking for an 4090 playing GTA5, No. Playing Fortnite, Maybe (Nanite is powerfull and needs alot of power). Playing Cyberpunk 2077, Yes.
@@MeowMeowMeowMeowMeowMeowMeowwwSorry but no game ever justifies paying such totally exaggerated prices for gpus.
@@aladdin8623 Just buy them second hand. Let the rich people, who buy them anyway go puff there chests with them and when they are bored of those cards, they sell them for half the price to someone who actually has a practical use for such a card.
I'm enjoying the outdoor videos lol Nexus Tech Reporter!
I think more than ever, this is a commentary on marketing and PR firms being fundamentally unable to grasp what the target market wants.
Just when they were on a good streak with Arc steadily improving, Alder and Raptor being well received and IFS being on track, Intel relapses with this crap smh...
I think the GPU division is somewhat autonomous from the CPU division. The CPU division is just having a tantrum right now and is making the entire company look bad, still behavior like this is just childish.
@@V_0717it's the whole company
Never underestimate a marketing team's ability to try ruining any good will that engineering and developer teams build up with customers & press.
Geeze really!!! I was just starting to like Intel again with all the recent improvements to the Arc GPU's. Then CPU marketing demons had to start opening their slide decks.
@@kekistanifreedomfighter4197 I won't be specific but I worked at a company that made public claims that their new army land vehicle design was ready for production. I was on the engineering team. We had only produced one demonstrator vehicle and it wasn't even proven to drive under its own power yet at that point. Not only that, we knew it would've required a complete ground-up re-design before being ready for production anyway. That's how much of a disconnect there was between the marketing team and reality.
Intel guy 1: "Do we maybe spot check the AI generated marketing campaign at all before we launch?"
Intel guy 2: "Nahhh, let her rip tater chip."
Two dudes at Intel, probably.
You forgot the line they snorted beforehand
"Let her rip tater chip." is my new slogan now. Thanks.
@@Yellowredstone Where can I get a clip of Duke Nukem saying this?
someone respond to me on this so that way i remember to use let her rip tater chip lmao
@@GigaChadAlucardlet her rip tater chip
1:56 Damn that was smooth
10:59 Finally I know which CPU is good for a 5 year old making PowerPoint presentations. Much better than confusing AMD marketing.
This coming after the 14 debacle is insane. This has to be an AI idea or something. No way a human thought this through.
Made by AI or a person, you are correct in that no thought was involved.
@@pkt1213nailed it. Just one addition: *rational* though wasn't involved.
AI would have done a better job, this garbage has meth written all over it...
This was my 1st impression... It was written by AI
My 2nd though was that each slide was written by a different marketing intern and no one higher up bothered to read the whole thing.
It's the Userbrnchmark guy
Steve's editing team probably spent more time removing background noise in this video than intel on that slide deck.
Yah , there was probably a lot of laughter in the background
Successfully so, you might add 👍
How do you remove laughter?
Do you need to laugh backwards so it cancels out? 😂😂
@@JohnWiku forward, but you have to laugh out of phase to cancel the other laughter
@@JohnWiku one needs to add in the sound of salt creation , they cancel each other out.
One needs be careful about the source of the salt though .
Salt coming from Reddit posts can result in wailing and nashing of teeth background noise.
Salt sourced from e-sports losers results in a high pitched whine.
Say they named the new processor 'Bread'. So why cant they just do Bread 1, Bread 2, Bread 3, etc. And for changes in between major changes just use 3.1, 3.2, 3.3, etc. Why is that so difficult???
Any reviews for the kryosheets?
Intel's marketing was so bizarre, Steve had to go outside to make sure reality was still in order.
It was San Fransisco, so all the men dressed as women out of camera frame should tell him it is not
@@montgomeryfitzpatrick473what a random time and place to start coping
@@Krannski triggered 2 of you "validating my delusion is your responsiblity" types in 15 minutes so totally worth it
@@montgomeryfitzpatrick473lol, you're the one who got triggered by the idea of "men dressed as women" so much you brought it up in an intel video.
You're projecting, bub. Typical. But whatever helps you sleep at night.
Also, wtf does "validating my delusion is your responsibility" even mean? You seem to have constructed an image in your head and are imparting onto me things I never said. I just said you're coping. Cause you are. You got triggered by cross dressers in a video that doesn't have any cross dressers. That's called an obsession, by definition. Have a nice day.
