The point of a Marketing Agency is to save you time. I get what you're saying, but business owners don't have time to run their business, manage their employees and juggle that with their personal life just to add Marketing and Advertising into the mix. It is a service that gives businesses more time to do what they have to do. I owned a handyman service once. At the time I was very good at marketing, advertising, graphic design, everything that goes into promoting and growing a brand. But I employed help to do this. Know why? Because I was too busy building relationships with my customers, going out to their houses and doing the work, dealing with taxes and licensing, building code inspectors, fire marshals, I had NO time to put my knowledge of Marketing to use. It is absolutely fine for a business owner to constantly employ a marketing agency.
Currently I'm running a social media management agency off of upwork and I'm at $2k a month profit (2nd month running it) and I don't love the business model. The biggest problem is it's a linear growth business model, it's harder to scale to $10k, $100k $1m because it requires more outreach and more people to help run it. I also don't like the fact that if my freelancers don't deliver well or stop responding, I can't do anything and I'll probably lose my clients. I want to create my own product and get out of a service based business but this is my first ever online income source so I'm going to scale it as much as I can and work with it until it fails or I have the capital to switch to something else.
Hey bro trying to get into the same business model and need some help, do you pay your workers after you get paid and do you let your clients know you have workers? Thanks
Hey Robley, I am currently working as a contractor for content creation agencies and providing high quality graphics design and short form video editing services. Can we connect?
i think the point of the video is "SMMA is not the best business for you to put all your effort into" its not like its a horrible business, it depends in which point of your journey you are, and its definitely not what the clickbait title says "SMMA is dead" its a good video for people that maybe have that thought that "SMMA is the best business there is" and either way great insight and thanks for the honesty
This post really resonated with me. Let me tell you, cold emailing is where it is at! Mystrika has been an awesome tool in my arsenal for about 4 months. The high-quality email warmup is fantastic-none of those pesky bounces or blocks. My favorite part? The pay-once-use-forever deal, super cost-effective in the long run. Worth every penny and then some.
Imán is currently running his Agency Accelerator Week, not to hate on him but I know that he will make a lot of money just on the views those videos are bringing in
Dude SMMA isn't dead, but you guys who got into it in the early days, got used to an easy low competition market. When things got to require a bit more effort, you call it dead. For the same reason, any service in the world that's existed for more than 5 years should be dead. Go tell all the new dentists and resurants owners to not open their place, because there are enough restaurants and dentists in the world.
@@mirobeder actually I'm even happy he made this video. Tons of newbies who were thinking of starting a low level SMMA, will be attracted to the new "shinny" business idea and not saturate a solid market that requires effort, intelligence and sweat to get into.
@@adelelbachari634would you say it’s worth it to start an “arbitrage SMMA” as your first business or rather an AAA Agency? Also do you think that going into freelancing first is a must?
@@andod881 both require effort and time, but the SMMA tons of content to learn about and use. Whereas AAA Agency sound like a shiny concept that's changing from week to week. Everyday we're seeing new AI tools being launched, and you'd need to stay up to date constantly to not fall behind. Now, both of them can work and be very profitable. It comes down to the pros and cons you're willing to handle. Plus the long term view - do you want to be doing SMMA or AAA in 2-5 years? Lastly, it's a MUST to do freelancing for a few months. Hiring people comes last. You should always aim to know as much as you can the service you're offering.
