I Tried Ebays Promoted Listings For One Month
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- เผยแพร่เมื่อ 30 ก.ย. 2024
- This dramatically increased my sales! I tried Ebay's promoted listings feature on their ebay seller hub for one month!
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This 15% is IN ADDITION to the 10-15% already charged. So you could be paying 30% in fees on the TOTAL the buyer pays, which includes shipping AND tax. That's an absolutely crazy high amount of extra money paid, especially for someone with a store that sells so well. eBay is happy every time a good reseller goes this route bc it's extra money they get that isn't needed to move items. I sincerely hope folks proceed with extreme caution because an extra 15% would be detrimental to a whole lot of people, if not just a blatant waste of money.
Correct it's in addition. It's working well for me though.
Pay an additional 15% for a 75% increase in sales - seems like a no-brainer. Of-course there are variables, as Cayley pointed out, but eBay is now a pay-to-play platform, and they are not going to change it.
@@inittoflipit2052 it's not going to be 75% more sales get real. These items were already going to sell and the initial bump that all sellers get when they promote items goes away in a month or two. 15% is just nuts.
@@inittoflipit2052 Can't anyone build at least a comparable mouseTrap ie an auction site of / for and buy the people ? C'mon all u coders, get slightly rich already!!!
I have played with promoted listings (for years). I am now promoting everything at 2%. My strategy is to set a buy it now price that is a tad bit lower than the lowest few similar items that are listed on ebay (and promote the items at 2%). I feel like this works for me for two reasons; 1- When a buyer searches ‘lowest first’ my item(s) tend to appear towards the top of the search page. 2-
I am promoting the minimum amount to perhaps hold the position of being ‘near the top of search results’ thus making ebay happy and giving them more of a cut of each sale.
I could raise all my prices and then promote at a higher percentage, then my net profit will be about the same. However- that does not benefit the buyer. I want the buyer to tell their Friends/Family… ‘I got this Designer dress on ebay for $20!’ That is so fun and awesome to know that my buyers got a great deal. And I know a lot of my buyers can wear the item and then sell it (probably for more) on ebay or poshmark, etc. I love quick flips.
I have found that promoted listings definitely help however I do not promote anywhere near 10%. I have over 100% STR for the last 3 months and consitently list 10+ daily (hard goods and clothing) As tech n sports has advised there is no need to promote if you are selling items with a good STR. I can understand a seller promoting 10%-15% if an item has 30% STR or less to move it quicker. Paying 10%-15% on good STR items isn't a good business strategy. If you keep going this route you will probably be sick to your stomach at the end of the year when you look at the amount that you paid in ad rates. Last summer I promoted at 10% until the end of the year and was shocked at the total amount that I paid in ad rates at the end of the year. This year I started buying better inventory and promoting way less and I am happy with the results.
I don't disagree. It was an experiment and I wanted to go all in to really test it out. We'll see how my strategy changes in the future. One could also argue that if an item is good enough, the buyer will find the organic listing first, and not the promoted listing. Plus, if an item truly has a high STR, then the suggested % should not be very high (in theory).
I respect that. Thank you for sharing your experiment. I Just hate to see a skilled, experienced reseller give away more money than necessary. Don't sell yourself short. The only way that I see it worth it is if your old inventory (70% +) is moving way more than fresh inventory.
@@cayleyelaineall items have high suggested promoted listing rates. eBay is not going to suggest a low amount, i promise you that you will be paying at or very near that 15% for nearly every single promoted item you sell. You will not have a single 2% - 5%promoted listing sale using their dynamic rate strategy.
I run a promoted listing for a week, it ends every Saturday night and I start it up every Sunday morning for the following week. It helps keep it fresh and seems to give a better boost than running it constantly. I sell a lot of hard goods that are vintage one offs and probably don’t need promoted like my clothes and shoes that are much more saturated, however I find it a pain to separate out what I want to promote vs what doesn’t necessarily need promotion so I just promote all of it, which i know is probably costing me more in fees but I haven’t found a good workaround. I used to promote at 9%, recently dropped to 6%-7%. My sales have slightly decreased but not sure if it’s due to summer slow down or the lower promotion. I’ll keep experimenting to see what works, but probably never go as high as 15%. It’s just too much in fees
Crazy u have 7,777 active listings
Crappy they take it from the total including shipping 🙄
Yeah, it does stink.
