Interesting! Tapping into emotion certainly has impact. Do you know if there has been any research on the long-term impact of using embarrassment? I wonder if consumers/donors would want to keep paying attention to a business that keeps using that tactic over and over or if there is a threshold of how much you can use a tactic like this.
Great information. I didn't know about the origin of "J" walking, and I thought it related to the first person getting a ticket for not crossing the street inside the crossing lanes. I often use more reason instead and emotion in marketing. Thank you for showing me how to become more effective by marketing using emotions.
Interesting! Tapping into emotion certainly has impact. Do you know if there has been any research on the long-term impact of using embarrassment? I wonder if consumers/donors would want to keep paying attention to a business that keeps using that tactic over and over or if there is a threshold of how much you can use a tactic like this.
You have me at Sarah McLachlan!! Such a great story. Thank you!
P.S. That Boston accent at the end = PRIMO!
Great information. I didn't know about the origin of "J" walking, and I thought it related to the first person getting a ticket for not crossing the street inside the crossing lanes. I often use more reason instead and emotion in marketing. Thank you for showing me how to become more effective by marketing using emotions.
Cesar, it's my pleasure! so glad you learned something new!😀