It's clear to all of us that intel hired UserBenchmark's employees to come out with a presentation like that.
I'm still waiting on userbenchmark's 🔥🔥🔥 review on 14th gen Intel. It's been a month and a half since the release and they've still got nothing to say. :(
obvious XD
No they hired the latest and greatest useless humans. The business consultant. I bet it's the same guys that work for Lego.
Ohhhhh, yes, this does remind me of UserBenchmark! You called it dead-on.
In one of the AMD cpu reviews in UB, they refer buying AMD as buying an used card. Intel's presentation has car salesman on it @@DeltaSierra426
Was performance review done for this thermal grizzly product in any videos here?
Damn Intel finally hired userbenchmark in their marketing team
Shows how scared Intel is getting.
AMD is garbage
@@MikehMike01intel should hire you to make more of these slide decks
@@MikehMike01What, exactly, do you think you gain from this? Think Pat Gelsinger is going to show up at your house to tug one out for you and give you a complementary 14900K?
@@MikehMike01 Thank you Intel worker #231763, very cool.
@@MikehMike01🤓
At the end of it all we find ourselves asking "If they can't put together a presentation how can they put together a CPU?"
You can trust it because it’s the latest presentation.
They are marketing to the people who buy laptops for schools. It's a large market, at least in my backwater district in Ohio we had at least one laptop for every kid. When I was that age, every school had those crappy Windows 7 Celeron netbooks with 5200rpm HDDs that took half the class to boot. Swing by the walmart laptop section and you'll notice AMD has recently taken over a large chunk of the laptop market that intel once hed, not to mention ARM chromebooks & the fact that Apple's new laptops don't use Intel. IMO Intel pushed their products into schools before they were ready for that kind of application, and gave the Celeron a bad rep for wasting valuable classroom time. Hence why they're now saying a 5-10 year old needs an i3 for programming, and are trying to associate that bad reputation they've created for Windows netbooks with AMD. The benchmark thing is especially funny, it's like they know an underpowered chromebook will do the job just fine and there's no need for an i3 but they just need something to point at and say theirs is better.
they need to stick to making good CPUs, super hard i know
Thats easy to answer, different teams make different things. I have no doubt intel has good professional teams making the actual chips. But im interested what was actually the team that made that "but but snake oil and latest is latest and greatest but not greatest and not latest" abomination. Who are those people and why were they paid to make that abomination ? And by whom ? Now that would be interesting to know.
@@tatwood93sure but there's better ways to do that...
Sounds like some intern messed up and accidentally made a slideshow out of the talking points meant for UserBenchmark
I'm not sure if I can get in contact with you all via email so I figured I'd drop a comment here since it's fairly relevant. I'm noticing lately a lot of tech outlets are recommending ancient (i.e GTX 1660/RTX 2060) GPUs as "deals" when they're being sold on Amazon for literally twice as much as you could get a GPU for on the used market, or just get a modern GPU for the same damn price. I just recorded a completely unhinged rant about the topic because it GENUINELY pisses me off.
What caused me to spiral out of control on the topic is an article from PC Guide with the headline "EVGA midrange 20 series gaming GPU’s price plunges in Amazon deal."
Like, why the hell is the author recommending four year old GPUs that get destroyed by even low end GPUs of this generation? Why are they $300? Why did they do zero research and just copy and paste the marketing? And most egregious: WHY ARE THEY COMPARING TO A SEVEN YEAR OLD GPU?
I'm seeing this ABSOLUTELY everywhere. If it's LAST GEN stuff I get it, but more and more I'm seeing tech outlets recommending ancient stuff as "deals" when if you did just a LITTLE research you'd find that's not the case
Its genuine incredible this slide show was created approved and shared, there are people getting paid for this, insane
Yeah I've seen some dumb shit working for large companies but this is next level
tinfoil hat me would love to believe this was some sabotage employee planted in secret by AMD in the Intel ranks, cold war style anti-propaganda espionage/sabotage
AMD is launching Hawk Point at CES in 1 month & Strix Point in Computex 2024. Intel’s MTL has to compete with both in 2024. Spoiler: it will get obliterated.
I want also that kind of job!
Where i can enlist?
