Chapters: 0:00 State of McDonalds in 2015 1:10 Corporate-Level Identity Crisis 2:24 Worst Performance in Company History 3:06 Business of Real Estate & Franchising 4:44 End of the Easterbrook Era 5:30 Easterbrook's Biggest Wins & Losses as CEO 6:19 Disruption Mindset from Tech/Silicon Valley 8:30 Rolling Out New Corporate Structure & Strategy 9:07 Real Estate, Not Burgers 9:55 McDonald's Revenue & Profit in 2021 10:59 Growth in Average Annual Franchise Sales 12:19 Earnings Impact of All-Day Breakfast 12:55 Embracing Delivery as the Fast Food King 14:45 Rick & Morty Szechuan Sauce Fiasco 15:23 Streamlining Menu to Bestsellers, Not Salads 16:00 Fundamental Shift in Marketing 17:00 Economics of BTS & Celebrity MCD meals 18:50 Going Global with Celebrity Meals
Great video but one issue: McDonald’s didn’t have a partnership with Rick & Morty during the whole Szechuan sauce craze. Dan Harmon and Justin Roiland were quick to point that out and distance themselves from the whole fiasco when McDonald’s didn’t anticipate the hype and how big it was going to be when they first brought it back. This also explains the packaging on those sauce packets which was careful to tow the line in not looking like the same artwork from the show but as close to it as possible
I don’t know in the US, but in Europe Mc Donald’s is EVERYWHERE. Not a single other fast food can compete with this capillary structure, maybe Burger King to a lesser extent. They make a lot of money cause here we don’t have a lot of Five Guys, Wendy’s and so on, otherwise they would be bankrupt.
It's criminal how underappreciated this channel is. It's nice to see a business analysis channel with actual breakdowns of sales and earnings and a NO-BS, no-sensationalist explanation for wtf is going on.
Not to be a downer, but I have seen some great channels like Punk Rock MBA devolve in quality once they had to push out videos very regularly instead of sporadically - I just hope this doesnt happen to Modern MBA
Finally, a business channel that "gets it". In the food industry, if you do not know what you are, you do not know who your customer is...and McDonalds clearly deviated from its core principles during the early 2010s. 2024 EDIT: It is clear that McDonalds deviated from its core principles once again; its prices are so off base that there is literally no reason to ever eat there. The inflation rate from 1995 to 2024 is about 100%, meaning $1 in 1995 would be worth about $2 today, yet a cheeseburger cost 69 cents back then; it costs $2.99 MINIMUM today. When a fast food company is not able to cover for its poor quality with cheap pricing, people have no reason to eat there, and the public outcry about this trend of fast food gouging definitely has merit. I am voting for change with my wallet, here's to hoping that others are doing the same.
I agree, and I think this "know who your customers are" applies to every industry without exception. Tho out of all the things in the video, the items they showed during that period were the only things that made me want to go to McDonnalds, because I imagined them being offered at a cheaper price than the competition.
But all of the things they introduced - from the gourmet range and the touchscreens were successfully tested in Australia, which has a completely different mentality to the US and Asian markets. But they finally realised that they would never get rid of the unhealthy stigma so they just leaned into it and made it a guilty pleasure meal.
Hmm idk if this is overfocusing on the american market? I rarely went to McDonalds here in Denmark, but since they introduced a more premium appearance and burger line-up I find myself eating it a lot more. Those burgers that they removed in the US became a reason for their success here.
I don't have any personal knowledge of how it is like in Denmark, but I think part of why that is glossed over here is because the US probably has a lot more burger competitors and options. By the time McD's was offering those, we could already go to tons of other options (that definitely tasted better in my opinion at least).
@@MrJakson112 The US market represents probably half of McD's entire business, so it makes sense to focus business issues stemming from the single largest market, and generally speaking, US-based multinationals will call the US market as their home market, so it's probably challenging for the channel to speak from another angle.
I remember going to a mcds when they had all of those fancy burgers. Having a waitress act like someone from a higher class restaurant and the burgers dressed up with higher quality condiments just all seemed so absurd to me. I was just laughing the whole time and honestly it was a novel experience but I never went back for that. If I want a high class experience, my first choice is not McDs. If I want a quick burger then I'll grab a mcdouble. You gotta know why your customer is choosing your restaurant Their new path since then has been good however
And it also goes over McD's executives heads that the reason a lot of their competitors are doing well is because they're focusing on smaller menus and simpler but better tasting ingredients. McD's tries to expand its menu too much and cover all bases, while getting the basics wrong, like the quality of the patties or the freshness of the vegetables, they reduced the quality of their core products for speed and cost cutting but then ruin that speed efficiency benefit by adding too many menu options. It was at its worst when instead of focusing on competing with direct competitors in the fast burger market they stretched themselves even thinner by trying to muscle in on the pizza market, they want to cover every base but don't do any offshoot well.
That whole phase reminds me a lot of that scene from Kingsman, where Samuel L. Jackson's character gives out McDonald's as a test to see if his guest is a snob.
These celebrity meals seem like the adult version of happy meals, ya know like using a relevant cartoon or kids tv show to promote the happy meal via a toy and box art. I guess its us millennials that grew up on happy meals being conditioned to that kind of marketing.
I used to work at McDonald's in college around 13-15. I ate my all my meals (for free) from them at the time. They were really switching up the menu a lot, like every 3-5 months. After I left, I stopped eating there all together (because I gained a lot of weight and my meals weren't free. Lol) But the reason I now don't eat there anymore is because I feel like the menu is REALLY boring now. Now I know why that is.
interesting...I like the boring stuff cause I am creature of habit. if I like something I order the same thing again. I don't eat McDonalds often, but I got a cheeseburger from the dollar menu and it was pretty comforting.
I used to eat there for more or less the same reason, while I didn't work there it was the easiest/cheapest place to get to from where I did, and even after work it made for a good hang out space as for a long time I needed one outside of where i lived. now I've changed jobs and moved, so they no longer have either of those advantages and yea I've also given up on them completely. their menu was super boring, and what had me extra frustrated is I'd see people in other countries show off what they could get at the one there. And I felt like we where being given the short end of the stick on purpose. Seems like we are.
I worked at Mcdonald's for a very long time, and I realized that all those new products that were released for celebrities were not something "new." They were just rebranded to make them appear different, but they were the same product under a different name.
@@nellynavarretevalle i think it’s less that nobody knows and more that nobody cares. the whole bit is just the fun celebrity aspect i don’t think anyone cares about the meal
How many years did you have to work at mc donalds before you learned that the BTS meal wasn't the first time Chicken Mc Nuggets, Fries, and a soft drink was released? 🤡
I find it fascinating that people actually went for the celebrity thing. Yeah, I saw those ads, but it never made me want to buy anything from McDonald’s…I found the whole thing a little odd because you know that Mariah Carey would never eat McDonalds. I never would have guessed that those campaigns were actually a success.