Yes, and so you start to realize that the most profitable (in term of revenu/effort) digital product is a course on how to sell digital product/start a personnal brand, so there is a ponzi pyramid of coaches teaching coaches on how to coach coaches, this makes no sense, because you know yourself that your client are mostky infopreneurs like you
So wait, You think helping people build an audience online so they can get inbound clients for either their service or their own digital product (most of which are not make money online dudes) is a ponzi scheme? I’m not sure you even know the definition of a Ponzi scheme… “A Ponzi scheme is an investment fraud that pays existing investors with funds collected from new investors. Ponzi scheme organizers often promise to invest your money and generate high returns with little or no risk. But in many Ponzi schemes, the fraudsters do not invest the money” Source: investor.gov Teaching someone a skill your good at is called being human
@@MontellGordon I like ur content bro, and I know what’s a ponzi system, but that’s not my point, I talk about the bubble of infopreneurs selling to infopreneurs selling to infopreneurs, and the Logic behind it, because, most of your client are not some people teaching « how to play piano » or not either agencies because you literaly prooved why that was bad. And so you know yourself that your client will mostly sell digital product on how to start a business or on how to sell a digital product, which leads to infopreneurs selling to infopreneurs, creating a bubble, I don’t expose that, I Just want to know what do you think about that and what feeling do you get about thinkibg it at a large scale. Like, in 2y there’ll be everyone selling digital products on how to sell digital products because that’s the most profitable/accessible business
Other question that has no link with the one before, why do you choose to sell a digital product in one shot (in high ticket) and not a monthly digital product (on skool ect.. but in low ticket ) (knowing that you Said that digital products now are best due to skool mrr) Is there a churn problem? You just don’t want to manage a community? Thanks in advance
@@unbaptistevraimentpasnet4759 ohhh i see what you mean brother. That makes a lot of sense but it’s kinda hard to make a personal brand saturated because everyone is so completely unique And by making YOURSELF the business its so hard for other people to even be the same as you But I get what you mean. I’ll probably make a video on this one for sure But feel free to DM me cus this is a great topic
How do you expect to do business if your client is not dependent on you? Are you hearing yourself? If a client already knows how to deliver your service, wouldn't he/she just train his/her staff to do that and do in in house? When you say 33.1 million business, do you need fucking 33.1million clients? Please literally earn MILLIONS after 100 clients, that is LITERALLY 3% of the market share, keep in mind other regions exists too. Comming back to my first point of the client being dependent on you. Do you think energy drinks would become a multi billion dollar industry without that? The client being dependent solely on you is a GOOD THING. The most important point, most people who want to start a marketing agency will NEVER land their first client as they just eant quick cash and the prospect can see clearly through that. I'm different, i genuinely want to help my clients get excellent results AS LONG AS THEY WORK WITH ME. And i can confidently say, I am a much stronger guy than you and i will make it happen regardless.
This is exactly what I'm saying: 1. having clients dependent on you is like covering up someones symptoms but not actually providing a cure. - I like to provide cures not cover symptoms. this is like a drug dealer relying on peoples addictions to make more money. 2. Even when a client doesn't know how to run ads for example and you come into their business a really kill it for them MOST clients just bring their marketing in house (I've watched this happen to even Iman gadzhi himself) 3. 33.1 million small businesses exist in the US - 25% of them won't survive past year 1 leaving 24m left.... BUT ONLY 5% of those businesses are "in Market at any one given time" 1.2m businesses If you look at how many agencies/independent contractors there are if you simply divide the number of "in market businesses" with how many people are trying to sell JUST marketing services to them then it leaves you with about 4 clients each. But we all know markets are never fair or evenly distributed so actually the top 20% of agency make 80% of the revenue (this is pareto's law look it up) so most agencies are fighting over the left over scraps THEN to add insult to injury... what about all the other vendors trying to sell stuff B2B? AND THEN ON TOP OF THAT - You've got the rise of A.I to fight, which wipes out the need for a lot of agency services.... and its not like A.I's getting worse over time, is it? Imagine where A.I is going to be in just 5 years from today. 4. Client dependency is a GOOD thing... if you're constantly trying to milk people for money. Damn bro... I thought I was supposed to be the "evil youtube guru" thats just in it for grabbing people's money.
