This breakdown hits on such an important moment for podcasting-platforms like Spotify and TH-cam are changing the game by solving the biggest barrier to growth: discoverability. The emphasis on video is spot on. Video content, especially clips, bridges that gap for new listeners who might hesitate to commit to a full episode. Seeing a creator's face and energy builds trust much faster than audio alone. The point about *platform-optimized content* is something so many creators overlook. Just throwing the same clip everywhere won't cut it when each platform has its own audience behavior. Tailoring titles, thumbnails, and video length to suit TH-cam, TikTok, or Instagram can make all the difference in standing out. It’s not about doing *more* content-it’s about doing *better* content. I also love the insight about show formats and backdrops. As platforms push video harder, having a unique visual identity will be a huge edge. People remember distinctive looks, and those first few seconds are critical for grabbing attention in a crowded space. It's exciting to see how creativity and strategy are coming together to shape the future of podcasting.
I currently have a video only podcast. I'm looking to add audio. Is there a particular host that is better for platform optimization that you discussed in this episode?
All of the podcast hosts out there are pretty similar when it comes to opimization, so I would go with whichever you like using the best / has the features you're looking for. My typical recommendation is Transistor or Buzzsprout. if you check out our latest top hosts vid I explain why. But also here if you have any specific questions!
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Might have to start a podcast in 2025 - watching this one now 😎😎
You absolutely should! You would crush it
This breakdown hits on such an important moment for podcasting-platforms like Spotify and TH-cam are changing the game by solving the biggest barrier to growth: discoverability. The emphasis on video is spot on. Video content, especially clips, bridges that gap for new listeners who might hesitate to commit to a full episode. Seeing a creator's face and energy builds trust much faster than audio alone.
The point about *platform-optimized content* is something so many creators overlook. Just throwing the same clip everywhere won't cut it when each platform has its own audience behavior. Tailoring titles, thumbnails, and video length to suit TH-cam, TikTok, or Instagram can make all the difference in standing out. It’s not about doing *more* content-it’s about doing *better* content.
I also love the insight about show formats and backdrops. As platforms push video harder, having a unique visual identity will be a huge edge. People remember distinctive looks, and those first few seconds are critical for grabbing attention in a crowded space. It's exciting to see how creativity and strategy are coming together to shape the future of podcasting.
Solid summary!
I currently have a video only podcast. I'm looking to add audio. Is there a particular host that is better for platform optimization that you discussed in this episode?
All of the podcast hosts out there are pretty similar when it comes to opimization, so I would go with whichever you like using the best / has the features you're looking for. My typical recommendation is Transistor or Buzzsprout. if you check out our latest top hosts vid I explain why. But also here if you have any specific questions!
Also will be releasing a Podcasting SEO guide soon! Keep an eye for that
moar please
Great video. Tons of good info.
Plenty more coming ! How’s your show going ?
Could I get in contact with your podcast agency? As a client.
Hey Max! Absolutely, give us an email ben@bunnymedia.co and let us know you found us from the channel!