Stems from all of those “overseas” sellers listing at 1 cent and changing exorbitant shipping.
That's because some resellers started pricing their items lower and the sales price higher
and the taxes.
Shipping price higher
Great results. Im a couple weeks into a similar experiment with offsite ads with similar results so far.
One thing you can do to keep promos fresh is to end your campaigns and restart them every 3-4 weeks to keep them from getting stale.
Great tip!
I came to say this. I have experimented with eBay promoted listings since they rolled out and turning them on and off was a suggestion that someone from the eBay team suggested to me in conversation last year at a eBay seller check in event. I turned them all off for a weekend and back on and in about 48 hours saw a nice spike. I experimented with timing for a while, but not with the suggested rate, I was doing a flat rate.
We will all be working for pennies soon at this rate. 25 yr seller who has seen it all going downhill. Sure you're getting money coming in but the net is going to continue shrinking until we are having to list 10x the items per month to make the same amount. Its a hamster wheel.
Cayley, when my promo started slowing down, I had success once again by ending the promo on everything, waiting a few hours and go back and start a brand new promotion. :) The algorithm seems to like a fresh promo change, even if its the exact same % you had it set at before :)
has anybody issues with ending a markdown sale event? I do the same what you do but for some reason, my last markdown sale, which should have ended on 6/9 at 9am is still ongoing. Ebay CC is as per usual absolutely no help what so ever. Any suggestions???
@@keinohrtini Ok, so this promotion (mark down sale) is different than the promotional AD rate. I would suggest you go look at the sale dates again. If the END date is 6/9 and the sale has not ended, then I would click on the drop down next to markdown details and click EDIT. Try editing the end date / time for tonight ... that might stop it so you can start a new sale and re-fresh everything :)
@@CarolPalmdaleVintage tried everything - nothing worked. I fixed it myself by bulk editing the prices because it was, as expected not a glitch with the markdown but with the pricing. I should work at ebay!! :)
@@keinohrtini So glad you found a fix for it :)
Someone else suggested this in the comments too. This is a good idea. I might try it if I notice that sales start to dip drastically. It seems like they are stable for now. The last couple of days after making this video have been great sales days over 1K. I will monitor it over the next few weeks.
I went for it and promoted all of 600ish items (I have a small part time business). Have been getting record sales too! Thanks so much for trying this- I will keep tracking the data but so far this has really worked! Maybe soon I can splurge on a resellers edge membership since you guys are all awesome!!!
Yay! Sp glad to hear it's working for you!
It's a trick. Ebay is not necessarily 'promoting' your listings,...they are just not 'hiding' your listings as much during this honeymoon phase. I refuse to take the bait. I'd rather cross-list the items that ebay is suppressing.
I have items being hid even when I search my own store. Seems when I list multiple similar items,, they only show 1 and the rest are hid or bumped out of search but show up as you scroll past the searched items. They are Def playing games. But somehow my sales are up.
@@StagedWorld-eb5ro Yup, I'll list 3 of the same style of lululemon shorts(but slightly different colors),...and 2 of them will get 20 views after a week, and the other one will get 1 view! Doesn't make sense.
Thank you for sharing! Great video! I’m glad your sales increased!
You are amazing. Like journalist level plus reselling for 101 combined. Very helpful information. Appreciate your time.
So glad you found it helpful!
In addition to the promoted listings are you still sending 15% offers to watchers on top of this?
Yes.
Yes.
Thank you for sharing!
Hello Cayley. We love your videos. Unfortunately, this did not work for us. Our sales are about the same - which is low - but now all of our sales are promo sales. We don't get any normal sales now. It was also strange that our Listing Impressions are down 25.5%. These should have increased with the 13% bump (I had all listings at 2% prior). I went ahead and started a 20% sale to help and so far nothing seems effective. Others say restarting helps boost again, so maybe I came across a glitch and need to stop it and restart it.
