Forktales Episode 88: Shannon O'Shields / VP of Marketing for Rubix Foods

Rubix Foods has their finger on the pulse of the flavor trends and brings those trends to life for roughly 70% of the top QSR and FSR restaurant brands in the nation. Shannon O’Shields is the VP of marketing for Rubix and offers a sneak peek at how the company helps restaurants stay one bite ahead of the competition.
Among the topics Michael and Shannon dig into in this episode: Why it’s important to act quickly when responding to a trend, how social media helps Rubix identify trends, the impact of Gen Z on today’s menus, and Shannon’s quick take on a variety of up-and-coming flavor trends.
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