How To Write Amazon Bullet Points That Get Sales

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  • เผยแพร่เมื่อ 22 ม.ค. 2025

ความคิดเห็น • 32

  • @sumnerandali
    @sumnerandali  4 ปีที่แล้ว +2

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  • @HomemakingwithAlly
    @HomemakingwithAlly 3 ปีที่แล้ว +2

    Thank you so much for this video and you and your wife's content overall! Each video is jam packed with great info and I am happy to be a new subscriber:) Keep up the great work!

    • @sumnerandali
      @sumnerandali  3 ปีที่แล้ว

      Ally, thank you so much for the kind words and we are thrilled to know you are finding the content valuable! 😊

  • @MrsCloe7177
    @MrsCloe7177 ปีที่แล้ว

    Thank you for all the information. Super helpful. I have a question, is it good to change your bullet points often? May be base on seasons.

  • @joshuadunlap7542
    @joshuadunlap7542 4 ปีที่แล้ว +1

    Great video! How long do you like to keep each bullet point under? Do you worry about KWs in your bullet point?

    • @sumnerandali
      @sumnerandali  4 ปีที่แล้ว +1

      Hi Josh! I (personally) do go over the 100 char limit as it still appears on Amazon however I still like to keep my bullets as short as reasonably possible. I also absolutely use the key product feature section for keyword optimization. Make sure the keywords you want to index & rank for are within the first 100 char as the remaining can be cut off from being indexed now or in the future. I hope this heps!

  • @edwindunn4855
    @edwindunn4855 2 ปีที่แล้ว

    Hi Sumner. On your 5th bullet point- the money back guarantee. Amazon already allows returns for no reason for 30 days. Is limiting the guarantee to 30day, not offering customers what they already have.

    • @sumnerandali
      @sumnerandali  2 ปีที่แล้ว

      Hi Edwin! You can extend the offer to 60 days or whatever but calling out the risk-free guarantee has shown to increase conversions. When you call it our and your competitors do not it makes them rethink if the free returns policy applies to them.

    • @edwindunn4855
      @edwindunn4855 2 ปีที่แล้ว

      @@sumnerandali Thank you so much for the prompt response. Yes we will definitely extend the offer

  • @jeanduvoyage
    @jeanduvoyage 3 ปีที่แล้ว +1

    Hi Sumner, great video! Quick question: does using Unicode instead of plain text affect the SEO (keywords not being indexed)?

    • @sumnerandali
      @sumnerandali  3 ปีที่แล้ว +1

      Yes, anything that is in unicode will not be indexed by Amazon so you want to make sure all of your important keywords are NOT in unicode. Hope this helps!

    • @jeanduvoyage
      @jeanduvoyage 3 ปีที่แล้ว

      @@sumnerandali makes sense. I suppose that’s fine as the “benefits” are less relevant from a SEO perspective than the “features”, aren’t they?

  • @Alabux
    @Alabux 3 ปีที่แล้ว

    Amazing information.
    Thank you

    • @sumnerandali
      @sumnerandali  3 ปีที่แล้ว

      So glad to know you found it valuable!

    • @Alabux
      @Alabux 3 ปีที่แล้ว

      @@sumnerandali Can we talk more?

  • @StarInnAcademy
    @StarInnAcademy 3 ปีที่แล้ว

    Thanks for sharing such a useful Information bro

  • @Wired1200
    @Wired1200 4 ปีที่แล้ว

    I'm new to amazon fba, and would like to know if sell a product on amazon thats from a supplier in china and I put my logo and brand name on the packaging does that make me the brand owner of that product or is it the manufacturer that made the product and will i need a letter of authorisation from the manufacturer to sell that product?

    • @sumnerandali
      @sumnerandali  4 ปีที่แล้ว

      You are the brand owner, especially once you trademark it. You only need to get authorization from the manufacturer IF they hold a patent for that product (specifically a patent in the marketplace you're selling such as US).

    • @Wired1200
      @Wired1200 4 ปีที่แล้ว

      Sumner Hobart - Amazon FBA thanks when I create a new listing amazon asks me if I will be the manufacturer. I’m listing a private label product that has my logo and brand(not trademarked) on the packaging that I’m sourcing from China it hasn’t got a patent, will I be the manufacturer?

  • @adityaverma5929
    @adityaverma5929 4 ปีที่แล้ว +1

    Is your skills share and udemy courses different

    • @sumnerandali
      @sumnerandali  4 ปีที่แล้ว +1

      Same content on both platforms just a different model.

  • @anitalowe3216
    @anitalowe3216 3 ปีที่แล้ว

    Each bullet point can only have 100 characters per line. Is there any way we can increase this? I notice some sellers have far more characters per bulletpoint. Is this due brand registration? They also have a specific keyword (according to helium 10) included sometimes thousands of times. How does this happen? Love your ideas. thanks

    • @sumnerandali
      @sumnerandali  3 ปีที่แล้ว

      Hi Anita! Amazon states a 100 char limit but you can likely go over this limit. Just make sure your important keywords are in the first 100 char and try to keep your bullets to the point.

    • @anitalowe3216
      @anitalowe3216 3 ปีที่แล้ว

      @@sumnerandali Really? Are you sure? I always get the red box stating I have gone over the maximum characters. Do you think, despite this warning, it will still allow it to upload and show on the listing?

    • @anitalowe3216
      @anitalowe3216 3 ปีที่แล้ว

      You're right!!!! they actually allowed me to enter way more characters than 100. Genius!

  • @nabeelhasan4517
    @nabeelhasan4517 3 ปีที่แล้ว

    please increase ur mic volume.

    • @sumnerandali
      @sumnerandali  3 ปีที่แล้ว

      Check the most recent videos and let me know what you think

  • @rofadj
    @rofadj 3 ปีที่แล้ว

    I got my main asin suspended for using an emoji that I see in this video.

  • @goliathcoins
    @goliathcoins 2 ปีที่แล้ว

    Found your channel a few days ago and have watched a ton of videos. Love your work! Question that I can't find anywhere. Above the five bullet points, Amazon seems to have randomly added additional descriptions that I have no control over. For example, they added GRADE RATING: Good. This is inaccurate description and this is not something I listed or that I can control when I edit my listing. They have also added METAL TYPE and a description which is also not accurate. This has happened on all of my listings. Amazon support did not answer my question. Can you point me in the right direction. ASIN reference: B09X6TVWCD