Selling to Healthcare: E4-Strategies for Selling to Physicians and Clinicians

Episode 4: Strategies for Selling to Physicians and Clinicians
On this episode host Lisa Miller provides insights on identifying clinical champions through conferences, staff engagement, and on-site observation. She addresses the significance of presenting offerings as innovative solutions to unmet needs, supported by peer-reviewed studies and case studies.
Lisa emphasizes understanding medical professionals’ challenges, leveraging physician relationships to access C-suite decision-makers, and anticipating objections and competitor tactics.
The episode highlights the importance of addressing unmet clinical needs, showcasing innovation, and aligning products with patient-centered solutions to enhance credibility and effectiveness in healthcare sales.