My name is Mikey and whenever I was young and tried a new food, my mother would say "Mikey likes it!" This is the first time I have ever seen this commercial and I would just like to thank you.
John Gilchrist, AKA Mikey at age 3 , now 47, appeared in over 250 commercials; now he’s on the other side of the ad game as director of media sales at New York’s MSG Network.
IT'S ME 11 YEARS LATER He's using an exclamatory remark to get Mikey's attention, given they're assumed to be talking only to each other during the commercial, and then want to confront Mikey directly. Sounds more like it's an older way of speaking, given this commercial is from 50 years ago. That's my theory. See you in 2030.
@@jimbeanbragger9209 youre actually wrong its because this is the shorter version of the commercial they cut his sentences off in this edit hes supposed to say "hey mikey I think he likes it" thus the reference in the matrix lol anyways then the mom walks in and is like what are you boys doing or something like that
I remember misquoting the commercial by saying “It’s Mikey, he likes it!” Do you remember: “Calgone, take me away!” “Ancient Chinese secret” And more importantly: Diesel Driving Academy (for people who lived in Louisiana and Texas)? It gets stuck in your head randomly. “When you..can drive a truck..you’ve got a job my friend”.
Brother 1, "What's this stuff?" Brother 2, "Life cereal, it's supposed to be good for you!" Brother 1, "I'm not gonna try it!" Brother 2, "Let's get Mikey! Brother 1, "Yeah! He won't eat it, he hates everything!" Brother 2, "He likes it, hey Mikey!"
But Mikey HATED everything. Did you not watch the commercial? They gave it to him thinking he wouldn't eat it on account he usually turns everything else down. He surprised them by eating it. I never understood how that urban legend of him liking everything came about.
ksb78, it started with people who didn’t really listen to it carefully. Then it spread to other people who didn’t listen carefully. Like, hearing just enough of something to get it wrong. Like my ex sister-in-law who heard my brother talking about Mount Rushmore, and when she repeated it, Mount Rushmore became Mount Mushroom. Or “West By God Virginia” being repeated as “West God Damn Virginia”! By the same woman! :-D
It’s a commercial to encourage kids to try healthier cereals in the morning. (And I’ll get a bunch of “no shit” comments for this.) I was a picky kid too. Anyway, the commercial is so wholesome.
It may seem primitive, scripted or just cheezy by todays sophisticated standards, but make no mistake about it: This is a true classic among cereal commercials, indeed some would call it the original. But I remember it being somewhat longer.
I can’t believe how many people have always somehow thought the boy is saying that Mikey eats everything! Apparently, they’re not listening to the same commercial that I am. He PLAINLY says, “He won’t eat it, he HATES everything.” It’s not rocket science, folks. There’s a very simple solution: Just open your ears.
I'm watching this because I have a cat. My dad and I feed the cat table scraps once in a while (a bite of meat or fish). When Lucca (the cat) eats it, my dad always says, "Mikey likes it!"
I think it's because of his really strict eating standards they could get a better handle on the edibility of the cereal, like if they gave it to a highly agreeable person who likes it, that wouldn't tell them anything. not to mention, mikey's young and can't yet properly refuse food
I'm a Mikey,my middle name and all my life friends, family would always get it wrong whenever they said it to me, they always got it backwards. This commercial will always be the one that I'll always remember
After the commercial aired, an urban legend began to spread that Little Mikey had died after eating an unexpectedly lethal combination of Pop Rocks (candy that snaps and crackles in your mouth) and soda. Apparently, they caused a build-up of gas inside him that made him explode.
Having been born in the late 1950's this commercial came out about the time I was getting out of high school. I never understood what the heck was meant by the kid saying "Hey Mikey" . Well, a number of you have commented on this and I feel 1,000% better. Thank you.
Can you believe this commercial was in rotation for more than 12 years!!! And not just because of the pop rocks myth. That myth came about 6-7 years after the commercial first aired.
Those three Boys have got to be Super Rich Men by now. Especially Mikey. This Commercial has got to be an Ultimate Classic. And now, the name Mikey, is associated to someone who will eat anything, from this Commercial.
To the smarter people who understand what researching means... This comment is exactly what I was looking for- pre 2015 before it changed. It used to be “”...he’ll eat anything” As in they’re trying to get rid of it so HE WILL EAT IT... and does. Have you rewatched it any time lately?