@@MontellGordon I'm just going to comment on 1 point and leave it at that. Only weak professionals are afraid of the AI revolution in marketing, the PROS are using AI to make killing copy and hooks for their ads. Best of luck with your new journey
@@MontellGordon To the 3rd point, what makes you think that the 30million+ businesses are all in business for less than a year? And even if let's say all of them were truly in business for less than a year (which is a nonsense) during the time they go bankrupt there's going to be an equivalent or even a bigger number of new businesses replacing them (replacing the ones that didn't survive) And another thing... you're saying that client depending on you is a bad thing? You must be kidding, right? You seem like a smart guy to know that a lot of business owners don't want to learn about marketing and how it works and all the the mundane tasks, they just prefer having somebody else help them with that part of their business so they (the business owners) can then focus on whatever it is their business is selling
I've watched the whole video and to me it seems like you're just trying to make a quick buck by showing people the new flashy business model they can run, why don't you just promote the thought that as long as there are businesses there will be marketing agencies and as long as you work hard for several months (in most cases years) you'll eventually get to a point where you can make a good living. This whole video is just a cope for marketing agencies that have not been working hard enough and feel like the model is wrong and that there's a new shiny object or whatever that is going to make them rich, however what they don't realise as almost every guru is lying about is the fact that it takes as I've written before minimum of months or even years to achieve something.
@@mirobeder you’ve literally proved my whole point man 😂 I just checked your channel and you’re growing your personal brand… the exact thing I tell people they should be doing 🤣🤣🤣 You can’t make this shit up
We turn away 20-30% of our applications to work with us brother. We unfortunately cannot help everyone, that would be impossible and because of the guarantee we have I personally need to make sure we can 100% get people the results that are looking for or else it’s just going to burn only me in the long run
Just providing my line of evidence and experience doing both. You don’t think these SMMA dudes make more from their digital products than they do from SMMA?
That’s sales pal. Look at your target audiences situation, point out the pain, aggravate it, then present your product as the world’s greatest solution… but you can only get it if you qualify. Book a call to find out more.
@@MontellGordon Allow me to disagree but just look at your local ad agency awards every year, forget TH-cam look at companies that are on adage, that have offices etc. The best agencies don't even have their founders on youtube at all. That is the info product agency model, the actual agencies are killing it more than ever as everyone is online nowadays and ecom is booming.
thats literally 3x above typical for my channel brother. but a quick lesson for you, views on youtube mean nothing. I've hit multiple months where I'm hitting $50k, $73k and even $96k cash collected in a single month with around 1,500 views per video on the other hand I know people that have 200k subs on TH-cam and get thousands of views who struggle to make $10k a month
Look I have to wait till I’m 18 because if my parents not even allow me i am currently 17 and I turn 18 In a month. And I so ready to prove my parents wrong for doubting me
Just nonsense. You just want to sell your coaching. SMMA is not dead. If you don't know how to really sell then you will always have a hard time. I make 40k $ per month 😅
The point of a Marketing Agency is to save you time. I get what you're saying, but business owners don't have time to run their business, manage their employees and juggle that with their personal life just to add Marketing and Advertising into the mix. It is a service that gives businesses more time to do what they have to do. I owned a handyman service once. At the time I was very good at marketing, advertising, graphic design, everything that goes into promoting and growing a brand. But I employed help to do this. Know why? Because I was too busy building relationships with my customers, going out to their houses and doing the work, dealing with taxes and licensing, building code inspectors, fire marshals, I had NO time to put my knowledge of Marketing to use. It is absolutely fine for a business owner to constantly employ a marketing agency.
Currently I'm running a social media management agency off of upwork and I'm at $2k a month profit (2nd month running it) and I don't love the business model. The biggest problem is it's a linear growth business model, it's harder to scale to $10k, $100k $1m because it requires more outreach and more people to help run it. I also don't like the fact that if my freelancers don't deliver well or stop responding, I can't do anything and I'll probably lose my clients. I want to create my own product and get out of a service based business but this is my first ever online income source so I'm going to scale it as much as I can and work with it until it fails or I have the capital to switch to something else.
