@@cdevidal yeah, true. absolutely. then again, difficult how to imagine how things would look like now with film photography if Kodak didn't stay loyal to analog.
Yes, but they will never get back where they were. Had they identified a way to transition to digital as a division, they could have had a leading share of both markets
Bit shady, yeah, but I hope it'll help them stay afloat. Fuji already did the same move, simply because they're both chemical companies to begin with. I have my selfish reasons - i just need my film.
Oh btw for everyone's knowledge, the Kodak discussed here is the Eastman Kodak Company. The photographic film made nowadays is still branded as Kodak, but it is financed by a different company, named Kodak Alaris. Kodak in Rochester still makes the film, they're not just the ones distributing it anymore (that's the job of Kodak Alaris). EKC after their bankrupcy diversified and concentrated their efforts mostly on inudstrial photographic applications, so the pharmaceuticals venture wasn't really a surprise for me. This is just like Fujifilm actually getting more income from cosmetics and pharmaceuticals more than their photography. Edited to correct the supply chain discussion.
@@abraxamovic then they deserve the cost, as there are no economies of scale to lower the price, and apart from nostalgia, there is no reason to use film.
I opened the video think I was gonna see how Kodak is currently a pharmaceutical company, but instead I see that they're still in the process of becoming one
@@noah-jazz I think just about anyone would create more than 300 jobs. Give each person 2.5m and Iet them create the jobs. Even if each one hires a house cleaner and gardener, that's twice as many jobs. If each one opened a food truck, that would be more jobs. So ya, I'm sure I could create way more than 300 jobs with 760 million.
Kodak shouldn't feel too bad.......ALL camera companies are in decline due to smartphones and young people not caring to learn about fine photography. Nikon is truly in deep trouble. Canon is a bit better off.
@@frbe0101 CCD is not the dominant tech anymore, it's CMOS, which almost half of all sensors are made by Sony, followed by samsung and omnivision ... the rest share the other third. Even well established brand like Canon and Panasonic only have 3% share. Some like Nikon already buy sensors from Sony.
@Wet Porridge nah bro, trump is just corrupt as fuck. I wouldn’t trust anything he touches as far as I can throw him. There’s no need to be offended about that, it’s just the way it is. To quote Trump, he’s “just a businessman doing.. business.” What he does it always going to benefit him, not America, nor our rights, nor justice. That’s who he is, it’s not inherently evil, it’s just his nature.
I mean to anyone knowing anything about film it is nothing strange. Kodak is a company operating in the field of chemistry, so it makes sense for it to, surprise, work with chemical compounds. The same way Fujifilm most valuable division is cosmetics, and mediacal division.
They obviously knew that digital would eventually become a thing but I don't know what else they could have done. They were stuck between a rock and a hard place. So they milked it for as long as they could. In the early 2000s they still had the belief that people would want to keep printing out their digital photos so they made the Easy Share? system which made it simple to dock your camera in a printer. But they were wrong on that too as most people didn't want to print them out. I guess in hindsight they should have started a digital photo sharing platform and become what Instagram is today .
A Kodak worked had invented the digital camera in 1972. Kodak hated it because it was “invasive”. It was a threat to them. That is Rochester for you. A city of dead dreams.
There are some online services Also, would be cheaper for you to build a worshop of your own, buy the chemicals and stencils and stuff and develop and expose yourself
Between its long-time greed (absurdly high prices) and world-record bad decision-making, Kodak doesn't stand a chance. All they had to do was stick to their ORIGINAL, primary mission and adapt to the future.
This story left out the fact that an activist investor worked to prevent the move to digital. She worked to get the CEO fired because She Invested in a legacy film company and they have been and will be a film company. This person who worked with the board of directors killed KODAK.
Big mistake was Kodak not spinning off Kodachrome off as a separate business as it could have been profitable for another 100 years. It was unique and could have been as big as Ilford film which survived.
They should have shifted to more technical areas and let the large mass cosumer mind-set go, they could focus on fabricating and engineering image sensors and advanced image electronics, developing new technologies in those sectors, Sony was smart enough to do so and now they dominate smartphone image sensor global market, selling hundreds of millions of sensors each year.