My grandma had a cat that would run into the living room and jump up on the couch every time this commercial came on. She loved the commercial so my grandma named the cat Mikey.
@@TheDorminys True, but in this case it most likely did. This recording is from 1986 (evidenced by the offer text at the end) and VCRs were commonplace by then. I find home TV recordings from that era fairly often.
Mandella Effect at its finest. My mom always said "give it to Mikey, he'll eat anything" to my high school BF who was always eating lol He hates everything!? That doesn't make sense.
That just means your mom was a fucking idiot lol why would they be surprised that Mikey likes it if he eats everything?? I mean come on, just think a little
Anybody here a child of the 50s or 60s? I remember this commercial as a child I also remember when the commercial changed and the wording didn't seem to make sense looking for other people that remember that as well
The original "Three Brothers" ad, first seen in 1973 {the original tag featured an announcer saying, "When you bring Life home, don't tell the kids it's one of those 'nutritional' cereals you've been trying to get them to eat- you're the only one who has to know"}, was "updated" over the years, including this 1985 version with a "tie-in" for a Fisher-Price toy rebate at the end.
I remember the Mikey commercial from the early 1970s, when I was a toddler. The music they used with the Fisher Price clip was also used in a Fisher Price commercial that I remember from the early 1970s. This particular version of the commercial, with the Cinnamon and Raisin Life...does anyone know when it was from? Just curious. I was just telling my son that the "Mikey" Life cereal commercial was still being shown on tv years and years later, well into the 1980s. Thank God for You Tube!
Hey remember? Mikey was suppose to have eaten snap pops, sizzle something or something like that. The candy that sizzled in your mouth. Urban legend said that he died of it. He's still around though .
To this day my mom will jokingly refer to my dad as "mikey" because he'll eat anything - leftovers, extra food, things we've tried and didn't really like. My mom will jokingly say "That's my Mikey!" or "He's a Mikey" (his name isn't mikey/Michael). They're both in their 70s.
Another one that has come tomind are the Rice Krispies commercials where they look at a bowl with milk in the cereal and exclaim "They are talking but what are they saying?" Also an Wilford Brimley Quaker Oates commercials would be appreciated as well as more honey Nut Cherrioes stuff. Thanks to all who do posts of commercials on this place.
Yeah, and then the other kid says " I'm not gonna try it, you try it." first, also missing. But this shortened version is from back in the day too after it had aired a while
It was ALWAYS this!!!! What's this stuff, some cereal, it's supposed to be good for you. Did you try it? I'm not gonna try it-you try it! I'm not gonna try it. Let's get Mikey, yeah, he won't eat it, he hates everything". He likes it! Hey, Mikey!"
@trentholt I remember the Fisher Price Family Farm and the red barn that came with it. I never had my own, but they had one at the public library in the town where I grew up. Oh the memories!
My name is Mikey and whenever I was young and tried a new food, my mother would say "Mikey likes it!" This is the first time I have ever seen this commercial and I would just like to thank you.
My mom always said that too!
John Gilchrist, AKA Mikey at age 3 , now 47, appeared in over 250 commercials; now he’s on the other side of the ad game as director of media sales at New York’s MSG Network.
I've never understood why the kid yells "Hey, Mikey!"
IT'S ME
11 YEARS LATER
He's using an exclamatory remark to get Mikey's attention, given they're assumed to be talking only to each other during the commercial, and then want to confront Mikey directly. Sounds more like it's an older way of speaking, given this commercial is from 50 years ago.
That's my theory. See you in 2030.
@@jimbeanbragger9209 I'll see you back here in 2030 then
yes
@@jimbeanbragger9209 youre actually wrong its because this is the shorter version of the commercial they cut his sentences off in this edit hes supposed to say "hey mikey I think he likes it" thus the reference in the matrix lol anyways then the mom walks in and is like what are you boys doing or something like that
They yelled it because they were astonished that he was eating it and liked it
I remember, "hey mikey!, he likes it"
He did say, "Hey Mikey! He likes it!"
@@stevesaldivar1569 that's because of the Matrix
I remember misquoting the commercial by saying “It’s Mikey, he likes it!”
Do you remember:
“Calgone, take me away!”
“Ancient Chinese secret”
And more importantly: Diesel Driving Academy (for people who lived in Louisiana and Texas)? It gets stuck in your head randomly. “When you..can drive a truck..you’ve got a job my friend”.
Legend has it that Mikey likes it to this day.