Just goes to show you how easily fooled people are. And how celebrity obsessed we are as a society. It’s 2022 and people are still blindly following what celebrities sells.
It's always interesting for me to hear about what a failure the era of McDonald's competing with "fast casual" dining was for the company, because all those "gourmet" items were far and away my favorite things McDonald's has ever sold. I've always been a big watcher of TheReportOfTheWeek and, back when these items were current, it was always alienating for me to hear how much he disliked these faux-gourmet items for being off-brand for the company when I loved them. Just hearing names like "Maple Bacon Dijon" and "Sweet BBQ Bacon" in this video takes me back 5-6 years, to the last time I ever ate McDonald's regularly. Since they got rid of all my favorite items I have had no reason to go there.
You and the other 5 people who liked this comment in the past 10 hours were unfortunately the worst target audience that McDonald’s ever had, I’m sorry guys. But if you want McDonald’s quality fancy gourmet dining, you’re always welcome to hang out in the crib with us at dinnertime.
that is so true for me as well, and I just don't understand people at all - the most popular burger ever is a Big Mac: 1.5 of the bun, same amount of meat as double cheeseburger but only half the cheese, veggies as little as cheapest hamburger and only difference is cheapest veggie on the menu - lettuce and big mac sauce. It makes absolutely no sense, practically everything else on the menu has more meat, better price to quality/quantity ratio, more ingredients. But people everywhere go for Big Mac. Unfortunately for us McDonalds understood it and switched to big mac enjoyers rather than people who like something nicer.
From my perspective, when I was a kid McDonald's had McDouble burgers. Today they have McDouble burgers. At all points in between they've had McDouble burgers. Frankly everything else is just background noise. Top tip. If you tell them to add lettuce tomato and Mayo to a McDouble, you've effectively got a flagship burger for half the price. Or if you tell them to skip the ketchup and mustard but add lettuce and Mac sauce, you've got a half-price Big Mac. This Is The Way. Also, as someone who delivers for Uber Eats from time to time, you get the palpable sense that McDonald's has their act together better than anyone. They have a system, dedicated secure packaging to minimizes spills and prevents pilfering, good communication, etc. McDonald's considers delivery a 3rd customer type, separate from in-store and drive-thru. They know when you're coming and they have the food ready when you get there. Everyone else makes you wait in line at the drive-thru, and they only start making it after you've shown up. Does your car not have enough cup holders for five 44oz drinks? Popeye's doesn't care. McDonald's may not be as slick as Domino's, but Domino's doesn't have to coordinate with 4 external service providers.
I definitely agree that McDonald's has really adapted to delivery (I remember looking around confused for a milkshake listed on the DoorDash order I was picking up, only to be told that it was already in the bag, sealed and stickered and ready to go), but I will say that I've had to wait for extended periods before when picking up DD orders from McD's, and I usually avoid orders from there for that reason. Big picture-wise, the company has adapted with things like packaging orders, but individual stores won't always have things ready for drivers. Just my experience!
I can't believe how good this video is, for the amount of views it's gotten. Well done! P.S. I was hoping you'd touch on the clear change of the brand's voice during these years. Very clear to see on their social media platforms and clearly a big part of their strategy to appeal to gen-Z. Excellent video, again.
My local McDonald's had a Douglas DC-3 parked out the front from WW2 that was repurposed into a civilian plane then retired, where the franchise owner picked it up for the store. Sales were up 60% the year they got it and it was a consistent asset for the store; I can remember having a birthday party in there as a kid.
Well I consider myself a semi burger connoisseur always wanting to try the next best burger in town so I'm bit bummed that the fancy burgers are out but for McDonalds corporate perspective, menu simplification and less corporate location operation is more than likely the best move moving forward considering the competition from every direction imaginable.
This channel is amazing. It’s like CNBC for grown-ups. Thank you for all the work and research you clearly put in all your videos. I’m only at the second one since discovering your channel today, but I have a feeling I’ll spend the rest of my day watching the remaining ones
Took them a long time to figure out what In-N-Out has been doing for decades. Keep it simple to keep costs down and don't change that same reliable taste everyone goes there for.
I ate there once in a US trip and am sad ever since we don't have it here in Germany. They had like 3 burger options plus fries and I think something like onion rings and ice cream but that was it. I bought a burger, took it to my hotel room and ate it like 5 hours later. It was still warm and way better than anything I ever ate at McDonald's.
I’ve had McDonald’s in France. I didn’t notice much in terms of “higher quality”. The fries tasted better. However, when I had McDonald’s in Denmark, everything seemed fresh and tasted as such. For example, the burger bun looked and tasted like it was baked that morning. Note: I’ve mainly had McDonald’s in the UK. I’ve also had McDonald’s in several East Asian countries.
Yeah I'm not surprised the celebrity meals have done so well. I'm just a casual K-pop fan (or Korean music in general; I'm also a fan of the Moranbong Band and Pochonbo Electronic Ensemble from North Korea because politics aside their groups are amazing) and even I got the BTS meal because I was intrigued with the sauce options since the sauces are only regularly available in McDonald's South Korea. Whenever they release an international item for American menus (like at their HQ restaurant in Chicago) the item is always popular because it peaks our interest. Which sparks demand. In the case of Szechuan sauce, that's what happened. It wasn't a partnership (the only fast food chain Rick & Morty partnered with was Wendy's), since the sauce existed way before Rick & Morty was a thing when it was released for Mulan. Fans were demanding McDonald's to bring back the sauce, and McDonald's answered the call. I got to try it on the latest time they brought it back. Is it a great sauce? Yes. But was it worth the drama the first time around? No, not at all.
When I worked at a BK we had a secret cabinet in the office where we stored all the nasty chemicals that were not BK approved. Ant killer, drano, CLR, oven cleaner. The BK approved stuff sometimes didn't do the job. It was in the office because that was the one place that was off limits to the health inspector.
@@mujtabaalam5907 never was a regular use product. All those items i listed maybe one bottle a year. Bk got royalties from the suppliers but theres not muchmoney in drano or ant kill since its a once in a while event.
@@thebookwasbetter3650 yeah but what if i get the one burger a year that was contaminated by it? Or did you take care to localize and wash off the chemicals?
Celebrity culture is changing and that's uniquely beneficial for these partnerships. Selling out used to be a mark of a celebrity's downfall now its the goal to be more successful.
Burger wars has the same feeling as Gravel wars, just so mundane. Next we are going to have Wendy’s hiring a team of mercenaries to fight against a team of McDonald’s hired mercenaries. With iconic characters such as: The FDAdministrator Heavy Corporate Spy And my favorites: The Bacon burger sandvich The Mcsandvich
I’ve been saying for yrs that they need to fallback on the products they are famous for and make them the best they can be. Also bring back some nostalgic things like McDonaldland cookies, etc. We’re GenX and we’re still here! 👋
I guess I'm not their target. I liked their Signature Crafted sandwiches, and was sad to see them go. Their burgers now are pretty unappetizing; I basically only get breakfast or Nuggets there.
