How Shibuya Lost Its Soul: From Youth Hub to Tourist Playground

Shibuya, once the vibrant epicenter of youth culture, has transformed into a hub for professionals and foreign tourists. But how did this happen? In this video, we dive into the story of Shibuya’s redevelopment, exploring how it shifted from being the heart of Tokyo’s youth to a bustling playground for business and tourism.
What you'll learn in this video:
・The golden era of Shibuya as a youth city
・Key redevelopment projects and their impact
・Why businesses and tourists replaced young locals
・The rise of luxury, offices, and international attractions
・What this transformation means for the future of Shibuya
From cultural phenomena like Shibuya-kei music and gyaru fashion to today’s Nintendo and Pokémon shops catering to tourists, Shibuya’s story reflects broader trends in Tokyo and Japan as a whole.
Is this change for better or worse? Share your thoughts in the comments!
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