Not every strategy will work for everyone. I definitely think it depends on what kinds of items you have in your store.
@@cayleyelaine I am going to try a few things, however. Upon returning to the sales promotions my sales went up. So, I'm going to try integrating the two strategies and see if it resets the algorithm. Who knows...🤔
Love of the concept of having a flat rule across the board. It really helps streamline processes and prevents overthinking things. Appreciate the detailed look at your experience with promoted listings!
A natural teacher
One month won't tell the whole story unfortunately. I would compare the second month with the first month. The algorithm will bump you high up at the beginning and things really smooth out after a bit.
Yup sales already dropped back to what they were
I'm planning on it. ☺️
Same just happened to me when I upped my percentage of promoted but now it’s just back to where it was.
The strategy may be run promoted for a month, then stagger every other month.
But now your sales dropped alot, so do you still think it worked that well? Wldnt it have lasted more then a few months if it worked?
Time will tell! I am going to keep testing it out. As I showed at the end of the video, sales dipped a few days but they are back up holding strong right now.
Thanks for sharing Cayley. I was promoting at a flat 6% and have had great sales on eBay - not experiencing 'summer slowdown' just yet. I just updated the promotions to the suggested ad-rate on all my listings to test out in my store as well - hope to see a similar uptick in sales just like you did!
We've been at 10 or 11 % for a couple of years and it works great. We have tried dialing it back multiple times and our sales just tanked. Terribly. Waiting it out a couple of weeks each time and finally had to go back to where we were. Sales came back right away. (We have a 3,500 item store with mostly menswear and list 30/day - 7 days a week )
Thanks for the info! It's nice to hear someone else is having success with it.
Ebay suppresses your sales when you even tinker it down a little...to manipulate you into never trying it again, -obviously that's how ebay programmed the algorithm. Another reason why I refuse to partake in the nonsense.
Great video and appreciate you sharing your experience with this!
I'm glad it is working & worth it for you. I use the standard promotion at a rate I select, generally b/w 2%-5%. I treat eBay's suggestion as I do the suggested price. I generally ignore 😊. It's not based on the specific item you're selling. Suggested rates have gone from 6%-7% to 11%14% in the last year. I realize you have to play the game to a certain extent, but when I saw suggested rates at 11%-14% for 100% STR items or items where I was 1 of 5 listed, I knew it was mostly a $ grab. For high STR items, I will wait to promote the item for the first few weeks. I have a small store compared to yours so I understand why you would do it across the board. Hope the sales train continue. Keep an eye on your organic vs promoted mix to see if you notice a pattern. Thanks for sharing 🌟
Same here. Much smaller store, so it’s easier to pick and choose which ones I promote. Definitely not promoting things that have 100% sell thru. I would rather wait a couple extra days and get full price.
Yeah eBay isn't in the business of helping the seller with lower fees. By selecting this strategy you might as well forget an item selling at a 5% ad rate, it will be 9% and above every single time and most likely 12% and above.
I’m so interested in trying this when I have my store, but I guess I would need to start without them to have any kind of baseline. Something to think about for sure and I appreciate that you’re doing this so I can stay on top of how it actually works long-term.. thank you
Thanks for sharing this Cayley, I’m going to give this a try. Lower profits per item but make it up in more volume. I love that you’re so detailed and analytical…. I have a similar personality trait, in addition to being a driver.
I also love the analytical aspects! So fun to nerd out on the numbers. Working smarter 🩷
Can you do a video on the new promotion of "Priority campaign strategy?" I cannot find any videos on this. It promotes that it increases sales by 50%. I need to know how it works
This is the only strategy I've used.
Love the numbers videos! I promote everything on a much smaller percentage. Might experiment with higher rate. I don’t promote Magnolia Pearl cuz it always sells within hours. Definitely not giving away money on items that explode on their own. I totally get your point “keep it simple” approach, though. I recently started doing this on Depop (they call it boost versus promoted) and I have had an uptick in sales. I am hesitant to do it on Poshmark. I think their search feature is so bad compared to other platforms , so I don’t trust their program, especially since it’s still kinda in Beta. Definitely looking forward to your follow up vids on this topic!
