Whatever twisted mind said “ I know let’s advertise our chocolate with a gorilla drumming to Phil Collins” was pure genius, one of the most talked about and remembered adverts ever
The only they can would be able to is to find higher Darryn Michal (American Actor/Primate Immitator) but cuz of the covid-19 crisis thats not possible atm.
I was wondering how on earth I didn't remember this until I realized it aired in the UK. This is not something one easily forgets after seeing it 5 or 6 times on tv.
Convinced my dear Mum that this is an actual gorilla and they trained her by making little lights appear on the drum when she was to hit it and it took 3 years to train her. Bless she to this day still thinks that's a real Gorilla :)
I’m watching it in 2020 who’s by my side. Now in 2021 still great music.. we’re all still listening today in 2022..It now 2023 and still fantastic the gorilla does his thing..
This advert actually ran for 4minutes plus and nobody turned over the channel in my house growing up (hell we couldnt even afford a chocolate bar back then lol). Still sends the hairs on my arms straight, one of the best adverts I grew up with. And the best bit doesnt even start 2 minutes 50 : )
Hey! Is this TH-cam video a devious attempt to get us all talking about adverts and thus naming products as a way for free advertising? 🤔😉😀😜 All this talk about chocolate is making me hungry. 😂😂😂
Cadbury's truly hit the spot with this advert... I was shocked to see it was released 15 years ago. I still remember it like it was released last week 🤷
They hired Garon Michael, an actor with experience in costume work, but not drumming. He practised the Phil Collins solo endlessly to get the right sense of a creature that - as Cabral describes - “has been waiting for this moment all its life”. Filming took one day, editing another two
Its funny, its like the gorilla had been waiting to plsy these drums and release energy and reach a plateau of peace and energy. The performance is incredible
I watch this a couple of times a year. It never ceases to make me gasp with delight. I love the slow build up through the gorilla's body language, and then the neck rolls! Bloody brilliant.
After waiting for Monke to play drums for nearly 3 minutes that part where he sings _”I’ve been waiting for this moment for all my life!”_ hit me on a spiritual level.
Snickers should remake this advert but throw the gorilla a Snickers bar and say, "You're not you when you're hungry" and as the gorilla bites into it, he changes back into Phil Collins 😂
I genuinely don't get why people rate it. It has nothing to do with the product, and isn't even a real guerilla. I sometimes show it when I teach marketing explaining that many people see this as one of the best adverts ever, but my students are usually as baffled as me.
@@karlbaber5625 I can't tell if you're being sarcastic. Your criticism was that it wasn't a real gorilla? Your standards are so high, that you expect them to train an actual gorilla to play Phil Collins and give give an emotional dramatic performance on cue? You have to be trolling me right now. If you teach marketing, then you should understand how an advertisement works. It's about creating an emotional peak and anchoring that state to the brand name. "This is how you feel when you eat Cadbury chocolate." It's also extremely memorable. I still remember this advertisement 13-14 years later. You can argue that it's a kind of content marketing in that it's an amusing video in its own right that gets people sharing or mentioning it. Think "Will It Blend" for example. The most baffling thing is how an alleged "marketing teacher" doesn't understand how an advertisement works.
@@jonahmann most teachers are hypocritical, power chasing, idiots who don't actually have any expertise in their subjects of instruction. Hence why many rely on textbooks to guide their lessons.
🇬🇧 Oh God! I never thought id see this again! Its sheer brilliance! Everyone here in Britain was gobsmacked when this advert was 1st shown on our TV screens Plus its the sheer disbelief of seeing this extraordinary image of a mighty king of primates just waiting... patiently ... listening to Phil Collins song... waiting .. Wondering.. WTF? Then the incredible surprise with that iconic drum solo & this proud & cool, savvy amazing "Gorilla" smashing out that drum sound... This concept, who ever brought it up was beyond genius! I know its won many awards & accolades. But to see it after so long & out of the blue.. is well soul uplifting I am in bed poorly, British weather is true to its regard, Grey, drizzling freezing rain & skies like the apocalypse is due ... then i find this marvellous ad, Thank you, uploader, Cadbury chocolate .. which im actually eating now! And the genius minds who created this ad! 🇬🇧👧
2:52 what we are waiting to see, the drum solo almost makes this song better. Phil Collins is the only artist who can sing this song, with his haunting voice.. it makes my heart pound as loud as the drums... got to be one of the greatest songs.
This was a classic of the advertising exec getting it right at the chef's kiss level. I hope whoever came up with this concept got paid well. Magic. UK TV has been host to some simply superb adverts over the years, they almost became an art form, especially with the B&H adverts of the late 70s and 80s that I remember being shown in cinemas.
