Rado True Square Undigital YOY - Artistic instead of artificial intelligence

In the middle of the digital age, the Japanese design duo YOY is giving one of our best-known faces an update that is as contemporary as it is analogue. The True Square Undigital combines two real design icons. The angular bars of the digital display meet the square Rado ceramic watch.
YOY is a Tokyo-based design studio founded in 2011 by Naoki Ono and Yuki Yamamoto. Under the motto “Between space and object”, they are dedicated to the design of furniture, lighting and interior decoration.
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[@shonen84]

Really cool watch! I love the almost rebellious nature of this watch. The shape and hands evoke a smartwatch, but it is a timeless Swiss timepiece with a mechanical automatic movement, along with Rado’s ceramic materials. I love the collaboration between Japan and Switzerland! I hope to own this watch one day, to join my Captain Cook ❤

[@alexe4211]

Я себе куплю такие