Hey bro trying to get into the same business model and need some help, do you pay your workers after you get paid and do you let your clients know you have workers? Thanks
Hey Robley, I am currently working as a contractor for content creation agencies and providing high quality graphics design and short form video editing services.
Can we connect?
it's definitely a good idea to ride the opportunity all the way through. have you thought of upselling the clients to your own product?
i think the point of the video is "SMMA is not the best business for you to put all your effort into" its not like its a horrible business, it depends in which point of your journey you are, and its definitely not what the clickbait title says "SMMA is dead" its a good video for people that maybe have that thought that "SMMA is the best business there is" and either way great insight and thanks for the honesty
This post really resonated with me. Let me tell you, cold emailing is where it is at! Mystrika has been an awesome tool in my arsenal for about 4 months. The high-quality email warmup is fantastic-none of those pesky bounces or blocks. My favorite part? The pay-once-use-forever deal, super cost-effective in the long run. Worth every penny and then some.
bro dissected the majority of smma frauds lmao. This what I like to see.
Wow, you spoke nothing but facts🔥🔥🔥
Thanks my bro 🙏🏽❤️ just sharing the evidence I’ve found
Imán is currently running his Agency Accelerator Week, not to hate on him but I know that he will make a lot of money just on the views those videos are bringing in
Dude SMMA isn't dead, but you guys who got into it in the early days, got used to an easy low competition market. When things got to require a bit more effort, you call it dead. For the same reason, any service in the world that's existed for more than 5 years should be dead.
Go tell all the new dentists and resurants owners to not open their place, because there are enough restaurants and dentists in the world.
Indeed, couldn't agree more!!
@@mirobeder actually I'm even happy he made this video.
Tons of newbies who were thinking of starting a low level SMMA, will be attracted to the new "shinny" business idea and not saturate a solid market that requires effort, intelligence and sweat to get into.
@@adelelbachari634would you say it’s worth it to start an “arbitrage SMMA” as your first business or rather an AAA Agency?
Also do you think that going into freelancing first is a must?
@@andod881 both require effort and time, but the SMMA tons of content to learn about and use.
Whereas AAA Agency sound like a shiny concept that's changing from week to week. Everyday we're seeing new AI tools being launched, and you'd need to stay up to date constantly to not fall behind.
Now, both of them can work and be very profitable. It comes down to the pros and cons you're willing to handle. Plus the long term view - do you want to be doing SMMA or AAA in 2-5 years?
Lastly, it's a MUST to do freelancing for a few months. Hiring people comes last. You should always aim to know as much as you can the service you're offering.
@@andod881can u explain what's a arbitrage SMMA?
totally with you
I totally agree that SMMA is dead but I think longform is definitely a goldmine. I’ve been making videos about it on my channel
Yes, and so you start to realize that the most profitable (in term of revenu/effort) digital product is a course on how to sell digital product/start a personnal brand, so there is a ponzi pyramid of coaches teaching coaches on how to coach coaches, this makes no sense, because you know yourself that your client are mostky infopreneurs like you
So wait, You think helping people build an audience online so they can get inbound clients for either their service or their own digital product (most of which are not make money online dudes) is a ponzi scheme?
I’m not sure you even know the definition of a Ponzi scheme…
“A Ponzi scheme is an investment fraud that pays existing investors with funds collected from new investors. Ponzi scheme organizers often promise to invest your money and generate high returns with little or no risk. But in many Ponzi schemes, the fraudsters do not invest the money”
Source: investor.gov
Teaching someone a skill your good at is called being human
@@MontellGordon I like ur content bro, and I know what’s a ponzi system, but that’s not my point, I talk about the bubble of infopreneurs selling to infopreneurs selling to infopreneurs, and the Logic behind it, because, most of your client are not some people teaching « how to play piano » or not either agencies because you literaly prooved why that was bad. And so you know yourself that your client will mostly sell digital product on how to start a business or on how to sell a digital product, which leads to infopreneurs selling to infopreneurs, creating a bubble, I don’t expose that, I Just want to know what do you think about that and what feeling do you get about thinkibg it at a large scale. Like, in 2y there’ll be everyone selling digital products on how to sell digital products because that’s the most profitable/accessible business
Other question that has no link with the one before, why do you choose to sell a digital product in one shot (in high ticket) and not a monthly digital product (on skool ect.. but in low ticket ) (knowing that you Said that digital products now are best due to skool mrr)
Is there a churn problem?