When this came out, my girlfriend and I first saw it at the cinema and were blown away by it. Weeks later, on holiday in Spain at dinner with some friends of mine, the girlfriend asked "How did they teach that gorilla in the advert to play the drums?" We split up not long after that.
Whoever put this ad together is a Legend just like Phil Collins . Whenever I listen to this tune I always watch this video instead of any another video thats out there, I am sure this will go down history.
I came across this while watching reaction videos of this song. I LOVE this gorilla! Makes me think of KoKo, may she rest in peace. Wish I could give this video more than one thumbs up. It truly is brilliant!! And my hats off to the real guy in the suit. He did an amazing job considering the obstacles.
The fact that this is the only music in history to ever go number 1 twice, is testament to the monumental nature of the song, aswel as the genius of the ad
Cadburys marketing team - A glass and a half full of joy. Yeah, so let's use this Phil Collins song, written about his wife leaving him for a painter and decorator! Maybe we should chuck a gorilla playing drums in there just for good measure! WTF! Granted, it worked!
I was there when it happened but wasn’t at the part of the enclosure to see it get shot but after he did i we walked over and just saw his giant body just laying there.
Whatever twisted mind said “ I know let’s advertise our chocolate with a gorilla drumming to Phil Collins” was pure genius, one of the most talked about and remembered adverts ever
Still my fave advert I was 6 when this came out still love it at 20 I am old
How it relates to chocolate? God knows lol
@@PasserbyP as long as it gets you talking about it it works, it’s still memorable today, so must have been money well spent lol
@@ericamacdonald5701 and you’ll still remember it when you’re 40 lol
@@c0l57v49 if I remember it now I certainly will at 40
Kong getting ready to fight Godzilla be like
Legit the best comment I have ever seen.
From the memes
Lmao
Btw someone used this comment and stole it from you
That’s Kong intro when he’ll step into the ring.
16 years later and it’s still great 💀💀
Has it been that long,still amazingly fresh,too me
You forgot to add bro in the start of the sentence
Speaking of ages, I am 81 and I still believe Phil Collins is fantastic and the gorilla is brilliant! I will remember them both forever!
Lovely comment Sir
w
@@PRODS.AESTHETICS W ???????
@@johndavison8982 W means good
@@johndavison8982 walking legend
Cadbury needs to bring this back
Community Account why would it make people feel like that?
yep
The only they can would be able to is to find higher Darryn Michal (American Actor/Primate Immitator) but cuz of the covid-19 crisis thats not possible atm.
@@FLAME4564 just replay ir
Defo and reminds you of sonny Crockett in his espredrilles tee hee
One of the best adverts ever made man.
DeekMacGibson absolutely! 👍🏼
Certainly agree, a masterpiece.
One of the others being the squirrel that drinks Carling Black Label.
i agree, no extrieme special effects , the simplicity and the content , its superb...trully one of the best
Nick B and the old Milky Way advert the red car and the blue car
2024 crew, where you at?
🙋🏾
Yeah
🫡
Hell yeah brotha. Love from staya
Right here
Gorilla goes from total zen to in the zone. Expression changes are subtle. Great editing.
Zen is in the zone.
Brilliant,bring it back too good for history
I remember when this ad first aired on TV. Absolutely everyone was talking about it like it was a blockbuster movie.
Marketing team deserves a bonus.
Perfect marketing
Have word with self mate.
@@stevecooper7038 subbed to icke, have word with self use more word not less
Oh yes. I remember this. This is a masterpiece of a commercial. It's like a peice of cinema.
I was wondering how on earth I didn't remember this until I realized it aired in the UK. This is not something one easily forgets after seeing it 5 or 6 times on tv.
Godzilla is hurting people we dont know why...
Meanwhile in skull island:
Underrated
😂💀💀
Hahahahahahahahahahahahahahahahaha
Stop profiling innocent primates.
@@gorillaau _Monke._
Mary and Joseph: Wow I can’t believe we just had a baby!
Little drummer boy:
This is back when ads were worth watching not like today’s crap.
Didn't you like the 2020 Aldi Christmas advert series (Kevin the carrot then)? I loved it.
You but one you get one free i said you buy one you get one free
What a fucking weird thing to get nostalgic and gatekeepery about.
@@gf6x3gkmfw38show me an ad modern day that people legit like. This has as many views as it does for a reason
Haven't seen Phil Collins for a while, more hair than I remember
🤣🤣
Dude ... busted out loud 😂😂
Phil's health is not the best at the moment, so please give him some space.