It's no wonder that Kodak wants to open up new markets that are similar to the production of film, when film seems to be bought less than most film photographers assume (Kodak doesn't give away film for no reason). So I guess buying fresh film instead of expired film would be a first step photographers!
If you think it's ODD it's because you don't know much about kodak, or the making of film. The making of film is a high tech manufacturing process when they are experts at.
If you spent any time at or around kodak Park this wouldn't surprise you at all. It's a massive industrial complex the size of a town with security fences all around. They gotta do something there especially considering rochester big for medicine
There’s so many videos about the demise of Kodak. So many people know about it that I don’t understand why we keep discussing this case study in 2020. Kodak is dead, we know.
What I am sad they do not mention is that Kodak was split at the time of bankruptcy, there is a company called Kodak Alaris who still makes film. And with the small photography market, they have a big monopoly on it in North America.
I disagree because those cameras' early digital cameras would be low quality and so expensive that it would be logical to reject it as a company making consumer products. The problem is putting your eggs in one basket. Kodak could have dipped their toes in portable cassette players or toys, it's all a game of chance.
14:15 okay it is time for me to finally understand what to brackets mean in a quote? Is it something that isnt in the quote but that gives context to shorten it down or what is it?
It is something that was MEANT to be said, or gives the sentence context. The direct quote starts with “have concluded that”. So the words in brackets give context to WHO has concluded that...etc. The person being quoted must have mentioned the lawyers well before this particular quote started.
Kodak thought it was in the film business, but they were in the tech industry upon which that film was cooked (ie developed...ie imaging business). They could have led the way with digital.
I'm a Canon shooter. But started with my Dads Minolta SRT-201. around 1996 I started getting my favorite photos put on to the Kodak Photo CD. (Not the picture CD) I bought a portable photo CD player for my TV. Until I finally got a PC in 1999. I knew digital was coming. I bought a used Canon Rebel G on Amazon. So now I have 3 Canon Cameras that all take the EF mount lenses and one shoots film. I miss using film. But it's so damn expensive.
The rise? .....what rise? They have not even gotten into making pharmaceuticals yet. What's worse is that it's to make generic drugs. A notoriously low profit/margin business that is already highly competitive. How exactly is Kodak going to make money or create real value with this?
This is just so sad and pitiful. I really wanted to be angry at the extreme short-sightedness and greediness of the management but seeing a company which was on top of the world reduced to playing such petty antics is disheartening. It is like seeing Tesla or Google doing something like this to just prop up the share price without having any business. I don't think Eastman had the faintest idea that his company would be reduced to the equivalent of homelessness.
Kodak Sears Walmart etc. . . I can see the GREED written all over the story. This is always what is to happen to these greedy folks. At the end, they ended up losing it all.
The thing that Kodak missed... was not paying attention to the digital age coming..( just as I had laughed.. when my teachers said ... computers were coming)... but they should have prepared.... as well as knowing film will still have a place in the world
In my view, best is to go parallel by making older medium more accessible, easy and fast to use and affordable. They could upgrade their machines, anything to keep the celluloid active, because the results are real and digital has its own beautiful look but trying to emulate film on it looks fake and cheap and it shows most of the time that it's fake. I'd still use brushes and paint on paper and still keep using photoshop, just depends on the project. You can photoshop and print, or directly paint, but you know the value of the physical work as the only original piece.
Can I just have my Portra
Amen
For $25 a box, yeah. They must be making so much money of their film stocks.
Kodak has always sold drugs according to me. I've been long addicted to film.
Same
Need Kodachrome.
lol
worth mentioning that film sales have increased over the past few years so much that Kodak is releasing new film stocks
Kodak thought it was in the film business, but they are in the imaging business. They could have led the way with digital.
@@cdevidal yeah, true. absolutely. then again, difficult how to imagine how things would look like now with film photography if Kodak didn't stay loyal to analog.
Yes, but they will never get back where they were. Had they identified a way to transition to digital as a division, they could have had a leading share of both markets
Bit shady, yeah, but I hope it'll help them stay afloat. Fuji already did the same move, simply because they're both chemical companies to begin with. I have my selfish reasons - i just need my film.
