“Product-Led Growth and Sales in 2024”, by Leah Tharin

In this talk, Leah Tharin addresses issues of overpromising in Sales teams and proposes solutions for aligning sales efforts with customer needs. Leah Tharin highlights the benefits of identifying qualified leads through user behavior and stresses the importance of product teams understanding the financial impact of their decisions. This combined approach aims to improve customer satisfaction and drive long-term growth.
00:00 : Intro
00:50 : What are Product-led growth & Sales-led growth ?
06:58 : The Gary Problem
11:43 : Product-led Sales
13:02 : Lead timing
16:15 : Lead separation
17:45 : Lead generation
21:43 : Lead handling
23:09 : 3 Ways to avoid the Gary Problem
29:01 : How to get started ?
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