Hi, Cayley. I've been just been promoting at 2-5 percent and have definitely noticed a difference. I am a little nervous about going up to the amount EBay suggests, but your numbers are pretty dramatic. Have you figured out a percentage of profit increase? I mean, I know your total sales are increasing, but what about the amount you are paying to promote? Did any of the figures subtract that? (If so, I missed it, although I think you may have mentioned it in a previous video.) Thank you for all the carefully collected information and data!
I share some of these numbers in this video as well as the recent what sold videos while showing my performance tab. So for the month of May, which included a couple days of non promotion, I paid an extra $3,257 in additional fees from promoted listings. My net profit according to ebay (after all fees and shipping but not including cogs) was $21,494. The prior month (April) my net profit on ebay was $13,906. So if we are just looking at last month compared to the month before when I was not doing any promoted listings, I had an increase of $7,588 net profit.
it was not clear that 15% you choiced to pay to ebay are ADDITIONAL 15% to standart ebay fees (appx 15%), so in all these fantastic sales you paid around 30% of fees. it could be confusing for viewers who is trying to learn promoting listings...that what ebay suggested is quit high (nothing wrong with that, just depends on every reselling business model)
It’s additional to the 15% ebay fee
@@hp4415 it's exactly what I wrote
Did you raise prices to account for higher promoted?
No.
You make up for the extra costs of promoting via higher volume of sales, is the idea.
Pay to play. Of course it works. Give up more profit to survive. Blackmail, embezzlement, whatever name you give it.
I personally wish they would eliminate promoted listings altogether. But, if it's part of the game now and you want to win it...then....
May the 4th be with you lol
I think you need to compare against last year. Same basic economy so it should be a good comparison.
That's a good point. So same period of time shown in the video compared to the same time last year is up 106%. And just in case anyone reads this and is wondering, I am actually listing less per day this year than I was last year.
@@cayleyelaine actually I got to thinking about it and the economy should have been a tad better than now because interest had just started going up about then so if you are up 106% you are having very good return for sure !
Have you experimented with promoted listings on Poshmark?
I have not. I don't plan to at this time.
Cayley!!! this is Excellent content!! I love your break down of the numbers. It was so good I had to stop watching on my TV and pull it up on my phone so I could zoom in. Thank you for this experiment and explanation. I loved it
I appreciate you and so glad you liked it!
Great sales Cayley! Do you have the capability of comparing sales from May 4th-June 4th 2023 to May 4th to June 4th 2024? That would show how much your sales increased during the same timeframe year to year vs month to month.
Yes! Someone else suggested this in the comments and I just checked it. I am up 106% vs the same time period last year. :)
@@cayleyelaine that’s excellent Cayley! It’s clearly working for you! It’s another tool all of us should try. Thank you so much for sharing this with us!!
Why do we have to pay for shipping
Good question, ask ebay.
11 hours ago!! Of all times for youtube to not notify me! lol Go figure. Well I'm here now and just watched. And of course you need to come back and report more!!! Never too much from you. I did the ebay suggested last year but didn't keep great records. And my inventory was not great because my initial inventory when I came back in 2022 was what was left after closing an online boutique. Long story. So now with watching the pros ;) and learning what sells, my inventory has been getting much better over the last 5 months. Because of that I can't really compare. But the reason I stopped the suggested last year was because I sold something that ebay took 20%!!! I didn't set a cap! And sales were going down at that point so I jumped out. Fast forward I got back in this past January at 4%. Then when I was waiting for your report and seeing how you're sales were going up I put it up to 9% a few weeks ago! For sure I'm heading towards my biggest month ever this month but I have changed TOO many things to know if it's one or all! 1- I finally got LP and started cross listing to Poshmark 3/1/24. 2- I went from 3 listings a day to 4-5 also 3/1/24 . 3- I finally made the decision to go "free returns" 4/15/24 (BEST DECISION EVER THANK YOU) 4- I went up to 6-7 listings per day on April 15th! 5- I went to a solid 7 per day in May and upped my 4% to 9% promoted! And 6- I'm now listing 8 a day as of last week!!! So I EXPECT my sales to go up and don't know which has the most influence! I wouldn't be good at making youtube videos but I'm am "doing all the things".....and hoping things will continue to go up up up because as you say...changes take time to really show up. That's why I think if I'm doing the numbers I'm doing now in J months I can't wait for the last 4 months and early winter sales with all my new changes. And still watching and still learning especially brands. Never ending of course. Can't wait for your next video.
