The Humiliating Fall of JCPenney | From Iconic to Forgotten

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  • เผยแพร่เมื่อ 28 ก.ย. 2024
  • In this video, we uncover the real story behind JCPenney's rise and fall. Once one of America's top department stores, JCPenney was a household name for decades. But what caused its decline? We dive into the history of JCPenney, from its golden years to its struggles in the age of online shopping and changing consumer habits. Find out what led to the downfall of this iconic retailer and why JCPenney is no longer the powerhouse it once was.
    JCPenney Full History Documentary
    #memories #history #vintagestore #nostalgia
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    Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing."
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ความคิดเห็น • 68

  • @sharkboy6952
    @sharkboy6952 10 วันที่ผ่านมา +17

    I remember looking through Penney's Christmas catalog as a kid. Tons of toys I'd never seen before.

  • @RedRover22
    @RedRover22 10 วันที่ผ่านมา +43

    Drinking game… every time he says.. it’s like… 🍷

    • @Jewell579
      @Jewell579 10 วันที่ผ่านมา +4

      If people play that game they won't wake up until next week. 😊😊

    • @BrookeUchytil
      @BrookeUchytil 9 วันที่ผ่านมา +2

      That’s what I was thinking 😂😅

    • @GuyWithTheDogs
      @GuyWithTheDogs 9 วันที่ผ่านมา +3

      Not interested.

    • @millardiii
      @millardiii 8 วันที่ผ่านมา +8

      Two hits everytime the computer voice stumbled on a date!

    • @GuyWithTheDogs
      @GuyWithTheDogs 8 วันที่ผ่านมา +2

      @@millardiii Not interested.

  • @jack333p
    @jack333p 10 วันที่ผ่านมา +6

    one of my favorite stores, sad to see it go down.

  • @Dorthy-wx9fq
    @Dorthy-wx9fq 7 วันที่ผ่านมา +2

    There's still a JCPENNEY in the Mall in Yuba City, that's a town next to Marysville California.

  • @courtneypuzzo2502
    @courtneypuzzo2502 10 วันที่ผ่านมา +5

    there are many reasons JC Penney is in the dumper poor management refusal to update stores/inventory its one of the stores we used to shop at for back to school Clothes when I was growing up then I later myself had a JC Penney charge and my younger brother had Macy's granted times have changed a lot from what they were 20 years ago

  • @gbeeotchm0623
    @gbeeotchm0623 7 วันที่ผ่านมา +2

    Funny this video popped up for me today…the day our JCPenney where I work at (JCPenney 0712 Wichita Falls, Texas) closes. First JCPenney in Texas, landmark store for over 100 years.

  • @masudashizue777
    @masudashizue777 9 วันที่ผ่านมา +1

    I remember going to JCPenny's for my automotive needs. . .until they pulled out of our state.

  • @ericclark133
    @ericclark133 5 วันที่ผ่านมา +1

    The culture that CEOs live in teaches that change and innovation is always good. Or, tradition is bad. This means they are happy to throw everything out, not changing things one at a time. And they especially overrate branding - and want to change to something that looks “hip.” Often it looks stupid instead - as with the case of what changed with JCPenny. What matters is the product itself, and if the price is reasonable for the value, but the managerial class often forgets that. They also seem to forget that you shouldn’t alienate your existing customer base, but getting new customers takes an evolution (even if it requires a fast clip).

  • @moseshancock3336
    @moseshancock3336 8 วันที่ผ่านมา +1

    I miss JC Penny's tools 🔧

  • @perrybarton
    @perrybarton 5 วันที่ผ่านมา +2

    3:15 Craftsman Tools? At JCPenney? Seriously? 🤓

    • @ckfinke7625
      @ckfinke7625 3 วันที่ผ่านมา

      They're at Lowe's now.

    • @perrybarton
      @perrybarton 3 วันที่ผ่านมา

      @@ckfinke7625 Yes, in the modern era they are owned by Black and Decker and sold in many different stores.

  • @Northern.Town.
    @Northern.Town. 10 วันที่ผ่านมา +6

    {{Dear heavens. Who wrote the titles over this film? Horrid. You showed the name so many times yet managed to misspell it every single time! It's JcPenney. Please find someone to edit your videos before posting them; it's embarrassing.}}
    My mother retired from JcPenney's in the 1990s. It's the only anchor store left in our mall which has seen a huge revitalization. She gets a lifetime discount there and I think it's been about 10 years since she has been there.

    • @GuyWithTheDogs
      @GuyWithTheDogs 9 วันที่ผ่านมา +2

      JCPenney is correct. The founder: James Cash Penney.

  • @gkiltz0
    @gkiltz0 8 วันที่ผ่านมา

    In 2000 you could fit ONE of everything Apple made on a typical Kitchen table
    You can't fir ONE of everything JC Penny sold in an average garage.
    Changes EVERYTHING

  • @lmntcrnstn4970
    @lmntcrnstn4970 7 วันที่ผ่านมา +1

    Jill Soltau got a $4.5 million bonus.