Breaking news: Kodak investigates Kodak and finds Kodak did nothing wrong
Its just that Obama meme.
Like getting the Mob to investigate crime.
Oh btw for everyone's knowledge, the Kodak discussed here is the Eastman Kodak Company. The photographic film made nowadays is still branded as Kodak, but it is financed by a different company, named Kodak Alaris. Kodak in Rochester still makes the film, they're not just the ones distributing it anymore (that's the job of Kodak Alaris).
EKC after their bankrupcy diversified and concentrated their efforts mostly on inudstrial photographic applications, so the pharmaceuticals venture wasn't really a surprise for me. This is just like Fujifilm actually getting more income from cosmetics and pharmaceuticals more than their photography.
Edited to correct the supply chain discussion.
Not entirely true
Kodak film is made in Rochester for Alaris.
Don’t let this distract you from the fact that Kodak has once again, raised their price on film
Who cares. Film has been dead for twenty years.
The cost of film, development has always been high!
@@TinLeadHammer you’d be surprised to know about the millions that still shoot film in 2021
Also Fuji :C
@@abraxamovic then they deserve the cost, as there are no economies of scale to lower the price, and apart from nostalgia, there is no reason to use film.
Although insignificant, can we just appreciate the rise of film photography in a small group gen zers
far more than just gen z’ers that revitalized film!
@@colinbazzano Yes but Gen Z has made an enormous contribution to it.
I opened the video think I was gonna see how Kodak is currently a pharmaceutical company, but instead I see that they're still in the process of becoming one
Never choose comfort over quality.
"Picture that with a Kodak" is when Kodak died for me.
760 million for 300 jobs. Ya, that sounds about right.
I suppose that if you would invest 760 million in small businesses you would create way more jobs
@@noah-jazz I think just about anyone would create more than 300 jobs. Give each person 2.5m and Iet them create the jobs. Even if each one hires a house cleaner and gardener, that's twice as many jobs. If each one opened a food truck, that would be more jobs. So ya, I'm sure I could create way more than 300 jobs with 760 million.
But small businesses don’t have the chemical facilities
Its a LOAN, nitwit.
@@samfrancisco8095 nitwit? Really? I think its pretty clear that its a loan. So what's your point?
Kodak should have kept the printer business and expand it.
Fall on hard times? Make and sell drugs!
Kodak shouldn't feel too bad.......ALL camera companies are in decline due to smartphones and young people not caring to learn about fine photography. Nikon is truly in deep trouble. Canon is a bit better off.
Yeah, but they could prolong this by switching to digital cameras.
Question: who manufactures CCDs?
@@frbe0101 CCD is not the dominant tech anymore, it's CMOS, which almost half of all sensors are made by Sony, followed by samsung and omnivision ... the rest share the other third. Even well established brand like Canon and Panasonic only have 3% share. Some like Nikon already buy sensors from Sony.
Technology moves as fast as I go to the store for beer.
Anything that touches Trump is shady AF
@Wet Porridge nah bro, trump is just corrupt as fuck. I wouldn’t trust anything he touches as far as I can throw him. There’s no need to be offended about that, it’s just the way it is.
To quote Trump, he’s “just a businessman doing.. business.”
What he does it always going to benefit him, not America, nor our rights, nor justice. That’s who he is, it’s not inherently evil, it’s just his nature.
@MyNextShotWontMiss yes I see this SOCAL in many places that mention Trump. Got to be a BOT.
@@jacob9673 I will take low energy prices high purchasing power record growth in stock market and a strong border anytime.
I mean to anyone knowing anything about film it is nothing strange. Kodak is a company operating in the field of chemistry, so it makes sense for it to, surprise, work with chemical compounds.
The same way Fujifilm most valuable division is cosmetics, and mediacal division.
where's the "and Rise" part?
They obviously knew that digital would eventually become a thing but I don't know what else they could have done. They were stuck between a rock and a hard place. So they milked it for as long as they could.
In the early 2000s they still had the belief that people would want to keep printing out their digital photos so they made the Easy Share? system which made it simple to dock your camera in a printer. But they were wrong on that too as most people didn't want to print them out.