That’s Awesome 👏🏼 glad you went back to reselling and Congrats 🎉 Glad to hear your story I’m just starting part time…and your story and her Videos are Awesome 🤩
Interested in an update on this!
Still going strong! I include the promoted listing fees in the what sold videos and I'm still using the same strategy.
"Most sellers who sell things in this category are promoting their listings" straight out of the book Influence by Robert Cialdini.
Maybe so, but it really worked for my sales.
You lost me at "listings quality report". I have over 1500 items and do not have that report on my Performance tab.
What are your thoughts on item specifics. Do you go through all your items and fill our every one? I'm gonna try your method and see if it works!
I recommend filling out as many as you can while still being accurate. Never type in your own, always pick ebay's suggested. If there isn't one that applies, leave it blank. I used to not fill out some that I thought didn't matter (like theme or season) but I have been working with someone at ebay to better my listings and I am learning that that was a mistake. So I'd recommend filling in as many as possible! It helps to catalog your item to the right buyer.
@cayleyelaine okay thank you! I always get stuck with character! I guess barbie can wear anything lolol jk♡ thank you so much!
@@BriarRose91 no problem! Character is one I always leave blank unless there is actually a character on the item.
You will have to pay way more taxes then…….
Are you suggesting I shouldn't increase my sales?
You can’t promote at 1%. I do all my listings are 2%. A lot sell when promoted
Hi Cayley! So I need to understand something. For instance, you will pay the 15% ad rate AND the usual ebay fees?
Yes
That's correct. If the item sells at a 15% promoted listing rate, then I would have an additional 15% fee. If it sells at a 5% rate, I'd have an additional 5% fee. If the item sold not via a promoted listing, there would be no additional fee.
I had dropped everything I was promoting down to 2 or 3%. And then if I still saw items being promoted I would
Just end them. So maybe now, after watching this, I will give a try to promote everything fresh again.. just hate to pay additional fees! And most of my items are pretty specific, if that makes sense. I love your content!
I promote everything at 10.5%. I promoted everything at 6.5% for about a year before the sales tanked. It seems like for me 10.5% is the best rate because I tried higher and lower rates, but my sales immediately tanked and didn’t pick up until I put it back on 10.5%.
Ebay is trying to get you to pay for the highest promo rate. I only do 2% and still end up on the first page of results. You are giving up extra money. People will still scroll down for a page or two before they decide to buy. You don't have to be the highest result
Thank you for Sharing! ❤
I promoted all of my listings as of yesterday after watching thus video to 9%. No sales yet but a ton more watchers on items. Hopefully lots of sales coming my way.
I'm grateful to you for make this videos you always been beautiful nice honest person 👌 ✨️ 💛
I use promoted listings at 4.5% and I always run a 10% off sale on all of my listings. I take into account the cost of doing both and price my items accordingly. This has been working beautifully. I tweet listings from time to time but I find that my items sell through at a reasonable pace. Thank you for all your insight and knowledge it helps newbies and seasoned resellers to stay up to date.
So helpful - thanks so much for sharing your knowledge!
With all your great knowledge & experience. I really find your step by step guides. MY QUESTION IS HAVE YOU EVER RUN AUCTIONS? I'd absolutely would love to get some advice, or see if you would be interested in figuring it out for us. All the best & thanks for your incredible guidance
I did when I first started selling on ebay but quickly stopped. I don't recommend auctions for a clothing reseller. It's a lot to keep up with and it's too volatile. In my opinion.
You can set up the cap option for drafts. I have mine at 10% and my listings automatically go into the campaign. Thanks for sharing! :)
Thank you!
You only pay the promoted listing fee if the buyer clicked through the promoted listing and purchased. If they find it organically you don’t pay the fee.
