Arthur Godfrey 530119 Firing of Julius LaRosa, Old Time Radio

Arthur Morton Godfrey (August 31, 1903 - March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname, The Old Redhead. An on-air incident undermined his folksy image and resulted in a gradual decline. At the peak of his success in the mid-1950s, Godfrey helmed two CBS-TV weekly series and a daily 90-minute television mid-morning show, but, by the early 1960s, his presence had been reduced to hosting the occasional TV special and his daily network radio show, which ended in 1972.
One of the medium's early master commercial pitchmen, he was strongly identified with many of his sponsors, especially Chesterfield cigarettes and Lipton Tea. Having advertised Chesterfield for many years, during which time he devised the slogan "Buy 'em by the carton", Godfrey terminated his relationship with the company after he quit smoking, five years before he was diagnosed with lung cancer in 1959. Subsequently, he became a prominent spokesman for anti-smoking education.
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