😂😂😂
9:13 An odd chart indeed, I would never recommend an i3 for content creation, and how is esports more power hungry than AI?
At 11:35 they suggest that coding requires a future proof machine. People are still coding in Python on XP - practically any basic machine will handle coding/compiling.
At 12:20 we can see where they didn't properly align the icons and the middle of the page looks awful.
All this and they completely failed to mention one of the most CPU intensive process of all: bitmining.
They couldn't even stick to the blue/orange color scheme they started with - towards the end they just look like someone made them in MS office.
I saw CrossMark, (2:51) and that was enough.
I am from Poland, and recently there was a bill, that all 4th-graders (~10 y.o.) at school are to receive government-funded laptops, and one of the requirements for specs was 1100 points in CrossMark, which is known to very heavily favour Intel.
Ryzen 9 5980HX reached 1098 points (not enough to be considered), while dual-core i3-1115G4 - 1118 points.
Bruh what. Intel bribing your government or what
so basically like userbench but in benchmarking software
What in the fuck did Intel pay the government ☠️☠️☠️☠️
This is what happens when you have career politicians and/or corporate trust fund babies make big decisions regarding things they know absolutely nothing about.
Someone should tell them how computers work, then.
0:12 this must be our first real look at the legendary beeve sturk IRL
Gotta love the two guys holding hands there.
That presentation with all the "thanks Steve" moments is the gift that keeps on giving lmao
You can literally see it!
Back to you, Steve.
Oh, those COVID Times Jewels
@ I have the bad feeling Covid had nothing to do with it ;p
@@deadmanschest4322i mentioned Covid times since that intel presentación wherebthe clips were extracted were from the CES presentation from 2020! Quarantine era!
Why are companies like this? There’s zero dignity in it. As a CEO I wouldn’t even entertain the idea of slandering competition.
AMD's entire EPYC launch was slandering Intel. The key difference is that AMD actually had a superior product.
Funny thing is Intel isn't even slandering AMD so much as they're making themselves just look... stupid.
Depends on how you do it. As long as your not lying it’s not a big deal.
@@alaeriia01When AMD talked shit on Intel, they were confident in their own products being better. Intel talking shit on AMD in presentation slides just seems weak and desperate when their 320W 14900K loses to the 7800X3D which uses less than half the power.
Their marketing team is as slimy and misleading as Tesla's.
I love watching the people in the background look at the Host, figuring out who hes talking to.
Loving the camera transitions
It’s finally happened. Intel has devolved to UserBenchmark levels of marketing.
Edit: I made this comment within the first 120 seconds. By the end of the video it was so much worse. I genuinely can’t believe this managed to make it past even the most junior of marketing teams.
Honestly by the end I was just confused. They should hire an autistic 5 year old so he can scream "WHAT POINT ARE YOU EVEN TRYING TO MAKE" halfway through the presentation.
Intel: BUY BLUE, cause RED is BAD!! And whatever you do, DON'T believe the benchmarks!
Remember "glued together desktop dies"? Exceedingly shady "amdflaws"? There are many more.
u absolutly right...
its neanderthal marketing^^
"Intel has devolved to UserBenchmark levels of marketing"
There is no proof to prove or disprove that these 2 entities are not one in the same.
I have to believe they could fire their marketing team and have engineering do it to greater effect.
Probably. Engineering *actually knows the numbers* after all.
Engineers are too busy to deal with this shit
Even the cleaning staff would do better than this, lmao.
@@lewisclark9656 Are they though? intel is back to their 5% per year improvements lol.
@NoSpamForYou If the Engineers at Intel were allowed to be as creative as they could be the world would have its first nuclear powered desktop, I joke but engineers are some of the craziest people I've ever seen and must be reigned in 90 ish percent of the time lest they wipe us all out with their inventions.
2:58 were they saying thati5 is the latest or this generation of i5 is the latest compared to the most recent R5?
Benchmarks are the only marketing I pay attention to. Power, Thermal, Performance, Efficiency. If your chip runs at 90c and consumes 300w, will probably skip.
The part that always gets me with stuff like this is that an entire team of people almost certainly worked on this and entire different team of people approved it. This flew by god knows how many eyes and they all went "Yup, this kills". Never feel like you aren't good enough folks, we live in a world full of clowns failing upwards and so can you! Seeing stuff like this is truly inspirational.