  • @buckshot6481
    @buckshot6481 6 วันที่ผ่านมา +7

    Wallymart, that's what happened.
    To JCPenny, to Sears, Kmart,
    To small town USA, The answer is Wallymart.

  • @marblox9300
    @marblox9300 8 วันที่ผ่านมา +9

    How many times did he say "It's Like".

  • @nodnarb101
    @nodnarb101 9 วันที่ผ่านมา +9

    The metaphors give me a headache

  • @Belle-tn8qr
    @Belle-tn8qr 10 วันที่ผ่านมา +17

    I used to love JC Penney! We went there weekly in the Mall.😊 Miss those days.

  • @chris1har
    @chris1har 10 วันที่ผ่านมา +6

    Nostalgia definitely keeps JCP on my radar. I have too many memories shopping at that store. I think they can totally make a comeback, but they’ve got to do it fast. They have a good pricing strategy and I think they have the right selection of merchandise, but they’ve got to improve the online and in store shopping experience. Both have to be fun, and right now both are eh.

  • @streetballer8675
    @streetballer8675 6 วันที่ผ่านมา +3

    Why the metaphors after every sentence? It’s so annoying

  • @bungalowlogic7676
    @bungalowlogic7676 6 วันที่ผ่านมา +2

    My first real job was a Christmas season sales clerk at JCP in 1988 at Ford City Mall in Chicago. I was in High School. After watching this tonight, I'm going there tomorrow to buy something, anything... Just to help.
    I despise Amazon, on-line type shopping and want to do whatever I can to preserve IRL retail for however long we can keep it

  • @SheilaKaneDecoy
    @SheilaKaneDecoy 10 วันที่ผ่านมา +5

    So much good and accurate information. Still, just far too many puns, analogies and anecdotes to keep watching or even consider subscribing.

  • @rodneygolden2796
    @rodneygolden2796 10 วันที่ผ่านมา +3

    A great mini documentary! It's painful to see the blood sports behind the scenes of America's retail history, that really was always ever present. We will be hard-pressed to ever even get that be warmer, comfort food ambiance feeling of periods as late as the 80s-early 2000s. By the way, what ever happened to those curious, hybrid/transitional appliance and kitchen electrics and apparel brand knock-offs such as 'Penncrest', PennCraft, etc ? I think Wards, etc had these "custom", concept store brand specific lines for a while. An example would be Sears/Kenmore, actually made by Whirlpool; right? OR: An Osterizer blender, vacuums originally made by Bissell, etc re-logoed as 'Penncrest', an obviously outsourced line of kitchen electrics and appliances sold as supplemental or subsidiary brands. Well, at least back then, US company retailers were somewhat loyal and patriotic, by thus keeping the jobs and money here, sub- contracting with our industries here at home and in the family of the good old USA! LET'S CHAT FOLKS. AND DON'T FORGET THE KLEENEX 😢.

  • @LisaRichards_123
    @LisaRichards_123 10 วันที่ผ่านมา +4

    Pennys’ Sephora was so small, and it had hardly any merchandise. It was only a tiny section of the store. It was so very tiny, it was approximately the size of the Tarte section of today’s Ulta store. The joint store was more of a publicity stunt.

  • @CVenza
    @CVenza 10 วันที่ผ่านมา +6

    We still have JC Penny in our area. It no longer has the beauty shop inside the store or Gift-Wrapping department. Those features (long gone) were a plus for anyone shopping in the store. Things are on tables now and some racks are available but (heavily draped) however, the departments are now piled in with each other and shopping carts are now made available which are handy but tacky in this upgraded department store.

  • @dragonsaxophonist9082
    @dragonsaxophonist9082 8 วันที่ผ่านมา +3

    I miss when they had really nice basics. I could walk in and get thick and soft flannels for my dad there and some new Levi's for under $100. Now you'll be lucky to get 1 pair of real denim jeans for that😅😢

  • @MsaAli-zy4vx
    @MsaAli-zy4vx 7 วันที่ผ่านมา +2

    Recently, I worked with a store closing JCP liquidator. The store had top quality. But underneath there was so much costly waste within the store supplies. This store alone disposed of millions of dollars in store ordered products never used. What a waste. Hope JCP survives.

  • @justinflation6144
    @justinflation6144 วันที่ผ่านมา +1

    Is Kamala Harris the writer? Seems like word salad to me. Sorry could not take it but thought someone should tell you.

  • @pizzaearthpancakesandother2549
    @pizzaearthpancakesandother2549 3 วันที่ผ่านมา +1

    My comment is like a word salad and a The New York Times had a baby.
    You know it's going to be good, but it's just garbled nonsense

  • @Sanjay-yd1jq
    @Sanjay-yd1jq 6 วันที่ผ่านมา +1

    Fast fashion took over

  • @Xbox.4388
    @Xbox.4388 8 วันที่ผ่านมา +1

    I loved going here ever since I was a kid I’m 37 now and really sad the one in my area is closing next year but there’s a couple of them here in Maryland that are still open I still go whenever I’m at the mall.

