Magnite's Perspective On Evolving Ad Technology And Strategies

As the world's largest independent sell-side advertising platform, Magnite sits at the intersection of streaming, online video, display, audio, and everything in-between. Among other things, it helps publishers monetize content across different screens and channels, streamline workflows, and manage yield across programmatic video inventory and direct-sold inventory, In this conversation with "Data Cloud Now" anchor Ryan Green, Geoff Spence, VP, Streaming Platform at Magnite, discusses how the company uses the AI Data Cloud to provide its services and the challenges and opportunities that lay ahead for the ad tech industry.
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