Yeah, I usually go there for the same stuff or dessert, but I usually have more convenient options at home so I’ll only ever eat there at all for travel
Please for the love of all that which is good keep at it. You honestly make the best content for business that I have come across. I don't found it boring, nor effort watching it. You keep it engaging. Please make more, the algorithm will reward you soon.
it was in response to people angry at them marketing to kids, and with more awareness of how bad fast food is they decided to scrap the kiddie stuff, first with the extended family then ronald himself. ronald is still around but hes not the active face of the org anymore
I’m unsure if this is the same in other countries. But I’ve worked for McDonald’s in the UK since 2019. I must say, people don’t go just for a quick bite to eat anymore, customers are ordering £30 - £50 worth of food when they come through and it’s worrying. The job has increasingly got harder and harder, especially since our sales have almost doubled since we re opened after lockdown in 2020. People say McDonald’s is horrible and crap food, yet everyone is ordering it more now than they ever did… uk is getting like America. Friday nights used to be for the fish and chop shops and Sunday dinner time where spent at pubs for carvery’s. Now Friday nights and Sunday lunchtimes are so busy! What’s gone wrong with people 😢
Just adding one for the algo so you can get even more traction. Thank you for these awesome and concise analyses. 🙏 Happy to be here in the thousands of subscribers. See you in the millions. Cheers! 🥂
Don't let this distract you from the fact that a Big Mac is two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun. Don't also let this distract you from the fact that Sweet & Sour sauce is the best sauce to dip your fries in Yes, I also fell for the celebrity meals. What can I say? I'm a celebrity myself. Still waiting for them to release one for me
Your videos are top quality and educational. Only having 30k subscribers is nowhere near enough. I was recommended your channel this morning and I'm on a roll! Keep up the good work, you will be massive soon!
Another thing to note is that around 2016 Ronald Mcdonald the mascot of the company for decades started getting phased out and getting replaced with Happy the happy meal
I worked at McSlop's when the bacon Dijon sandwich and stuff were out. I loved those sandwiches. And I really enjoyed the chicken wraps. My all-time favorite McDonald's sandwich was the Artisan Grilled Chicken Sandwich. Miss it, to this day
Those Create your taste burgers from 2015 were FAR better than anything currently on the McDonalds menu. That was the last time I actually went to McDonalds more than twice a year. And of course McDonald's did away with the menu. It shows you how simple minded the average consumer is. Being overwhelmed by better, tastier ingredients? It makes no sense but I guess less is more for the simple minded. McDonalds continues to be at the bottom of the burger hierarchy in my opinion. Why anyone would buy a burger from there over Shake Shack if both options are available is beyond me.
Should have mentioned the mobile app and it's deals. Went from rarely going to McDonalds to going on a regular basis once I found out how cheap the deals were.
It's easy for McDonald's, we all grew up with their poison. They just market that nostalgia with a shiny new coat of social media paint and that's why they make the big bucks
we literally only go to mcdonalds for the hashbrowns and oatmeal now. maybe some nuggets and i still cant believe they dont do breakfast until at least 12
McDonalds has a very large menu, which I think does put them at a disadvantage. Also, the menus and fry/cup sizes between different countries are very different, compared to restaurants like Five Guys. Finally, I do miss the Create Your Taste, but I knew back in the Spring/ Summer of 2016 that wasn’t going to last.
Great video! McDonald's as a business has always been fascinating to me, and this video focuses on one of the few times in recent years when they knew how to be somewhat ahead of the curve. I also love the presentation, especially how non-impeding fumbles in the voiceover aren't edited out. Subscribed.
Great analysis. I particularly find the ability of such a big brand to be fluid at the scent of change to be very instructive. No wonder some brands really live long!
First video of yours which I have watched. If the rest of your videos are this high quality and educational, you have a new subscriber for life. Better than 99% of the garbage on here.
There are so many different options here in the U.K. now. Jolibee and German donner kebab are now my faviourites. Saying that McDonald’s is good everyone once and a while. It’s what we all know
I'd love to see a more in-depth video on the subject of on-demand delivery, if I had to wager, I think the profit on delivery sales are probably significantly less compared to dine-in, drive-thru or take-out since there will be mode layers of fees, like transaction fees. So it being a growth driver for top line sales might not translate well to the bottom line.
Honestly the touch screens and app ordering is a MASSIVE win for me. These days anyone company that requires me to instruct a human on which buttons they need to press is much less likely to get my custom. It's an interaction I can do without and allows me to tweak my food (such as removing mayo), explore the menu, and check prices, in my own time without feeling like a burden. In the UK, the only things worth getting from McDonalds are the Breakfasts, McFlurrys, and maybe something from the Saver Menu if you could do with a quick snack. The main menu burgers are supremely over-priced for what you get and not at all worth it. Feels like the "meals" are just traps for the inexperienced.
Yeah, they’re usually more accurate too since the mics and headsets are super old. Legit had at least an order a day totally wrong causing backup since I started working there less than a month ago. Works better with regional dialects and accents too
I think it worked for Mcd because we grew up with happy meals which came with limited edition toys and as we grew up, we enjoy the idea of having these limited items such as the szechuan sauce and BTS meals. Other fast food restaurants didn't have that success because it wasn't part of their identity.
20 years ago McD's had a 4 piece mozzerlla stick opntion on the $1 menu. It was pretty good. They also had the original chicken selects that were pretty damn good for McD's and was seemingly real chicken. The only problem was they were a bit pricy for a McD's item, even back then. The "reimagined" version just didn't seem the same tastewise. I was also recently in Japan and they have the "shaka shaka chicken". It is a cool concept and incredibly inexpense. It tasted great. The food there was pretty much all great but I still needed to go to their McDonalds once to try it out.
19:16 - 19:25 you repeat the same line, not sure if you can edit that in youtube itself but figured i would let you know. Awesome video dude, your channel needs more recognition for the work you put in. Man i want mcdonalds now!
I worked at McDonald’s during this time when the pico guac and the maple bacon came out and let me tell you the volume was crazy we always had lines and don’t get me started how many times I heard about sezchuan sauce The only thing that was a huge difference to me was the fresh never frozen quarter pounder it was a huge side by side difference every employee who tried it side by side could taste the difference
It’s because they understaff. My manager was flabbergasted when I called out sick because she didn’t book enough to cover. Just call out and you can probably get someone in a few minutes
Listen, I maybe one of the few, but I liked that create your taste menu. They had a pretty comprehensive chicken sandwich option that kept me coming back.
It's interesting Mcdonald feels the need to constantly reinvent while places like in and out and five guys haven't changed a thing since they started and whataburger has done very little to change.