Correct.
Yes I would greatly appreciate if you would come back on a couple of months and let us know where you're at the past two months I've been doing 9% As my top. Thanks for sharing you have a blessed day in the name of Jesus Christ.
Will do!
So out of 32 sales 24 were promoted. Is this typical for you? To have 32 sales a day? Only 8 were organic so is 8 your typical sales? Sometimes I think we just give eBay extra money for no reason. If your stuff sells fine without promoting then why do it? It’s still a bit confusing to me.
I would say on average before promoted listings I was selling 25-30 on ebay alone. Since promoting, it's probably an average of 30-40 a day on ebay alone.
I just went live with this for my 200 listings for the next 3 days for end of month and quarter sales to see if it makes a difference and moves the needle. I did a cap of 14%.
Thanks for sharing how to do this!
Let me know how it goes!
Ebay is basically 13% fees. Is promoted % added to the ebay basic %? In other words, if i promote at 7%, will my final fees be 20%?
Yes.
How long did you sell on ebay before you could pay your monthly bills by that alone? Did you start by yourself or were you always with Nikki?
I started by myself. I did it part time for a couple of years before I went full time and could replace my income.
With this new strategy are you not running a markdown sale. I think you’ve said in the past you generally run a 10%. Wondering if you’re doing both simultaneously.
I am still running that promo
Hi and thanks for all this information. It certainly gives me something to think about to see if it makes sense for me. I have a question. I am a fairly new seller on eBay and I don't understand the point of making drafts and saving them instead of having them go live. Do you have promoted listings where you pay for each click or you only pay if the items sells as a promoted listing. Any additional information would be much appreciated thank you Linda
I choose the option where I only pay if the item sells through a promoted listing. The idea of holding back drafts is to instead of listing a bunch in one day and then none for a few days, you can spread them out so that the platform is seeing consistent listing and favors you in search.
Followed your directions on editing listing, and got an error. Updated my current ad percentage under the promotions tab.
Do you know if there is any difference between editing listings daily, vs. setting up promoted listings under the promotions tab! TIA!!!❤
Interesting! I'm actually not sure, I've only ever done it the way I showed on screen using the editor.
thank. you very helpful! just did exactly what you showed here and will report back. I had been promoting across the board at 10%. but I did a bulk edit and switched to the dynamic ad rate with a cap of 15%.
Yes! Let me know. I love hearing other sellers experiences.
May I ask if you will be promotion on Poshmark also? I did once and my results were just ok and their suggestion was way too much $ bc of having a large closet.
I don't plan on it.
Something interesting...... I have about the same amount of listings as you and also did very well on the days that you did very well - especially May 19 and May 20 but I do not promote or do anything special at all.
That's great!
Did you raise your prices or are you going to in the future to make up for the percentage of the promoted listings taken from your gross sales?
No, I do not plan on inflating my price because that would affect my customers' desire to buy from me vs my competitor.
I have always promoted but at flat rates. Never more than 10%, at this time I am doing 5%. One thing I learned was to not lower the rate or stop promoting a large number at one time. Ebay definitely punishes you by dropping your items to the bottom. As others ask if you are still sending 15% off offers and, did you raise prices to account for that higher promotion percent? In other words how much up or down did your profits end up at>
I did not, I wanted to do nothing differently for this experiment. I am still sending out 15% off offers to watchers.
Most was too small to see.
What was?
@@cayleyelaine The ebay pages showing your promoted listings numbers - the pages were too small to read. However, your advice was excellent, as usual. I usually promote anywhere from 2 to 4% - want a bump, but don't want to fund ebay execs. golden parachuttes!
Yes, i would love to hear how it goes long term.
Is the ad Rate 15% on top of what eBay already charge for selling on their platform ???
That is correct. Whatever the promotion % that the items sells at is, that's the additional fee. But just wanted to clarify, that not all of these are selling at 15%. They are selling at an average of 9-10%. So I have an additional fee of around 10%.
I cant decide between 2-5% promoted
You gotta factor in summer slowdown too as to why you are dropping off a bit.
I think that's a lot of it.