Mikey's fat now. Can't remember what V program I seen him on, but he's fat.
Brother 1, "What's this stuff?"
Brother 2, "Life cereal, it's supposed to be good for you!"
Brother 1, "I'm not gonna try it!"
Brother 2, "Let's get Mikey!
Brother 1, "Yeah! He won't eat it, he hates everything!"
Brother 2, "He likes it, hey Mikey!"
He says "Some cereal" not life cereal
RIP Mikey, the Pop Rocks and Coke really did it to him.
He's not gone
"Mikey" is alive and well.. still advertising.. but on the other end, he is the director of media sales at New York’s MSG Network.
Good to hear!
I just read on Reddit that he died a long time ago
Only a director?
I can watch all these classic commercials all day. It brings back the good memories when I was a kid in the 80's.
This commercial is actually from the 70's. I was a little girl back in the 70's, and I remember this commercial from my childhood.
Everybody always says the line wrong it's not "Give it to Mikey, he'll eat anything." it's he HATES everything.
yup. that bugs me too.
+BlueJWay999 omg thats what ive always said .mikey hated everything
I just looked up the commercial (I don't think I've ever seen it before) and I heard "he hates everything".
No they said it right. Watch the commercial again jerky. Its a classic. LEARN something.
Ted Cantu, who are you talking to? The ones who say the boy is saying “he hates everything” or the ones who say he’s saying “he eats everything”?
But Mikey HATED everything. Did you not watch the commercial? They gave it to him thinking he wouldn't eat it on account he usually turns everything else down. He surprised them by eating it. I never understood how that urban legend of him liking everything came about.
ksb78, it started with people who didn’t really listen to it carefully. Then it spread to other people who didn’t listen carefully. Like, hearing just enough of something to get it wrong. Like my ex sister-in-law who heard my brother talking about Mount Rushmore, and when she repeated it, Mount Rushmore became Mount Mushroom. Or “West By God Virginia” being repeated as “West God Damn Virginia”! By the same woman! :-D
It’s a commercial to encourage kids to try healthier cereals in the morning. (And I’ll get a bunch of “no shit” comments for this.) I was a picky kid too. Anyway, the commercial is so wholesome.
It came about because people, in general, are inattentive to detail.
It may seem primitive, scripted or just cheezy by todays sophisticated standards, but make no mistake about it: This is a true classic among cereal commercials, indeed some would call it the original. But I remember it being somewhat longer.
I can’t believe how many people have always somehow thought the boy is saying that Mikey eats everything! Apparently, they’re not listening to the same commercial that I am. He PLAINLY says, “He won’t eat it, he HATES everything.” It’s not rocket science, folks. There’s a very simple solution: Just open your ears.
Plot twist-Mikey never liked it.
I'm watching this because I have a cat. My dad and I feed the cat table scraps once in a while (a bite of meat or fish). When Lucca (the cat) eats it, my dad always says, "Mikey likes it!"
The most misquoted commercial in history. Everyone always quotes it as "Mikey eats everything."
Michael DellaMonaca everyone is wrong, give it to mike he won’t eat it
Even to this day, I feel your pain as a Michael
My dad is 60 years old and he never realized this. You're a MVP
I saw this in the 70s movie Network. It's fun departing from the popular and noticeable shows and movies on Netflix.
I remember this cocommercial when I was a kid. Mikey brings back a lot of years for me.
I remember this commercial like it was yesterday. Gosh, and it's nearly 2010?!, Good Greif!
I think it's because of his really strict eating standards they could get a better handle on the edibility of the cereal, like if they gave it to a highly agreeable person who likes it, that wouldn't tell them anything. not to mention, mikey's young and can't yet properly refuse food
Ahh the good old days when commercials didn’t have drag queens
Is there anything better than life cereal? I've been eating cereal for 57 years and I haven't found anything better ❤
Jury's out
I'm a Mikey,my middle name and all my life friends, family would always get it wrong whenever they said it to me, they always got it backwards. This commercial will always be the one that I'll always remember
They call you Yekim?
I wonder where Mikey is nowdays? Thanks for the memories!
After the commercial aired, an urban legend began to spread that Little Mikey had died after eating an unexpectedly lethal combination of Pop Rocks (candy that snaps and crackles in your mouth) and soda. Apparently, they caused a build-up of gas inside him that made him explode.
Should go down in the Advertising Hall of Fame... but it probably already is in there.