He was totally right when talking about tech threatening traditional industries. I mean, we’ve seen it happen in the fast food industry now with Mr Beast Burger. It’s not a bad thing, it’s just incredibly interesting that he was able to predict that with a scary degree of accuracy
This sounded like a very US centric overview. McDonalds is a global brand - and in many countries people haven't even heard about most of the menu items mentioned, let alone Rick and Morty or BTS. A more in depth look into the ways McD adapted globally would be great - things like how their delivery focus varies depending on the country, how celebirty coops select their partners depending on market etc.
I made my own modified egg McMuffin the other day. Free-range egg which I cooked into a small omelet with grated Mexican blend cheese, and Boar’s Head Black Forest ham that I heated on the pan until it was a little browned. It was hot, delicious, satisfying, and kept me full for hours, unlike McDonalds. That tells you how fake and skimpy their food is. It was so fast to make, I couldn’t have gone to McDonald’s drive thru any faster, and it’s one block away.
Mc Donald’s is the kind of food I get when I’m at the train station or the airport. Because it’s often the essayist and cheapest option there. Or when it’s 2am and I don’t want to eat Döner again (I’m German)
RIP the greatest Mc Donalds foods: Southern Style Crispy Chicken Sandwich / Biscuit, Buttermilk Crispy Chicken Tenders, and the doughnut sticks. (Who doesn't like less greasy funnel cakes you can eat with your hands?)
McDonald's exists on a mirror image plane compared to JitB to me. I go to JitB usually when it's nighttime and I haven't eaten all day, and really want some greasy curly fries and a Buttery Jack/Chicken Sandwhich. McDonald's is the realization that I'm starving while on my way home from work and wanting a McChicken and large fry in under 5 minutes of waiting. While I appreciated the attempts at being slightly more upscale, people go to McDonald's for the signature items (McChicken, nuggets, Big Mac). While they might not be "the best", it's an enjoyable enough, nostalgic experience that satisfies my desire to not starve
I actually really enjoyed the mozzarella sticks they had. They REALLY need to bring back the wraps tho. Ive seen employees complain about the packaging and how hard they were to wrap like bro, just use a paper wrap like the snack wraps, and 90% of your staff can pearl up a blunt no problem, you can wrap anything else too lmao
its weird seeing how wildly different mcdonalds is in america vs in here in the middle east none of whats in the video applies here even the menu items are completely different
Their signature crafted burgers was the peak of the menu for me. They were so good it was the time I've eaten McDs more often than any other time in my life. Now, all I order is just fries and a frap. Nothing else is worth getting
Agreed. But I think it was just too expensive to keep that up across the scale of so many restaurants. They’re making more money by stopping their copying of competitors. I’m always an advocate for more options for the consumer, but these guys don’t care.
I sure do love driving up to a miniature prison complex to order my slop sandwich. It was so terrible when their buildings looked like colorful and inviting businesses instead of places you put people to make sure society forgets them.
All McDonald's needs to do is focus on quality. Providing the best possible quality of their basic items. People who eat at McDonald's go there because they know exactly what is on the menu and what they want before they ever walk through the door. Consistency and high quality, that's what they need. Not consistently mediocre quality.
Great video. Love the school presentation vibes on how barebones it is. Feels like a low effort last minute research you would throw together for a grade. Nostalgic
Hello, I'd like to propose sound mixing tip: roll off your high end with shelf EQ by 4-5 dB and put a de-esser behind as well. Your mic has unpleasant characteristic and this should help you to mitigate that.
Chapters:
0:00 State of McDonalds in 2015
1:10 Corporate-Level Identity Crisis
2:24 Worst Performance in Company History
3:06 Business of Real Estate & Franchising
4:44 End of the Easterbrook Era
5:30 Easterbrook's Biggest Wins & Losses as CEO
6:19 Disruption Mindset from Tech/Silicon Valley
8:30 Rolling Out New Corporate Structure & Strategy
9:07 Real Estate, Not Burgers
9:55 McDonald's Revenue & Profit in 2021
10:59 Growth in Average Annual Franchise Sales
12:19 Earnings Impact of All-Day Breakfast
12:55 Embracing Delivery as the Fast Food King
14:45 Rick & Morty Szechuan Sauce Fiasco
15:23 Streamlining Menu to Bestsellers, Not Salads
16:00 Fundamental Shift in Marketing
17:00 Economics of BTS & Celebrity MCD meals
18:50 Going Global with Celebrity Meals
Pin this its buried in the comments
You forgot the random lady at 0:18
Great video but one issue: McDonald’s didn’t have a partnership with Rick & Morty during the whole Szechuan sauce craze. Dan Harmon and Justin Roiland were quick to point that out and distance themselves from the whole fiasco when McDonald’s didn’t anticipate the hype and how big it was going to be when they first brought it back. This also explains the packaging on those sauce packets which was careful to tow the line in not looking like the same artwork from the show but as close to it as possible
So I'll assume that's why R&M is more loyal in sponsoring more with Wendy's instead of McDonald's
@@tennojiberri most definitely, you know the Rick man always gotta be counting that cash in their ad spots lol
@@PapaJohn1O who could blame them ….. our society is base on money so why blame them for gaining more
@@MajinMist603 you speak the true true
I want that Mulan sauce, Morty. I need it! I gotta have it!
I mean, no one's going to Mcdonald's because it's the "Healthy Option", they go because it's fast, convenient, and kind of good. Very good video BTW.
Also addiction
I don’t know in the US, but in Europe Mc Donald’s is EVERYWHERE. Not a single other fast food can compete with this capillary structure, maybe Burger King to a lesser extent. They make a lot of money cause here we don’t have a lot of Five Guys, Wendy’s and so on, otherwise they would be bankrupt.
In central america McDonals is considerate expensive
I don't think I'd even trust a piece of lettuce from McDonald's. They probably figured out a way to coat lettuce with refined carbs and micro salt.
@@Rokiotop900 I'm in Chicago and it's getting expensive HERE
It's criminal how underappreciated this channel is. It's nice to see a business analysis channel with actual breakdowns of sales and earnings and a NO-BS, no-sensationalist explanation for wtf is going on.
Also zero clickbait, zero subscribe/like nagging, unnecessary jokes. Just straight content. This has got to blow up rel soon.
Not to be a downer, but I have seen some great channels like Punk Rock MBA devolve in quality once they had to push out videos very regularly instead of sporadically - I just hope this doesnt happen to Modern MBA
@@hahasimp Yeah, the algorithm does that to people
@@possamei give it 1 year of consistent content like this I bet he will hit over 100k subs.
Do you know of any similar channels that are good right now?
Finally, a business channel that "gets it". In the food industry, if you do not know what you are, you do not know who your customer is...and McDonalds clearly deviated from its core principles during the early 2010s.
2024 EDIT: It is clear that McDonalds deviated from its core principles once again; its prices are so off base that there is literally no reason to ever eat there. The inflation rate from 1995 to 2024 is about 100%, meaning $1 in 1995 would be worth about $2 today, yet a cheeseburger cost 69 cents back then; it costs $2.99 MINIMUM today. When a fast food company is not able to cover for its poor quality with cheap pricing, people have no reason to eat there, and the public outcry about this trend of fast food gouging definitely has merit. I am voting for change with my wallet, here's to hoping that others are doing the same.
