What I loved so much about that ad campaign was, while they DID show new Buicks going down "The Great American Road", Buick/GM NEVER tried to bullshit us into believing that a Century, Electra, Regal, or LeSabre was anything more than a luxurious cruiser/road car by showing it trying to thread curves at over 100 MPH on a racetrack. No, a nice relaxing cruise down a country back road or main street will do quite nicely, thank you very much.
This is one of the coolest jingles in all of commercials, along with the Regal version. I would get really excited as a little kid whenever these would come on. I remember the Regal commercial the best.
GM had some gorgeous cars back then, especially the Park Avenue, Delta 88, Ninety Eight Regency, and the Cadillac DeVille/Seville/Eldorado. Even the smaller Buick Skylark/Somerset, Olds Calais, and Pontiac Grand Am had nice lines. I miss those car styles.
I'm from Vietnam. And Buick cars in my country are very rare. Sometimes I see 1-2 Buick's 80's on the road and I get attracted to my eyes because they are so beautiful and luxurious. Thanks to America for making really meaningful cars. Actually, I really still love the '80s (although I was born in 94), which was called the glory of the American auto industry. Btw... Now Chevy has "disappeared" from my country too :) (Sorry for my bad English)
such ringing words, and belted with such conviction. I was a teenager then and loved this song, thinking of it as a real and moving piece of Americana. My grandfather, at the time, owned a then 20 year old Buick.(67 Skylark Station Wagon) We -- our family-- had traveled across the country in it.
oh hell yeah! All the GM cars have absolute boppers for commercials in 1988! Ride, Pontiac Ride for Pontiac, Cadillac Style, Heartbeat of America (That's Today's Chevrolet) dang, this is truly the best era for television.
I was going through my grandparents things and they had a Buick Demo Cassette from 1988 that had this on it. I put it in the glove box of my 2004 Buick Park Avenue Ultra. It was a Dealer Promo Tape that they got when they puurched their red 1988 Buick Electra Park Avenue New and they kept the cassette.
Back when there were still a few cars that didn't all look alike. Look at what we have now. Take your choice of a sedan that looks like every other one, or an SUV that does the same. These cars had character. And they were built better than what we get now. I'm driving a 26 year old Roadmaster that everything on it still works. How many of today's cars will accomplish that at 26?
When clint malarchuk got into the accident and everyone was shocked this ad just started playing mid game as he was being lifted off the ice, possibly the worst time to put an ad
Well its a free real estate definitely. I dont even live in US and see buick car in my life live. Now this ads forever in my head along with Malarchuck bleeding...
It definitely wasn't this full 60 second ad, but it was definitely one that used the "Great American Road" line in it, and, sure enough, here I am typing in "the great american road belongs to buick" into the TH-cam search to find more of those ads...
Someone smashed into my beautiful 1999 LeSabre. I bought a "new" 2001 LeSabre before a week was up. That's how much I liked that car. And it was just a car my mother gave me instead of it going to the junk yard. Fixed it up a little and was going to keep it the rest of my life! (I'm 38.) I still am iffy on an eighth generation, because I think that the seventh generation cars were the best looking Buicks since 1970. (7th- '92-99; 8th- '00-05.) When my '99 was totaled I had only a scratch on one finger, a scratch on my forehead and a broken watch clasp (since repaired!). Airbags and modern safety features are wonderful.
I'm not sure whether you saw an old person at the wheel of a GSX back in the 70s or a GNX back in the 80s. It's pitiful for me that nowadays the Buick core range is made up of SUVs and the company builds its cars in China rather than the USA. I have a feeling America wants its automotive industry back. Come on, GM! Please make it happen!
"It's the statement you make As you travel through life Distinctive, decidedly you The Great American Road belongs to Buick It's the fast lane of life The road to the top The road that Buick commands The Great American Road belongs to Buick Substantial and sure With power and grace A spirit as free as your own The freedom to climb Just as high as you choose On the road that was made just for you The Great American Road... The Great American Road belongs to Buick"
These old car commercials just give me goosebumps and nostalgia from all the
memories they bring back.
What I loved so much about that ad campaign was, while they DID show new Buicks going down "The Great American Road", Buick/GM NEVER tried to bullshit us into believing that a Century, Electra, Regal, or LeSabre was anything more than a luxurious cruiser/road car by showing it trying to thread curves at over 100 MPH on a racetrack. No, a nice relaxing cruise down a country back road or main street will do quite nicely, thank you very much.
yeah it was really stupid they tried to make cadillac european when they smoothed out the wreath and crest in 2001. car and driver had no respect
This is one of the coolest jingles in all of commercials, along with the Regal version. I would get really excited as a little kid whenever these would come on. I remember the Regal commercial the best.
bluegrassbaby86 and when you drive one like I do it makes you feel like you're in the commercial (:
Lol, you do not want me driving a Buick or any other car, as I'm visually impaired.
Lucky! I wish i was around then..
I love Buicks 1985-1988. Very nice this jingle
GM had some gorgeous cars back then, especially the Park Avenue, Delta 88, Ninety Eight Regency, and the Cadillac DeVille/Seville/Eldorado. Even the smaller Buick Skylark/Somerset, Olds Calais, and Pontiac Grand Am had nice lines. I miss those car styles.
I'm from Vietnam.
And Buick cars in my country are very rare. Sometimes I see 1-2 Buick's 80's on the road and I get attracted to my eyes because they are so beautiful and luxurious. Thanks to America for making really meaningful cars. Actually, I really still love the '80s (although I was born in 94), which was called the glory of the American auto industry.
