How to Market Your Website on Instagram Before You Launch | Website Launch Social Media Marketing

You've invested in a brand and website designer and it's time to launch your new custom website... But how? First off, don't just post about it once. I see this mistake all the time and it is such a missed opportunity to gain visibility, grow your audience, and gain new leads.
I tell our clients to think of their website launch as if it were the grand opening of a brick and mortar store. Before your launch date, it's time to build a ton of hype with your audience to get them invested in your brand reveal.
When crafting your launch strategy, it's important to think about three marketing goals:
Goal 1️⃣: RAISE AWARENESS - Your launch should raise awareness of your upcoming website launch and your services in general.
Goal 2️⃣: BUILD YOUR BRAND - It's important to start weaving your brand message into your social media captions to prime people for your upcoming website launch.
Goal 3️⃣: GROW YOUR AUDIENCE - This is a great time to get new eyes on your marketing so it's important to create content that is share- and save-worthy.
By talking about your brand reveal and messaging prior to the launch, you give people a reason to care.
Need ideas on what to post about your new website? Here are some of my favorites:
✔️ Announce that something exciting is coming soon
✔️ Share a story asking for what people think that announcement will be (this drives engagement!)
✔️ Announce that you have a new website launching on a certain day
✔️ Explain why you are releasing a new website (this is a great time to show the heart and intention behind the growth of your business!)
✔️ Share sneak peeks of the new brand and website
✔️ Create countdown graphics that build hype as if you are a band releasing a new single
Tune in to hear all my tips on marketing your new website launch on Instagram so you can drive traffic to your site and book more leads!
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Have questions? Reach out to me at [e-mail]

[@carrylovedesigns]

Who's launching this website soon? Post your Instagram account so we can see your pre-launch game! 🥳

[@kirtisingla3038]

@artykittyy

[@triffawnawitt131]

@alaskatraditionalpreservation

[@_aisolo]

@g3x_fitness

[@mkh8771]

Thanks for this valuable video. I have a question. I am preparing my online business and web shop now and before going live, I need to test shipping with my shipping partners to make sure that the webshop is working properly. Now I understood that before luanching my website, I should luanch my brand on instagram saying "Hey, I have these porducts...", but then how to tackle the challenge that they cannot buy them yet? Isn't that frustrating for the audience? or even in general, let's say I have created a new T-shirt, I am building my web shop and my products are coming and I am filling my web shop with products and content. But how to introduce my brand and t-shirts while I am still not ready to sell them? Thank you.

[@sean8foster]

Great video!! Thank you that helped a lot.

[@Thulamama]

Really cool and actionable! Thanks!

[@carrylovedesigns]

So glad you enjoyed it! New content will be coming out this month.

[@ChantalesprettylittleDIYS]

I need major help in this area

[@phemeloholdings6868]

South Africas Loves You

[@azizkhan-qf5ty]

Great 👍

[@josephphotography4127]

All that sounds great, but u failed to tell us how to do it ☝️

[@bebetteryou_BBY]

how would this work for a product based (clothing, Tech accessories) web store??

[@carrylovedesigns]

Unfortunately, we don't work with product-based businesses, so my knowledge is limited

[@andypineda7536]

CertifiedDive online store am lost here