Hey lady I started this month June and I see a bump in sales, I have always set my ad rate, I will let you know how it goess.
Hey!! Yes, let me know. I love seeing everyone's results.
1,000 a day! That's awesome. Posh is my main platform and need to put more effort in ebay I only crostlist here and there now. Can I ask how.many a day to be consistent do you think will help? I need to be consistent like I am with posh. Thank you for this video!!!
I think the most important thing is being consistent so it should be whatever amount you can consistently do every day. When I was a newer reseller, I started noticing a big difference when I went from inconsistency to 10 a day.
@cayleyelaine thank you so much. That is what I do on Posh and you right It's extremely consistent. I just need to crosslist 10 to eBay a day. Crostlising is quick, so I should be able to add that in. Thank you! I needed the motivation during these next two months!
Hi! I was anxiously awaiting this video. Great job! Thank you for your transparency and insight. My question is this, what exactly are we paying for with promoted listings? Are those the ones that say sponsored? While I was watching your video, I did a search for CP Shades maxi skirt and three sponsored came up, followed by a handful of non-sponsored followed by some more different sponsored ones. I did this in the app. To me, if the sponsored ones were paid for they should have all been at the top. I understand if you are selling new items, for example a juicer and there are hundreds of the same new ones that you would want to pay to have your listing promoted, but if you’re selling one off clothing pieces then what exactly are you paying for? I hope my questions make sense. Thank you. I have learned a lot from you.
Yes, you are correct. Those are the ones that say sponsored. You are essentially paying for your listing to be higher up in a search page and be shown to buyers that otherwise might not see your listing.
the problem with promoted listings is if every single person on the platform promoted at 10% there would be no advantage whatsoever and the only winner would be ebay. I'm sorry but blatenly advertising that promoted listings is a viable strategy where you give away an extra 20-30% of your earnings to ebay when you do all the work, source, take risks, ships, do customer service is doing a disservice to your viewers and those who are trying to be profitable resellers.
I attempted this and have a horrible result each time. Anytime a change happens on my ebay my sales go to zero for several days. I worked super hard to become TOP RATED and literally the next day my sales stopped and took a week to start creeping back. Same thing happens any time I promote or run coupons.... my store goes SILENT... WTH??
That's very strange. I have no explanation.
I followed what you did and tried promotions again last night.... I have had hundreds of views on my items but ZERO sales. I have now recieved several messages from buyers stating that they cannot purchase my items because system is now saying that I do NOT sell to states including Pennsylvania and Maryland.... I have NO shipping exclusions set at all..... no way to reach anyone at eBay and no way to fix problem on my own. I believe that this promon has now STOPPED all possible purchases from my store.... Im at zero!!
@brynessataylor1909 you might want to contact ebay because what you're experiencing is not normal.
Cool art wall! Love the swirly psychedelic one behind you
Thanks!! It's actually a puzzle that we out together. It was a difficult one lol
@@cayleyelaine woah! i bet! we love puzzles- will have to look for some like that 💖🦋
Hi Cayley, I tried this about a week ago using dynamic pricing and a cap of 12% on all items, and I have been getting increased sales even though my sales had been slowing down on EBay, so thanks for this tip. And I will come up with some figures and share those later.
I'm also ending and selling similar when items are about to self relist, which I think is helping also.
Awesome! So glad to hear it's working for you.
I’m interested in this end and sell similar technique but it is so tedious. Am I missing a method to make it easier?
@@animalimprov get Autoposher. Autoposher will do it every day for you and will send offers to watchers. You set the amount of the offer you want to send.
How many items are in your store?
Around 7.8K
I just wonder if you wanted to turn them off would you have lost the ground you had prior to turning them on...
Do you mean if I turn them off would my sales not go back to normal? (like they would be lower than before my promoted listing experiment)?
@@cayleyelaine Yes. It would be hard to judge maybe with it being the slow season and knowing the difference between the normal slow down you may have had and an additional slow down from turning ads off.
@WildCardTraders some people in the comments suggested comparing this time period to last year which I thought was a great idea because it is a great comparison that includes seasonality. I am up 106% compared to last year for the same time period. And, I am listing less items right now than I was last year. So it is clear to me that promoted listings are working.