Btw... Now Chevy has "disappeared" from my country too :) (Sorry for my bad English)
我不會打英文，我直接打中文，你可以直接用Google翻譯，不知道ford在你們那邊賣得怎麼樣？
I just absolutely LOVE these ads. The 80s Pontiac commercials as well. American all the way!!!!!
such ringing words, and belted with such conviction. I was a teenager then and loved this song, thinking of it as a real and moving piece of Americana. My grandfather, at the time, owned a then 20 year old Buick.(67 Skylark Station Wagon) We -- our family-- had traveled across the country in it.
As a 22 year old with 4 90s models buicks I approve of this lmao I got a 91 Regal GS with a supercharged motor out of a 97 Grand Prix GTP
I had a 1997 grand prix. Bought it in 1999 and drove the wheels off till 2012.
Miss it.
Please add more Buick Commercials from 1989. I still have my grandpa's Regal from 1989 and would love to see these ads
oh hell yeah! All the GM cars have absolute boppers for commercials in 1988! Ride, Pontiac Ride for Pontiac, Cadillac Style, Heartbeat of America (That's Today's Chevrolet) dang, this is truly the best era for television.
My dad had one of these tanks. Great memories in this car....
It would be super cool if they brought this jingle back
Absolutely but unfortunately the world is different today genuine type commercials like this are long gone. All we have is memories
No buicks are made in America anymore
It sounds to similar to chevys heart beat of America
Great commercial, I love the song.
such a good old commercial
I was going through my grandparents things and they had a Buick Demo Cassette from 1988 that had this on it. I put it in the glove box of my 2004 Buick Park Avenue Ultra. It was a Dealer Promo Tape that they got when they puurched their red 1988 Buick Electra Park Avenue New and they kept the cassette.
Gotta bring that jingle back.
Best commercial ever
Very beautifull Buicks 1988
I gotta say, that Regal or Riviera Coupe is a looker. The one at the 30 second mark.
Back when there were still a few cars that didn't all look alike. Look at what we have now. Take your choice of a sedan that looks like every other one, or an SUV that does the same. These cars had character. And they were built better than what we get now. I'm driving a 26 year old Roadmaster that everything on it still works. How many of today's cars will accomplish that at 26?
GM jingles of the 80s were just awesome
I love this commercial of Buick 1988. Great and nice
malarchuk brought me here :)
Me too
Yep.
When clint malarchuk got into the accident and everyone was shocked this ad just started playing mid game as he was being lifted off the ice, possibly the worst time to put an ad
Vlad Kaczynski yeah but imagine how many people now remember this ad campaign, solely because of that incident. All publicity is ...
Well its a free real estate definitely. I dont even live in US and see buick car in my life live. Now this ads forever in my head along with Malarchuck bleeding...
It definitely wasn't this full 60 second ad, but it was definitely one that used the "Great American Road" line in it, and, sure enough, here I am typing in "the great american road belongs to buick" into the TH-cam search to find more of those ads...
Back when Buicks were American
My way to work.
Does anyone remember the "Buick Dimension" DOS software they used to give away?
Jim Dayton, yep. I had it for 1987.
Cool. I found it online recently, and put it on some floppy disks and ran it on an old PC. It's really a cool piece of software!
Jim Dayton, uxwbill has a copy of the Macintosh version. There is a extremely old video on his channel somewhere
I have the 1993 and 1994 ones. 1993 had a trivia game and 1994 had a Buick Open golf simulator
The very first car is a Reatta! I have an 89 Reatta!
They are cool!
When Buicks where Buicks!
I have 02 buick
It ride on ☁
Someone smashed into my beautiful 1999 LeSabre. I bought a "new" 2001 LeSabre before a week was up. That's how much I liked that car. And it was just a car my mother gave me instead of it going to the junk yard. Fixed it up a little and was going to keep it the rest of my life! (I'm 38.) I still am iffy on an eighth generation, because I think that the seventh generation cars were the best looking Buicks since 1970. (7th- '92-99; 8th- '00-05.) When my '99 was totaled I had only a scratch on one finger, a scratch on my forehead and a broken watch clasp (since repaired!). Airbags and modern safety features are wonderful.
The best looking one is at 0:35.
:52 I think that is a large mural, not an actual landscape
Doesnt look like a 88,thats why i love those old buicks
Noticed that the Skylark and Century were not shown in this……
I'm not sure whether you saw an old person at the wheel of a GSX back in the 70s or a GNX back in the 80s. It's pitiful for me that nowadays the Buick core range is made up of SUVs and the company builds its cars in China rather than the USA. I have a feeling America wants its automotive industry back. Come on, GM! Please make it happen!
Back in the 80s before the US was so urbanized and crowded like it is today.
0:13 Reatta
any lyrics to this video
I'll see if I can round some up for you.
"It's the statement you make
As you travel through life
Distinctive, decidedly you
The Great American Road belongs to Buick
It's the fast lane of life
The road to the top
The road that Buick commands
The Great American Road belongs to Buick
Substantial and sure
With power and grace
A spirit as free as your own
The freedom to climb
Just as high as you choose
On the road that was made just for you
The Great American Road...
The Great American Road belongs to Buick"
Am I tripping or did I just see Tiffany?
We bought the first 1988 Regal in 1987. Piece of shit.
Like most gm cars