This is awesome! Just curious, if you just used the funnel page and the keyword but without the city, would it convert poorly? Did you split test?. Because the main differentiator I noticed was that you actually added the KW with the city compared to the year before / time frame before. Wouldnt that also be a good explanation to why the conversions increased because KW targeting was now active on 2k+ cities? Would be interesting to see results with the added city KW and then compare them with this custom URL fix and see if the landing page have the city in headline if it would convert more or not.
Thanks for the comment! I think adding the keywords might have also helped but we didn’t test this isolated. I guess because we had the technical opportunity to also use the personalization. But if you don’t have that, I‘d say adding the keywords and the dynamic keyword insertion to the ad will most probably already have a positive impact. Thanks for the idea, we might consider a new test with that in the future. Also if you test something here, please let me know how it goes.
@@niklas.buschner Ah got it! no worries probably doesnt make any difference in your case since you did have the knowledge to implement the solution in the video. just a random thought that poped up while watching. Love the content watched a few other videos yesterday. If I get the opportunity to try this one out i will! All the best
@@niklas.buschner For me personally i would like to see more SEO content. Im trying to find a good channel that I can learn more about it. How it works, what content ideas work etc I liked the video case study for the asia cooking company.
This is awesome! Just curious, if you just used the funnel page and the keyword but without the city, would it convert poorly? Did you split test?. Because the main differentiator I noticed was that you actually added the KW with the city compared to the year before / time frame before. Wouldnt that also be a good explanation to why the conversions increased because KW targeting was now active on 2k+ cities?
Would be interesting to see results with the added city KW and then compare them with this custom URL fix and see if the landing page have the city in headline if it would convert more or not.
Thanks for the comment!
I think adding the keywords might have also helped but we didn’t test this isolated. I guess because we had the technical opportunity to also use the personalization.
But if you don’t have that, I‘d say adding the keywords and the dynamic keyword insertion to the ad will most probably already have a positive impact.
Thanks for the idea, we might consider a new test with that in the future. Also if you test something here, please let me know how it goes.
@@niklas.buschner Ah got it! no worries probably doesnt make any difference in your case since you did have the knowledge to implement the solution in the video. just a random thought that poped up while watching. Love the content watched a few other videos yesterday.
If I get the opportunity to try this one out i will!
All the best
Thanks so much for the feedback, really appreciate it! Are there any particular topics you‘d like to see covered on my channel?
@@niklas.buschner For me personally i would like to see more SEO content. Im trying to find a good channel that I can learn more about it. How it works, what content ideas work etc
I liked the video case study for the asia cooking company.