Google Analytics 4 ( GA4) কিভাবে সেট আপ করবেন? Complete Google Analytics Setup 2023 Bangla Tutorial

#seo2023 #googleanalytics #googleanalyticstips #googleanalytics4
Google Analytics 4 ( GA4) কিভাবে সেট আপ করবেন? Complete Google Analytics Setup 2023 Bangla Tutorial
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Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, succeeding Google Analytics Universal Analytics (UA). GA4 was officially announced in October 2020 and is designed to provide more advanced and flexible tracking capabilities, better cross-platform and cross-device tracking, and enhanced user-centric data collection.
Here are some key features and changes in Google Analytics 4:
Event-based tracking: GA4 primarily uses an event-based tracking model, which means that user interactions are tracked as events. This allows for more granular and customizable data collection. You can track events like pageviews, clicks, video views, and other custom interactions.
User-centric tracking: GA4 shifts its focus to tracking users instead of sessions. This enables a more holistic view of user behavior across multiple devices and platforms. Users are identified with a unique User ID or pseudonymous identifiers to better understand their journey.
Enhanced cross-platform tracking: GA4 is designed to track users across websites and mobile apps more seamlessly. It supports cross-domain tracking and provides a more unified view of user interactions.
Predictive metrics: GA4 introduces predictive metrics that help businesses forecast future trends based on historical data. This can be valuable for making data-driven decisions.
Machine learning and AI: GA4 integrates machine learning and artificial intelligence to provide insights and recommendations. It can help you identify trends and patterns in your data more effectively.
Improved data privacy: GA4 emphasizes data privacy and compliance with regulations like GDPR. It provides tools to help businesses manage user consent and data retention policies.
Streamlined reporting: The interface is designed to be more user-friendly and streamlined, making it easier to navigate and find the data you need.
Customizable dashboards: GA4 offers more customization options for dashboards and reports, allowing users to create reports tailored to their specific needs.
Deeper integration with Google BigQuery: GA4 data can be exported to Google BigQuery for more in-depth analysis and reporting, which can be particularly valuable for large enterprises.
Event tracking for engagement: With GA4, you can track user engagement on your website or app more effectively. This includes measuring scroll depth, video engagement, and file downloads.
Conversion modeling: It uses machine learning to estimate conversions even when they can't be directly measured, providing more comprehensive insights into user behavior.
It's important to note that while GA4 offers numerous advantages and improved features, it might require some adjustments in terms of how tracking is set up on your website or app. Businesses that are still using Universal Analytics may need to plan a migration to GA4 to continue benefiting from Google Analytics.
Please keep in mind that my knowledge is based on information available up to September 2021, and there may have been updates or changes to Google Analytics 4 since then. To get the most up-to-date information and guidance on using GA4, I recommend checking Google's official documentation and resources.

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