I agree, and I think this "know who your customers are" applies to every industry without exception.
Tho out of all the things in the video, the items they showed during that period were the only things that made me want to go to McDonnalds, because I imagined them being offered at a cheaper price than the competition.
even since Supersize Me. no Mcdonalds. And feeling so, so much better!
But all of the things they introduced - from the gourmet range and the touchscreens were successfully tested in Australia, which has a completely different mentality to the US and Asian markets.
But they finally realised that they would never get rid of the unhealthy stigma so they just leaned into it and made it a guilty pleasure meal.
They did so when they dropped the jazz singing moon and the Mac Tonight ads
Hmm idk if this is overfocusing on the american market? I rarely went to McDonalds here in Denmark, but since they introduced a more premium appearance and burger line-up I find myself eating it a lot more. Those burgers that they removed in the US became a reason for their success here.
true, i've noticed that too
This channel is always UScentric sadly
I don't have any personal knowledge of how it is like in Denmark, but I think part of why that is glossed over here is because the US probably has a lot more burger competitors and options. By the time McD's was offering those, we could already go to tons of other options (that definitely tasted better in my opinion at least).
Well it's a probably a American on a American website talking about a American fast food restaurant competing with other American restaurants.
@@MrJakson112 The US market represents probably half of McD's entire business, so it makes sense to focus business issues stemming from the single largest market, and generally speaking, US-based multinationals will call the US market as their home market, so it's probably challenging for the channel to speak from another angle.
I remember going to a mcds when they had all of those fancy burgers. Having a waitress act like someone from a higher class restaurant and the burgers dressed up with higher quality condiments just all seemed so absurd to me. I was just laughing the whole time and honestly it was a novel experience but I never went back for that. If I want a high class experience, my first choice is not McDs. If I want a quick burger then I'll grab a mcdouble. You gotta know why your customer is choosing your restaurant
Their new path since then has been good however
I just want the all day breakfast back.
And it also goes over McD's executives heads that the reason a lot of their competitors are doing well is because they're focusing on smaller menus and simpler but better tasting ingredients. McD's tries to expand its menu too much and cover all bases, while getting the basics wrong, like the quality of the patties or the freshness of the vegetables, they reduced the quality of their core products for speed and cost cutting but then ruin that speed efficiency benefit by adding too many menu options.
It was at its worst when instead of focusing on competing with direct competitors in the fast burger market they stretched themselves even thinner by trying to muscle in on the pizza market, they want to cover every base but don't do any offshoot well.
That whole phase reminds me a lot of that scene from Kingsman, where Samuel L. Jackson's character gives out McDonald's as a test to see if his guest is a snob.
@@stephenmymomtoldmenottoput1459 "Goes great with this 45 Lefite"
Their gourmet burgers tasted like shit
These celebrity meals seem like the adult version of happy meals, ya know like using a relevant cartoon or kids tv show to promote the happy meal via a toy and box art. I guess its us millennials that grew up on happy meals being conditioned to that kind of marketing.
Hey, this video and channel deserve so much more love! So much quality insight and good audio too! Thanks for putting it together! I just subscribed!
Thank you Marcus, your words are heart-warming. Already working on the next episode!
@@ModernMBA great videos. Deserve more views
I used to work at McDonald's in college around 13-15. I ate my all my meals (for free) from them at the time. They were really switching up the menu a lot, like every 3-5 months. After I left, I stopped eating there all together (because I gained a lot of weight and my meals weren't free. Lol) But the reason I now don't eat there anymore is because I feel like the menu is REALLY boring now. Now I know why that is.
interesting...I like the boring stuff cause I am creature of habit. if I like something I order the same thing again. I don't eat McDonalds often, but I got a cheeseburger from the dollar menu and it was pretty comforting.
@@nrinka I did too. It's just that the things that I like are no longer on the menu lol like the jalapeños double and wraps
@@respectmychocolate I WANT MY DANG WRAPS BACK.
MAN CAN'T LIVE ON BIG MACS AND NUGGETS ALONE
I used to eat there for more or less the same reason, while I didn't work there it was the easiest/cheapest place to get to from where I did, and even after work it made for a good hang out space as for a long time I needed one outside of where i lived. now I've changed jobs and moved, so they no longer have either of those advantages and yea I've also given up on them completely. their menu was super boring, and what had me extra frustrated is I'd see people in other countries show off what they could get at the one there. And I felt like we where being given the short end of the stick on purpose. Seems like we are.
@@CrossRoadsOfTime I didn't even think about that. I guess us Americans like the basics.
I worked at Mcdonald's for a very long time, and I realized that all those new products that were released for celebrities were not something "new." They were just rebranded to make them appear different, but they were the same product under a different name.
Duh
@@DanBlabbers not everyone knows, hence the small but growing wave of people saying the meals are a rebranding
@@nellynavarretevalle i think it’s less that nobody knows and more that nobody cares. the whole bit is just the fun celebrity aspect i don’t think anyone cares about the meal
How many years did you have to work at mc donalds before you learned that the BTS meal wasn't the first time Chicken Mc Nuggets, Fries, and a soft drink was released? 🤡
@@clockhanded like 200 years
I find it fascinating that people actually went for the celebrity thing. Yeah, I saw those ads, but it never made me want to buy anything from McDonald’s…I found the whole thing a little odd because you know that Mariah Carey would never eat McDonalds.
I never would have guessed that those campaigns were actually a success.
goes to show the power of marketing, and the US’s unhealthy obsession with celebrities
i got them bts nuggets as a joke for my gf 💀💀
I only bought BTS nuggets for the food rather than for the celebrity because I got recommendations for the bts nuggets on TH-cam.
Just goes to show you how easily fooled people are. And how celebrity obsessed we are as a society. It’s 2022 and people are still blindly following what celebrities sells.
TBH I bought the BTS meal twice out of curiosity. Also McRib
It's always interesting for me to hear about what a failure the era of McDonald's competing with "fast casual" dining was for the company, because all those "gourmet" items were far and away my favorite things McDonald's has ever sold. I've always been a big watcher of TheReportOfTheWeek and, back when these items were current, it was always alienating for me to hear how much he disliked these faux-gourmet items for being off-brand for the company when I loved them. Just hearing names like "Maple Bacon Dijon" and "Sweet BBQ Bacon" in this video takes me back 5-6 years, to the last time I ever ate McDonald's regularly. Since they got rid of all my favorite items I have had no reason to go there.
You and the other 5 people who liked this comment in the past 10 hours were unfortunately the worst target audience that McDonald’s ever had, I’m sorry guys. But if you want McDonald’s quality fancy gourmet dining, you’re always welcome to hang out in the crib with us at dinnertime.