I'm pretty sure there is a good amount of people involved in this, that clearly knew what is going to happen. But they either couldn't voice their opinion, didn't care to voice their opinion or simply got shut down by someone higher than them.
I mean, if I get paid for doing some lazy ass stupid slide that I am absolutely 100% sure it's going to fail horribly anyway, I'd only put in enough effort to "please" the higher ups and enjoy the light work. Heck, if I'm feeling funny and/or desperate, I would even go out of my way to make things "more interestingly".
If the train is going to crash anyway, why not enjoy the right and make sure we get a nice firework out of the crash? At the very least, I get occasionally get similar vibes from these Slides here.
I have never felt more qualified to be a CEO in my life
@@Yoshihara72these slides perfectly capture the company culture
I dunno man, depending on how Intel operates internally, this might have been done by a small marketing team that takes care of that specific page/blog. But who really knows
@@JVCA44 My thought as well. Though I believe the page they showed is one of Intel's "Document" sites. One with a ton of material on it, and probably with far too many people having permissions on the back end.
Steve: intel is pedaling snake oil
Intel: No one wants an un-oiled snake
The latest un-oiled snake
Coffee snake (refresh)
You gotta oil your snakes so those Ophidiophobes are justified in thinking snakes are slimy.
Something about "no one wants an unoiled snake" just gave me a full body shudder and a desperate need to ask for an adult.
@@KyleMc16 the *last un-oiled snake ever
Always interesting, thank you.
I have a GeForce 1060 6GB and a Ryzen 7 1700x. While I don't exactly play many AAA titles, I do regularly run VMs and still play many games, and the only bottlenecks or instances where I found my processing lacking was a result of using an HDD before upgrading to an SSD, and insufficient RAM when ARK had a memory leak.
You know it's bad when it's gone from 'other competitors' to the full product name
I bet they still do not remember the i7 "platform" cpu's name
Just imagine what didn't make the cut for this masterpiece of a presentation LMAO
I was expecting to see more about their Pigeon Lake processors.
I wish the tech community would publish old Intel retail edge slides. 😉
"AMD is run by stupid doo doo heads who will rape your dog"
Was thinking to pull the trigger on a 5800X3D, and this video made me do it!
I rock the same CPU with an 7900 XTX, good for years to come.
Any company that tries to sell me on their product like a politician doing a campaign ad is a company I do not trust.
The intended audience is pretty clearly people with influence on the purchasing decisions for school districts. Which makes it incredibly predatory.
You know, it might be worth teaming up with the Teacher's Associations or similar to do a series on shady marketing practices and inducements in education tech, because there are a LOT!
I was under the assumption that schools mostly use Macbooks or chromebooks. Schools didn’t use PC’s when they were the better option, why would they start now?
@@WARnTEA Probably because the IT department got itself some strong voices.
Either that, or I wasted my entire high school co-op course imaging Toshiba laptops for nothing.
Yes that clearly marketed to stupid people that know nothing about computers that buy in bulk for school
A 15 year old kid absolutely needs i9 for school lol that ridiculous
I had similar thoughts on the intended target for the slides. This also reeks of ai tomfoolery, but it's just barely good enough, cohesive enough,and presented in a way to think MAYBE a human wrote it. What really bothers me though is that I don't think AMD has a good way to fight this since it's not all lies but preys on the ignorance on the viewer to not know that ,while attacking AMD, Intel are simultaneously utterly destroying their own products.
Most the schools I heard are pretty solidly in camp apple.
Imagine working for a tech giant and seeing Steve Burke in flesh in front of your company sign actively gesturing and recording some agitated speech.
I bet that's unforgettable feeling of either existential dread or immense pride (and the latter probably happens much less often).
Honestly I wouldn’t give a shit. It’s not like a big newspaper scoop about how your company is doing an Enron or similar
I would love to see the footage of Steve hiding behind that tree
@@CNGTunes And that’s why the company would fail in your case, because you underestimate the reach and power that independent media has.
@@CNGTunesthis video has over half a million views and reaches an audience who is intrested on this subject. How is that something gou can ignore as a company?
"Oh shit, is he still out there?" - "No, can't see him." - "Check his TH-cam, oh shit oh fuck."
love the pigeon bit at about 5 mins, seriously amusing