You just don’t want to manage a community?
Thanks in advance
@@unbaptistevraimentpasnet4759 ohhh i see what you mean brother. That makes a lot of sense but it’s kinda hard to make a personal brand saturated because everyone is so completely unique
And by making YOURSELF the business its so hard for other people to even be the same as you
But I get what you mean. I’ll probably make a video on this one for sure
But feel free to DM me cus this is a great topic
How do you expect to do business if your client is not dependent on you?
Are you hearing yourself?
If a client already knows how to deliver your service, wouldn't he/she just train his/her staff to do that and do in in house?
When you say 33.1 million business, do you need fucking 33.1million clients? Please literally earn MILLIONS after 100 clients, that is LITERALLY 3% of the market share, keep in mind other regions exists too.
Comming back to my first point of the client being dependent on you. Do you think energy drinks would become a multi billion dollar industry without that?
The client being dependent solely on you is a GOOD THING.
The most important point,
most people who want to start a marketing agency will NEVER land their first client as they just eant quick cash and the prospect can see clearly through that.
I'm different, i genuinely want to help my clients get excellent results AS LONG AS THEY WORK WITH ME.
And i can confidently say, I am a much stronger guy than you and i will make it happen regardless.
This is exactly what I'm saying:
1. having clients dependent on you is like covering up someones symptoms but not actually providing a cure. - I like to provide cures not cover symptoms. this is like a drug dealer relying on peoples addictions to make more money.
2. Even when a client doesn't know how to run ads for example and you come into their business a really kill it for them MOST clients just bring their marketing in house (I've watched this happen to even Iman gadzhi himself)
3. 33.1 million small businesses exist in the US - 25% of them won't survive past year 1 leaving 24m left.... BUT ONLY 5% of those businesses are "in Market at any one given time" 1.2m businesses
If you look at how many agencies/independent contractors there are if you simply divide the number of "in market businesses" with how many people are trying to sell JUST marketing services to them then it leaves you with about 4 clients each.
But we all know markets are never fair or evenly distributed so actually the top 20% of agency make 80% of the revenue (this is pareto's law look it up) so most agencies are fighting over the left over scraps
THEN to add insult to injury... what about all the other vendors trying to sell stuff B2B?
AND THEN ON TOP OF THAT - You've got the rise of A.I to fight, which wipes out the need for a lot of agency services.... and its not like A.I's getting worse over time, is it?
Imagine where A.I is going to be in just 5 years from today.
4. Client dependency is a GOOD thing... if you're constantly trying to milk people for money.
Damn bro... I thought I was supposed to be the "evil youtube guru" thats just in it for grabbing people's money.
@@MontellGordon I'm just going to comment on 1 point and leave it at that. Only weak professionals are afraid of the AI revolution in marketing, the PROS are using AI to make killing copy and hooks for their ads. Best of luck with your new journey
@@MontellGordon To the 3rd point, what makes you think that the 30million+ businesses are all in business for less than a year? And even if let's say all of them were truly in business for less than a year (which is a nonsense) during the time they go bankrupt there's going to be an equivalent or even a bigger number of new businesses replacing them (replacing the ones that didn't survive)
And another thing...
you're saying that client depending on you is a bad thing? You must be kidding, right? You seem like a smart guy to know that a lot of business owners don't want to learn about marketing and how it works and all the the mundane tasks, they just prefer having somebody else help them with that part of their business so they (the business owners) can then focus on whatever it is their business is selling
I've watched the whole video and to me it seems like you're just trying to make a quick buck by showing people the new flashy business model they can run, why don't you just promote the thought that as long as there are businesses there will be marketing agencies and as long as you work hard for several months (in most cases years) you'll eventually get to a point where you can make a good living. This whole video is just a cope for marketing agencies that have not been working hard enough and feel like the model is wrong and that there's a new shiny object or whatever that is going to make them rich, however what they don't realise as almost every guru is lying about is the fact that it takes as I've written before minimum of months or even years to achieve something.