No doubt lots of RnD went into making those produced good. Unfortunately, probably just bad for business to he that spread thin.
I liked the gourmet menu as well but it just isn’t McDonald’s market purpose
that is so true for me as well, and I just don't understand people at all - the most popular burger ever is a Big Mac: 1.5 of the bun, same amount of meat as double cheeseburger but only half the cheese, veggies as little as cheapest hamburger and only difference is cheapest veggie on the menu - lettuce and big mac sauce. It makes absolutely no sense, practically everything else on the menu has more meat, better price to quality/quantity ratio, more ingredients. But people everywhere go for Big Mac.
Unfortunately for us McDonalds understood it and switched to big mac enjoyers rather than people who like something nicer.
@@JimNH777 same logic as people drinking coke with better drinks out there. It's pure branding.
From my perspective, when I was a kid McDonald's had McDouble burgers. Today they have McDouble burgers. At all points in between they've had McDouble burgers. Frankly everything else is just background noise.
Top tip. If you tell them to add lettuce tomato and Mayo to a McDouble, you've effectively got a flagship burger for half the price. Or if you tell them to skip the ketchup and mustard but add lettuce and Mac sauce, you've got a half-price Big Mac. This Is The Way.
Also, as someone who delivers for Uber Eats from time to time, you get the palpable sense that McDonald's has their act together better than anyone. They have a system, dedicated secure packaging to minimizes spills and prevents pilfering, good communication, etc. McDonald's considers delivery a 3rd customer type, separate from in-store and drive-thru. They know when you're coming and they have the food ready when you get there. Everyone else makes you wait in line at the drive-thru, and they only start making it after you've shown up. Does your car not have enough cup holders for five 44oz drinks? Popeye's doesn't care. McDonald's may not be as slick as Domino's, but Domino's doesn't have to coordinate with 4 external service providers.
I definitely agree that McDonald's has really adapted to delivery (I remember looking around confused for a milkshake listed on the DoorDash order I was picking up, only to be told that it was already in the bag, sealed and stickered and ready to go), but I will say that I've had to wait for extended periods before when picking up DD orders from McD's, and I usually avoid orders from there for that reason. Big picture-wise, the company has adapted with things like packaging orders, but individual stores won't always have things ready for drivers. Just my experience!
I can't believe how good this video is, for the amount of views it's gotten. Well done!
P.S. I was hoping you'd touch on the clear change of the brand's voice during these years. Very clear to see on their social media platforms and clearly a big part of their strategy to appeal to gen-Z. Excellent video, again.
My local McDonald's had a Douglas DC-3 parked out the front from WW2 that was repurposed into a civilian plane then retired, where the franchise owner picked it up for the store. Sales were up 60% the year they got it and it was a consistent asset for the store; I can remember having a birthday party in there as a kid.
In NZ Taupo there's a plane at the back of McDonald's. You can eat inside and man last time I was there was when I was like 10. I'm 24 now 😂
@@sesetio338 Never too old for eating McDonald's in a plane 😁
This is awesome lol, thanks for sharing man. I can only imagine a Mcdonald's WWII plane party. God bless :)
That's the legitimately the coolest restaurant prop I've ever heard. Lol basically people paid just to see the plane. What a genius move.
Well I consider myself a semi burger connoisseur always wanting to try the next best burger in town so I'm bit bummed that the fancy burgers are out but for McDonalds corporate perspective, menu simplification and less corporate location operation is more than likely the best move moving forward considering the competition from every direction imaginable.
The touch screen kiosk is actually really great…
This channel is amazing. It’s like CNBC for grown-ups. Thank you for all the work and research you clearly put in all your videos. I’m only at the second one since discovering your channel today, but I have a feeling I’ll spend the rest of my day watching the remaining ones
Took them a long time to figure out what In-N-Out has been doing for decades. Keep it simple to keep costs down and don't change that same reliable taste everyone goes there for.
I ate there once in a US trip and am sad ever since we don't have it here in Germany. They had like 3 burger options plus fries and I think something like onion rings and ice cream but that was it. I bought a burger, took it to my hotel room and ate it like 5 hours later. It was still warm and way better than anything I ever ate at McDonald's.
R.I.P Grant Imahara. Thank you for helping to introducing an entire generation to the scientific method in an incredibly fun way. You will be missed.
Interesting to note that McDonalds in France and Switzerland is double the price and much higher quality.
I’ve had McDonald’s in France. I didn’t notice much in terms of “higher quality”. The fries tasted better. However, when I had McDonald’s in Denmark, everything seemed fresh and tasted as such. For example, the burger bun looked and tasted like it was baked that morning.
Note: I’ve mainly had McDonald’s in the UK. I’ve also had McDonald’s in several East Asian countries.
Yeah I'm not surprised the celebrity meals have done so well. I'm just a casual K-pop fan (or Korean music in general; I'm also a fan of the Moranbong Band and Pochonbo Electronic Ensemble from North Korea because politics aside their groups are amazing) and even I got the BTS meal because I was intrigued with the sauce options since the sauces are only regularly available in McDonald's South Korea. Whenever they release an international item for American menus (like at their HQ restaurant in Chicago) the item is always popular because it peaks our interest. Which sparks demand.
In the case of Szechuan sauce, that's what happened. It wasn't a partnership (the only fast food chain Rick & Morty partnered with was Wendy's), since the sauce existed way before Rick & Morty was a thing when it was released for Mulan. Fans were demanding McDonald's to bring back the sauce, and McDonald's answered the call. I got to try it on the latest time they brought it back. Is it a great sauce? Yes. But was it worth the drama the first time around? No, not at all.
North Korean pop > South Korean pop
if mcgriddles where part of all day breakfast earnings would have skyrocket
McDonalds will always be the Go To place for after festivals, or a huge night of drinking. Especially where i live
When I worked at a BK we had a secret cabinet in the office where we stored all the nasty chemicals that were not BK approved. Ant killer, drano, CLR, oven cleaner. The BK approved stuff sometimes didn't do the job. It was in the office because that was the one place that was off limits to the health inspector.
That sounds dangerous. What happens if it contaminates the food?
@@mujtabaalam5907 ask D Snuhtts
@@well_as_an_expert_id_say Thank you for your expert opinion
@@mujtabaalam5907 never was a regular use product. All those items i listed maybe one bottle a year.
Bk got royalties from the suppliers but theres not muchmoney in drano or ant kill since its a once in a while event.
@@thebookwasbetter3650 yeah but what if i get the one burger a year that was contaminated by it? Or did you take care to localize and wash off the chemicals?
Celebrity culture is changing and that's uniquely beneficial for these partnerships. Selling out used to be a mark of a celebrity's downfall now its the goal to be more successful.