The Captain I think he’s joking about the gorilla
lockdown does that to you
Convinced my dear Mum that this is an actual gorilla and they trained her by making little lights appear on the drum when she was to hit it and it took 3 years to train her. Bless she to this day still thinks that's a real Gorilla :)
😂😂🤣🤣😂
Wait wtf u mean to tell me it’s not actually a real gorilla ??
Nah man pretty sure they used a real gorilla
yeah no I actually was a part of the stage team, it was a real gorilla I can tell you that
Lmao I've just done the same with my daughter 🤣
By far the greatest drum segmental in musical history just stunning.
Still reckon this is the best advert that has ever hit UK TV screens. Absolutely brilliant.
Absolutely captures the focus and joy of musicians
We had it in South Africa 🇿🇦 Its a Classic
It's scary that the 13 years have passed by so quickly.
Yeah... time is so fast
Yeah! Time moves by so fast ⏩
Yes it is
13 years before this advert released it was 1994... now it’s 13/14 years after. Wow
@@niallwagner6283 if it was 13 years, shouldn't it be 2004🤨?
I’m watching it in 2020 who’s by my side. Now in 2021 still great music.. we’re all still listening today in 2022..It now 2023 and still fantastic the gorilla does his thing..
Always
Took me right down memory lane
All my life
Me now absolutely love it
Always in the air
Imagine chocolate milk, an angry gorilla, Phil Collins singing In the air tonight and a drum set.
Can this get ANY better? I honestly don't know how.
This advert actually ran for 4minutes plus and nobody turned over the channel in my house growing up (hell we couldnt even afford a chocolate bar back then lol). Still sends the hairs on my arms straight, one of the best adverts I grew up with. And the best bit doesnt even start 2 minutes 50 : )
No matter how many times I see this it never bore's me, Its brilliant
Indeed
lol same here
lol same here with me too
John Ellis I'm going down a trip down memory lane
John Ellis - the sheer number of morons who put apostrophes in simple plural words bores me.
This is the greatest advert that there ever will be
I think the Flake ads were pretty good .😍
And the skating pandas.
2020 Aldi Christmas series
Hey! Is this TH-cam video a devious attempt to get us all talking about adverts and thus naming products as a way for free advertising? 🤔😉😀😜
All this talk about chocolate is making me hungry. 😂😂😂
It's a good advert.
Cadbury's truly hit the spot with this advert... I was shocked to see it was released 15 years ago. I still remember it like it was released last week 🤷
First time I saw it was on a big brother advert on channel 4.
the final years of decent cable television it was
Love how passionate his playing is, like the soul behind the drums it amazing hahahah
Whoever thought of this was a genius, very well played.
Wow, they must've spent hours training that Gorilla to play those drums.
rich allen nah he was a prodigy
Ur drunk
How long did you take to train ya clown 🤦♀️😂😂
Due to the lock down, Phil couldn't get a hair cut 😁
Phil just avoided shaving a couple of weeks.
They hired Garon Michael, an actor with experience in costume work, but not drumming. He practised the Phil Collins solo endlessly to get the right sense of a creature that - as Cabral describes - “has been waiting for this moment all its life”. Filming took one day, editing another two
Its funny, its like the gorilla had been waiting to plsy these drums and release energy and reach a plateau of peace and energy.
The performance is incredible
He was feeling it
I could watch this a hundred times and still love it every time the drums kick in..
I didn't know he or she can play drums
I watch this a couple of times a year. It never ceases to make me gasp with delight. I love the slow build up through the gorilla's body language, and then the neck rolls! Bloody brilliant.
That comment my friend nailed it.
You taking piss or just having laugh?
I watch it once a week lmao it’s just so peaceful
Bloody anus, from piles
When I first saw the Adverts I was convinced it was real Gorilla .The expression of his eyes and drumming is well trained beast but gentle creature
After waiting for Monke to play drums for nearly 3 minutes that part where he sings _”I’ve been waiting for this moment for all my life!”_ hit me on a spiritual level.
Godzilla- a gigantic nuclear lizard who can literally breath out fire.
Kong after this: My training is enough, im monke.
Return to monke 😤
True
Monke is superior am I right 😤
"Published on September 21, 2007"
Damn, TH-cam peaked early.
TH-cam was created in 05
Do you remember? The 21st of September
@@caramou8614 Love was changing the minds of pretenders...
2023. Still best ad EVER!!!!
Hello how are you doing today..?😊
Best commercial ever. Best *DRUM SOLO EVER* .
