Episode 30: Eric Segal, Brett Banker - Co-Founders at X&O

Tired of traditional agencies failing to deliver results? In this episode of *The Snarketing Podcast*, we dive deep into the revolutionary agency model shaking up the marketing world with X&O co-founders, Eric Segal and Brett Banker.
These industry veterans share how they’ve built an agency that blends the best of consultancy and creative execution, delivering business-changing ideas faster, smarter, and at a fraction of the cost.
Tune in as Eric and Brett reveal their secret sauce for winning client pitches with micro CVs, the hidden value in charging for creative work, and why flexibility is key to navigating today's chaotic marketing landscape. Plus, they spill on why CMOs are turning to X&O as their go-to problem solvers for urgent brand strategy challenges.
Whether you're a marketing leader or agency pro, this episode is packed with insights on how to adapt, thrive, and rethink what an agency can do.