Interview | Prashanth Doreswamy, President & CEO, Continental India

Despite seeing a potential in India's rapidly evolving automotive landscape, German Tier-1 giant Continental believes that making advanced technology affordable for Indian consumers remains one of its most formidable challenges. In this video, Continental India's President and CEO Prashanth Doreswamy tells Autocar Professional that the unique difficulties faced by manufacturers in India, especially in adapting cutting-edge features is meeting the needs and price sensitivities of the Indian market.