Wow! So many features for understanding and reaching precise audiences, not to mention hours and hours of time saving capabilities unlocked in this release.
When you create audiences on CJA, do you create them off the AEP data lake or using the Profile Store ? The reason I ask is, since you are publishing these back to RT-CDP, RT-CDP has activations based on the profiles available in the Profile store and not on the basis of the individual profile fragments in the data lake. I am just trying to understand what is coming back in RT-CDP. Very well articulated video and very precise explanation !
CJA Audiences are actually built based on the Person ID that is defined in the CJA Connection, then passes that list of Person IDs back as a Profile-enabled Dataset. This means that you could potentially have AEP Datasets that you ingest into CJA but aren't enabled for Profile, then build an Audience from them, and activate via RT-CDP.
Wow! So many features for understanding and reaching precise audiences, not to mention hours and hours of time saving capabilities unlocked in this release.
When I successfully submit a segment to the AEP, do I have to wait for the scheduled daily update to see the qualified profiles?
When you create audiences on CJA, do you create them off the AEP data lake or using the Profile Store ? The reason I ask is, since you are publishing these back to RT-CDP, RT-CDP has activations based on the profiles available in the Profile store and not on the basis of the individual profile fragments in the data lake. I am just trying to understand what is coming back in RT-CDP. Very well articulated video and very precise explanation !
CJA Audiences are actually built based on the Person ID that is defined in the CJA Connection, then passes that list of Person IDs back as a Profile-enabled Dataset. This means that you could potentially have AEP Datasets that you ingest into CJA but aren't enabled for Profile, then build an Audience from them, and activate via RT-CDP.