  • @nanabutner
    @nanabutner 8 วันที่ผ่านมา +1

    My daughter worked at one of J.C. PENNEY CALL CENTERS and they treated their employees abominably to the point of actual abuse! Any company that uses those practices eventually gets their just desserts! No surprise they are going bankrupt!

  • @LisaRichards_123
    @LisaRichards_123 10 วันที่ผ่านมา +3

    My question is, what the hell happened to Robinsons? That was such a great store in the LA area. There were several locations at malls, and it was my favorite store.

    • @GuyWithTheDogs
      @GuyWithTheDogs 9 วันที่ผ่านมา +1

      Robinson's merged with May Company in 1992.

  • @kd5you1
    @kd5you1 2 วันที่ผ่านมา

    I remember as a kid we would buy candy at the candy counter in JC Penney. I always loved to around the candy counter looking at all of the different kinds of candy, but I would always get the candy corn.

  • @ckfinke7625
    @ckfinke7625 3 วันที่ผ่านมา

    One thing interesting - they moved their Wayne Towne Center location to the former Lord & Taylor in Willowbrook. So that's a sign it's still in business.

  • @LisaRichards_123
    @LisaRichards_123 10 วันที่ผ่านมา +1

    They had decent towels for cheap prices. Same with socks. I still have a pair I bought in 2005, and a rain jacket I probably bought there at about the same time. But in Penny’s last several years, it was impossible to find a cashier or a sales person there, and it was very annoying if you wanted to pay for something. It was going to be a long line when you finally found a cashier. Secondly, by the early 2000’s, there were several new and exciting chain stores at the mall. They had much cuter and racier clothes, as opposed to the predominantly conservative styles found at Penney’s. I think that really killed them, especially with people under 35. I remember telling my ex in 1995 that the store was going to die because of that.

    • @LisaRichards_123
      @LisaRichards_123 10 วันที่ผ่านมา

      Walmart quality has always been way lower than what Penney’s was. Especially with clothes.

  • @ne2448
    @ne2448 7 วันที่ผ่านมา +1

    The 2012 changes should have been tested for results at a few stores in select markets before rolling out the untested concept across the whole company. Most major retailers use a new test concept, gathering sales data and customer input before any chain wide changes.

  • @SanFelipeCreek
    @SanFelipeCreek 10 วันที่ผ่านมา +1

    JCPenney weathered the 1930s , but will it survive through the 2030's ?
    As a kid growing up in the greater St Louis Metropolitan area we would go up to the St Clair square mall Fairview Heights Illinois i absolutely loved the smell of the mall .

  • @matttemplin1676
    @matttemplin1676 9 วันที่ผ่านมา

    It seems JCPenny is losing out on business like other stores.

  • @chantalreneehayles7976
    @chantalreneehayles7976 3 วันที่ผ่านมา

    why does he say 2013 like that lmaooo

  • @MargDBX
    @MargDBX 2 วันที่ผ่านมา

    Im there every 3 weeks at the salon.

  • @sonhuynh8222
    @sonhuynh8222 2 วันที่ผ่านมา

    Still have one here

  • @dekalb
    @dekalb 9 วันที่ผ่านมา +3

    I will never understand why "Fair and Square" didn't work. I bought the same thing two different times, before and after the change, and I paid about $5 less after the change. The signs at the store explaining the new pricing structure were extremely simple and easy to understand, with price tags being color-coded.
    My mom, who has always been more JCP's target demographic, also loved the change. No more coupons or waiting for a sale. Just get it now, less thinking and math involved. It may have even encouraged her to shop at JCP over other stores.
    Seems we were the odd ones out; people like to wait for sales and use coupons because it makes them feel like they're "getting one over" the store. I only wait for sales and use coupons because I'd be a sucker not to, but most of my shopping is done at stores where that isn't necessary in the first place. JCP's "Fair and Square" was more honest, transparent, and CHEAPER than what most stores do, and people DISLIKED them for it, so much so that JCP had to go back to setting inflated "regular prices" and luring people in with coupons and sales.

  • @116AuroraDrive
    @116AuroraDrive 9 วันที่ผ่านมา

    Right : ).

  • @LisaRichards_123
    @LisaRichards_123 10 วันที่ผ่านมา

    Don’t forget that when Penny shut down in 2020, it was the beginning of the pandemic pretty much, and there was no vaccine, and people figured they would be locked up in isolation for at least the next year. That situation could not have helped Pennys to survive

  • @vandavis000
    @vandavis000 10 วันที่ผ่านมา

    My mom used take me to jc penneys got nike sandals and cheap synsonics drumset there

  • @glennso47
    @glennso47 10 วันที่ผ่านมา

    And how the retail giant became a big flop.

  • @OGRH
    @OGRH 10 วันที่ผ่านมา

    Answer: WALL STREET!!!
    🐂💨💩

  • @justen.d.sblackburn6701
    @justen.d.sblackburn6701 10 วันที่ผ่านมา +2

    Jcpenny definitely a good place to shop

  • @nodnarb101
    @nodnarb101 9 วันที่ผ่านมา

    17:13 what percent?