I remember this commercial as a young kid
Having been born in the late 1950's this commercial came out about the time I was getting out of high school. I never understood what the heck was meant by the kid saying "Hey Mikey" . Well, a number of you have commented on this and I feel 1,000% better. Thank you.
Can you believe this commercial was in rotation for more than 12 years!!!
And not just because of the pop rocks myth. That myth came about 6-7 years after the commercial first aired.
I had to look up this commercial after having to explain the Pop Rocks thing to my kid.... some things never change lol
MY FAVORITE CEREAL IN THE 70'S AND NOW !! THANKS MIKEY !
Got mushy...just eat fast on and it.
Those three Boys have got to be Super Rich Men by now. Especially Mikey. This Commercial has got to be an Ultimate Classic.
And now, the name Mikey, is associated to someone who will eat anything, from this Commercial.
To the smarter people who understand what researching means...
This comment is exactly what I was looking for- pre 2015 before it changed.
It used to be “”...he’ll eat anything”
As in they’re trying to get rid of it so HE WILL EAT IT... and does.
Have you rewatched it any time lately?
@Jiltedin2007, did you rewatch it now and have your mind blown yet???
My grandma had a cat that would run into the living room and jump up on the couch every time this commercial came on. She loved the commercial so my grandma named the cat Mikey.
sweet story!
Anyone else here from Good Mythical Morning?
yup
Lol yeah
@ Packer Fan: No, just showing a fellow Packer Backer a like...Go Pack & Go Riders :)
Here from the Matrix
I now understand Tank's reference in The Matrix.
I find it interesting that such commercials are here since vcr's were virtually non existent back in these days. Awesome!
The commercial was recorded in a studio. It wouldn't have to come from someone's vcr.
@@TheDorminys True, but in this case it most likely did. This recording is from 1986 (evidenced by the offer text at the end) and VCRs were commonplace by then. I find home TV recordings from that era fairly often.
Mandella Effect at its finest. My mom always said "give it to Mikey, he'll eat anything" to my high school BF who was always eating lol He hates everything!? That doesn't make sense.
Truther, nevertheless, that’s what he said, whether it makes sense to you or not.
That just means your mom was a fucking idiot lol why would they be surprised that Mikey likes it if he eats everything?? I mean come on, just think a little
Misquote
@@Alex-xo1nt calling someone's mom an idiot over a little Ole commercial? Gee calm down b4 you have a heart attack
Not Mandela effect my dad remembers the original commercial and it was always "he hates everything" just a common misconception.
This commercial would crack me up sometimes when it came on TV. Mikey is just sittin' there like "Why you giving me this bowl for?"
ROFL. I remember this from a kid. I think this commericial was groundbreakin back then or something because everyone liked it. Even the kids.
those two kids sound like a couple of new york guidos.
Adorable! This brings back memories....
Maybe he is saying 'Heil, Mikey!'
Oooooh, this is where MJ and his brothers got this from! =) lol
Their parody of this is HILARIOUS.
Anybody here a child of the 50s or 60s? I remember this commercial as a child I also remember when the commercial changed and the wording didn't seem to make sense looking for other people that remember that as well
The original "Three Brothers" ad, first seen in 1973 {the original tag featured an announcer saying, "When you bring Life home, don't tell the kids it's one of those 'nutritional' cereals you've been trying to get them to eat- you're the only one who has to know"}, was "updated" over the years, including this 1985 version with a "tie-in" for a Fisher-Price toy rebate at the end.
Remember this well! Brings back memories.
I LOVED this Commercial. Gee, I've got to go out and buy me some Life Cereal.
Mom told me about this commercial! XD Well, it's pretty cute, I'll admit.
I remember this commercial back then!! WOW! :)
I remember the Mikey commercial from the early 1970s, when I was a toddler. The music they used with the Fisher Price clip was also used in a Fisher Price commercial that I remember from the early 1970s. This particular version of the commercial, with the Cinnamon and Raisin Life...does anyone know when it was from? Just curious. I was just telling my son that the "Mikey" Life cereal commercial was still being shown on tv years and years later, well into the 1980s. Thank God for You Tube!
Funny ...remember that those kids we're just brain bubbles...at kichen table really hungry...still great Cerial...
.
For all we know, Mikey did NOT like the cereal. He did not have a chance to speak! Those punks don't let Mikey have a voice. lol
The way you worded that was fucking hysterical.
that airplane toy was life at the time man
This is making me hungry for cereal.
