Hiya Stephen, great video with relevant examples that makes complete sense in relation to brand positioning. Your video came in quite handy, definitely needed this refresher. I am a strategic planner and I am currently working on a client brief to launch a new digital wallet/mobile financial service (MFS). The product category is currently in a stage of maturity where consumers have necessary knowledge and awareness about similar products. The product aims to offer 1 or 2 differentiating features compared to its competitors, although I don't feel it's compelling enough to create a brand positioning based on that. Based on the information above, how do you think a "me too" brand should position themselves in a market that has reached its maturity? What would be your suggestion/s with positioning this new brand? Would love to hear your thoughts on this. Cheers ✌🏼
To answer this question you need to answer the targeting question forst Which people on this market will you target If you can appeal to a segment or segments more specifically than competitors, then you’ll get closer to your answer You also might be able to include your new features in a compelling way for these segments 👍
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dollar shave club is like revolution for me !
👍👍
Hiya Stephen, great video with relevant examples that makes complete sense in relation to brand positioning. Your video came in quite handy, definitely needed this refresher.
I am a strategic planner and I am currently working on a client brief to launch a new digital wallet/mobile financial service (MFS). The product category is currently in a stage of maturity where consumers have necessary knowledge and awareness about similar products. The product aims to offer 1 or 2 differentiating features compared to its competitors, although I don't feel it's compelling enough to create a brand positioning based on that.
Based on the information above, how do you think a "me too" brand should position themselves in a market that has reached its maturity? What would be your suggestion/s with positioning this new brand? Would love to hear your thoughts on this. Cheers ✌🏼
To answer this question you need to answer the targeting question forst
Which people on this market will you target
If you can appeal to a segment or segments more specifically than competitors, then you’ll get closer to your answer
You also might be able to include your new features in a compelling way for these segments 👍
@@BrandMasterAcademy Thank you Stephen for your comments regarding my question, it gave me clarity with the brief I have been working on. Cheers.
Amazing video brother !
Thank you 🙏