I guess in hindsight they should have started a digital photo sharing platform and become what Instagram is today
.
This looks crazy like Vox. Oh, yeah - it's Gina Barton animating! ♥️
From making chemicals for photography to making chemicals for drugs, doesn't seem like a stretch to me.
A Kodak worked had invented the digital camera in 1972.
Kodak hated it because it was “invasive”.
It was a threat to them.
That is Rochester for you.
A city of dead dreams.
Kodak is back
They probably hold tons on patents for different compounds. Fujifilm is now raking it in from their patents on the different compounds.
"The function of management is to create wealth..." for themselves.
Between Kodak and Xerox, locating a corporate HQ in Rochester, NY must be the kiss of death.
Where can I take my Polaroids to get developed?
There are some online services
Also, would be cheaper for you to build a worshop of your own, buy the chemicals and stencils and stuff and develop and expose yourself
Just lower the film price please!
Between its long-time greed (absurdly high prices) and world-record bad decision-making, Kodak doesn't stand a chance. All they had to do was stick to their ORIGINAL, primary mission and adapt to the future.
I think you forgot to mention the film nenaissance that formed in the last few years
This is true.kodak was extravagant.
The title should be How Kodak went from photo lcon to making Pharmaceutical.
Kodak >>>>
This came on my feed after Bloomberg vid on ShenZhen.....LOL
Amazing video fellas
This story left out the fact that an activist investor worked to prevent the move to digital. She worked to get the CEO fired because She Invested in a legacy film company and they have been and will be a film company. This person who worked with the board of directors killed KODAK.
Big mistake was Kodak not spinning off Kodachrome off as a separate business as it could have been profitable for another 100 years. It was unique and could have been as big as Ilford film which survived.
They should have shifted to more technical areas and let the large mass cosumer mind-set go, they could focus on fabricating and engineering image sensors and advanced image electronics, developing new technologies in those sectors, Sony was smart enough to do so and now they dominate smartphone image sensor global market, selling hundreds of millions of sensors each year.
Film is not dead
It's no wonder that Kodak wants to open up new markets that are similar to the production of film, when film seems to be bought less than most film photographers assume (Kodak doesn't give away film for no reason). So I guess buying fresh film instead of expired film would be a first step photographers!
Video credits for NegativeFeedback ?
If you think it's ODD it's because you don't know much about kodak, or the making of film. The making of film is a high tech manufacturing process when they are experts at.
If you spent any time at or around kodak Park this wouldn't surprise you at all. It's a massive industrial complex the size of a town with security fences all around. They gotta do something there especially considering rochester big for medicine
Oh. Uh Oh. Wrong Kodak.
When you have been writing historical narratives of slavery as your founding business model, moving to pharmaceuticals is a natural fit
Yes , kodak still exist , I can still use my fathers camera bought in 1980s
Was there even a mention of motion picture film?
They need to be the next and improved Polaroid.
More like "From Icon to ICU..."
There’s so many videos about the demise of Kodak. So many people know about it that I don’t understand why we keep discussing this case study in 2020. Kodak is dead, we know.
What I am sad they do not mention is that Kodak was split at the time of bankruptcy, there is a company called Kodak Alaris who still makes film. And with the small photography market, they have a big monopoly on it in North America.
Hmmm new stock options introduced right BEFORE the announcement, looks like Kodak has been roleplaying as Enron while no one was looking
I disagree because those cameras' early digital cameras would be low quality and so expensive that it would be logical to reject it as a company making consumer products. The problem is putting your eggs in one basket. Kodak could have dipped their toes in portable cassette players or toys, it's all a game of chance.
For a while you can't stop the money. And then no matter what you do, everything collapses.
Seems like Kodak almost accidentally invented NFTs
Can they just sell lenses for Video calls coz we simply need that....
1:23 this is how kodak went from selling nostalgia to making drugs, This sounds like opening on breaking bad next generation. Lol
Kodak was not founded in 1888, it was founded in 1892. Everyone confuses the sale of the Kodak camera with the founding of the Company.
Ticking sound towards the end
Nostalgia? It's a testimonial of the moment itself like memory is
Bought a Kodak instant printer a few
months ago.
