Is This Coworking In The Metaverse? | Jaime Villalonga Lopes | WayCo

This conversation was recorded during Coworkies online event on NFTs, DAOs, WEB3, The Metaverse, and AI for Coworking Spaces. It centers around the evolving landscape of coworking spaces in the context of emerging technologies like the metaverse, blockchain, and virtual reality.
Our guest, Jaime, the marketing director of WayCo (wayco.es/en/), a leading coworking space operator in Valencia, Spain, shares insights into the company's growth and upcoming projects, including a new coworking space near the sea. He emphasizes the importance of community building and the integration of new technologies like virtual reality, NFTs, and cryptocurrencies in coworking spaces.
A significant portion of the discussion is dedicated to explaining the concept of the metaverse and its current and potential impact on various industries, including coworking spaces. Jaime explains that the metaverse represents an evolution of the internet, offering a new way of surfing the web and creating immersive experiences using technologies like virtual and augmented reality.
The conversation also delves into the role of brands in the metaverse, highlighting how they leverage platforms like Roblox, Minecraft, and Fortnite to engage with younger generations. Jaime points out that these platforms offer unique opportunities for brands to enhance engagement, increase purchase probabilities, and create memorable experiences.
Towards the end, Jaime provides recommendations for coworking space operators interested in exploring the metaverse. He suggests educating themselves about the ecosystem, selecting experienced virtual reality partners, and experimenting with content creation and feedback mechanisms.
The conversation concludes with an emphasis on the potential of blending digital and real-world experiences through the metaverse, particularly in the context of coworking spaces.
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