Burger wars has the same feeling as Gravel wars, just so mundane. Next we are going to have Wendy’s hiring a team of mercenaries to fight against a team of McDonald’s hired mercenaries. With iconic characters such as:
The FDAdministrator
Heavy
Corporate Spy
And my favorites:
The Bacon burger sandvich
The Mcsandvich
This has got to be the single most underappreciated channel I've seen. Top notch, informative, quality content. You're gonna blow up anytime now.
I’ve been saying for yrs that they need to fallback on the products they are famous for and make them the best they can be. Also bring back some nostalgic things like McDonaldland cookies, etc. We’re GenX and we’re still here! 👋
Delivery is what got me eating McDonalds again. Its often the fastest, cheapest option.
I guess I'm not their target. I liked their Signature Crafted sandwiches, and was sad to see them go. Their burgers now are pretty unappetizing; I basically only get breakfast or Nuggets there.
Yeah, I usually go there for the same stuff or dessert, but I usually have more convenient options at home so I’ll only ever eat there at all for travel
Please for the love of all that which is good keep at it. You honestly make the best content for business that I have come across. I don't found it boring, nor effort watching it. You keep it engaging. Please make more, the algorithm will reward you soon.
Criminally under appreciated TH-cam channel. Love your work. Would love to see a video on the auto industry/dealership business
McDonald’s is way too expensive now and you can get better quality meals at a mom and pop shop nowadays for the same price.
I visited a McDonald recently, and I was surprised how modern and crowded McDonald was.
it was in response to people angry at them marketing to kids, and with more awareness of how bad fast food is they decided to scrap the kiddie stuff, first with the extended family then ronald himself. ronald is still around but hes not the active face of the org anymore
I find these kind of videos SO interesting despite the fact I haven't eaten McDonald's in well over a decade
Here in Poland the majority of customers are the teenagers, so clearly their ads are working.
I’m unsure if this is the same in other countries. But I’ve worked for McDonald’s in the UK since 2019. I must say, people don’t go just for a quick bite to eat anymore, customers are ordering £30 - £50 worth of food when they come through and it’s worrying.
The job has increasingly got harder and harder, especially since our sales have almost doubled since we re opened after lockdown in 2020.
People say McDonald’s is horrible and crap food, yet everyone is ordering it more now than they ever did… uk is getting like America.
Friday nights used to be for the fish and chop shops and Sunday dinner time where spent at pubs for carvery’s. Now Friday nights and Sunday lunchtimes are so busy! What’s gone wrong with people 😢
Just adding one for the algo so you can get even more traction. Thank you for these awesome and concise analyses. 🙏
Happy to be here in the thousands of subscribers. See you in the millions. Cheers! 🥂
Don't let this distract you from the fact that a Big Mac is two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun. Don't also let this distract you from the fact that Sweet & Sour sauce is the best sauce to dip your fries in
Yes, I also fell for the celebrity meals. What can I say? I'm a celebrity myself. Still waiting for them to release one for me
lol
Thought this channel had millions of subscribers, so shocked to see only 30k. Will be sharing it over and over again.
Same! Extremely well done.
Your videos are top quality and educational. Only having 30k subscribers is nowhere near enough. I was recommended your channel this morning and I'm on a roll! Keep up the good work, you will be massive soon!
Another thing to note is that around 2016 Ronald Mcdonald the mascot of the company for decades started getting phased out and getting replaced with Happy the happy meal
I worked at McSlop's when the bacon Dijon sandwich and stuff were out. I loved those sandwiches. And I really enjoyed the chicken wraps. My all-time favorite McDonald's sandwich was the Artisan Grilled Chicken Sandwich. Miss it, to this day
Those Create your taste burgers from 2015 were FAR better than anything currently on the McDonalds menu. That was the last time I actually went to McDonalds more than twice a year. And of course McDonald's did away with the menu. It shows you how simple minded the average consumer is. Being overwhelmed by better, tastier ingredients? It makes no sense but I guess less is more for the simple minded. McDonalds continues to be at the bottom of the burger hierarchy in my opinion. Why anyone would buy a burger from there over Shake Shack if both options are available is beyond me.
Easterbrook's "disruption" speech was great, thanks for including it.
Should have mentioned the mobile app and it's deals. Went from rarely going to McDonalds to going on a regular basis once I found out how cheap the deals were.
It's easy for McDonald's, we all grew up with their poison. They just market that nostalgia with a shiny new coat of social media paint and that's why they make the big bucks
Cheap too. It's bad but I eat there a lot because a $1.50 burger is cheaper than cooking myself a meal
we literally only go to mcdonalds for the hashbrowns and oatmeal now. maybe some nuggets
and i still cant believe they dont do breakfast until at least 12
McDonalds has a very large menu, which I think does put them at a disadvantage. Also, the menus and fry/cup sizes between different countries are very different, compared to restaurants like Five Guys. Finally, I do miss the Create Your Taste, but I knew back in the Spring/ Summer of 2016 that wasn’t going to last.
Great video! McDonald's as a business has always been fascinating to me, and this video focuses on one of the few times in recent years when they knew how to be somewhat ahead of the curve. I also love the presentation, especially how non-impeding fumbles in the voiceover aren't edited out. Subscribed.
Great analysis. I particularly find the ability of such a big brand to be fluid at the scent of change to be very instructive. No wonder some brands really live long!
First video of yours which I have watched. If the rest of your videos are this high quality and educational, you have a new subscriber for life. Better than 99% of the garbage on here.
Great video! This is something I subconsciously noticed but never took the time to really pay attention to 🙏keep up the good work!
There are so many different options here in the U.K. now. Jolibee and German donner kebab are now my faviourites. Saying that McDonald’s is good everyone once and a while. It’s what we all know
First time over here, amazing channel and great in depth analysis.
I'd love to see a more in-depth video on the subject of on-demand delivery, if I had to wager, I think the profit on delivery sales are probably significantly less compared to dine-in, drive-thru or take-out since there will be mode layers of fees, like transaction fees. So it being a growth driver for top line sales might not translate well to the bottom line.
Great video! You were on my recommendation page and I subscribed!
Honestly the touch screens and app ordering is a MASSIVE win for me. These days anyone company that requires me to instruct a human on which buttons they need to press is much less likely to get my custom. It's an interaction I can do without and allows me to tweak my food (such as removing mayo), explore the menu, and check prices, in my own time without feeling like a burden.
In the UK, the only things worth getting from McDonalds are the Breakfasts, McFlurrys, and maybe something from the Saver Menu if you could do with a quick snack. The main menu burgers are supremely over-priced for what you get and not at all worth it. Feels like the "meals" are just traps for the inexperienced.
Love the screens.
Yeah, they’re usually more accurate too since the mics and headsets are super old. Legit had at least an order a day totally wrong causing backup since I started working there less than a month ago. Works better with regional dialects and accents too
I think it worked for Mcd because we grew up with happy meals which came with limited edition toys and as we grew up, we enjoy the idea of having these limited items such as the szechuan sauce and BTS meals. Other fast food restaurants didn't have that success because it wasn't part of their identity.