This advert saved Cadbury's - this was released after the contamination blunder was over. marketing genius
Yeah, but then Kraft happened, so out of the frying pan...
And then they did the dancing eyebrows and undid it all.
@@crapstirrer idk I liked that one. Definitely wasn't anywhere as good as this, but that's not exactly an insult
You do understand Cadbury doesn't exist? Erm... seems you're as dumb as your comment. Well Krafted as it was.
@@vebesese5632 Cadbury doesn't exist anymore?
The phenominal build up to the release is just stupendous.
What, still not been given an Oscar / Emmy? No justice in this world. Justice for drumming gorillas. C'mon. D
Underrated memory, I was only young when this came out but can very much remember it like it was yesterday
I`m here in 2020, it is still brilliant.
Fuck u
nah fam 2021
@@joshuaguthrie7259 Cretin
@@daituom that's cute
@@daituom Come up with something more original pussy
Snickers should remake this advert but throw the gorilla a Snickers bar and say, "You're not you when you're hungry" and as the gorilla bites into it, he changes back into Phil Collins 😂
lmao
Great idea!
Sooner stay with the gorilla
@@margaretbeckett4216 ... But Seriously ?! 😆
@@clairebamber9608 you never know who is in that suit and gorillas are nice anyway
Love love love this ad, it will go down in history as one of the best adverts ever to be made.
Hey how are you doing today…?
I remember begging my dad to play this video for me when I was a kid lol. I would watch it over and over again!
you little pervert
2:37 love the get outa my face snarl.
kongs race after he beats Godzilla:
Uh-oh
:(
This aged well
I LOVE IT, WHAT A GREAT COMMERICAL.
Still amazing after all these years
This advert is so perfect that I have mentioned it in my Bachelor's Degree thesis in 2010 :D
Funny thing I mentioned it my masters thesis in 2010 as well 😂😂😂😂
Guaranteed 1st
I genuinely don't get why people rate it. It has nothing to do with the product, and isn't even a real guerilla. I sometimes show it when I teach marketing explaining that many people see this as one of the best adverts ever, but my students are usually as baffled as me.
@@karlbaber5625 I can't tell if you're being sarcastic. Your criticism was that it wasn't a real gorilla? Your standards are so high, that you expect them to train an actual gorilla to play Phil Collins and give give an emotional dramatic performance on cue? You have to be trolling me right now.
If you teach marketing, then you should understand how an advertisement works. It's about creating an emotional peak and anchoring that state to the brand name. "This is how you feel when you eat Cadbury chocolate."
It's also extremely memorable. I still remember this advertisement 13-14 years later.
You can argue that it's a kind of content marketing in that it's an amusing video in its own right that gets people sharing or mentioning it. Think "Will It Blend" for example.
The most baffling thing is how an alleged "marketing teacher" doesn't understand how an advertisement works.
@@jonahmann most teachers are hypocritical, power chasing, idiots who don't actually have any expertise in their subjects of instruction. Hence why many rely on textbooks to guide their lessons.
legend says that he's still playing to this very day
0bradymadness0 damn that’s a long time
Such an iconic advert, they don’t come around like this anymore :(
🇬🇧 Oh God! I never thought id see this again!
Its sheer brilliance!
Everyone here in Britain was gobsmacked when this advert was 1st shown on our TV screens
Plus its the sheer disbelief of seeing this extraordinary image of a mighty king of primates just waiting... patiently ... listening to Phil Collins song... waiting ..
Wondering.. WTF?
Then the incredible surprise with that iconic drum solo & this proud & cool, savvy amazing "Gorilla" smashing out that drum sound...
This concept, who ever brought it up was beyond genius!
I know its won many awards & accolades.
But to see it after so long & out of the blue.. is well soul uplifting
I am in bed poorly, British weather is true to its regard,
Grey, drizzling freezing rain
& skies like the apocalypse is due
... then i find this marvellous ad,
Thank you, uploader, Cadbury chocolate .. which im actually eating now!
And the genius minds who created this ad!
🇬🇧👧
I truly love this advert, it just make me feel alive even in 2019
I love how he feel the music in the beginning 😂
he is conteplating
I don't care it's an advert, was there ever a moment of musical perfection such as this?
One of the best adverts of its time… and still the best to this day
when the kid who falls in your pit gets out and you dont get shot.
😂😂😂😂
this comment made me cry thanks babe
Like a boss Boss - Yo yo yo
Hey but it is still a good video
cheeki breeki I so understand what you say with your powerful words only real people understand real people
2:52 what we are waiting to see, the drum solo almost makes this song better. Phil Collins is the only artist who can sing this song, with his haunting voice.. it makes my heart pound as loud as the drums... got to be one of the greatest songs.