I knew there was a fight for everything on youtube. Why didn't I expect this one?
No he did not, that was yet another rumor making the rounds. There was even a Mythbusters episode about it.
RIP Mikey. Thank god they banned pop rocks after that tragic incident.
Hey remember? Mikey was suppose to have eaten snap pops, sizzle something or something like that. The candy that sizzled in your mouth. Urban legend said that he died of it. He's still around though .
I always remember it as "Hey, Mikey! I think he likes it!"
Yeah you got that from the Matrix, and Ninja Turtles. That's what Tank says on the Matrix. Even he couldn't remember the actual commercial.
Mikey for President, no... Secretary-General of the United Nations!
I don't recall the ad first appearing in '71, 'retro'...maybe it's ME.
Anybody here from the glam and gore channel
Elen Helen hi shishter
Yea..
god i wish it were the 80's again
Mikey- the original "Yes" man!
Life cereal made America a great place to live back then. Not like today.
Did you know that those boys are actually brothers in real life? So this is a commercial where three brothers act as brothers. Sounds funny.
My name is Michael......born 1976.....and Id like to say I love this .... In fact I use it as my dj name Myke Lyx..
Ha ha...
Thanks....
Just ate some Original Life and thought of Mikey......He Likes It. Had to watch the commercial.
THIS IS INDEED A CLASSIC COMMERCIAL.
Kids get the toys,get the sugar rush.Mmm mmm..delicious!
Best commercial ever!
Dear Michael:
You’re my cutie.
-Kimberly
I thought the quote "He likes it, hey Mikey" was from Monsters Inc movie. Maybe im drunk but wow xD
lol the jakson's did a parody of this on their variety show. and the brothers were like
"nt nt nt nt iguess mikey didn't like it" lol
Who’s here in 2019!???
The Michael Jackson parody one was SO funny!
i remember this commercial...it was probably like in the eighties
Had some this morning
To this day my mom will jokingly refer to my dad as "mikey" because he'll eat anything - leftovers, extra food, things we've tried and didn't really like. My mom will jokingly say "That's my Mikey!" or "He's a Mikey" (his name isn't mikey/Michael).
They're both in their 70s.
Jeez, I remember this commercial. Darwin help us all.
The irony of this cereal was as a kid, i hated it but my parents loved it
He Likes It! Hey Mikey! Now I remeber this commercial I forgot all about this commercial.
Lil' ol' mikey here died from swallowing pop rocks and soda.
Little Mikey is actually Michael Myers. He became a cereal/serial killer after eating cereal
@twonkoe That's an urban legend. The kid that was Mikey in that commercial didn't die.
Another one that has come tomind are the Rice Krispies commercials where they look at a bowl with milk in the cereal and exclaim "They are talking but what are they saying?" Also an Wilford Brimley Quaker Oates commercials would be appreciated as well as more honey Nut Cherrioes stuff. Thanks to all who do posts of commercials on this place.
Yeah, and then the other kid says " I'm not gonna try it, you try it." first, also missing. But this shortened version is from back in the day too after it had aired a while
It was really weird how it was used in Network too, right after that shocking violent scene, and then you hear THIS in the background !
My name is Mikey, and I can safely say that I do like it.
I eat them like mikey, life made me this way!
Rip little Mickey. He been gone form years now
Memory restored.
awesome! Thanks
The announcer voices in those days were so gentle with their words
It was ALWAYS this!!!!
What's this stuff, some cereal, it's supposed to be good for you. Did you try it?
I'm not gonna try it-you try it!
I'm not gonna try it.
Let's get Mikey, yeah, he won't eat it, he hates everything". He likes it! Hey, Mikey!"
Big Papi, yep, that is exactly what they say.
lol my grandma and i always call my grandpa "Mikey" because he eats EVERYTHING!
solee guinto, it’s HE HATES EVERYTHING!!!! Please listen to the commercial, okay?
that Pop-Rocks and Coke story never flew with me. As a kid I knew Mikey did NOT like anything, hence their surprise that he actually liked it.
Love this commercial, Mikey & Life cereal
still a better love story than a justin beiber song.
Hahaha
This is a shortened version, edited out at :05. He's supposed to ask "You want to try it?" or some such.
lol I miss the mikey commercials lololol.
@trentholt
I remember the Fisher Price Family Farm and the red barn that came with it. I never had my own, but they had one at the public library in the town where I grew up. Oh the memories!