There is NO point using suggested promoted listing b/c it doesn't work, I will say that suggested promoted listing will probably falls between 11%~18% (depending on the category). Last year, I did +20% promoted listing on all 6,000 listing and only result I got was that I was making less money with no increase sales. No one know how ebay selected suggested percentage, it is factual or is it that ebay just made up numbers? I sell used clothing on ebay and I noticed that clothing sellers are NOT affected by ebay glitch fest for many years now. In clothing category, I'm up 30% while vintage/collectibles/others are all down 40%. Just b/c you don't see the problem, doesn't mean that problem doesn't exist. Forget about ebay, crosslist or even start up your Amazon business like I did. It wasn't smart move for ebay to piss off sellers when ebay MAKES money off from sellers. This sugar high (promoted bullcrap) will not last and have to face the music.
It's working for me 🤷♀️
@@cayleyelaine great reply lol
Also curious as to how you incurred more fees when your sales didn't increase? It takes sales to get charged the promoted listings fees. No shade, I'm just very confused.
@@cayleyelaine These days, seller have to pay for everything for visibility in which ebay used to do it for free in the past. This is extra fee I'm talking about. When seller is desperate for sale, the seller will do desperate things such as 10%~20% promoted listing, $5-$10 promoted listing advanced (click and pay) and $5~$10 daily budget (offsite ads). Depending on your store and what type of items you sell, I will guess that the seller is probably paying EXTRA $25~$50 on EXTRA FEES DAILY. Try it for ATLEAST 6 months and see if this math works for you. I already tried this for over 6 months and I lost tons of money on fees. If you go to your sales (under performance) MOST seller pays at least 30%~60% in ebay FEES.
@@cayleyelaine Please try it for at least 6 months or longer to see if you like it.
I have to clarify, you HAVE to use promoted listing but I don't suggest going over 10% b/c there is no difference between 5% and 20%. I tried 25%~30% last year b/c when last April disaster happened, my sales dropped 50%. To combat slow sales, I thought that higher promoted listing meant that I will get more sales, I ran it for over 6 months and never saw increase sales. Just go below 6%. Month ago, I stop using promoted listing (6,000 listing) for over two weeks to see what happen and I will tell you that my impression/page view dropped below normal. It made bad situation into worst situation
I'm not understanding what you mean by there's no difference between 5 and 20 percent. Can you explain what you mean?
You should be looking at what you are selling if that is the case. Just because you list something doesn't mean there is always a buyer for it. There is enough available data on the platform to be able to make pretty educated decisions when sourcing.
@@robsomething4435 Your statement tells me that you are not full time reseller b/c that statement is ignorant. I have doing this for 8 years on ebay as full time reseller and I know what I'm doing. For you to say list something better is sadly laughable. I have multiple ebay stores and one of the store is used clothing store and that store I'm up 30% while other ebay store is all down. Please tell me, fortune teller, WHY is that? If my item sucks then why is that those items are selling well on Poshmark, Etsy and Mercari? The problem is not item, it is ebay throttling the visibility of most of non clothing items. Ebay throttle sales as well, if I had excellent sale today, I KNOW that tomorrow I will have virtually no sales. This is why I don't recommend any newbi reseller to sell stuff on ebay but instead do Amazon instead b/c you could scale up your business faster and Amazon don't throttle sales or limit visibility on their platform.
@@cayleyelaine Most seller had this idea that if I put higher promoted listing percentage, the greater chance of getting more sales. In other words, if I select 30% instead of 5% in promoted listing, common sense tells with 30% promoted listing, I should get more sales than 5% promoted listing but in reality, the end result is the same thing, never saw big bump. I'm not just saying to say, I actually done this for over 6 months and end result SUCKS. If you go back to Ebay earning since last year, ebay didn't increase the number of buyers, in fact they lost buyers and only way ebay made profit was through promoted listing. Feeing seller to death is not great idea b/c we could always jump ebay ship to another ship.... I think it was in 2014 or 2016, ebay had 160 million buyers worldwide but now it is under 130 million buyers.