This was a classic of the advertising exec getting it right at the chef's kiss level. I hope whoever came up with this concept got paid well. Magic.
UK TV has been host to some simply superb adverts over the years, they almost became an art form, especially with the B&H adverts of the late 70s and 80s that I remember being shown in cinemas.
The GOAT of ads
I’ve been watching this for 9 years now.
Are you bored yet, there has been a lot going on while you were watching..
When this came out, my girlfriend and I first saw it at the cinema and were blown away by it. Weeks later, on holiday in Spain at dinner with some friends of mine, the girlfriend asked "How did they teach that gorilla in the advert to play the drums?" We split up not long after that.
Was it 4 n half mins advert in cinema
Phillips Collins and his perfect metronomic timing on the drums, perfection in drumming history.
Whoever put this ad together is a Legend just like Phil Collins . Whenever I listen to this tune I always watch this video instead of any another video thats out there, I am sure this will go down history.
Im watching this on lockdown, who's with me?
Me
meeeee
brilliant best ad ever made
Meeee
I came across this while watching reaction videos of this song. I LOVE this gorilla! Makes me think of KoKo, may she rest in peace. Wish I could give this video more than one thumbs up. It truly is brilliant!! And my hats off to the real guy in the suit. He did an amazing job considering the obstacles.
This NEVER GETS OLD!!!
Still gives me goose bumps. Best advert ever made. My daughter was a baby when this first came out. She's now nearly 17!! ❤
*Best Cadbury advert EVER.*
It doesn't matter how many times I watch this, it's always awesome!!!!
This song is so good my neighbour threw a brick through the window to hear it..... DAMN!
Mercedez Benz wth?!
Threw a brick through the window.
i 1st heard it on radio ones rosco's round table where some experts in the music biz rated new records as HIT or MISS,
btw they said miss
Here I am 2022 still loving this Cadburys advert. Best they have ever done. Pure genuis.
Hello how are you doing today..?😊
Its 2021 who’s watching this with me?🔥🗣
The fact that this is the only music in history to ever go number 1 twice, is testament to the monumental nature of the song, aswel as the genius of the ad
Excuse me but Bohemian Rhapsody went to no 1 in 1976 then again in 1991 !
@@14mondeo my mistake then.
If you add “by a gorilla” then it works ;)
king kong being ready to show himself to the world before MOASS
Thats right fam🤑🤘
Cadburys marketing team - A glass and a half full of joy.
Yeah, so let's use this Phil Collins song, written about his wife leaving him for a painter and decorator! Maybe we should chuck a gorilla playing drums in there just for good measure! WTF!
Granted, it worked!
One of the best adverts ever still enjoying it today
Love it ! this will be played for decades !
That's King Kong on The Drums 🥁,...CooooL !!! 💞❣💕💟
Every time I watch this clip really brings a grin to my face . I know a couple of drummers and the just love it!!☺️
So simple, but so timeless and brilliant. An absolute masterpiece of advertising.
Why this came up in my recommendations I will never know but I am eternally grateful
For me ..The best advert -Ever 👍🏼
Hey how are you doing today…?
UKs best ever advert. Closely followed by blackcurrant tango, anyone agree?
The drums....a timeless beast of a song!
Who’s here in 2019 watching this ?
my hand is up lol
im waiting for bob and vagene
given duncan uu
Me
Me
This gorilla literally has made me cry, im so inspired omg ;-;its beatiful
BEST NFL COMMERCIAL OF ALL TIME!!
the video Cincinnati Zoo don't want you to see.
Luca Rizzi fucking dead 🤣🤣
True it took me 18 weeks to do it
I was there when it happened but wasn’t at the part of the enclosure to see it get shot but after he did i we walked over and just saw his giant body just laying there.
But there gorrila enclosure suck so much now, no activity
All zoos are utterly cruel anyway, so don't give them your business.
if they made this today, it'd be motion captured by Andy Serkis. ^_^
2023 and that gorilla still rocks!
13 years ago. Wow. How much has changed in our lives 🤯😱💔💜
Straight child hood memories right here 😭
This never gets old.
One of the best peaces of entertainment ever made!!!
Bud Lite, Target et al, take note. This is how marketing should work.
Still brilliant after all these years!
This song brings back good memories from my childhood
That advert was classic, it had me in stitches when I first saw it 😂🤣
He's excellent at playing the drums.
R.I.P Murray Walker. Legend 😪
Goated commentator