@@mirobeder you’ve literally proved my whole point man 😂
I just checked your channel and you’re growing your personal brand… the exact thing I tell people they should be doing 🤣🤣🤣
You can’t make this shit up
bro I've scheduled a call with you, you've never joined and haven't even notified me why
Send me an email here brother: montell@montellgordon.com
I'll manually pencil you in
I’ve did that
i have booked a call too, once before but it got cancelled straight up
this time i do wanna make sure it happens
We turn away 20-30% of our applications to work with us brother.
We unfortunately cannot help everyone, that would be impossible and because of the guarantee we have I personally need to make sure we can 100% get people the results that are looking for or else it’s just going to burn only me in the long run
just means you don't have the kind of money he's looking for. Fatten up that wallet my brother.
Why do guys like you always try to demean everything just to sell your own thing?
Just providing my line of evidence and experience doing both.
You don’t think these SMMA dudes make more from their digital products than they do from SMMA?
That’s sales pal.
Look at your target audiences situation, point out the pain, aggravate it, then present your product as the world’s greatest solution… but you can only get it if you qualify. Book a call to find out more.
@@MontellGordon Allow me to disagree but just look at your local ad agency awards every year, forget TH-cam look at companies that are on adage, that have offices etc. The best agencies don't even have their founders on youtube at all. That is the info product agency model, the actual agencies are killing it more than ever as everyone is online nowadays and ecom is booming.
@@MontellGordon My point is many marketers don't have digital products at all.
Yo montell I’m 18 and I want to start doing isb, but I’m a complete beginner within this industry, do u think joining your programme will help?🙏🏼
Drop me a Dm on IG brother. I’ll need to ask you a few questions first before I can see if I can help
Done brother🙏🏼
17 views in 5 minutes the downfall needs to be studied
thats literally 3x above typical for my channel brother.
but a quick lesson for you, views on youtube mean nothing.
I've hit multiple months where I'm hitting $50k, $73k and even $96k cash collected in a single month with around 1,500 views per video
on the other hand I know people that have 200k subs on TH-cam and get thousands of views who struggle to make $10k a month
@@MontellGordonthis^^
views and followers don’t = money
@@MontellGordonbeen preaching this for time
@@MontellGordon all love brother, keep up the grind.
@@SaimYT fuck that "all love" shit. You tried to bring him down and now you're backtracking
Fucking nasty behavior 😂
You only share value!
do you have advice for entrepreneur under 18 that can’t have stripe account or paypal
just quickly google "payment processors for under 18's in my country"
@@MontellGordon but it only let me pick between stripe and paypal for payment
Look I have to wait till I’m 18 because if my parents not even allow me i am currently 17 and I turn 18 In a month. And I so ready to prove my parents wrong for doubting me
Hi 👋 do you want to help you with editing the videos?😊
😂😂😂 you need a new job
@@khairt1731I have 2 🙂↕️
@@khairt1731 what’s your problem men?
Just nonsense. You just want to sell your coaching. SMMA is not dead. If you don't know how to really sell then you will always have a hard time. I make 40k $ per month 😅
I think hes right but in the wrong way. Its alot more saturated but its not dead its just the offer that gets too saturated
Do you have any advice? Courses etc?
@@legzz187 Yes, I have
@@legzz187 Go into a market thats proven to work, but use a offer that no one is using to stand out and build a better product + risk reversal
yap
Vraiment intéressant 👌👌
Merci!
@@MontellGordontu parles français toi?
always common sense value!!!