How Should We Communicate Sustainability To Our Customers?

Sustainability is a big word that encompasses many different practices, but what does it mean for businesses and consumers?
In this video, we explore the different ways sustainability can be communicated to customers in an effort to create a more sustainable future.
00:00 Introduction
01:13 What-To-Do List
01:15 #1 - Do It Honestly
01:47 #2 - Be Humble In Our Approach
02:41 #3 - Communicate Correctly
04:20 #4 - Keep It Open-Ended
06:46 What-Not-To-Do List
08:11 #1 - Don't Over-Sensationalize Your Products
09:37 #2 - Make Sure That Your Products Are Not Done In A Definitive Way
12:14 Conclusion
⭐️ Grab our FREE guide on the 35 must-know sustainability concepts in the apparel industry here: www.theundersw...
Are you an apparel industry professional, or an aspiring one, looking to engrain sustainability knowledge and resources into your resume or into your current work?
⭐️ Schedule a FREE call here: calendly.com/d...
I’m Derek Sabori, an apparel industry veteran with more than 26 years of experience. I’m the former VP of Sustainability for Volcom, a former Sustainable Fashion college instructor, and a co-founding brand builder turned sustainability consultant and coach to brands.
Learn more at ⤵️
➡ Nudie Jeans - www.nudiejeans...
➡ Patagonia - wornwear.patag...
➡ Eileen Fisher - www.eileenfish...
➡ Adidas - www.adidas.com...
Previous Videos ⤵️
➡ Life Cycle Assessment For Beginners (or The Importance of Life Cycle Thinking) - • Life Cycle Assessment ...
➡ An Overview Of The United Nations Sustainable Development Goals - • An Overview Of The Uni...
➡ Common Greenwashing Examples And Why It Matters - • Common Greenwashing Ex...
➡ Nudie Jeans: A Detailed Brand Sustainability Breakdown - • Nudie Jeans: A Detaile...
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#sustainability #apparel #sustainablefashion #theunderswell #coaching #keeplearning

[@tinanguyen2641]

Loved this video!!!

[@theunderswell]

Glad you liked it!! Thanks for tuning in :)