Future Kodak commercial: "We've reinvented the blue pill, new yellow pill by Kodak."
I think you forgot something at 03:26. (:
I prefer Fujifilm 🎞
@Ramen Lover Fujifilm is slowly but surely ceasing film production not Kodak. I mean I shoot Kodak a lot too
Meta is new Kodak
14:15 okay it is time for me to finally understand what to brackets mean in a quote? Is it something that isnt in the quote but that gives context to shorten it down or what is it?
It is something that was MEANT to be said, or gives the sentence context. The direct quote starts with “have concluded that”. So the words in brackets give context to WHO has concluded that...etc. The person being quoted must have mentioned the lawyers well before this particular quote started.
@@levi1929 perfect thank you!
too late.. u should made this video before the stock popped in price. all the news channels always late to the story
Corrupt AF!
Kodak thought it was in the film business, but they were in the tech industry upon which that film was cooked (ie developed...ie imaging business). They could have led the way with digital.
Well all the film guys are here...
They also invented the super glue. They are not given enough credit
I'm a Canon shooter. But started with my Dads Minolta SRT-201. around 1996 I started getting my favorite photos put on to the Kodak Photo CD. (Not the picture CD) I bought a portable photo CD player for my TV. Until I finally got a PC in 1999. I knew digital was coming. I bought a used Canon Rebel G on Amazon. So now I have 3 Canon Cameras that all take the EF mount lenses and one shoots film. I miss using film. But it's so damn expensive.
The rise? .....what rise? They have not even gotten into making pharmaceuticals yet. What's worse is that it's to make generic drugs. A notoriously low profit/margin business that is already highly competitive. How exactly is Kodak going to make money or create real value with this?
Why doesn’t anybody mention their production print business
Wait this isn’t BrightSunFilms
KFC created KFConsole that plays 4k game.
Kodak Black
This reminds of FujiFilm & Astalift Cosmetics. But in a corrupt bankrupt version.
Kodak went breaking bad
This is just so sad and pitiful. I really wanted to be angry at the extreme short-sightedness and greediness of the management but seeing a company which was on top of the world reduced to playing such petty antics is disheartening. It is like seeing Tesla or Google doing something like this to just prop up the share price without having any business. I don't think Eastman had the faintest idea that his company would be reduced to the equivalent of homelessness.
They always ruined my photos at the lab.
Me not working hard?
Yeah, right, picture that with a Kodak
Or better yet, go to Times Square
Take a picture of me with a Kodak… - Pitbull
Inventing your own gun that kills you
Who is shorting Kodak?
What if this happens with apple
We even called a kodak moment a Kodak moment taking a photo wit a Sony CyberShot..BTW how about a iPhone Kodak
Is it me or is the producer a Company Man fan😂
Kodak Sears Walmart etc. . . I can see the GREED written all over the story. This is always what is to happen to these greedy folks. At the end, they ended up losing it all.
Kushy with the layup 😁😁😁
Figured it out in the 15 seconds 7,7 a/.. d). . . Gamers
And that's how the Covid was an excellent, well thought-out deal for the big boys. And the sleeping people followed like a herd.
Unless Kodak went into becoming a cell phone brand they would still be in trouble today.
John L. They actually did try to launch a mobile phone, around 2016 I think 😂
@@johndavis929 and it was terrible
Just bring Aerochrome back.
The thing that Kodak missed... was not paying attention to the digital age coming..( just as I had laughed.. when my teachers said ... computers were coming)... but they should have prepared.... as well as knowing film will still have a place in the world
In my view, best is to go parallel by making older medium more accessible, easy and fast to use and affordable. They could upgrade their machines, anything to keep the celluloid active, because the results are real and digital has its own beautiful look but trying to emulate film on it looks fake and cheap and it shows most of the time that it's fake. I'd still use brushes and paint on paper and still keep using photoshop, just depends on the project. You can photoshop and print, or directly paint, but you know the value of the physical work as the only original piece.
Another example of cronyism
wooohooooooo
Company man? 🤣
And fall
Lemme just go back to my Fujicolor C200 real quick
Before they discontinue that too :D RIP PRO400H
Thought this was about Kodak black 😂