20 years ago McD's had a 4 piece mozzerlla stick opntion on the $1 menu. It was pretty good. They also had the original chicken selects that were pretty damn good for McD's and was seemingly real chicken. The only problem was they were a bit pricy for a McD's item, even back then. The "reimagined" version just didn't seem the same tastewise.
I was also recently in Japan and they have the "shaka shaka chicken". It is a cool concept and incredibly inexpense. It tasted great. The food there was pretty much all great but I still needed to go to their McDonalds once to try it out.
19:16 - 19:25 you repeat the same line, not sure if you can edit that in youtube itself but figured i would let you know.
Awesome video dude, your channel needs more recognition for the work you put in. Man i want mcdonalds now!
I worked at McDonald’s during this time when the pico guac and the maple bacon came out and let me tell you the volume was crazy we always had lines and don’t get me started how many times I heard about sezchuan sauce
The only thing that was a huge difference to me was the fresh never frozen quarter pounder it was a huge side by side difference every employee who tried it side by side could taste the difference
They made the burgers taste a 1000 times better. Very sad that McDonalds did away with the menu
crazy how underrated this channel is, improve ur mic audio a bit, put out more videos and ur gonna strike gold dude
great channel, I would reccomend adding a bit more polish to the editing phase to remove repeat phrases etc when you do a retake like at 19:15
I thought I was going crazy when it repeated lol
I have done it. I binged watched all your videos in one setting. You are going places. Believe me!
Touch screens at my McDonald’s dont work and now the cashier is never at the counter
It’s because they understaff. My manager was flabbergasted when I called out sick because she didn’t book enough to cover. Just call out and you can probably get someone in a few minutes
Listen, I maybe one of the few, but I liked that create your taste menu. They had a pretty comprehensive chicken sandwich option that kept me coming back.
Mcdonalds' recent success is simple. They are cheap and orginal. Plus the dollar menu is a lifesaver. $1 any size soda?? I love mcdonalds.
It's interesting Mcdonald feels the need to constantly reinvent while places like in and out and five guys haven't changed a thing since they started and whataburger has done very little to change.
Well clearly it worked for them in the sense it helped get over their identity crisis and it obviously made them money. Whatever works I suppose
He was totally right when talking about tech threatening traditional industries. I mean, we’ve seen it happen in the fast food industry now with Mr Beast Burger. It’s not a bad thing, it’s just incredibly interesting that he was able to predict that with a scary degree of accuracy
19:15 made me think I was losing it 😂
If there's anything I wish mcds would change is that they kept the buttermilk premium chicken sandwich lol. It was so fricken good
This sounded like a very US centric overview. McDonalds is a global brand - and in many countries people haven't even heard about most of the menu items mentioned, let alone Rick and Morty or BTS. A more in depth look into the ways McD adapted globally would be great - things like how their delivery focus varies depending on the country, how celebirty coops select their partners depending on market etc.
bts isent even from the us tbf
This channel is going to blow soon. Dan lok should watch here and learn something
Great informative video, though you need you fix the audio editing at 19:16
I made my own modified egg McMuffin the other day. Free-range egg which I cooked into a small omelet with grated Mexican blend cheese, and Boar’s Head Black Forest ham that I heated on the pan until it was a little browned. It was hot, delicious, satisfying, and kept me full for hours, unlike McDonalds. That tells you how fake and skimpy their food is. It was so fast to make, I couldn’t have gone to McDonald’s drive thru any faster, and it’s one block away.
Mc Donald’s is the kind of food I get when I’m at the train station or the airport. Because it’s often the essayist and cheapest option there. Or when it’s 2am and I don’t want to eat Döner again (I’m German)
The hot mustard was a breaking point for me - that was my favorite thing.
That moment when Rick and Morty saved the biggest fast food chain in existence
You deserve 1 Million subscribers, brother -
I'm loving it. 🏆👌💯
I miss the old McDonalds of the 90s.
The fried pies and better fries
and the hamburgler :(
This channel really is criminally underrated
Man I’m still pissed about the buttermilk chicken tenders
RIP the greatest Mc Donalds foods: Southern Style Crispy Chicken Sandwich / Biscuit, Buttermilk Crispy Chicken Tenders, and the doughnut sticks. (Who doesn't like less greasy funnel cakes you can eat with your hands?)
McDonald's exists on a mirror image plane compared to JitB to me. I go to JitB usually when it's nighttime and I haven't eaten all day, and really want some greasy curly fries and a Buttery Jack/Chicken Sandwhich.
McDonald's is the realization that I'm starving while on my way home from work and wanting a McChicken and large fry in under 5 minutes of waiting. While I appreciated the attempts at being slightly more upscale, people go to McDonald's for the signature items (McChicken, nuggets, Big Mac). While they might not be "the best", it's an enjoyable enough, nostalgic experience that satisfies my desire to not starve
I actually really enjoyed the mozzarella sticks they had. They REALLY need to bring back the wraps tho. Ive seen employees complain about the packaging and how hard they were to wrap like bro, just use a paper wrap like the snack wraps, and 90% of your staff can pearl up a blunt no problem, you can wrap anything else too lmao
this is a call out lmao
I wished you talked about their social media presence in regards to gen z a bit more but overall great video!
Dude i love your channel and input. Keep those amazing analysis on and you'll get your subs sooner or later.
its weird seeing how wildly different mcdonalds is in america vs in here in the middle east
none of whats in the video applies here
even the menu items are completely different
They need to bring spicy Nuggets Permanently
Their signature crafted burgers was the peak of the menu for me. They were so good it was the time I've eaten McDs more often than any other time in my life. Now, all I order is just fries and a frap. Nothing else is worth getting
Agreed. But I think it was just too expensive to keep that up across the scale of so many restaurants. They’re making more money by stopping their copying of competitors. I’m always an advocate for more options for the consumer, but these guys don’t care.
Yeah the menu is so boring now, there is no variety to the menus
A Taylor Swift meal will explode in the US
I sure do love driving up to a miniature prison complex to order my slop sandwich. It was so terrible when their buildings looked like colorful and inviting businesses instead of places you put people to make sure society forgets them.
Exactly. They are so ugly now.
Awesome analysis, deserves way more views and subs. Keep producing vids please.
All McDonald's needs to do is focus on quality. Providing the best possible quality of their basic items. People who eat at McDonald's go there because they know exactly what is on the menu and what they want before they ever walk through the door. Consistency and high quality, that's what they need. Not consistently mediocre quality.
Great video. Love the school presentation vibes on how barebones it is. Feels like a low effort last minute research you would throw together for a grade. Nostalgic
I eat McDonald's stuff every few weeks nowadays cuz it's genuinely a treat. Those ice cream cones are amazing
Hello, I'd like to propose sound mixing tip: roll off your high end with shelf EQ by 4-5 dB and put a de-esser behind as well. Your mic has unpleasant characteristic and this should help you to mitigate that.